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Category: Licensing

Dreamworks Headline News

DreamWorks & Kellogg Gobble Up Promotional Pact

By Rick DeMott | Tuesday, September 27, 2005 at 12:00am

DreamWorks Animation and Kellogg Co. have sealed a multi-year promotional agreement, reports VARIETY. Starting in 2006, Kellogg will have exclusive worldwide rights to DreamWorks film and home video properties for cereals, toaster pastries, cereal bars and fruit-flavored snacks, and exclusive U.S. rights for pancakes, waffles, cookies and crackers. Kellogg will market in more than 180 countries the DreamWorks-themed products on television, online and in stores. This marks the first deal between the companies. The agreement gives Kellogg exclusivity to DreamWorks, but not visa versa.

Headline News

Zim Invades Hot Topics

By Rick DeMott | Thursday, September 22, 2005 at 12:00am

INVADER ZIM fans have been pining for new action figures, ever since the release of Palisades first wave earlier this year. And while the second wave of regular figures will be available next month, fans can head to Hot Topic stores for all-new figures right now.

The second exclusive wave of INVADER ZIM action figures began to show up at Hot Topic stores a few weeks ago, and sales have been swift. This second wave of exclusives features all five characters from Series 2 with newly sculpted heads and all-new accessories.

Hot Topic Series 2 includes:

Headline News

Palisades Names Diamond as Distributor to Hobby Retail Market

Palisades Ent. Llc. has announced that, effective immediately, it has entered into a partnership with Diamond Comic Distributors, officially naming Diamond as its distributor for the hobby retail market in North America. After more than a decade of working together, both parties agree that this new, closer relationship will significantly benefit specialty retailers and their customers.

Headline News

McFarlane Toys to Haunt Toy Shelves With Corpse Bride Figures

McFarlane Toys will put a chill in the air this fall creating many products from TIM BURTON'S CORPSE BRIDE. The film honors the dark, romantic tradition of Burton's EDWARD SCISSORHANDS and THE NIGHTMARE BEFORE CHRISTMAS as it follows the path of Victor, a fidgeting groom who is taken from his own wedding and married to a Corpse Bride in the underworld.

Licensing Headline News

Alliance Atlantis Taps Int’l Licensing Agents for Lunar Jim

Alliance Atlantis Communications Inc. has appointed BBC Worldwide (U.K.), m4e (Germany) and ABC (Australia) licensing agents for new children's stop-motion animated property, LUNAR JIM. Each of the licensing agents, working alongside master toy licensee, Fisher-Price, will oversee the licensing program, including securing new licenses and managing product launches, in their respective territories.

Headline News

Playmates Master Toy Licensee For Strawberry Shortcake Franchise

Joining a lineup of more than 350 licensees worldwide, Playmates Toys announced that it will launch an extensive array of brand new STRAWBERRY SHORTCAKE dolls and toys in 2006 as the brands master toy licensee. First introduced in 1980 by the brands owner/creator, American Greetings Corp., STRAWBERRY SHORTCAKE became one of the biggest licensing programs of its time, generating more than $1 billion in retail sales between 1980 and 1985.

Headline News

Tim Burton’s Corpse Bride Soundtrack Features Danny Elfman Score

Warner Sunset Records/Warner Bros. Records will release the soundtrack of three-time Oscar-nominated composer Danny Elfmans evocative and atmospheric original score for TIM BURTONS CORPSE BRIDE on Sept. 20, 2005. The stop-motion animation film stars Johnny Depp, Helena Bonham Carter and Emily Watson.


Books Headline News

Dragon Booster Boasts New Licensing Deals

Alliance Atlantis announced that it has secured North American publishing and apparel deals for its childrens CGI animated property, DRAGON BOOSTER. Hyperion Books for Children, having acquired the U.S. and Canadian publishing rights, will launch a series of DRAGON BOOSTER books beginning in fall 2005. Extreme Concepts, who will begin rolling out the clothing line in fall 2005, has licensed the DRAGON BOOSTER apparel rights in the U.S.

Headline News

POW! Ent. Licenses High-Tech and Traditional Products

By Guest (not verified) | Thursday, August 4, 2005 at 12:00am

Stan Lees POW! Entertainment forged two deals to further the companys brands in the consumer product arena. One is for a line of high-tech toys and gizmos, starting with digital jewelry, while the other covers apparel and accessories.

Headline News

Kids to Playhouse With Their Fav Cartoon Characters

Toy Play will release a new line of Color-In Cardboard Playhouses featuring many colorful animated cartoon characters. These unique playhouses allow kids to color in their favorite characters and then build their own playhouse, decorated with their designs. These kid-sized playhouses are made of durable cardboard and styled in iconic shapes and come with five colored markers.

Dreamworks Headline News

DreamWorks is Loving It At McDonald’s

DreamWorks Animation SKG and McDonald's Corp. announced a two-year worldwide marketing and promotional relationship. The first film associated with the tie-in will be SHREK 3, slated for release in 2007, and will include such signature promotions as McDonald's Happy Meals.

