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Category: Licensing

Headline News Hasbro And Lucas Extend Star Wars License Through 2018

Toy manufacturer Hasbro, Inc. has scored a major coup in the licensing biz by extending its license with Lucas Licensing, Ltd., for the manufacture and distribution of STAR WARS toys and games for an additional ten years. Under the terms of the extension, the agreement is expected to run through 2018. The minimum guarantee payable to Lucas has also been reduced by $85 million to $505 million. Under its original 10-year deal, the minimum payment to Lucas was $590 million of which Hasbro has already paid $470 million.

Headline News Kidz Kraze Inflates The Simpsons At Toy Fair

Kidz Kraze International has been appointed licensee for THE SIMPSONS' inflatable figures, in a deal with FOX Licensing. In 2003, the company plans to launch the line of inflatables, including family members Homer, Bart, Marge, Maggie and Lisa, along with townspeople such as Mr. Burns, Krusty The Clown and Comic Book Guy. Kidz Kraze will feature THE SIMPSONS' inflatable figures at the New York International Toy Fair, February 16-19, 2003 in Room 554.

Headline News Sagwa, The Chinese Siamese Cat Curls Up With Mervyn's

Sesame Workshop and Mervyn's department stores have entered into an exclusive agreement to bring merchandise featuring characters from SAGWA, THE CHINESE SIAMESE CAT, a PBS KIDS' series, to Mervyn's 264 stores. From January to March 2003, the retailer will feature SAGWA characters on children's products such as bedding, clothing, plush and watches. A percentage of the proceeds of all SAGWA merchandise sold will support Sesame Workshop educational programs around the world.

Headline News Marvel And Activision Expand Alliance

Marvel Enterprises and video game publisher Activision, Inc. have signed a multi-year extension for their current video game licensing agreements, expanding their strategic alliance. The expanded agreements grant Activision the exclusive rights to develop and publish video game products based on Marvel's comic book franchises SPIDER-MAN, X-MEN, FANTASTIC FOUR and IRON MAN through the year 2009.

Headline News JAKKS Pacific Awarded Master Toy License For Dragon Ball Z

FUNimation Productions, Ltd. has awarded JAKKS Pacific, Inc. the master toy license for DRAGON BALL, DRAGON BALL Z and the forthcoming DRAGON BALL GT. JAKKS will develop, manufacture and distribute action figures, action figure accessories and vehicles based on these animated series. The company, which acquired the license after original rights holder, Irwin Toy, Ltd., announced bankruptcy in early December 2002, signed a 3-year license for the DRAGON BALL brands and expects to show new products as early as the New York International Toy Fair in February 2003.

Headline News Mr. Bean Hits Scandinavia

The animated adventures of MR. BEAN is heading to Scandinavia. The 26 x 30-minute series has been sold to SVT, Sweden and YLE, Finland by Fremantle International Distribution, which distributes both the original live-action series and the animated series. SVT will start to broadcast the series on December 23, 2002 and it will run through early February. The series launch date on YLE is still to be announced. MR.

Headline News EM.TV Announces Strong Sales In Asia

Following the Asian programming markets DICON / BCWW in South Korea and Asia Television Forum (ATF) in Singapore, Germany's EM.TV & Merchandising AG has reported strong sales of children's programming across Asia for both home video and broadcast. EM.TVs animation portfolio proved popular in China, Japan, Taiwan and Vietnam. EM.TV sold television and home video rights of the second season of MAYA THE BEE and the first two seasons of TABALUGA to Kiet Tuong Advertising in Vietnam.

Headline News The Mouse House Takes Flight On Alaska Airlines

The Eskimo that has had a place on the tail of all Alaska Airlines aircraft for over a quarter century is stepping down from one plane to make room for some popular Disney characters. Alaska Airlines has launched the "Spirit of Disneyland" Boeing 737-400 aircraft, which features the faces of Mickey and Minnie Mouse, Donald Duck and Goofy painted on a bright blue background.

Headline News Scholastic And DreamWorks Announce Strategic Alliance

Children's book publisher and distributor Scholastic now has rights to publish all novelizations, coloring and activity books, picture and storybooks based on DreamWorks' next five animated films, which include SHARKSLAYER and a sequel to the 2001 Oscar-winning hit SHREK.

