Category: Licensing

Media Headline News

VIZ Media And Frito Lay Start MegaMan NT Warrior European Campaign

VIZ Media has announced today that MEGAMAN NT WARRIOR is taking the battle against cyber crime to kids across Europe with an on-pack and in-pack promotional campaign with Frito Lay.

The promotional effort, launching in Benelux, will eventually encompass a number of European territories, and will run through spring 2006. MEGAMAN fans will find entertaining premiums in their Frito Lay snacks.

Nickelodeon Headline News

Nickelodeon Gets in Driver Seat with Chevrolet

Nickelodeon has partnered with Chevrolet in a multi-million advertising and promotional multiplatform deal.

"We are thrilled to welcome General Motors to Nickelodeon as an advertiser," said Jim Perry, svp, Nickelodeon Ad Sales. "This partnership highlights the ubiquity of our brand, particularly for non- traditional advertisers, and will give Chevrolet and its new Uplander buyers the ability to connect with the Nickelodeon audience on a multiplatform level."

Cartoon Headline News

Cartoon Network & MLB Team for Second Season

Major League Baseball Properties (MLBP) and the Major League Baseball Players Assoc. (MLBPA) have joined with Cartoon Network for the second year of a program designed to promote youth interest in baseball and baseball card collecting by reaching out to the millions of children who watch Cartoon Network original programming. The partnership, designed to engage children in the game of baseball via non-traditional media partners that speak directly to youth audiences, features characters from the popular Cartoon Network program CODENAME: KIDS NEXT DOOR.

Licensing Headline News

Earthworks To Rep Little Suzy’s Zoo Property

Earthworks Ent. has been selected to serve as the merchandising and licensing representative for the celebrated infant and toddler franchise LITTLE SUZYS ZOO. Under the agreement, Earthworks Ent., through the companys recently inaugurated brand management division, will represent select product categories from the SUZYS ZOO branded world, including LITTLE SUZYS ZOO, WAGS and WHISKERS.

Headline News

McFarlane Toys Acquires Wallace & Gromit Film License

Aardman has selected McFarlane Toys as the master toy partner for the upcoming family feature film WALLACE & GROMIT: THE CURSE OF THE WERE-RABBIT, coming to theaters in October 2005.

McFarlane Toys will launch a limited line of toys in fall 2005, with the full product line hitting retail shelves in 2006. Under the direction of Todd McFarlane, McFarlane Toys will capture the richness and spirit of the films characters through its relentless attention to detail with a new line of action figures, three-inch figure playsets and plush bean dolls.

Dark Headline News

Darth Vader Goes to the Dark Side With M&M

Darth Vader and his candy counter-part M-Vader were in New York yesterday to unveil the new Dark Chocolate M&M's, which will be on shelves nationwide starting April 2, 2005. The product was specifically developed to celebrate the release of STAR WARS: EPISODE III REVENGE OF THE SITH.

Disney Headline News

Pixar/Disney Characters Arrive at McDonald’s

Animated heroes from the collection of Pixar films presented by Disney are bringing action and adventure to McDonald's restaurants nationwide in support of the recent release of THE INCREDIBLES DVD. Running until April 14, 2005, with the purchase of a Happy Meal or a Mighty Kids Meal, guests will receive one of eight retail-size action figures from various films. The Disney Presents Pixar Pals McDonald's Happy Meal lineup includes Mr. Incredible and Dash from the Academy Award-winning THE INCREDIBLES; Nemo and Dory from the Academy Award-winning FINDING NEMO; Mike Wazowski and James P.

Cartoon Headline News

Cartoon Network & Atlanta Braves Unite for All-New Tooner Field

Cartoon Network and its Turner Broadcasting sibling the Atlanta Braves are joining forces in creating an all-new entertainment and dining experience for kids and families titled Tooner Field." The Cartoon Network-branded, interactive area will be located at Turner Field's East Pavilion off the Grand Entry Plaza. This multi-million dollar project will have its first phase a three-story, layered facade featuring the colorful homes of Cartoon Network's most popular characters ready for opening day, April 8 (Braves vs. the New York Mets).

Headline News

Strawberry Shortcake Seaberry Beach National Promotion Kicks Off

American Greetings Corp. and DIC Ent. (DIC) kick off the spring season with a STRAWBERRY SHORTCAKE Seaberry Beach national promotion. Developed by DIC, on behalf of American Greetings, the promotion features a sweepstakes with tropical prizes.

Game Headline News

TELETOON Gets Some SMAX! from Mattel

Canadas TELETOON has launched an on-air and online promotion to support the new Mattel toy SMAX! The online initiative includes a TELETOON-designed SMAX! Squeeze Web game, which highlights the new toy and uses color combinations to collect points. The campaign will run until March 27, 2005.

SMAX! are new collectible action figures whose heads pop off to reveal a colored "brain" inside. Each color, (purple, green, orange) indicates the winner in each battle, while all the characters have special personalities and names.

Headline News

Robots To Get Gigantor-Sized Promotional Push

20th Century Fox has announced multiple promotional partnerships for its upcoming animated feature ROBOTS, reports HOLLYWOOD REPORTER.

Licensing deals include ones with Burger King, which will have ROBOTS-themed kids meal; Kelloggs-Keebler, with ROBOTS-themed packaging for several of its breakfast and snack products; and Verizon, with ROBOTS content on its video-on-demand service.

