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Category: Licensing

Mobile Headline News

Fox Launches Biggest Promo Campaign Ever for Ice Age 2

Twentieth Century Fox has announced that its global promotional campaign for ICE AGE: THE MELTDOWN, to be released nationwide March 31, 2006, is among Fox's most far-reaching and ambitious ever.

Fox has garnered more than $100 million in promotional support, including a synergistic tie-in with the Fox Broadcasting Co. ICE AGE: THE MELTDOWN's beloved Scrat character will make a special appearance on the March 26 episode of the network's popular animated comedy series FAMILY GUY, and the Sid the sloth character will host a night of programming that same evening.

Film Headline News

Curious George Soundtrack Tops Billboard 200

By Rick DeMott | Thursday, February 16, 2006 at 12:00am

The film may have only debuted at #3, but Jack Johnson and Friends' "Curious George: Sing-A-Longs and Lullabies for the Film" CD premiered at #1 on the Billboard 200, according to THE HOLLYWOOD REPORTER.

Johnson's companion to the 2D animated film held first-week sales of 163,000 units, according to Nielsen SoundScan figures for the week ending Feb. 12. The soundtrack is the first to reach #1 since the BAD BOYS II soundtrack opened at the top in 2003.

Universal Headline News

Curious George Coughs Up Cold-Eeze Promotion

The Quigley Corp. announced that it has partnered with Universal Pictures for a Cold-Eeze promotion tied to CURIOUS GEORGE, the new 2D animated film that opened in the U.S. on Feb. 10, 2006. Promotion activities include a sweepstakes and a self-liquidating offer that launched with an ad in PARENTING MAGAZINE in January.

Kids Headline News

Nickelodeon Unveils Three New Toy Lines at Toy Fair

Nickelodeon is presenting at Toy Fair three new favorites: THE BACKYARDIGANS and GO, DIEGO, GO! for preschoolers and AVATAR, THE LAST AIRBENDER for kids 6-11. These properties join two of the network's most successful franchises: DORA THE EXPLORER and SPONGEBOB SQUAREPANTS, with fun product for every kid.

Mattel Headline News

Cheech Marin to Raise Checkered Flag on Cars Toys at Toy Fair

Mattel Inc. has announced that Cheech Marin, the voice of Ramone in Pixars CARS, will unveil the films toy lineup at Toy Fair 2006.

Due in theaters June 9, 2006, CARS is the story of a young hotshot rookie racecar, Lightning McQueen, who is on the fast track to success, fame and everything he's hoped for until he takes an unexpected detour on dusty Route 66 and meets Ramone and his friends.

Headline News

McDonald’s Happy Meals Deals For Strawberry Shortcake & Dragon Booster

The characters from STRAWBERRY SHORTCAKE and the animated series DRAGON BOOSTER will find their way into McDonalds Happy Meals and Mighty Kids Meals nationwide. Running Jan. 27 through Feb. 23, 2006, guests will receive one of eight berry fun Strawberry Shortcake characters or one of eight DRAGON BOOSTER action figures with the purchase of a Happy Meal or Mighty Kids Meal, at participating McDonalds restaurants, while supplies last.

Headline News

DIC Licenses McDonald's McKids Brand to Asia

DIC Ent. (DIC) announced that McDonald's Corp. has entered into an agreement naming Cornerstone Group's China Retail Management (CRM) subsidiary the master licensee for McDonald's McKids line across Asia, excluding Japan and India. The multi-million dollar deal is the first major international initiative of DIC's new role as global consumer products and entertainment agent for McDonald's Corp.

Marvel Headline News

Marvel Axes Toy Biz, Moves to Hasbro

Hasbro Inc. and Marvel Ent. Inc. announced a license under which Marvel has granted Hasbro toy and game rights to its superhero universe that includes franchises such as SPIDER-MAN, FANTASTIC FOUR, X-MEN and CAPTAIN AMERICA. Through the agreement, Hasbro has obtained the rights to develop products based on Marvel's globally-known universe of more than 5,000 characters in a wide range of toy and game categories including action figures, role play and preschool toys, board games and puzzles.

Music Headline News

DIC Named Global Entertainment Licensing Agent for Zizzle's iZ

DIC Ent. has been appointed the global entertainment licensing agent for Zizzle Toys new, innovative musical icon iZ. As part of the licensing initiative, DIC will translate the toy into animated direct-to-DVD movies.

Headline News

Sony Pictures Consumer Products Catches Big Licensing Wave For Surf’s Up

Sony Pictures Consumer Products (SPCP) announces a sea of licensing opportunities for SURFS UP, the second animated feature film from Sony Pictures Animation, scheduled for release in summer 2007.

Mattel Headline News

VIZ Media Names Mattel As Master Toy Licensee For Zatch Bell!

VIZ Media announced that it has named Mattel as master toy licensee for ZATCH BELL! by Makoto Raiku. The announcement is the most recent development for ZATCH BELL! since VIZ Media was granted the North and South American broadcast and licensing rights in June 2004. Additionally, the company has entered into partnerships with Cartoon Network (where ZATCH BELL! premiered in March 2005 on the Toonami block) and Bandai for videogames and collectible card games in the past year.

