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Category: Licensing

Headline News Toy Play Gains Mr. Bean Toy License

By Rick DeMott | Thursday, September 4, 2003 at 12:00am

Toy Play LLC has signed a deal making it the master toy licensee for MR. BEAN. Created by comedian Rowan Atkinson, MR. BEAN, THE ANIMATED SERIES follows the day-to-day mishaps of the quiet and clumsy Mr. Bean. The toy line is set to hit the U.S. and Canada, beginning fall 2004. This announcement comes on the heals of The Sharpe Company being granted the merchandising rights for the MR. BEAN character throughout North America.

Headline News Kim Possible Next Mission Hits Happy Meal

Disney Channel and McDonalds have agreed to bring characters from the animated TV series KIM POSSIBLE to the fast-food restaurants Happy Meals. Featuring action figures and spy accessories, the new Happy Meal toys will be available September 5, 2003 through October 2, 2003.

Headline News Anime Network Teams with Waldenbooks

The Anime Network has announced a nationwide in-store signage promotion with Waldenbooks, America's largest mall based book retailer. Starting August 1, 2003, Waldenbooks will promote the Anime Network with signs placed in the manga section of its stores. The deal is an extension of the partnership between Waldenbooks and the networks parent company A. D. Vision, Inc., which brings home-entertainment anime products in Waldenbooks locations.

Headline News A.D. Vision Announces Launch of ADV Toys

A.D. Vision Inc. has officially announced the founding of ADV Toys, the firm's new merchandise division. Word of the new arm was first hinted at Anime Expo 2003. The new division will create toys and collectible merchandise based upon the company's film, manga and original content properties.

Headline News Henry Mancini Postage Stamp Features Pink Panther

On August 16, 2003, U.S. postmaster general John E. Potter unveiled a new commemorative postage stamp honoring music legend Henry Mancini at the 2003 Mancini Musicale at UCLA. Stamp artist Victor Stabin's painting shows Mancini conducting as the titles of some of his most popular film and television projects appear to scroll over a screen behind him. Mancini created the theme for the PINK PANTHER and the stamp features the animated visage of the title character. The stamp is scheduled to be issued April 13, 2004.

Headline News LevyMann Ent. Brings itty bitty HeartBeats to Toys

LevyMann Entertainment has entered into an agreement with Toys "R" Us to release its direct-to-video, animated musical pre-school series, ITTY BITTY HEARTBEATS. As part of the deal, Toys R Us will also carry a combo pack featuring a VHS of four eleven-minute episodes, a musical CD and two plush toys of the series' lead characters, CoolHeart and SweetHeart. All products will be exclusive to all Toys "R" Us stores beginning October 21, 2003, before launching wide 30 days later.

Headline News Marx Toys Receives 10,000 Unit Order for TOYWARE Figures

Marx Toys and Entertainment Corp. has received its first order of 10,000 units for its revolutionary TOYWARE line from Hanan Enterprise Sales Inc. TOYWARE Interactive technology allows action figures to move and speak using interactive commands received wirelessly from a computer. This includes text-to-speech applications for Instant Messages, using the company's first product -- "The IM Buddy."

Headline News TOKYOPOP Debuts Jackie Chan Adventures Cine-Manga

TOKYOPOP Inc. has inked a licensing deal with Sony Pictures Consumer Products to publish Cine-Manga based on JACKIE CHAN ADVENTURES. Volume 1 will debut November 11, 2003 with two more coming sometime in January and April 2004. The series will bring the Kids' WB! TV series to readers on full-color pages with images pulled directly from animated TV series.

Headline News Boomerang Helps Get Kids to Eat Fruit

Boomerang has teamed with Sunkist Growers, Del Monte Fresh Produce and the National Watermelon Promotion Board to encourage children to eat more fruit and vegetables with an in-store Albertsons grocery store campaign entitled "The Wacky Days of Summer. The campaign will contain fruit-bin wraps, posters, grocery-bag stuffers, free fruit recipe and activity booklets and live weekend events in select Albertsons stores. The four-week campaign will run August 1 - September 30, 2003.

