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Category: Licensing

Headline News Warner Bros. and Chevy Sign Licensing Deal

Chevy's Team Monte Carlo and Warner Bros. Consumer Products have announced a new partnership that will place seven classic Looney Tunes characters on Monte Carlo NASCAR racing cars. All seven characters will be featured on the special Monte Carlo pace car leading the pack at the NASCAR Winston Cup race at Richmond International Raceway on September 8, 2001.

Headline News New Line & Burger King Sign Promo For Lord Of The Rings

New Line Cinema has signed an extensive deal with fast-food giant Burger King to promote THE LORD OF THE RINGS trilogy. The agreement represents the single largest promotional arrangement for New Line and one of the largest programs ever launched by Burger King. The program will span more than 10,000 restaurants worldwide and will run longer than the first film runs in theaters.

Headline News Kellogg Brings Disney's Atlantis: The Lost Empire Into the Cereal Aisle

Disney has announced the signing of a licensing deal with Kellogg Company, the worlds leading producer of cereal and convenience foods. Available nationwide beginning in May 2001, the adventure of Disney's ATLANTIS: THE LOST EMPIRE will come to life through Kellogg's licensed cereal, free package inserts, free mail-in offers and interactive Website. Atlantean Diving Water Toys will be available in 25 million packages of Kellogg's range of products. A "Search for the Journal," ATLANTIS: THE LOST EMPIRE prequel CD-Rom mail-in offer will appear on 75 million Kellogg's cereal packages.

Headline News Shrek’s Coming To Your Local Shopping Cart

By Dan Sarto | Thursday, April 19, 2001 at 12:00am

On April 16, 2001, DreamWorks Consumer Products and The Kroger Co. announced a joint promotion that allows supermarket shoppers to earn free movie tickets to the upcoming computer-animated feature SHREK based on their grocery purchases during a four-week period beginning this week. The four-week promotion is scheduled for more than 2,000 Kroger-owned stores nationwide. Customers who purchase $300 in groceries using their shopper's card will earn two free tickets to SHREK, which opens May 18 in theaters around the country.

Headline News Humongous Characters For Your Walls

By Dan Sarto | Thursday, April 19, 2001 at 12:00am

Wallcoverings designer 4walls.com has announced a licensing agreement to create and distribute murals and other wallcoverings based on characters from Infogrames, Inc.'s Humongous Entertainment division. The Humongous Entertainment line of wallcoverings from 4walls.com is now available in stores nationwide. "We are very excited to bring Putt-Putt, Pajama Sam and the Backyard Kids' to the walls of children everywhere," said Ronald Soeder, president of 4walls.com.

Headline News Big Idea Productions And Wal-Mart Team Up For Veggietales Promotion

By Dan Sarto | Thursday, April 19, 2001 at 12:00am

Big Idea Productions, creators of the made-for-video series VEGGIETALES, has teamed up with Wal-Mart, the world's largest retailer, for a chain-wide promotion of VEGGIETALES apparel, toys, videos, audio CDs and fabric. During April, more than 2,700 Wal-Mart stores across the United States will feature VeggieTales signage and merchandise. Shari Martin, executive director of licensing and consumer products for Big Idea Productions, said, "We are so excited to participate in this promotion with Wal-Mart, which clearly demonstrates how VEGGIETALES' popularity is exploding across the country.

Headline News Mickey Mouse & Others To Hock Coca-Cola Drinks

Disney has signed a new licensing deal with Coca-Cola to place Mickey Mouse and other Disney characters on a new line of juices. No financial terms have been released for this 15-year marketing deal. However, Disney will receive royalty payments for Coke's use of all Disney characters on packages, in-store promotions and advertising. The first drinks, "Mickey's X-treme Coolers" and "Pooh's 100 Acre Wood Apple-Berry," will be sold in supermarkets in single-serve boxes and multi-serve plastic bottles.

Headline News Dragon Tales Taps Top Licensing Deals

Sesame Workshop and Sony Pictures Family Entertainment have inked two big licensing deals for their PBS series DRAGON TALES. Kellogg USA has renewed its sponsorship of the series. Kellogg will be a strong presence in the advertising and marketing of the show, including positioning in the English and Spanish editions of SESAME STREET magazine and a link swap between Kellogg, Sesame Workshop and PBS' DRAGON TALES Websites.

