Sony Signatures' Film and Television division has named Hasbro, Inc. as the master toy licensee for the holiday '99 Columbia Pictures live-action/visual effects film, "Stuart Little." Hasbro will produce everything from plush toys to interactive software. The film is based on the classic E.B. White book of the same name about a mouse who is raised by the Littles, a human family who learns to dream big and live large when they think little.
The largest worldwide licensing event is set to take place at the Jacob K. Javits Convention Center in New York City, New York on June 8-10, 1999. The convention has moved to the main exhibit hall, the premiere space in the Convention Center, to better accommodate the many companies that will exhibit there, including Universal, Warner Bros., Nickelodeon, MTV, Harvey, Jim Henson, Mattel, Hasbro, and Polygram, among others.
The Burger King tie-in with Paramount Pictures and Nickelodeon Movies The Rugrats Movie has done wonders for the fast-food chain by boosting sales and increasing traffic to near record levels in U.S. Burger Kings. In the first week of sales, Rugrats-themed Kids Meals and watches topped some of the companys greatest promotions ever, including The Lion King and Pocahontas, which ended up selling 50 and 55 million premiums respectively.
Speed Racer Enterprises, Inc., owners of the Speed Racer property, have signed a license agreement with toymaker Playing Mantis, to produce a line of action figures and vehicles based on the popular 1960s animated series. Playing Mantis, a Speed Racer licensee since 1993, has already produced a line of die-cast Speed Racer products. The company is one of 30 licensees that will be manufacturing and distributing Speed Racer products in 1999.
On November 17, DreamWorks will release three albums based on its forthcoming animated feature film, Prince of Egypt. The album releases come a full month before the films December 18 theatrical opening. The Prince of Egypt: Music from the Original Motion Picture Soundtrack features performances by Boyz II Men, Amy Grant and the duo of Whitney Houston and Mariah Carey, singing together for the first time, as well as songs performed by actors who voice characters in the film, Ralph Fiennes, Michelle Pfeiffer and Steve Martin.