Headline News Rubbadubbers Books Coming from Simon Spotlight & Scholastic

Simon Spotlight and Scholastic have announced they will each publish a line of books based on HIT Entertainment's new animated television series RUBBADUBBERS. Simon Spotlight will publish novelty and storybook formats and Scholastic will publish coloring and activity formats. The books will launch in the summer 2004 with Spotlight and Scholastic jointly coordinating sales and marketing efforts.

Headline News Kids’ WB! Offers Spy Kids 3D Contest

Kids WB! and Dimension Films are teaming up for a new contest in connection with the release of SPY KIDS 3D: GAME OVER. The 2nd Annual Kids' WB! Way Outta The Way Road Trip Sweepstakes will kick off on Monday, July 14, 2003, and will give one grand prize winner the chance to drive home in an Isuzu Axiom SPY Mobile - delivered by the stars of the film, Alexa Vega and Daryl Sabara.

Headline News Marvel and X3D Form 3D Publishing Pact

On the heels of the HULK movie release, Marvel Enterprises Inc. and X3D Technical Corp. have united in a strategic licensing agreement that grants X3D exclusive three-dimensional publishing rights to past and future Marvel comic books in CD-ROM formats Marvel ComX3D. For the first time, the agreement expands Marvel Comics' publication portfolio to be viewed in 3D on virtually any PC screen.

Headline News DECODE Appoints Sharpe Licensing Agent for Franny's Feet

Leading childrens and family entertainment specialist, DECODE Entertainment in Toronto, has appointed Los Angeles-based The Sharpe Co. as worldwide licensing agent for its digital 2D animated preschool show FRANNY'S FEET. The series tells the exciting stories of a little girl whose fantastic feet take her on magical adventures when she tries on shoes in her grandfathers repair shop.

FRANNY'S FEET (13x22) has been commissioned by Channel Five in the U.K., ABC in Australia, France 5 and Teletoon in France, Discover UYK and Canada's TeleQuebec.

Headline News Nick Line-Up for Licensing Show

Nickelodeon comes to Licensing Show June 10-13, 2003 in New York City at the Javits Center to kick off licensing programs for its latest hit show FAIRLY ODDPARENTS, the upcoming SPONGEBOB SQUAREPANTS MOVIE and RUGRATS spin-off, ALL GROWN UP. Nickelodeon will also expand its current roster with movie licensing plans for A SERIES OF UNFORTUNATE EVENTS as well as the introduction of TAK AND THE POWER OF JUJU and EVERGIRL, its first off-channel properties. Nickelodeon can be found at Licensing Show booth #1317.

Headline News Hasbro Sues Kellogg Over Finding Nemo

Pawtucket, Rhode Island-based Hasbro has filed a federal trademark lawsuit against cereal maker Kellogg Co., claiming a promotional FINDING NEMO game on boxes of Frosted Flakes copies Hasbro's MEMORY card game. The cereal boxes featured 16 cards picturing eight characters with instructions advising children to cut out the cards, lay them face down and flip them over trying to make pairs of the same character. Hasbro's MEMORY, which was trademarked in 1967, features the same rules. In addition, Hasbro is currently selling its own FINDING NEMO version of the game, which it has licensing approval with NEMO owners Walt Disney Co. and Pixar Animation. The toy maker is seeking a recall and impoundment of all Frosted Flakes boxes containing the game, in addition to unspecified damages.

Headline News RUGRATS GO WILD Gets $100 Million in Licensing Support

Nickelodeon Movies and Paramount Pictures have crossed $100 million in promotional licensing support for RUGRATS GO WILD (opening June 13, 2003), which combines the worlds of Nick's TV hits THE RUGRATS and THE WILD THORNBERRYS. Companies promoting the new film include Burger King, Blockbuster, Quaker Oats, Embassy Suites Hotels, Skippy Peanut Butter, M&M Mars, Kid Cuisine, Sunkist and Valpak. Along with movie-themed toys, kids will be able to get scratch-and-sniff "Odorama" cards in Burger King's kids' meals from June 2-29. The smells on the cards correspond with scenes from the film. Starting June 15 and while supplies last, the cards will also be available at Blockbuster Video locations.

