Warner Bros. Worldwide Consumer Products and Mattel, Inc. have announced a comprehensive, multi-year agreement that grants Mattel the master toy licenses for several of Warner Bros. core franchises including LOONEY TUNES, BABY LOONEY TUNES, BATMAN, SUPERMAN and JUSTICE LEAGUE. Under the terms of the multi-year agreement, Mattel will develop and market products such as vehicles, action figures, playsets, plush, games, puzzles, dolls, adult collectibles and other categories based on the properties.
Although DreamWorks has only recently begun production on its upcoming animated features SHREK 2 and SINBAD, it has been hard at work forging a strategic worldwide promotional partnership with consumer food products giant General Mills. The multiple-picture relationship will span several theatrical animated releases and home videos, including the July 2003 release SINBAD: LEGEND OF THE SEVEN SEAS and the sequel SHREK 2, scheduled for 2004 release. Promotional programs will be created for numerous food product categories.
Disney has partnered with Hasbro, Inc. to bring the popular characters from Disney's summer hit LILO & STITCH to stores. The unruly alien is captured in numerous ways including SPITTIN' STITCH with "real spitting action" created by holding him underwater to fill him up, then squeezing him, ELECTRONIC EXPERIMENT 626 STITCH has electronic features which allow Stitch to make laser sounds and speak "alien." And if you want to transform an alien into a pet, the 2-in-1 SWITCHIN' STITCH turns Stitch from outlaw alien experiment into a family pet.
At the recent LicensingShow 2002 in New York, Canadian children's programmer Cinar signed onnew licensing partners for its award-winning preschool seriesCAILLOU. Handcraft will launch a line of boys and girls underwearfeaturing CALLIOU characters and stationery supplier MeadWestvacowill be supplying CAILLOU wall calendars for 2004. Rand will belaunching a line of sporting goods which will include CAILLOU bikes &accessories, Trudeau will supply a brand new CAILLOU line of melamine
DecodeEntertainment Inc. has appointed The Sharpe Company as theinternational licensing agent for its new 3D animated preschoolseries THE SAVE-UMS! The series is scheduled to debut in February2003 as part of Discovery Kids new "Ready, Set, Learn" programmingblock on TLC and Discovery Kids Channel in the U.S. and on CBCCanada. Sharpe, current licensing agent for properties such asHUMPHREY'S CORNER and THUNDERBIRDS, will license THE SAVE-UMS! in allterritories outside North America.
CorusEntertainment's Nelvana has signed up new licensees for some of itskey kids' properties. Saban Consumer Products Europe, the consumerproducts division of Fox Kids Europe, has signed a pan-Europeanlicensing agreement for the animated series BRACEFACE. The three-yearagreement covers 16 European territories and 21 categories includingapparel, cosmetics, toys, stationery, music and multimedia. Theagreement expands the existing relationship between the two companies
DreamWorks SKG and Hasbro, Inc. have announced that Hasbro willproduce a line of G.I. JOE Adventure Team figures based on theupcoming DreamWorks animated feature SINBAD: LEGEND OF THE SEVENSEAS, scheduled for release in May 2003. To support the movie, Hasbrowill offer the new line of G.I. JOE Adventure Team featuring Sinbadbattling mythological monsters. The 12" action figure line willinclude Sinbad vs. The Roq, a monstrous bird of prey; Sinbad vs.Serpens, a dragon-like sky serpent; and Sinbad vs. Scorpious, a
Family media company Big Idea will be at this week's Licensing Show 2002 in New York to announce THE BOB & LARRY MOVIE, its second animated feature film, currently in pre-production. The film tells the story of the popular VEGGIETALES characters Bob the Tomato and Larry the Cucumber. Big Idea has already locked in many licensees for its first animated feature film, JONAH: A VEGGIETALES MOVIE, set for release on October 4, 2002 from Artisan's FHE Pictures.
Licensing 2002 International is the annual trade show for the multi-billion dollar worldwide business of consumer product licensing, marketing and merchandising and the show continues to be the most important marketplace for concepts and creative ideas related to the biggest brands in the world. It is held June 11-13, 2002 at the Jacob K. Javits Convention Center in New York. Here is a preview of just a few of the major animation-related products that will be showcased at Licensing 2002. For more information visit www.licensingshow.com.
Mattel Masters He-Man
At the 2002 Licensing Show held June 11-13, 2002 in New York City, Mainframe Entertainment Inc. will present licensing opportunities for their new CG animated series, Tony Hawk's FEASTERS. Mainframe and skateboarding sensation Hawk are developing the series, which targets boys aged 11 to 14.
Corus Entertainments Nelvana has recently licensed a slew of animated series to broadcasters in a number of countries. Spain's Luk Entertainment picked up BRACEFACE, CYBERCHASE and SEVEN LITTLE MONSTERS, while RTP (Portugal) took BRACEFACE along with MEDABOTS, MAGGIE AND THE FEROCIOUS BEAST, MAX & RUBY and TIMOTHY. Globo TV in Brazil has licensed FAIRLY ODD PARENTS, RESCUE HEROES and BEYBLADE, which has also been acquired by TF1 Video. Hungary's Minimax picked up ROLIE POLIE OLIE and the first two seasons of BRACEFACE and FRANKLIN for the Minimax block on Romania's ProTV.
Mainframe Entertainment, Inc. is previewing two distinct new properties this June at the Licensing Show 2002. The preschool series WUBBIES was developed by John Martin Mokrenko and Christine Usvaltas, and Mainframe Entertainment will bring the cast of furry Wubbies to life. Joy Tashjian, president of Joy Tashjian Marketing Group, Mainframe's agency of record for property representation will be promoting the product line potential of this property at this year's Licensing Show in New York.