Mattel Headline News

Cookie Jar Ent. Awards Mattel The Doodlebops Master Toy License

Cookie Jar Ent. Inc. has awarded Mattel Inc. the worldwide master toy licensee for THE DOODLEBOPS. THE DOODLEBOPS, Cookie Jar's high energy, music-based, kids series, airs twice daily on Disney Channel's Playhouse Disney preschool block of programming in the U.S., and on CBC weekdays in Canada. The master license grants Mattel manufacturing and marketing rights for toys, dolls, feature plush, figures, playsets, games and puzzles that incorporate the rock 'n' roll fantasy from the TV series. Mattel plans to launch THE DOODLEBOPS toy line in fall 2006.

Wars Headline News

KB Toys Announces Its Hot Toy List for Holiday 2005

By Rick DeMott | Wednesday, October 26, 2005 at 12:00am

KB Toys announced its annual Hot Toy List for holiday 2005, featuring a wide selection of the season's "must have" toys. Four animated or visual effects franchises BARBIE AND THE MAGIC PEGASUS, BATMAN, CINERELLA and FANTASTIC 4 made the lists in general. Three specific STAR WARS items also made the list as well as the audio BRATZ CD.

KB Toys HOT Toy List FOR HOLIDAY 2005 (alphabetical)* Aquadoodle (Spinmaster) * Barbie and the Magic of Pegasus (Mattel) * Batman (Mattel) * Bratz Rock Angelz (MGA Ent.)

Headline News

Toy Play Announces Lineup & New Licenses For 2006

Toy Play Llc, a division of global consumer products innovators The Betesh Group, will unveil its new lines of licensed dolls, toys, furniture, play tents, slumber bags and room décor and at the 2006 Fall Toy Show, October 24-27 at the Toy Play showroom located at 1107 Broadway, Suite 700. New licenses include HI HI PUFFY AMIYUMI and SUPERMAN.

Headline News

Adult Swim Inspires DANGERDOOM: The Mouse and the Mask Album

Hip hop artists, Danger Mouse and MF DOOM, have come together to produce DANGERDOOM: THE MOUSE AND THE MASK, an album inspired by Adult Swim, Cartoon Network's popular late-night animation network. Epitaph Records released the CD on Oct. 11, 2005, in association with Adult Swim. The album contains character voices and skits from Adult Swim's most popular original shows, including AQUA TEEN HUNGER FORCE, SEALAB 2021 and HARVEY BIRDMAN, ATTORNEY AT LAW.

Dreamworks Headline News

DreamWorks & Kellogg Gobble Up Promotional Pact

By Rick DeMott | Tuesday, September 27, 2005 at 12:00am

DreamWorks Animation and Kellogg Co. have sealed a multi-year promotional agreement, reports VARIETY. Starting in 2006, Kellogg will have exclusive worldwide rights to DreamWorks film and home video properties for cereals, toaster pastries, cereal bars and fruit-flavored snacks, and exclusive U.S. rights for pancakes, waffles, cookies and crackers. Kellogg will market in more than 180 countries the DreamWorks-themed products on television, online and in stores. This marks the first deal between the companies. The agreement gives Kellogg exclusivity to DreamWorks, but not visa versa.

Headline News

Zim Invades Hot Topics

By Rick DeMott | Thursday, September 22, 2005 at 12:00am

INVADER ZIM fans have been pining for new action figures, ever since the release of Palisades first wave earlier this year. And while the second wave of regular figures will be available next month, fans can head to Hot Topic stores for all-new figures right now.

The second exclusive wave of INVADER ZIM action figures began to show up at Hot Topic stores a few weeks ago, and sales have been swift. This second wave of exclusives features all five characters from Series 2 with newly sculpted heads and all-new accessories.

Hot Topic Series 2 includes:

Headline News

Palisades Names Diamond as Distributor to Hobby Retail Market

Palisades Ent. Llc. has announced that, effective immediately, it has entered into a partnership with Diamond Comic Distributors, officially naming Diamond as its distributor for the hobby retail market in North America. After more than a decade of working together, both parties agree that this new, closer relationship will significantly benefit specialty retailers and their customers.

Headline News

McFarlane Toys to Haunt Toy Shelves With Corpse Bride Figures

McFarlane Toys will put a chill in the air this fall creating many products from TIM BURTON'S CORPSE BRIDE. The film honors the dark, romantic tradition of Burton's EDWARD SCISSORHANDS and THE NIGHTMARE BEFORE CHRISTMAS as it follows the path of Victor, a fidgeting groom who is taken from his own wedding and married to a Corpse Bride in the underworld.

Licensing Headline News

Alliance Atlantis Taps Int’l Licensing Agents for Lunar Jim

Alliance Atlantis Communications Inc. has appointed BBC Worldwide (U.K.), m4e (Germany) and ABC (Australia) licensing agents for new children's stop-motion animated property, LUNAR JIM. Each of the licensing agents, working alongside master toy licensee, Fisher-Price, will oversee the licensing program, including securing new licenses and managing product launches, in their respective territories.

Headline News

Playmates Master Toy Licensee For Strawberry Shortcake Franchise

Joining a lineup of more than 350 licensees worldwide, Playmates Toys announced that it will launch an extensive array of brand new STRAWBERRY SHORTCAKE dolls and toys in 2006 as the brands master toy licensee. First introduced in 1980 by the brands owner/creator, American Greetings Corp., STRAWBERRY SHORTCAKE became one of the biggest licensing programs of its time, generating more than $1 billion in retail sales between 1980 and 1985.