Search form

Category: Licensing

Headline News DECODE’S Save-Ums! Racks Up Licensing Deals & Ratings

Worldwide licensing agent, The Sharpe Co., has negotiated a number of licensing partners for DECODE Entertainments 3D animated pre-school show, THE SAVE-UMS!

New licensing and merchandising partners include Copyright Promotions Group in the U.K., France, Spain, Portugal, the Benelux territories and Italy; Licensing Works in Australia and Newman International in New Zealand. Plus Licens is a licensing partner for Scandinavia and Eastern Europe with the company also picking up merchandising rights for Scandinavia.

Headline News DIC Consumer Launches Int’l Push

DIC Consumer Products has significantly expanded its licensing/merchandising programs across Europe, Latin America, Australia, Asia, South Africa and the Middle East to gear up for the international launches of kids entertainment brands, including STRAWBERRY SHORTCAKE, MADELINE and SUPER DUPER SUMOS.

Headline News ADRtists CD Premieres at WIA LA General Meeting

ADRtists will premiere PLAY IT AGAIN, MOM!, a CD collection of radio plays for children 4-8, at the October Women In Animation (WIA) L.A. General Meeting. Receiving volunteers from WIA writers and voice artists, the project was originally designed to create the CD for entertaining seriously ill and bedridden children. Some of the initial costs were covered by various individuals and the WIA Los Angeles Chapter. To cover the final cost of production and distribution, the CDs will be sold to the public.

Headline News Carlton to License Captain Scarlet Toys

Carlton International announced it would oversee the development of a range of licensed products to coincide with the recently announced remake of the popular 1960s Supermarionation show, CAPTAIN SCARLET. Licensing activity will focus around the revamped cast of characters and vehicles. The Carlton Consumer Division will be handling all video/DVD opportunities as well as a full cross-category range of merchandise led by an interactive deal to be commissioned by show creator Gerry Anderson.

Headline News Playmates & Wal-Mart Team on Ninja Turtles Training Day

4Kids Entertainment and Playmates Toys will be presenting the TEENAGE MUTANT NINJA TURTLES Training Event on Saturday, October 25, 2003 at Wal-Mart stores across the U.S., giving kids the opportunity to role-play one of their favorite heroes. Kids will be able to train with motion-activated toys that resemble Leonardo's sword, Michelangelo's nunchaku, Donatello's bo staff or Raphael's sai. Upon completing their training, students will be declared an "official" Ninja Warrior and the first 250 participants at each store will receive a certificate proclaiming them a member of Team Green.

Headline News New Litho Honors Mel and Noel Blanc

Mel Blanc, the master of multiple animated stars such as Bugs Bunny and Porky Pig is being honored, along with his son, in a limited-edition lithograph featuring Warner Bros. characters that Blanc helped make famous.

The poster-size "Passing the Baton: A Tribute to Mel and Noel Blanc" lithographs are numbered, signed and will be personalized by his son, Noel Blanc, who continues his fathers legacy. Produced by Warner Bros. for Great American Ink, the lithos cost $495 (www.cartoongallery.com).

Headline News JAKKS Pacific Lands Mucha Lucha Toy License

Warner Bros. Consumer Products has awarded the Master Toy License for MUCHA LUCHA! to JAKKS Pacific Inc, which plans to develop products including action figures, play sets, role play and plush. JAKKS expects to present the initial line at the Fall Mass Market Expo in New York in October 2003, with shipping to begin spring 2004.

Headline News Kids' WB! Teams with CDC to Make Kid More Healthy

Kids' WB! has announced its support for the U.S. Department of Health and Human Services' Centers for Disease Control and Prevention (CDC) VERB campaign, which encourages youth, ages 9-13, to get physically active. Kids' WB! will lend characters from its body-based TV series, OZZY & DRIX. The Warner Bros. Animation-produced series follows the adventures of white blood cell cop Ozzy and his partner, over-the-counter cold pill Drix, as they defend the City of Hector -- the body of a 13-year-old boy.

Headline News Hamtaro Hits Burger King for Halloween

Characters from ShoPro Entertainment's series HAMTARO will be featured as Halloween toys at Burger King restaurants. The toys will be available in North America from Oct. 6 to Nov. 2, 2003. This promotion will coincide with a special Halloween episode of the series airing in the U.S. on Cartoon Network Oct. 21 at 8:00 pm and Oct. 30, 2003 at 8:30 pm.

Headline News Warner Bros. Seals Scooby Deal with Embassy Suites

Embassy Suites Hotels and Warner Home Video have announced a licensing promotion entitled, "Fall Family Suite Retreat," featuring a plush toy of Scooby-Doo. The promotional toy is available with advance reservations on Thursday, Friday, Saturday and Sunday nights now through December 7, 2003, at more than 165 participating hotels.

Headline News Hello Kitty Cabs Hit Tokyo Streets

By Rick DeMott | Thursday, September 18, 2003 at 12:00am

Japanese taxi company, Kanachu, has signed a three-year licensing deal with HELLO KITTY creator Sanrio to create KITTY-themed taxicabs, reported CNN. The pink and baby blue sedan with two HELLO KITTY characters emblazoned on the side, include HELLO KITTY blankets, play HELLO KITTY music as well as offer riders HELLO KITTY umbrellas, ponchos and tissues. The 10 specialty cabs began running in April 2003.

The cabs are meant to attract mothers and their kids, making a cab ride more fun for a child with the free giveaways.