Headline News

4Kids Ent. to Merchandise Teenage Mutant Ninja Turtles Film

4Kids Entertainment Inc. will handle exclusive worldwide merchandising rights TEENAGE MUTANT NINJA TURTLES CGI-animated feature film expected to be released in early 2007. Playmates Toys will develop a toy line for the all-new TURTLES film from The Weinstein Co., Warner Bros. Pictures and Imagi Animation Studios

Series Headline News

SGM Publishing Prepares To Launch Tutenstein Magazine

PorchLight Ent.s animated series Tutenstein will turn new pages in publishing history as the series about the kid pharaoh of yore catapulted into the present day finds new life as a new childrens magazine under the same name from Turkeys SGM Publishing. The monthly 40-page Tutenstein branded publication will be issued this September.

Mattel Headline News

Mattel Named Master Toy Licensee for One Piece

Mattel Inc. signed a multi-year licensing agreement to serve as master toy licensee for ONE PIECE, a popular animated series airing on 4Kids TV, 4Kids Entertainment's Saturday morning children's programming block on FOX, as well as on Cartoon Network's Tonami block on Saturday evenings.

The master toy license grants Mattel the exclusive rights for a full range of products including action figures, play sets, role-play items, games and puzzles. ONE PIECE toys are anticipated to be available at retail in the U.S. and Canada by December 2005.

Games Headline News

JAKKS Pacific Signs HIT Ent. Properties for Plug It In & Play TV Games

JAKKS Pacific Inc. has signed licensing agreements to market and distribute multiple Plug It In & Play TV Games titles and GAMEKEY expansion packs based on HIT Entertainment's internationally renowned children's brands, including The Wiggles, Barney, Bob the Builder, Thomas & Friends and Angelina Ballerina.

Animated Headline News

BKN Signed Global Interactive Licensing Deals on Legend of the Dragon

BKN International A.G. announced during the Licensing International 2005 Trade Show in New York City that it has signed worldwide interactive licensing deals for two of its animated titles with The Game Factory, Inc (Game Factory) and Planeta DeAgostini Interactive (Planeta).

Nickelodeon Headline News

Nick & Viacom Latin America Forms Retail Partnership with Ripley In Chile

Nickelodeon & Viacom Consumer Products Latin America, and Ripley, one of the largest department stores in Chile, have formed an exclusive retail partnership to bring some of Nickelodeons most popular properties to Ripleys, across multiple categories with special marketing and promotional tie-ins.

Books Headline News

Dragon Booster Scorches with New Licensing Deals

Alliance Atlantis has secured North American publishing and apparel deals for its children's CGI animated property, DRAGON BOOSTER.

Hyperion Books for Children, having acquired the U.S. and Canadian publishing rights, will launch a series of DRAGON BOOSTER books beginning in fall 2005. Extreme Concepts, who will begin rolling out the clothing line in fall 2005, has licensed the DRAGON BOOSTER apparel rights in the U.S.

Atomic Headline News

Atomic Betty Licensed to Hallmark Cards

ATOMIC BETTY producer Breakthrough Animation, through its representative Joy Tashjian Marketing Group Llc. (JTMG), has added Hallmark Cards Inc. as the newest licensee for its Cartoon Network animated series. Hallmark has licensed ATOMIC BETTY for product categories encompassing party goods, party decorations, gift wrap, greeting cards and Christmas ornaments.

Mobile Headline News

Nelvana Gets Mobile at Licensing Show With DTV & Horticulture Deals

At Licensing Show, Nelvana has announced its direct-to-DVD plans, mobile initiatives and a new deal with London's Royal Horticultural Society.

As the Nelvana readies its production slate for the next two years, it is working on a comprehensive DTV strategy that will encompass titles based on its library, original and acquired content.

Show Headline News

Nick Brings Avatar & Three Nick Jr. Programs to Licensing

Nickelodeon comes to Licensing Show at the Jacob K. Javits Center in New York City with a brand-new licensing program for AVATAR, Nickelodeon's newest animated series that is already the number-three animated program on television, third only to powerhouses SPONGEBOB SQUAREPANTS and THE FAIRLY ODDPARENTS. The network also brings new plans for animated hit show DANNY PHANTOM, live-action tween favorite ZOEY 101 and hotter-than-ever SPONGEBOB SQUAREPANTS.

Animation Headline News

Joy Tashian Marketing Group To Represent Toei’s Bobobo-Bo Bo-Bobo

Joy Tashjian Marketing Group (JTMG) has been named licensing representative by Toei Animation Inc. for its new animated series BOBOBO-BO BO-BOBO, an anime series that will make its U.S. debut this October on the Cartoon Network Toonami block.

Series Headline News

BBC Worldwide Showcases Latest at L!censing International

BBC Worldwide unveils two new properties at this year's L!censing Show. DOCTOR WHO is about an intergalactic adventurer who, with his companion, travels through time and space witnessing things beyond our imagination. CHARLIE AND LOLA is about a funny four-year old little girl who knows her own mind and "will not ever, NEVER eat a tomato" and her imaginative older brother who persuades her they are really Moonsquirters from the land of Moon. At L!censing International 2005, New York, running June 21-23, 2005, BBC will be located at booth #3933.