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Category: Licensing

Headline News

Rudolph The Red-Nosed Reindeer Hungry for Twinkies This Season

This holiday season, Hostess snack cakes will feature characters from the 1964 animated classic RUDOLPH THE RED-NOSED REINDEER.

Through Dec. 16, 2006, packages of Hostess Twinkies, Cup Cakes and HoHoHos will offer a $3 mail in rebate with purchase of the RUDOLPH THE RED-NOSED REINDEER DVD and two multipacks of specially marked Hostess products. The specially marked multipacks will be available nationwide and will be supported by in-store displays.

Headline News

SCI FI Offers Chance to Win $5M In The Lost Room Promotion

By Rick DeMott | Wednesday, November 22, 2006 at 12:00am

SCI FI Channel will promote the Dec. 11, 2006, premiere of THE LOST ROOM, a new miniseries, with an interactive multimedia bounty hunt for objects and clues associated with the program, and a chance to win $5 million. The integrated campaign drives awareness and interest by providing a multi-platform media experience.

Cartoon Headline News

Foster's Riding High as Macy's Parade Float & Marketing Blitz

Bloo and company from Cartoon Network's original series, FOSTER'S HOME FOR IMAGINARY FRIENDS, will sail down Broadway on a new float in the 80th Anniversary Macy's Thanksgiving Day Parade on Nov.23, 2006, singing the Beatles' classic "With A Little Help From My Friends." This marks just one of the many amazing highlights the network has developed for the show through programming, promotions, new media, consumer products and gaming that extend well into 2007.

Alien Headline News

Ben 10 Creates an Alien Invasion at Retail

By Rick DeMott | Wednesday, November 8, 2006 at 12:00am

Bandai America Inc. has seen big success with its BEN 10 toy line, based on the popular Cartoon Network series. Since its launch this past summer, it debuted as one of the top 10 action figure properties during the month of August, according to market information company The NPD Group (based on dollar volume in the Action Figures & Accessories Supercategory).

Mermaid Headline News

New Little Mermaid Products Hit Shelves

This month, in conjunction with the two-disc Platinum Edition DVD release of Disney's THE LITTLE MERMAID, Disney Consumer Products (DCP) in collaboration with Walt Disney Home Ent. brings to stores the largest assortment of LITTLE MERMAID merchandise available since the film's 1989 release.

Licensing Headline News

Novel Ent. Appoints Copyrights Promotions As Licensing Agent For Horrid Henry

By Rick DeMott | Wednesday, October 11, 2006 at 12:00am

Novel Ent., the independent producer behind hit preschool shows FIMBLES and THE ROLY MO SHOW for CBBC, has appointed Copyright Promotions as its licensing agent for the U.K. and Europe on its new property HORRID HENRY.

In addition, Novel has taken on licensing consultant Caroline Mickler to manage the relationship with Copyright Promotions and to oversee the roll out of the licensing and merchandising program for HORRID HENRY worldwide.

Nick Headline News

Dora's World Adventure CD in Stores & Online

By Rick DeMott | Wednesday, September 27, 2006 at 12:00am

Nick Records/Sony BMG's Strategic Marketing Group has released the CD, DORA'S WORLD ADVENTURE. With fourteen tracks from around the globe, the CD is danceable songs inspired by Dora's travels on the upcoming special DVD release and Nick Jr. special television episode, DORA THE EXPLORER: WORLD ADVENTURE.

Special guests on the album include reggae sensation Ziggy Marley who joins Dora in "Three Little Birds," and Grammy award-winning artist Aaron Neville, who joins Dora in "Iko Iko."

Dark Headline News

Hellboy Gets an All-New Look in Animated Products

By Rick DeMott | Tuesday, September 26, 2006 at 12:00am

Beginning in late 2006, in conjunction with the release of the animated HELLBOY: THE SWORD OF STORMS DVD, Dark Horse Deluxe will launch a variety of comics and toys. The animated feature is being produced by Starz Media and released on DVD by Anchor Bay.

Series Headline News

Playmates Toys With The Land Before Time

Universal Studios Consumer Products Group and Playmates Toys announced a domestic licensing agreement, whereby Playmates will serve as the master toy licensee for the upcoming animated television series, THE LAND BEFORE TIME. The 22-minute animated series will air on Cartoon Network beginning spring 2007. The toy line will launch in fall 2007 with the introduction of a full line of figures, vehicles, playsets and plush.

Cartoon Headline News

Ben 10 & PowerPuff Girls Slip Into New Apparel Deals

Cartoon Network Enterprises (CNE), the global branding and merchandising arm of Cartoon Network, has inked new apparel deals for its hit properties, BEN 10 and THE POWERPUFF GIRLS. CNE announced two new licensing agreements with SGFootwear and ODM for BEN 10. Additionally, CNE has partnered with fashion design studio Mighty Fine on a multi-year deal to develop a line of POWERPUFF knit top tops, t-shirts and fleece tops for the juniors and tweens markets.

Headline News

Lunar Jim Is Dining At Zellers

Alliance Atlantis Intl Content Distribution and Hudson's Bay Co. (Hbc) announced that they are partnering to bring consumers an exclusive meal program and unique meet and greet opportunities, developed around Alliance Atlantis' preschool stop-motion animated property, LUNAR JIM. This two-phased initiative heralds the launch of the LUNAR JIM line of Fisher-Price toys, hitting Canadian shelves beginning August 2006 and marks the first children's property product tie-in at Zellers restaurants.