Headline News

WB Soars With Batman & Charlie and the Chocolate Factory at Toy Fair

Warner Bros. Consumer Products kicked off the world's largest toy trade show, the 2005 American International Toy Fair -- in New York City from Feb. 20-23, 2005 -- with a new lineup of licensed toys and products inspired by one of the world's most popular superhero franchises: BATMAN.

Kids Headline News

Nelvana Inks Babar European Deal; Reveals Miss Spider Lineup at Toy Fair

While exhibiting at the American International Toy Fair in New York City, Nelvana Ltd. announced it has completed a pan-European direct-to-retail agreement with C&A to carry a carry a range of BABAR-themed infantwear.

Under terms of the direct deal a first for Nelvana in the international market C&A stores in the Netherlands, Belgium, Luxembourg, Germany, Austria, Switzerland, France, Spain, Portugal, Poland, Hungary, Russia and the Czech Republic will carry the BABAR baby line, which is expected to debut in June 2005.

Company Headline News

ADV Toys To Exhibit At TOYFAIR 2005

ADV Toys will be making its debut exhibiting appearance at the upcoming American International TOYFAIR happening February 20-23, 2005, in New York City. ADV Toys line of cool anime merchandise from ADV Films extensive library includes EXCEL SAGA, NOIR, KALEIDO STAR, CROMARTIE HIGH SCHOOL and more. ADV Toys will be located at Booth #2488 at the Jacob Javits Center and will be giving out a free portable DVD player.

Headline News

Bandai America Unveils New Homegrown Property at TOYFAIR

Bandai America Inc. will unveil its new portfolio of brands at the 2005 American International TOYFAIR in New York City on Feb. 20-23, 2005. The company announced that it is expanding its business by growing its current slate of core brands, which includes powerhouses POWER RANGERS and TEEN TITANS for boys, and STRAWBERRY SHORTCAKE and TAMAGOTCHI CONNECTION for girls. In addition, Bandai America will unveil a new toy property based on the television series created by sister company Bandai Ent., titled D.I.C.E. (DNA Integrated Cybernetic Enterprises).

Headline News

Teenage Mutant Ninja Turtles Go From Sewers to Subway

4Kids Ent. Inc. and Subway Restaurants have joined forces to launch a national promotion featuring the TEENAGE MUTANT NINJA TURTLES. The seven-week promotion began Feb. 7, 2005 and continues through March 27, 2005, at participating Subway locations in the U.S. and Canada, while supplies last.

Games Headline News

Fox Expands Family Guy Product Lineup

Twentieth Century Fox Licensing and Merchandising announced the expansion of the thriving FAMILY GUY licensing and merchandising program through two new agreements with videogame industry giant Take-Two Interactive Software and wireless content leader Airborne Ent. Take-Two has the rights to produce all-new videogames for multiple platforms under the 2K Games label, while Airborne Ent. will introduce new mobile phone content.

Alien Headline News

Taffy Ent. Gets Licensees On Board Before Pet Alien Launch

Taffy Entertainments licensing division has closed five additional deals in the U.S. for PET ALIEN, the groundbreaking new CGI character-comedy premiering on Cartoon Network Jan. 23, 2005, at 10:00 am. The deals include Baby Boom Consumer Products for cuddle pillows, Beverly Hills Teddy Bear Company for gift and specialty market plush, Childrens Apparel Network for apparel, Fast Forward for bags and backpacks, and Mello Smello for stickers.

Headline News

McFarlane Toys New Home for Simpsons Action Figures

By Rick DeMott | Wednesday, January 19, 2005 at 12:00am

Fox Licensing & Merchandising and McFarlane Toys have announced a new licensing agreement for action figures based on characters from THE SIMPSONS. These new action figures will be released this fall in two separate multi-figure boxed sets. Each box will contain a different set of action figures re-creating favorite moments. A a full product line will hit shelves in 2006.

Licensing Headline News

Betty & Veronica Spring & Fall Lines Announced

By Rick DeMott | Wednesday, January 12, 2005 at 12:00am

After first introducing their product at last Augusts Magic, several key licensees of BETTY & VERONICA have set the spring and fall roll-outs for their licensed apparel and accessory lines. The product lines stem from agreements with the BETTY & VERONICA licensees and the propertys licensing representatives Archie Comics Ent. Inc. and Miramax Films. Representing Archie Comics Ent. and Miramax Films in negotiating the agreements was Los Angeles-based licensing agency Brand Central Llc.

Headline News

DIC Signs More Licensees For Trollz 2005 Launch In North America

DIC Entertainment (DIC) has inked additional deals for its all-new tween entertainment and lifestyle property, TROLLZ. There is now approximately 35 licensees in the U.S. and Canada secured for the 2005 launch.

Headline News

itty bitty HeartBeats Signs New Licensing Partners

LevyMann Entertainment, the creator and producers behind the childrens animated series, ITTY BITTY HEARTBEATS, have teamed up with new licensee partners Franco Manufacturing, Baby Boom Consumer Products, Wiesner Products and Waterbury Garments for several new lines of itty bitty products.

These new licensees add to their deals in place with StudioWorks Ent. (Ventura Video), Fruit of the Loom and Penguin Books, which is releasing three new ITTY BITTY HEARTBEATS titles.