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Category: Licensing

Headline News

SpongeBob Toys with JAKKS Pacific

Nickelodeon & Viacom Consumer Products and JAKKS Pacific, Inc. (NASDAQ:JAKK) have inked a domestic-based master toy licensing agreement to create toys and related products based on Nickelodeon's hit series SPONGEBOB SQUAREPANTS. JAKKS Pacific plans to launch the line in 2008 with collectible micro-figures and plush products based on characters from the series. The agreement also covers playsets, preschool toys, youth electronics, water toys, novelty items and more.

Series Headline News

New Spider-Man Series Spins Licensing Partners

Spider-Man Merchandising L.P. -- the limited partnership between Sony Pictures Consumer Products Inc. and Marvel Entertainment, Inc. -- unveiled today a list of partners who will serve as the foundation for the merchandising program supporting the new SPECTACULAR SPIDER-MAN animated series. The series will debut in early 2008 as part of the Kids' WB! lineup on The CW Network, which is the highest-rated Saturday morning kids block.

Series Headline News

Benjamin Bear Marks 100th Territory

Amberwood Productions has announced that, following the most recent sales of THE SECRET WORLD OF BENJAMIN BEAR, including a DVD deal brokered by Porchlight Entertainment, the series has now been licensed in over 100 territories worldwide.

In making the announcement, Jonathan Wiseman, Vice President, Sales & Acquisitions at Amberwood said, "The series continues to generate meaningful sales worldwide and we are delighted that Benjamin is being so well-received."

The 39x30 (or 78x11) series was commissioned by Canada's Family Channel.

Series Headline News

Sky's the Limit for HIT's Rainbow Magic

HIT Ent. has announced new publishing partners and a first look at the upcoming television series for its recently acquired girl's property RAINBOW MAGIC. Panini has won the rights for a RAINBOW MAGIC Sticker Album, due for release in Autumn/Winter 2008, and Hachette has been awarded the rights for RAINBOW MAGIC Part Works. In addition, HIT will unveil a 30-second sizzle in 2D animation at Brand Licensing Show.

Licensing Headline News

Decode Steps Up Franny's Feet Licensing Campaign

Decode Ent. has inked a number of new licensing deals for its hit preschool property FRANNY'S FEET, including a deal with Allumination Filmworks for U.S. home entertainment and a further home entertainment agreement with Mediaway in Poland. Decode has also signed up a number of international licensing sub-agents through its representative, The Sharpe Company, including CPLG (Copyright Promotions) in France and Italy, Scandinavia's Alicom Licensing, IMC (International Merchandising Consultants) in Argentina and Korea's Asiana Licensing.

Headline News

Taffy & Atlantyca Announce New Licensing Deal For Geronimo Stilton

By Rick DeMott | Tuesday, September 25, 2007 at 12:00am

Taffy Ent. has signed another new deal with Italy's Atlantyca Ent. regarding the latter's successful worldwide GERONIMO STILTON brand. The agreement calls for Taffy to now oversee most of the worldwide consumer products licensing and promotional rights on the classic GERONIMO STILTON kids' chapter book series. Atlantyca, the original rights holder on the award-winning international kids' brand, will continue to manage all licensing in Italy, as well as worldwide publishing.

Canada Headline News

HIT to Rep Aardman Licensing & DVDs in U.S. & Canada

By Rick DeMott | Thursday, September 13, 2007 at 12:00am

Aardman Animations has hired HIT Ent. to handle licensing and DVD sales in the U.S. and Canada. With immediate effect, HIT will manage the rights of three properties, WALLACE & GROMIT, SHAUN THE SHEEP and AARDMAN CLASSICS.

Stephen Moore, COO, Aardman Animations said, "We are delighted at the prospect of partnering with HIT in the U.S. and Canada on these, our two most precious properties --their talent in managing top international brands will give SHAUN and WALLACE & GROMIT a great springboard for tremendous success."

Licensing Headline News

Ben 10 to Get Expanded Canadian Marketing

Cartoon Network Enterprises has enlisted Canadian agent Segal Licensing to beef up its BEN 10 marketing activities in Canada, reports KIDSCREEN. Segal will pursue licensing and promotional partnerships in a variety of categories to increase the brand's visibility and availability in the region.

BEN 10 products have been available in Canada since the spring, when Bandai America launched its line. Over the spring and summer, the initial offerings were augmented by D3 Publishers of America (interactive), SG Footwear, Pressman (games and puzzles) and Bell Sports.

Headline News

Galleon Brings Skunk Fu! & Apollo's Pad To Brand Licensing 2007

By Rick DeMott | Tuesday, September 11, 2007 at 12:00am

Galleon Ent. has set Brand Licensing 2007 to make its hit kids animated TV property SKUNK FU! and its young adult multi-platform property APOLLO'S PAD available to licensees.

"The SKUNK FU! franchise has proven to be a hit among kids and is rapidly expanding while Apollo's Pad is about to become the next generation of short-form entertainment for young adults," said Stephen Green, CEO of Galleon Holdings plc. "We look forward to more exciting licensing partnerships at this year's Brand Licensing."

Mattel Headline News

Mattel Inks Deal with Amberwood for RollBot Toys

Amberwood Ent. announced today that it has entered into an agreement with Mattel, Inc. to produce toys and other products based on the 3D animated action-comedy series ROLLBOTS (26x30). The series is in full production and was commissioned by Canada's YTV, a division of Corus Ent. Inc.

Animation Headline News

Icon Animation Joins with Panini to Market Lola & Virginia

Icon Animation, Spain's leading production and distribution company specialising in youth programming, has scored a multi-territory deal with leading collectible stickers and trading card company Panini for its popular girl-skewed animated show LOLA & VIRGINIA. Panini will launch a series of products across Spain, Portugal, Italy and Brazil, including a sticker stack book, story albums, and puzzle and coloring books. The roll out will begin in Italy, where the series airs on the Disney Channel.