Headline News Tokyopop Releases Two New Cine-Manga Based On Disney Series

Tokyopop Releases Two New Cine-Manga Based On Disney Series. U.S. manga publisher TOKYOPOP continues its relationship with Disney with the release of two new Cine-Manga series for Disney's original television series LIZZIE MCGUIRE and KIM POSSIBLE. Each will launch as part of TOKYOPOP's developing Cine-Manga family, which currently includes CARDCAPTORS and the forthcoming AKIRA.

Headline News Raven Moon Offers Gina D For Free

Raven Moon Entertainment, a producer of childrens programming based in Orlando, Florida, is offering U.S. network affiliates and independent television stations the opportunity to telecast up to six airings of 13 episodes of its preschool series GINA DS KIDS CLUB at no charge. In addition, Raven Moon will make participating stations profit participants in all licensing and merchandising revenue.

Headline News Tokyopop To Release Manga Version Of Digimon

U.S. manga publisher Tokyopop, in association with Disney Publishing Worldwide, will bring one of TV's hottest animated series to the world of graphic novels with the publication of an authentic DIGIMON manga. The DIGIMON animated series currently airs in the U.S. on the ABC Network, and follows seven ordinary kids who gain "digivices" that transport them into the Digital World. Once there, they make companions called Digimon, and must battle evil Digimon monsters.

Headline News Nelvana Closes Mipcom With Strong Sales

Corus Entertainment's Nelvana put the wrap on MIPCOM 2002 with a number of new sales and renewals for its kids' brands and programs. BEYBLADE continued to be a popular property for the company and was snapped up by the UK's terrestrial broadcaster Five TV (formerly Channel 5), which licensed 51 episodes of the series for debut in November 2002. BEYBLADE currently airs in the UK on Cartoon Network UK. Nelvana also completed video and DVD deals for BEYBLADE and MEDABOTS in the UK with Contender Entertainment Group, which set the titles for a release date of December 2, 2002.

Headline News Salsa Seals Deals In Latin America

Latin American distribution specialist Salsa Entertainment returned from MIPCOM 2002 with a slate of program sales for the Latin American region. The Salsa Entertainment catalogue features award-winning products from well known international producers and distributors including TV-Loonland, Scholastic Entertainment, Decode Entertainment and The Jim Henson Company.

Headline News Peppermint To Distribute BRB Animation Portfolio In Asia

peppermint, the worldwide distribution company that has recently undergone a management buy out from Germany's Helkon Media AG, has signed a deal with Spanish production and distribution company BRB to distribute over 230 hours of programming to all Asian territories. peppermint, who will also handle Australia and New Zealand for BRB, will have exclusive distribution rights for 20 different series, each consisting of 26 x 26-minute episodes, plus 14 related features each with a running time of 75 minutes.

Headline News Cinar Library Travels To Africa

Cinar's library of over 2,200 half-hours of family programming will soon be traveling to new territories thanks to a distribution agreement with VGI Entertainment Ltd., a UK-based distribution company. Under the terms of the deal, VGI will distribute Cinar titles such as CAILLOU, ARTHUR, MONA THE VAMPIRE and THE BUSY WORLD OF RICHARD SCARY in sub-Saharan Africa. "We are very pleased to add VGI's expertise and knowledge to the Cinar team," said Louis Fournier, head of distribution for Cinar. "We are confident that our fascinating cast of characters will find a welcome home in Africa.

Headline News Yu-Gi-Oh! Record To Be Released

4Kids Entertainment has signed an agreement with DreamWorks Records to release an album based upon the music in the YU-GI-OH! animated television series. Terms of the deal were not disclosed, but the album, titled YU-GI-OH!: MUSIC TO DUEL BY, will be available at retail on October 29, 2002. The album will contain the YU-GI-OH! theme songs as well as orchestral passages and other songs from the television series. Also on the album will be some new music scheduled to be included in future episodes of YU-GI-OH!