Headline News Disney Wants Out of Retail Stores

Walt Disney has announced that Disney Stores president Peter Whitford is stepping down and the firm is looking to sell its 548-store chain with locations throughout the U.S. and Europe. The retail stores have struggled in the past few years and U.S. stores have been downsized from 522 to 387. In 2001, Disney sold all its stores in Japan to Oriental Land Co., which runs the Tokyo Disney Resort theme park. However, Disney says it will hold onto the six Disney Stores in Hong Kong, in anticipation of the opening of Hong Kong Disney in the beginning of 2006.

Headline News Entertainment Rights Gains Barbie Swan Lake, Loses Licensing

London-based Entertainment Rights (ER), a leading media firm in the ownership and distribution of children's and family entertainment, has some good news and some bad news. ER has a distribution deal with Mattel Inc. for U.K. rights to the next Barbie CGI feature, BARBIE OF SWAN LAKE, but has also announced that Mattel will not be renewing the licensing agreement with ER subsidiary Link Licensing for the U.K. representation of certain non-doll Barbie merchandise and publications.

Headline News Nickelodeon-Branded Milk Enrolled For School

In response to recent attention surrounding childhood obesity and lack of nutrition in school lunch programs, Nickelodeon and East Side Entrees have partnered to offer Nickelodeon-branded milk in school lunches nationwide starting in September 2003. The first character-licensed milk to be distributed nationally in schools, the milk cartons will display images from JIMMY NEUTRON, ROCKET POWER, THE WILD THORNBERRYS and SPONGEBOB SQUAREPANTS. Flavored nutritionally fortified packaged milk products will be for kids 6-11, and milkshakes will be available for kids 11-17.

Headline News McFarlane Toys With Matrix Figures

McFarlane Toys has created adult collectible figures based on the second and third installments of THE MATRIX trilogy, THE MATRIX RELOADED and THE MATRIX REVOLUTIONS. On May 15, 2003, Warner Bros. Pictures, in association with Village Roadshow Pictures and NPV Entertainment, will release THE MATRIX RELOADED, the second installment of the Academy Award-winning blockbuster THE MATRIX. The third chapter, THE MATRIX REVOLUTIONS, will be released later in 2003.

Headline News Electrasol Promotion Hopes To Clean Up With Rosie the Robot

Reckitt Benckiser Inc., a leader in household products, recently announced a $22 million national marketing campaign featuring THE JETSONS cartoon characters, to support the launch of the company's new Electrasol Gelpacs an innovative breakthrough in automatic dishwashing detergent. The campaign highlights "Dishwashing made for the 21st Century" with a game featuring Rosie the robotic maid and THE JETSONS family. Promotion marketing agency EastWest Creative developed, designed and is executing promotional support for the game including print advertising, on-pack communications, point-of-sale, direct mail and fulfillment.

The premise of the game is that life in the 21st century is catching up to THE JETSONS' maid, Rosie especially dishwashing. When the Electrosol Gelpacs prove you don't need a robot to get dishes that sparkle, Rosie feels that she is no longer useful and runs away. Consumers help THE JETSONS find Rosie and win "Astro-nomical" prizes in the Electrasol Gelpacs "Find Rosie and Win" instant win game.

Headline News Spellbound Entertainment Signs Koala Brothers Deal With Hasbro

Spellbound Entertainment has granted an international toy license for its new pre-school property, THE KOALA BROTHERS, to leading toy company Hasbro Inc. The deal covers key merchandise categories including plush toys, figurines, play sets and Play-Doh. Items will be available in stores next year following the show's premiere on the BBC later this year.

Headline News SpongeBob SquarePants Dives into a New Category

Breaking into a cool new licensing category, SPONGEBOB SQUAREPANTS is available now in an Ice Cream Parlor line from Breyers. Now fans who dig SpongeBob can dig into a bowl of vanilla-flavored ice cream with a caramel swirl and chocolate cookie dough pieces shaped like SpongeBob and his friend Patrick. Joining SpongeBob SquarePants ice cream is the Ice Cream Parlor Creamsicle.

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