Headline News

Edgar & Ellen to Receive Major Marketing Push

Star Farms EDGAR & ELLEN is poised to break out in a panoply of merchandising in the coming months, according to KIDSCREEN. Port Chester, New York-based licensing agency Lisa Marks & Associates has lined up a battalion of licensees and partners for a highly visible campaign that will begin with a promotion at a major US retailer in September. Among the rollouts to follow in 2008 are products from Lionsgate (DVDs), Activision (video games), Ballzout (T-shirts, denim and fleece), Keyser Kosmetics (bath and body), Recycled Greetings (stationery) and a major toy deal with Sababa Toys.

Licensing Headline News

DECODE Enlists Rocket Licensing For Franny's Feet

Leading kids and family entertainment specialist DECODE Ent. has signed up Rocket Licensing as the U.K. licensing agent for its hit preschool property FRANNY'S FEET, the adventures of a little girl with magical shoes. The company has already completed a deal for costume characters with Rainbow Prods. for Europe.

Films Headline News

Imagi and Wowwee in Toy Distribution Deal

Imagi Animation Studios today announced that it has established a strategic relationship with Wowwee Ltd., a privately owned, Hong Kong-based company with a worldwide sales and distribution network, to market and distribute toys based on the studio's next two CG-animated feature films, GATCHAMAN and ASTRO BOY.

Headline News

Underdog Merchandise Flies into Stores

Classic Media, an Entertainment Rights group company, is launching an expanded licensing, merchandising and marketing campaign for its classic Underdog character. New UNDERDOG products across key categories including toys, videogames, apparel and pet accessories will begin to roll out to retail this summer.

Headline News

The Simpsons Testify on CD

Set for release on Sept. 18, 2007, from Shout! Factory, THE SIMPSONS: TESTIFY music CD spotlights material culled from award-winning composer Alf Clausen and features the unmistakable voices of America's most beloved TV family: Homer (Dan Castellaneta), Marge (Julie Kavner), Bart (Nancy Cartwright), Lisa (Yeardley Smith) and Springfield's various townsfolk (Hank Azaria and Harry Shearer). The soundtrack kicks off with Danny Elfman's main title theme, and continues with a collection of the best songs from the last nine seasons of the longest running primetime comedy on TV today.

Headline News

Space Chimps Like Dole Bananas

Starz Media and Vanguard Animation and Film have inked a licensing deal with Dole Food Co. to place 100 million collectable stickers with characters from the upcoming animated feature SPACE CHIMPS on bananas, reports VARIETY. Due to hit theaters in 2008, the film's characters will also make appearances on Dole salad packages and pineapples. The deal also includes a Dole SuperKids website and in-store CHIMPS circulars and displays.

Headline News

Nick & Viacom Role Out Licensing Plans

Nickelodeon & Viacom (Nachrichten) Consumer Products (NVCP) showcased plans at Licensing 2007 International to create new merchandise. The Emmy and Peabody-Award winning SOUTH PARK, already a consumer hit on DVD, apparel and footwear will be expanded into new licensing categories. New merchandising programs will be created for other hit shows in the Comedy Central lineup including MIND OF MENCIA, THE COLBERT REPORT, THE SARAH SILVERMAN PROGRAM and the recently launched LIL' BUSH.

Dark Headline News

Mattel Snatches Global Toy Licensee for Speed Racer & The Dark Knight

Warner Bros. Consumer Products (WBCP) announced that it has named Mattel Inc. as the global master toy licensee for both SPEED RACER and THE DARK KNIGHT, two of the biggest summer films coming out in 2008. Mattel will apply its expertise across virtually all product lines including vehicles, action figures, action play, remote control vehicles, handheld electronics as well as games and puzzles.

Licensing Headline News

BBC Worldwide Brings Doctor Who & Teletubbies to Licensing Int'l

The BBC's commercial arm, BBC Worldwide, is heading for New York's Licensing International on the back of a storming year for its licensing division. With sales up by 64% in 2006, the company is now on the lookout for top class partners who can break its hit properties into the U.S. market. BBC Worldwide can be found at the event at booth #3441.

Books Headline News

Flip Books Find New Life as Marketing Tool at Licensing Show

Attendees at this week's Licensing International Expo in New York City may flip out, not just over the endless sea of licensed properties on display, but also the way they're being promoted -- with flip books. Manufactured by New York-based Flippies, each flip book delivers two different clips of full-motion video or animation viewable anytime, anywhere with a flip-of-a-thumb.

Film Headline News

Corgi International Named Master Toy License For CG-Animated Film 'Igor'

Corgi International Ltd. has been granted the master license for a product line of toys and collectables for Exodus Film Group's CG-animated feature film, IGOR. The Weinstein Co. is handling the worldwide theatrical release on Oct. 24, 2008.

Corgi Int'l may release a wide range of products, including action figures, play sets, electronic role-play games, pocket money toys, vinyl figures, plush, statues, busts and other associated products.

Media Headline News

VIZ Media Names Toy Licensee For Blue Dragon, Signs New Naruto Deals

VIZ Media Llc. announced at the 2007 Licensing International Expo that Bandai America Inc. has been named as the toy licensee for products based on BLUE DRAGON, a new anime series based on the popular Xbox 360 role playing game. Earlier this year, VIZ Media was named the master licensor for the television, home video and non-videogame merchandising rights for BLUE DRAGON by a consortium, including TV TOKYO Corp. and Shueisha Inc, for the Americas, Europe and Oceania.