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Category: Licensing

Home Headline News

Little Princess Coming to Home Textiles

TV-Loonland has announced that a home textiles deal for the highly acclaimed preschool show LITTLE PRINCESS has been agreed with Belgium based S.A. Belltex N.V. This deal follows the recent award LITTLE PRINCESS received as Best Animated Series at the Stuttgart Animation Festival in April.

World Headline News

Shrek Golden at McDonald's

In promotion of DreamWorks' SHREK THE THIRD, McDonald's will launch one of its largest promotions ever. Shrek will arrive at participating McDonald's restaurants in North America on May 11, 2007, the first stop in the company's multi-faceted global promotion.

"We're committed to bringing our customers the best and most trusted properties around," said Mary Dillon, global cmo, McDonald's. "Shrek, one of the most beloved characters in the world, is helping us bring special excitement to our restaurants, everything from food and fun to activities and entertainment."

World Headline News

Talking Pens Offer Shrek the Third Lines

You may hear the animated stars from SHREK THE THIRD deliver their most memorable catch phrases right from the Kamhi World talking pens commemorating this silver screen event.

Each style of the four Kamhi World pens honoring the new movie plays several memorable lines spoken by its featured character, taken from the film's soundtrack. Each pen is good for an average of 3,000 to 5,000 playbacks.

Kids Headline News

Big Tent Appointed Exclusive U.S. Licensing Agent For Discovery Kids

New York-based Big Tent Ent. has signed on as the exclusive U.S. licensing agency of record for Discovery Kids. Under the long-term agreement, Big Tent will represent some of Discovery Kids most popular animated properties, including GROWING UP CREEPIE, KENNY THE SHARK and TUTENSTEIN, as well as their hit live-action series, ENDURANCE, FLIGHT 29 DOWN and TRADING SPACES: BOYS VS. GIRLS, among others.

Disney Headline News

Disney Plans Cross-Media Promotion of Pixar's Ratatouille

An extended nine-minute sequence from Disney/Pixar's RATATOUILLE (opening June 29, 2007) will debut exclusively May 1 on as part of a special cross-media promotion campaign. Disney will launch a daylong TV advertising campaign on May 1, which will be highlighted by a :90 commercial during AMERICAN IDOL, all of which is designed specifically to drive audiences to and view the footage.

Headline News

Owens Corning Renews Pink Panther 15 More Years

MGM Consumer Products has renewed and extended its Pink Panther character license agreement with Owens Corning for another 15 years.

The iconic Pink Panther character, made famous by the franchise of live-action comedies and animated shorts, will continue as Owens Corning official brand spokesperson. The Pink Panther character will continue to have worldwide exposure across multiple lines of Owens Cornings business in advertising, marketing and promotional activities for both trade and consumer purposes.

Headline News

New International Licenses Granted For Lizzie McGuire

The international LIZZIE MCGUIRE team of merchandising partners still expands, with new deals closed in the Philippines, South Africa and Ecuador. Telescreen handles worldwide (excluding North America) merchandising and TV distribution rights of the property.

Wars Headline News

U.S. Postal Service Unveils Star Wars Stamps

Luke Skywalker, Yoda, Darth Vader and R2-D2 are among the STAR WARS characters debuting on 15 new $.41 postage stamps unveiled today (March 28, 2007) at Grauman's Chinese Theatre in Los Angeles, where the first STAR WARS movie opened nearly 30 years ago.

Movie Headline News

Aqua Teen Soundtrack Offers Tasty Beats

By Rick DeMott | Wednesday, February 28, 2007 at 12:00am

The creative minds at Adult Swim responsible for the wildly successful musical collaborations "Dangerdoom" and "Chrome Children" now bring you the soundtrack for Adult Swim's first-ever theatrical release - AQUA TEEN HUNGER FORCE COLON MOVIE FILM FOR THEATRES. The new release, which will hit stores on April 10, 2007, just prior to the film's theatrical debut on April 13, will feature skits and sound bites from the movie as well as original recordings from some of the best-known names in music.

Headline News

HIT Launches New Licensing Strategy

At British Toy Fair in London, HIT Ent. unveiled 'HIT Favourites," a multi-brand licensing strategy to create a new range of products across all categories including toys and games, DVDs and books, based on the collection of HIT's popular brands.

The new premium product range will be branded under a new "HIT Favourites" logo. All products will feature a minimum four characters from HIT's core properties including BOB THE BUILDER, BARNEY, ANGELINA BALLERINA, KIPPER, THOMAS & FRIENDS, FIREMAN SAM, RUBBADUBBERS and PINGU.

Disney Headline News

General Mills & Disney Launch High Nutrition/Low Cost Cereal Line

General Mills and Disney are launching a new line of breakfast cereals this month at the suggested retail price of $1.99. The line promises to offer whole grains and a good source of vitamin D and calcium to meets Disney's recently announced food guidelines for ready-to-eat cereals.

Headline News

Nelvana Spins New Toy Deal

Nelvana and Spin Master Ltd. have teamed up on a line of specialty toys and games developed from two new animated action adventure series. The toys and games from the animated series DI-GATA DEFENDERS and BAKUGAN, which is in production and will begin airing in 2007, are set to make their debut at the Spin Master booth at the Canadian Toy & Hobby Fair on Saturday, Jan. 27, 2007, at the Metro Convention Centre in Toronto (Booth #602). Both companies, headquartered in Toronto, are working together to market and promote the toys.