Disney Headline News

Disney Unveils Two Fashion Brands For Infants

Designed to appeal to trend-forward parents and discerning gift-givers, the Classic Disney and Walt Disney Signature collections of apparel and infant gifts were unveiled at the ENK Intl Children's Trade Show in New York City. Featuring scenes from Disney's stories, characters and art portrayed in an understated fashion, the collections will offer cashmere blankets, hooded robes and mittens, bibs and burp cloths, organic cotton tees, cardigans and casual separates.

Headline News

Kids Flip For Nicktoons

Nicktoons Network is giving kids everywhere a chance to learn about animation by handing out flip books that play back full-motion clips from two new original animated shows with a simple flip-of-a-thumb. The flip books will be distributed free to kids all summer long through the Nicktoon Networks cross-country mobile tour.

Headline News

Sony Pictures Taps JAKKS Pacific For Surf’s Up Toys

Sony Pictures Consumer Products (SPCP) and JAKKS Pacific Inc. have announced a new licensing agreement to produce and distribute toys and leisure products based on the upcoming animated feature film, SURFS UP. The second animated feature film from Sony Pictures Animation, SURFS UP is scheduled for release by Columbia Pictures on June 8, 2007.

Headline News

DC Comic Superheroes Take Flight on U.S. Postal Stamps

The U.S. Postal Service chose the perfect site to launch the DC Super Heroes commemorative postage stamps with a first day of issue ceremony on July 20, 2006 at the San Diego Convention Center during Comic-Con International 2006, the worlds largest comicbook and pop culture show.

The DC Comics Super Heroes commemorative stamps and stamped postal cards are now available from the U.S. Postal Service (

Comics Headline News

Crazee Comics Heads to Licensing Int’l 2006

Fledgling publisher Crazee Comics, known for titles like COSMICWARS and RUSS5377, is heading to Licensing Intl to promote its products.

With the successful launch of its weekly podcast show CATCH DA CRAZE PODCAST AUDIO MIX and appearances on UPN, radio & public television and numerous critic reviews, the publisher is now ready to test their products marketability.

For the show, Crazee Comics has produced a Flash animated trailer of THERE'S AN ALIEN IN MY TOILET and some prototype latex models of the main character Doodie.

Licensing Headline News

Shuriken School Proves A-grade Licensing Property for Xilam & Zinkia

The animated, comedy-action series, SHURIKEN SCHOOL, ahs racked up a host of licensing deals for producers Xilam Animation (France) and Zinkia Ent. (Spain), including a pan-European contract with Copyright Promotions Licensing Group (CPLG), as well as Kidz Ent. for Scandinavia and EEMC for eastern Europe.

CPLG, which represents such high profile properties as BRATZ, CARE BEARS and THE SIMPSONS, will handle licensing for SHURIKEN SCHOOL in Spain, Italy, Portugal, Belgium, Holland, Benelux, UK, Eire, Germany, Austria and Switzerland.

Cartoon Headline News

Mexican Lucha Libre Star Signs Exclusive Deal with Cartoon Network

Masked wrestling star, El Hijo del Santo, has signed an exclusive deal with Cartoon Network Enterprises Latin America for a global licensing program based on the legendary lucha libre icon Santo, the Silver Masked Man. Through this deal, Cartoon Network will have exclusive rights to represent the program in licensing and merchandising ventures. It will originate in Mexico, with plans to expand in the U.S. and other territories around the world. Branded products will be licensed across a number of categories including apparel, school supplies, toys, and electronics.

Headline News

JAKKS Pacific and HIT Ent. Enter into Dino-Mite Agreement

JAKKS Pacific Inc. has signed a multi-year, master toy licensing agreement with HIT Ent. to manufacture and market a full line of products based on the big, purple dinosaur, Barney. Under its Child Guidance preschool division, JAKKS Pacific will develop toy products in multiple categories, including learning toys, plush and more.

Disney Headline News

Disney Plays at Licensing Show

Disney is unveiling a host of licensing programming for its preschool and boy line of properties.

"Parents have enjoyed Mickey and Pooh for years, and now a new generation of preschoolers are being introduced to these characters with a fresh CG-animated look. LITTLE EINSTEINS rounds out a very strong preschool block that blends entertainment with education," said Andy Mooney, chairman of Disney Consumer Products (DCP). "Retailers are also seeing potential in these shows and clearing shelf space based on the strength of Playhouse Disney as a preschool platform."

Nickelodeon Headline News

Go, Nickelodeon, Go, at Licensing Show

Nickelodeon & Viacom Consumer Products comes to Licensing Show, June 20-22, 2006, at the Javits Center in New York City, with a hit-driven roster and expanded licensing programs for its newest hits including AVATAR, THE BACKYARDIGANS and GO, DIEGO, GO! Nickelodeon & Viacom Consumer Products will be located at Booth #1317.

Nickelodeon & Viacom Consumer Products will also announce plans for merchandising THE WONDER PETS!, the hit show on Nick Jr. that regularly ranks among the top three preschool shows on commercial television.