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Category: Licensing

Headline News

Teenage Mutant Ninja Turtles Go From Sewers to Subway

4Kids Ent. Inc. and Subway Restaurants have joined forces to launch a national promotion featuring the TEENAGE MUTANT NINJA TURTLES. The seven-week promotion began Feb. 7, 2005 and continues through March 27, 2005, at participating Subway locations in the U.S. and Canada, while supplies last.

Games Headline News

Fox Expands Family Guy Product Lineup

Twentieth Century Fox Licensing and Merchandising announced the expansion of the thriving FAMILY GUY licensing and merchandising program through two new agreements with videogame industry giant Take-Two Interactive Software and wireless content leader Airborne Ent. Take-Two has the rights to produce all-new videogames for multiple platforms under the 2K Games label, while Airborne Ent. will introduce new mobile phone content.

Alien Headline News

Taffy Ent. Gets Licensees On Board Before Pet Alien Launch

Taffy Entertainments licensing division has closed five additional deals in the U.S. for PET ALIEN, the groundbreaking new CGI character-comedy premiering on Cartoon Network Jan. 23, 2005, at 10:00 am. The deals include Baby Boom Consumer Products for cuddle pillows, Beverly Hills Teddy Bear Company for gift and specialty market plush, Childrens Apparel Network for apparel, Fast Forward for bags and backpacks, and Mello Smello for stickers.

Headline News

McFarlane Toys New Home for Simpsons Action Figures

By Rick DeMott | Wednesday, January 19, 2005 at 12:00am

Fox Licensing & Merchandising and McFarlane Toys have announced a new licensing agreement for action figures based on characters from THE SIMPSONS. These new action figures will be released this fall in two separate multi-figure boxed sets. Each box will contain a different set of action figures re-creating favorite moments. A a full product line will hit shelves in 2006.

Licensing Headline News

Betty & Veronica Spring & Fall Lines Announced

By Rick DeMott | Wednesday, January 12, 2005 at 12:00am

After first introducing their product at last Augusts Magic, several key licensees of BETTY & VERONICA have set the spring and fall roll-outs for their licensed apparel and accessory lines. The product lines stem from agreements with the BETTY & VERONICA licensees and the propertys licensing representatives Archie Comics Ent. Inc. and Miramax Films. Representing Archie Comics Ent. and Miramax Films in negotiating the agreements was Los Angeles-based licensing agency Brand Central Llc.

Headline News

DIC Signs More Licensees For Trollz 2005 Launch In North America

DIC Entertainment (DIC) has inked additional deals for its all-new tween entertainment and lifestyle property, TROLLZ. There is now approximately 35 licensees in the U.S. and Canada secured for the 2005 launch.

Headline News

itty bitty HeartBeats Signs New Licensing Partners

LevyMann Entertainment, the creator and producers behind the childrens animated series, ITTY BITTY HEARTBEATS, have teamed up with new licensee partners Franco Manufacturing, Baby Boom Consumer Products, Wiesner Products and Waterbury Garments for several new lines of itty bitty products.

These new licensees add to their deals in place with StudioWorks Ent. (Ventura Video), Fruit of the Loom and Penguin Books, which is releasing three new ITTY BITTY HEARTBEATS titles.

Production Headline News

Moonscoop Signs FUNimation as U.S. Licensing Agent for Code Lyoko

French producer/distributor Moonscoop has signed a major deal with FUNimation Productions Ltd., the brand management company behind the wildly successful DRAGON BALL Z franchise, making the company the exclusive licensing agent for CODE LYOKO in the U.S. The far-reaching deal also makes FUNimation the exclusive home video distributor to CODE LYOKO for the U.S. and English-speaking Canada.

Animation Headline News

Christmas Animation Cels On Sale at TheDeepArchives

New York/New Jersey's premiere Animation art gallery TheDeepArchives will be holding a release of Christmas holiday related cartoon animation cels, as well as original art by MAD MAGAZINE artist Paul Coker Jr. and Don Duga, the original designer and storyboard director of the Rankin/Bass holiday classic, FROSTY THE SNOWMAN.

Kids Headline News

Kids’ WB! Offers Role in Next Harry Potter Film

Kids' WB! and Warner Home Video are hosting "I Wanna Be A Wizard Sweepstakes," which will give a winner a walk-on role in the next HARRY POTTER film. From Nov. 22 - 26, 2004, 500 wizards-in-training will win a HARRY POTTER AND THE PRISONER OF AZKABAN DVD. Plus, on Nov. 27, the ultimate wizard will be awarded the Grand Prize -- an exclusive walk-on role in HARRY POTTER AND THE GOBLET OF FIRE.