Marvel Headline News

Marvel Makes Toon Tunes Available on iTunes

By Rick DeMott | Wednesday, December 20, 2006 at 12:00am

Marvel has announced that the soundtracks for ULTIMATE AVENGERS, ULTIMATE AVENGERS 2 and INVINCIBLE IRON MAN are now available on iTunes. Each soundtrack is performed by a live orchestra and composed by Emmy Award-winning composer Guy Michelmore

For ULTIMATE AVENGERS, Michelmore conducts Seattle's Northwest Sinfonia orchestra, highlighted by the sounds of a choir singing Old Norse lyrics describing Thor's mighty battles.

For additional information visit

Show Headline News

Ben 10 Extends Into All New Product Categories

By Rick DeMott | Wednesday, December 13, 2006 at 12:00am

Cartoon Network's hit BEN 10 has signed new softlines deals with Jay.Franco and Sons Inc., Accessory Innovations and AME (American Marketing Enterprises, Inc.), that will bring a full line of bed, bath and beach items, accessories, sleepwear and more to market in 2007.

These new partnerships for BEN 10 follow earlier announcements for the franchise in children's footwear and clothing with SG Footwear and ODM. The series also has a successful toy line on shelf from Bandai America Inc. that includes transforming toys, role-play, action figures and playsets.

Headline News

Rudolph The Red-Nosed Reindeer Hungry for Twinkies This Season

This holiday season, Hostess snack cakes will feature characters from the 1964 animated classic RUDOLPH THE RED-NOSED REINDEER.

Through Dec. 16, 2006, packages of Hostess Twinkies, Cup Cakes and HoHoHos will offer a $3 mail in rebate with purchase of the RUDOLPH THE RED-NOSED REINDEER DVD and two multipacks of specially marked Hostess products. The specially marked multipacks will be available nationwide and will be supported by in-store displays.

Headline News

SCI FI Offers Chance to Win $5M In The Lost Room Promotion

By Rick DeMott | Wednesday, November 22, 2006 at 12:00am

SCI FI Channel will promote the Dec. 11, 2006, premiere of THE LOST ROOM, a new miniseries, with an interactive multimedia bounty hunt for objects and clues associated with the program, and a chance to win $5 million. The integrated campaign drives awareness and interest by providing a multi-platform media experience.

Cartoon Headline News

Foster's Riding High as Macy's Parade Float & Marketing Blitz

Bloo and company from Cartoon Network's original series, FOSTER'S HOME FOR IMAGINARY FRIENDS, will sail down Broadway on a new float in the 80th Anniversary Macy's Thanksgiving Day Parade on Nov.23, 2006, singing the Beatles' classic "With A Little Help From My Friends." This marks just one of the many amazing highlights the network has developed for the show through programming, promotions, new media, consumer products and gaming that extend well into 2007.

Alien Headline News

Ben 10 Creates an Alien Invasion at Retail

By Rick DeMott | Wednesday, November 8, 2006 at 12:00am

Bandai America Inc. has seen big success with its BEN 10 toy line, based on the popular Cartoon Network series. Since its launch this past summer, it debuted as one of the top 10 action figure properties during the month of August, according to market information company The NPD Group (based on dollar volume in the Action Figures & Accessories Supercategory).

Mermaid Headline News

New Little Mermaid Products Hit Shelves

This month, in conjunction with the two-disc Platinum Edition DVD release of Disney's THE LITTLE MERMAID, Disney Consumer Products (DCP) in collaboration with Walt Disney Home Ent. brings to stores the largest assortment of LITTLE MERMAID merchandise available since the film's 1989 release.

Licensing Headline News

Novel Ent. Appoints Copyrights Promotions As Licensing Agent For Horrid Henry

By Rick DeMott | Wednesday, October 11, 2006 at 12:00am

Novel Ent., the independent producer behind hit preschool shows FIMBLES and THE ROLY MO SHOW for CBBC, has appointed Copyright Promotions as its licensing agent for the U.K. and Europe on its new property HORRID HENRY.

In addition, Novel has taken on licensing consultant Caroline Mickler to manage the relationship with Copyright Promotions and to oversee the roll out of the licensing and merchandising program for HORRID HENRY worldwide.

Nick Headline News

Dora's World Adventure CD in Stores & Online

By Rick DeMott | Wednesday, September 27, 2006 at 12:00am

Nick Records/Sony BMG's Strategic Marketing Group has released the CD, DORA'S WORLD ADVENTURE. With fourteen tracks from around the globe, the CD is danceable songs inspired by Dora's travels on the upcoming special DVD release and Nick Jr. special television episode, DORA THE EXPLORER: WORLD ADVENTURE.

Special guests on the album include reggae sensation Ziggy Marley who joins Dora in "Three Little Birds," and Grammy award-winning artist Aaron Neville, who joins Dora in "Iko Iko."

Dark Headline News

Hellboy Gets an All-New Look in Animated Products

By Rick DeMott | Tuesday, September 26, 2006 at 12:00am

Beginning in late 2006, in conjunction with the release of the animated HELLBOY: THE SWORD OF STORMS DVD, Dark Horse Deluxe will launch a variety of comics and toys. The animated feature is being produced by Starz Media and released on DVD by Anchor Bay.

Series Headline News

Playmates Toys With The Land Before Time

Universal Studios Consumer Products Group and Playmates Toys announced a domestic licensing agreement, whereby Playmates will serve as the master toy licensee for the upcoming animated television series, THE LAND BEFORE TIME. The 22-minute animated series will air on Cartoon Network beginning spring 2007. The toy line will launch in fall 2007 with the introduction of a full line of figures, vehicles, playsets and plush.