Headline News Buena Vista Licenses Classic Treasures For Pacific Rim Broadcast

Buena Vista International Television has licensed its 'Classic Treasures' package to a number of key broadcasters across the Asia Pacific region for telecast on terrestrial television for the first time. The collection, which includes A BUG'S LIFE, MULAN, POCAHONTAS, TOY STORY and TOY STORY 2 will air on the Seven Network in Australia, TVNZ in New Zealand and on the Media Corp-owned Channel 5 in Singapore.

Headline News Kidzmouse Sets Licensing Agreement With Nickelodeon

Nickelodeon has agreed to license several of its popular cartoon properties to niche-market peripheral company KidzMouse. Several new KidzMouse computer mouse designs, sold under the "Nickelodeon by KidzMouse" name and based on Nick cartoon series, will debut in time for the holiday 2002 retail season. KidzMouse, is a "Kid-Friendly Computer Mouse" about half the size of a regular computer mouse with a squeezable "head" that replaces normal mouse buttons. The product is designed to make computers accessible and enjoyable for young computer users.

Headline News Reader's Digest To Distribute Egmont's The Fairytaler

Egmont Imagination has signed an exclusive worldwide direct marketing agreement with Readers Digest to distribute THE FAIRYTALER on video and DVD. Launched this week at MIPCOM Jr., THE FAIRYTALER is a 26 x half-hour animated series that newly illustrates Hans Christian Andersens classic tales, which include THE UGLY DUCKLING, THE EMPEROR'S NEW CLOTHES, THUMBELINA and THE LITTLE MERMAID. The series is a co-production between Magma Film, Egmont Imagination and fellow Danish companies A. Film and Danmarks Radio, as well as Germany's Super RTL.

Headline News Copyright Extension Act Goes To The Supreme Court

The U.S. Supreme Court now has the task of determining the legality of the Copyright Term Extension Act (CTEA), a 1998 law that extended millions of existing copyrights by an additional 20 years. On Wednesday, October 9, 2002, the court will hear arguments in the matter of Eldred v. Ashcroft, which seeks to overturn the act on the grounds that it is unconstitutional. At the time of its enactment, the CTEA became known as the "Mickey Mouse Extension Act" because of aggressive lobbying by Disney.

Headline News Beyblade Gets Major Marketing Push In The UK

In a major promotional licensing development, the Nelvana-distributed action series BEYBLADE will be promoted via all Kelloggs childrens cereal brands in the UK. Set to launch October 1, 2002, the Kelloggs UK campaign will place 12 million BEYBLADE spinning top toys in all leading Kelloggs cereals. The first of numerous global BEYBLADE promotions planned for 2002-2003, Kelloggs will support the BEYBLADE campaign with a comprehensive media program involving television and print.

Headline News Jimmy Neutron Powers Up Centrum Multivitamins

Nickelodeon has extended its licensing agreement with Centrum Kids to launch a line of Centrum Kids Jimmy Neutron multivitamins. Centrum originally partnered with Nickelodeon to offer RUGRATS chewable multivitamins for kids, and will now present a new line featuring the characters Jimmy, Carl, Cindy and Goddard from the Oscar-nominated film JIMMY NEUTRON: BOY GENIUS and the Nickelodeon series THE ADVENTURES OF JIMMY NEUTRON, BOY GENIUS. Animated characters have always featured prominently in the kids vitamin arena.

Headline News Raven Moon Inks Development and Licensing Deal With Pangea

Family entertainment company Raven Moon Entertainment, Inc. hassigned a multi-faceted development deal with Pangea Corporation, astrategic marketing and content development entity, which specializesin the kids entertainment and toy industries. Pangea will assistRaven Moon in the further development of its intellectual properties,while also establishing licensing and cross-promotional opportunitiesfor Raven Moon's GINA D'S KIDS CLUB brand, a series oflive-action/animated videos for children. Pangea has worked with DIC

Headline News Thomas & Friends Chugs Into Target

Target Stores have announced that they have struck a deal with Gullane Entertainment to carry an exclusive array of THOMAS & FRIENDS merchandise including apparel, toys and home entertainment. One Target exclusive will be a series of pocket-sized, die-cast, portable THOMAS & FRIENDS trains called "Take Along Thomas & Friends," which will be accompanied by all-in-one play sets. Target will also carry exclusive lines of THOMAS & FRIENDS apparel for toddlers and young children, and will introduce an exclusive line of children's footwear.

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