Headline News Disney Signs Japanese Toy Deal With Tomy

By Rick DeMott | Thursday, December 14, 2000 at 12:00am

The Walt Disney Co. has inked a deal with Japan's second-largest toy maker, Tomy Co. Ltd., to market, produce and distribute its toys and games in Japan. The exclusive deal does allow Tomy to sublicense certain products to other toy producers. The pact takes affect in April 2001. "This agreement completes a restructuring of our toy business that we began in September, when we established licensing arrangements with Hasbro and Mattel," said Andy Mooney, president of Disney Consumer Products Worldwide.

Headline News Simpsons New Licenses Include Monopoly & Trivia Game

By Rick DeMott | Thursday, December 14, 2000 at 12:00am

Fox Licensing and Merchandising will unveil a whole slate of new SIMPSONS inspired products at Toy Fair in February. Fox has struck a deal with USAopoly to turn the town of Springfield into the classic Monopoly game. Instead of coveting Boardwalk game players will seek out the Springfield Nuclear Power Plant. This new Monopoly take off comes after the release of the hot SIMPSONS "Clue" game, which is selling out at various stores around the U.S. Six new Playmate interactive figures will be released including Sunday Best Homer, Moe, Nelson, Milhouse and Kamp Krusty Bart.

Headline News South Park Condoms?

To blur the lines even more between marketing adult themes to children, the animated characters from SOUTH PARK will be appearing on condoms. Comedy Central has signed a deal with the U.K.-based Licensing Company to provide the faces of Stan, Kyle, Cartman, Kenny and Chef for Condomania prophylactics. The condoms will only be available in the U.K. for about US$20.

Headline News Disney Moves To Hasbro In Light Of Mattel’s Potter Deal

By Rick DeMott | Thursday, September 21, 2000 at 12:00am

Disney has decided to divide its toy merchandising between rivals Hasbro and Mattel. Disney has had a long licensing relationship with Mattel, which now will only handle their preschool and plush toys, dolls, games and puzzles. Hasbro will handle the more lucrative toys, action figures and games portion of Walt Disney products.

Headline News ToyFare Magazine Names 25 Best Action Figures of All Time

By Rick DeMott | Thursday, September 7, 2000 at 12:00am

ToyFare, a leading magazine about action figure collectibles, has put together a list of the best individual action figures of all-time. The October 2000 issue, on sale August 29, awarded 5 spots to Hasbro, with McFarlane Toys coming in second with 4 entries. "The list covers three decades of action figures," said editor Douglas Goldstein.

Headline News Action Man, Europe’s Top-Selling Toy, Hits US Shelves

Europes top selling toy ACTION MAN has made it to American shelves. The entire Hasbro ACTION MAN toy line brings in US$300 million a year overseas and $1 billion in brand sales over the last five years. Various extreme sport versions of Action Man have hit the shelves along with his arch nemesis Dr. X. The figures range from $7.99 to $29.99. "Action Man has been huge overseas," said Perry Drosos, VP of U.S. marketing for ACTION MAN. "In fact, it has been the top-selling action figure line in Europe for several years. Right now, 80% of boys ages four to ten in the U.K.

Headline News Lord Of The Rings Gives German Rights

MR Kinowelt Merchandising has nabbed the German-language merchandising rights to the highly anticipated fantasy trilogy THE LORD OF THE RINGS. The financial stats on the deal with New Line Cinema were not released. MR Kinowelt is made up of a joint venture between German indie distributor Kinowelt and MR Merchandising & Retail. The deal marks the first RINGS merchandising deal outside the States. The first film in the trilogy is scheduled to arrive in movie houses December 2001. Kinowelt is handling the release of all three pictures in Germany.

Headline News Disney Lands A More Golden Book Deal With Random House

Disney has signed a new multiyear book licensing deal with Random House Inc. which sees the end to its 70-year relationship with Golden Books Family Entertainment. The golden spined children's books, which have graced the shelves of bookstores to grocery markets, will no longer feature Disney characters. The decision to sign with Random House came after the terms of their deal with Golden Books were not profitable. The financial terms of the five-year deal were not disclosed due to competitive reasons.

Headline News Mattel Lands Nick Toys Deal

Mattel, Inc. has signed a new multiyear worldwide licensing pact with Nickelodeon to renew and expand its current toy license agreement. The deal will include toy categories such as action figures, dolls, plush toys, games, handheld games, puzzles, and infant and preschool products. Mattel now controls all properties from Nickelodeon's children's television programming services, as well as Nickelodeon's motion pictures division, Nickelodeon Movies. As part of the deal, Mattel will be the international toy licensee for Nickelodeon's RUGRATS and BLUE'S CLUES in more than 30 countries.