JAKKS Pacific, Inc. has signed a worldwide licensing agreement with Nickelodeon to create a Nickelodeon-branded TV Games product line. TV Games is a new plug and play 8-bit gaming system utilizing a television set, and will be developed and marketed through JAKKS' subsidiary Toymax International. Players plug the hand-held TV Games system into any standard television and then have 10 video games in one compact, portable controller. No game console, or other software or hardware, is required. JAKKS intends to develop Nickelodeon TV Games and launch the products in mid-2003.
The summer blockbuster licensing frenzy has begun! Food manufacturing giant General Mills is launching special-edition products based on STAR WARS: EPISODE II "ATTACK OF THE CLONES," including limited edition STAR WARS: EPISODE II cereal. The sweetened corn puff cereal features seven different marshmallow shapes representing STAR WARS characters and objects including a Clone Trooper, red and blue lightsabers, Yoda, R2-D2, the starship Slave I and the Jedi Starfighter.
Instead of Boardwalk and Park Place you'll find The Green Goblin and Dr. Octopus in the new Spider-Man Collector's Edition MONOPOLY Game. Based on the comic book series, USAOPOLY has launched their collectible MONOPOLY board game in conjunction with the release of the live-action film SPIDER-MAN. The customized game board features classic Marvel artwork of 22 of Spider-Man's enemies, including Mysterio, Sandman, Scorpion, Electro and Jackal. Players can choose to be one of six SPIDER-MAN themed playing pieces including Peter Parker, Spider-Man, Spidey's web shooter and The Green Goblin.
European animation studio Varga, which owns the Hungarian TV, video and DVD rights for the animated MR. BEAN, has concluded a deal with RTL Klub Hungary to air the 52 x 11-minute series, making it the first country to air the series outside the UK. MR. BEAN premiered in Hungary on April 6, 2002 and will air weekly. Varga has over 420 crew working on the animated MR. BEAN, making it one of the largest animation series currently in production in Europe. Vargas Alexei Alexeev is the series director for the Tiger Aspect, Richard Purdum and Varga co-production.
UK distribution and merchandising company Entertainment Rights plc has signed a raft of licensees for the Tiger Aspect production of the animated MR. BEAN, including Downpace for plush, Danilo for greeting cards and Smith and Brooks for apparel. The first phase of product roll out will focus on establishing the MR. BEAN brand, targeting the gift market using the characters of Mr. Bean and his sidekick Teddy. An exclusive range of products is due to launch at UK department store chain Marks & Spencer's in June 2002.
Loonland Merchandising has signed licensing agreements with several companies to manufacture and distribute merchandise based on the TV-Loonland property CRAMP TWINS. Distribution Network Company (DNC), creator of merchandise for shows like THE SIMPSONS, SOUTH PARK and STAR TREK, will be producing apparel based on the slick look of Lucien and Wayne Cramp, while DNC subsidiary Trademark Toys is creating toys only a Cramp Twin could love including water guns, boxing gloves, artificial slime and artificial snot.
Gullane Entertainment has signed two new licensing agreements for its popular children's property THOMAS & FRIENDS. Children's clothing manufacturer Bentex will develop a full children's apparel line and North American footwear importers E.S. Originals will develop a THOMAS & FRIENDS line of children's footwear. Both lines will be available in fall 2002.
Brand management and television production company Silver Lining Productions Ltd. has signed toy manufacturer Gund to create plush toys, outfits and soft accessories for their kids property OLIVIA, based on the book series by Ian Falconer. Other new licensees include The Alexander Doll Company, Inc. (Madame Alexander), which will be introducing a range of vinyl dolls, outfits and gift sets. Universe Publishing also joins the roster to create wall calendars based on the charismatic piglet.
The LEGO Company debuted action figures from the new series GALIDOR: DEFENDERS OF THE OUTER DIMENSION at the 2002 Toy Fair. In 2001 LEGO announced a partnership with Canadian entertainment company, CinéGroupe, which gave LEGO full global merchandising rights to the television show, which is based on a story and characters developed by Tommy Lynch. The show blends live-action and animation and it premieres in the United States and Canada in February 2002.
Disney Interactive and Nintendo of America have entered into a licensing agreement to publish titles for Game Boy Advance. The first title under this agreement will be Disney's PETER PAN RETURN TO NEVER LAND, releasing in conjunction with the feature film Disney's RETURN TO NEVER LAND on February 15, 2002. Disney Interactive plans to publish several Game Boy Advance titles this year, including two based on the upcoming animated feature films, LILO & STITCH and TREASURE PLANET.
4Kids Entertainment International has signed a number of new licensees for its Japan-acquired CGI-animated series CUBIX ROBOTS FOR EVERYONE led by master toy licensee Trendmasters, with a collectible action toy line featuring interactive cards. The Character Group has been named the U.K. distributor and will be showcasing the line at the International Toy Fair in London in January 2002. Other licenses signed for the international market include 3DO (videogames) and Scholastic (publishing). CUBIX premiered in the U.S. August 2001 on Kids' WB! The show will debut in the U.K.
Under the terms of a recently announced worldwide licensing, Vivendi Universal Publishing's Knowledge Adventure studio will develop and publish BUTT-UGLY MARTIANS interactive entertainment products for the PC/Mac, console, handheld, PDA, wireless and Internet platforms beginning in fall 2002. The products will be distributed worldwide by Vivendi Universal Games.
Toy producer Rocket USA has teamed with Twentieth Century Fox Licensing & Merchandising and Matt Groening to make a line of tin toys, games and collectibles based on THE SIMPSONS. The toy producer will introduce the line with an 8-1/2" tin walking wind-up version of Homer Simpson. The figure comes in collectible packaging and will carry a suggested retail price of $24.95.