Music Headline News

Spike TV & Artemis Records Team on Video Game Awards CD

By Rick DeMott | Wednesday, November 10, 2004 at 12:00am

Spike TV and Artemis Records has announced VIDEO GAME AWARDS HITS VOLUME 1 - BEST OF VIDEO GAME MUSIC. The new compilation CD, which is Spike TV's first ever commercial music deal, contains the music taken from today's hottest videogames. The CD, with music ranging from hip-hop to hard rock, will be released on Nov. 30, 2004, just two weeks in advance of Spike TV's VIDEO GAME AWARDS 2004 on Dec. 14 at 9:00 pm.

Headline News

Kellogg's Blasts Incredible Snacks

By Rick DeMott | Wednesday, November 10, 2004 at 12:00am

Kellogg's, Walt Disney Pictures and Pixar Animation Studios have joined forces to bring THE INCREDIBLES to breakfast tables. Kellogg Co. has released a variety of limited edition Kellogg's products inspired by the film. including cereal, Pop-Tarts toaster pastries and fruit snacks.

Headline News

ShoPro Names Bandai America Master Licensee For Zatch Bell!

ShoPro Ent. has signed a comprehensive licensing deal with Bandai America for a line of ZATCH BELL! video and trading card games that will be sold throughout the mass market. The news follows the recent announcement that ZATCH BELL!, an action adventure series aimed at boys 8-14, will make its television debut on Cartoon Network in spring 2005. The videogames will be available on all major platforms: PS, PS2, X-Box, GameCube, and Gameboy Advance.

Cartoon Headline News

Scholastic & Cartoon Network Ink Deal for Books Based on Original Series

Scholastic will be the exclusive U.S. publisher of TV tie-in books based on four new original series on Cartoon Network. Scholastic plans to publish books, beginning in fall 2005, targeted at young readers 4-11.

Headline News

Tractor Tom Plows Up Down Under Deals

Contender Entertainment Group (CEG) has secured both broadcast and master toy deals in Australia for its animated childrens classic, TRACTOR TOM.

The complete 52x11 series is scheduled to begin on Seven Network in the kids programming stream starting Nov. 6, 2004, with shows continuing into the new year, 2005.

Entertainment Headline News

DIC Adds 15 Licensee Categories to Trollz

DIC Ent. (DIC) has secured deals for 15 categories with leading licensees for the companys all-new tween entertainment and lifestyle property TROLLZ. This is in addition to master licensees Hasbro (toy), Scholastic (publishing), Warner Home Video (home entertainment), Mamiye Bros. (apparel) and One World Interactive (mobile applications).

Licensing Headline News

Jay Jay The Jet Plane Widens Global Licensing Runway

Following the announcement that PorchLight Ent. has licensed its award-winning animated series JAY JAY THE JET PLANE to The Nine Network Australia, as well as inking an exclusive agreement with Target Australia Pty Ltd. for an expansive in-store JAY JAY product line, the company has now signed Gaffney International Licensing Pty Ltd. to rep the little preschool pal throughout Australia and New Zealand. Additionally, Roadshow Ent.

Series Headline News

Jetix Awards Hasbro Toy License

By Rick DeMott | Tuesday, September 28, 2004 at 12:00am

Jetix Europes consumer products division, JCP, announced that it has appointed Hasbro as the master toy licensee for its latest animated urban action series with a working title of THE INSIDERS. The first consumer products and the toy line will be launched in autumn 2005, with more extensive lines to follow in 2006.

Headline News

Diamond Comics & Bandai Partner on Toys

By Rick DeMott | Thursday, September 23, 2004 at 12:00am

Diamond Comic Distributors has announced the formation of a strategic partnership with Bandai Co. Ltd. for the importation of Bandai's Japanese toys and models for sales to specialty stores in the U.S. As it has done with other, smaller Japanese toy companies, Diamond will offer Bandai's products, in their Japanese packaging, to comic shops at prices comparable to prices consumers pay for American collector toys.

Headline News

AOL's RED Service Promotes How to Draw Manga

By Rick DeMott | Thursday, September 9, 2004 at 12:00am

With the help of publisher Graphic-Sha, Diamond Comics has launched a deal with America Onlines RED teen service area to promote the bestselling HOW TO DRAW MANGA series. Through its Comics &Anime Screen, RED will spotlight a different HOW TO DRAW MANGA book each week, showing sample pages and inviting subscribers to submit their work based on the sample guides.