Headline News Hasbro Builds With Bob

Hasbro has signed a multi-year deal with HIT Entertainment for the licensing rights to their successful toon, BOB THE BUILDER. The current BBC series is scheduled to debut on Nick Jr. sometime next year. BOB garners 52% of the pre-school audience in the U.K. for its time period. Last holiday season the toys based on the series sold out in the U.K. Hasbro hopes that the series will build the same kind of fan base in the States as other foreign imports have done recently. Currently, Mainframe is producing a series called ACTION MAN based off Hasbro's British toy line of the same name.

Headline News Power Puffed Soundtrack

Rhino is releasing the action stuffed soundtrack to the POWERPUFF GIRLS. On July 18, 2000, "Heroes and Villains" will hit shelves with music performed by top alternative artists. Songs from the series and inspired by the Powerpuff Girls will be featured on the album. Artists such as David Byrne, Devo, Frank Black, Shonen Knife, Apples In Stereo, Optiganally Yours, Kormeda, Cornelius, The Sugarplastic, Dressy Bessy and Bis will be featured. Series creator Craig McCracken set out to find bands that inspire him to participate on the compilation.

Headline News Casper & Felix The Cat Land In Latin America

The Harvey Entertainment Company and Felix the Cat Productions have come to a new corporate agreement to bring Harvey characters to Latin America. Harvey Entertainment has appointed Felix the Cat Productions, Inc. as their exclusive licensing agent for Latin America. In turn, Donald Oriolo, president & CEO of Felix the Cat Productions, and the other heirs of Casper creator Joseph Oriolo have turned over to Harvey all rights and claims to the trademarks and copyrights of the Casper character.

Headline News Star Wars Sinks British Publisher

London-based publisher Dorling Kindersley has lost US$40 million on the book adaptation of STAR WARS EPISODE 1: THE PHANTOM MENACE. The educational and CD-Rom publisher had 13 million of the STAR WARS books printed for last holiday season and sold fewer than 3 million copies. After the initial news was released earlier this year, shares plummeted 40% and CEO James Middlehurst resigned. Chairman and 30% shareholder Peter Kindersley has taken over the head position. An unnamed worker told the LONDON DAILY EXPRESS that founder Kindersley has "fallen victim to a terrible error of judgment." Mr.

Headline News Wolfmill's Elfquest With Living Toys

Wolfmill Entertainment has signed a worldwide licensing deal with Living Toyz for a line of action figures based on Wolfmill's upcoming CGI animated feature film ELFQUEST. The fantasy-action film follows the journey of Cutter, a young elven chief, and his tribe across a hostile world to find a safe refuge. Before the theatrical release of ELFQUEST, Los Angeles-based Living Toyz will produce several sets of action figures based on the original ELFQUEST comic book designs by Warp Graphics.

Headline News Rugrats: Burger King's Thanksgiving Whopper

By Rick DeMott | Wednesday, February 23, 2000 at 12:00am

Burger King, a leading hamburger chain, has decided to back RUGRATS IN

PARIS with a licensing campaign to coincide with the film's Thanksgiving

release. Burger joint cross promotion of films released in the holiday

season means big money for both parties. Burger King opted to work out a

deal with the Nickelodeon/Paramount sequel to RUGRATS: THE MOVIE, which it

backed in 1998, instead of DR. SEUSS' HOW THE GRINCH STOLE CHRISTMAS,

starring Jim Carrey. Insiders say Burger King may drop US$20 million into

Headline News Harvey Forms New Fashion Company

The Harvey Entertainment Company and PG Capital, an apparel industry

investment company, have finalized a joint venture for a new apparel

company, Harvey Fashion LLC. The new company will be responsible for

manufacturing, selling and marketing a complete apparel collection, based

on the popular Harvey Classic Character library. Paul Guez will serve as

chairman of the board and CEO. The creation of Harvey Fashion LLC replaces

and extends the scope of an earlier Harvey apparel venture planned with

Headline News Pokemon Ball Kills Second Child

By Rick DeMott | Wednesday, February 2, 2000 at 12:00am

On Wednesday, December 26, 2000, a second child was reported to have

suffocated on Burger King's promotional POKEMON ball. The 4-month old,

Indianapolis, Indiana boy was found dead by his grandmother who left the

toy in the crib with the sleeping child. Millions of the toys were recalled

on December 11, 1999 after a Sonora, California girl was found in her

playpen with half the ball over her nose and mouth. U.S. federal officials

accused the Miami-based fast food chain of being too slow in recalling the

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