Headline News Kids’ WB! Characters Hit School Milk Cartons

Kids WB! has signed a deal with MilkMedia, the in-school milk carton side panel sponsorship program, to be the newest national childrens account for the fall 2003 season. Titled Toon In To Schools, Kids WB!s characters from ¡MUCHA LUCHA!, OZZY & DRIX and XIAOLIN SHOWDOWN will lend their likenesses to milk containers.

Headline News Toy Play Gains Mr. Bean Toy License

By Rick DeMott | Thursday, September 4, 2003 at 12:00am

Toy Play LLC has signed a deal making it the master toy licensee for MR. BEAN. Created by comedian Rowan Atkinson, MR. BEAN, THE ANIMATED SERIES follows the day-to-day mishaps of the quiet and clumsy Mr. Bean. The toy line is set to hit the U.S. and Canada, beginning fall 2004. This announcement comes on the heals of The Sharpe Company being granted the merchandising rights for the MR. BEAN character throughout North America.

Headline News Kim Possible Next Mission Hits Happy Meal

Disney Channel and McDonalds have agreed to bring characters from the animated TV series KIM POSSIBLE to the fast-food restaurants Happy Meals. Featuring action figures and spy accessories, the new Happy Meal toys will be available September 5, 2003 through October 2, 2003.

Headline News Anime Network Teams with Waldenbooks

The Anime Network has announced a nationwide in-store signage promotion with Waldenbooks, America's largest mall based book retailer. Starting August 1, 2003, Waldenbooks will promote the Anime Network with signs placed in the manga section of its stores. The deal is an extension of the partnership between Waldenbooks and the networks parent company A. D. Vision, Inc., which brings home-entertainment anime products in Waldenbooks locations.

Headline News A.D. Vision Announces Launch of ADV Toys

A.D. Vision Inc. has officially announced the founding of ADV Toys, the firm's new merchandise division. Word of the new arm was first hinted at Anime Expo 2003. The new division will create toys and collectible merchandise based upon the company's film, manga and original content properties.

Headline News LevyMann Ent. Brings itty bitty HeartBeats to Toys

LevyMann Entertainment has entered into an agreement with Toys "R" Us to release its direct-to-video, animated musical pre-school series, ITTY BITTY HEARTBEATS. As part of the deal, Toys R Us will also carry a combo pack featuring a VHS of four eleven-minute episodes, a musical CD and two plush toys of the series' lead characters, CoolHeart and SweetHeart. All products will be exclusive to all Toys "R" Us stores beginning October 21, 2003, before launching wide 30 days later.

Headline News Henry Mancini Postage Stamp Features Pink Panther

On August 16, 2003, U.S. postmaster general John E. Potter unveiled a new commemorative postage stamp honoring music legend Henry Mancini at the 2003 Mancini Musicale at UCLA. Stamp artist Victor Stabin's painting shows Mancini conducting as the titles of some of his most popular film and television projects appear to scroll over a screen behind him. Mancini created the theme for the PINK PANTHER and the stamp features the animated visage of the title character. The stamp is scheduled to be issued April 13, 2004.

Headline News Marx Toys Receives 10,000 Unit Order for TOYWARE Figures

Marx Toys and Entertainment Corp. has received its first order of 10,000 units for its revolutionary TOYWARE line from Hanan Enterprise Sales Inc. TOYWARE Interactive technology allows action figures to move and speak using interactive commands received wirelessly from a computer. This includes text-to-speech applications for Instant Messages, using the company's first product -- "The IM Buddy."

Headline News TOKYOPOP Debuts Jackie Chan Adventures Cine-Manga

TOKYOPOP Inc. has inked a licensing deal with Sony Pictures Consumer Products to publish Cine-Manga based on JACKIE CHAN ADVENTURES. Volume 1 will debut November 11, 2003 with two more coming sometime in January and April 2004. The series will bring the Kids' WB! TV series to readers on full-color pages with images pulled directly from animated TV series.

Headline News Boomerang Helps Get Kids to Eat Fruit

Boomerang has teamed with Sunkist Growers, Del Monte Fresh Produce and the National Watermelon Promotion Board to encourage children to eat more fruit and vegetables with an in-store Albertsons grocery store campaign entitled "The Wacky Days of Summer. The campaign will contain fruit-bin wraps, posters, grocery-bag stuffers, free fruit recipe and activity booklets and live weekend events in select Albertsons stores. The four-week campaign will run August 1 - September 30, 2003.

Headline News Rubbadubbers Books Coming from Simon Spotlight & Scholastic

Simon Spotlight and Scholastic have announced they will each publish a line of books based on HIT Entertainment's new animated television series RUBBADUBBERS. Simon Spotlight will publish novelty and storybook formats and Scholastic will publish coloring and activity formats. The books will launch in the summer 2004 with Spotlight and Scholastic jointly coordinating sales and marketing efforts.

Headline News Kids’ WB! Offers Spy Kids 3D Contest

Kids WB! and Dimension Films are teaming up for a new contest in connection with the release of SPY KIDS 3D: GAME OVER. The 2nd Annual Kids' WB! Way Outta The Way Road Trip Sweepstakes will kick off on Monday, July 14, 2003, and will give one grand prize winner the chance to drive home in an Isuzu Axiom SPY Mobile - delivered by the stars of the film, Alexa Vega and Daryl Sabara.

Headline News Marvel and X3D Form 3D Publishing Pact

On the heels of the HULK movie release, Marvel Enterprises Inc. and X3D Technical Corp. have united in a strategic licensing agreement that grants X3D exclusive three-dimensional publishing rights to past and future Marvel comic books in CD-ROM formats Marvel ComX3D. For the first time, the agreement expands Marvel Comics' publication portfolio to be viewed in 3D on virtually any PC screen.

Pages