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Category: Licensing

Series Headline News

Playmates Toys With The Land Before Time

Universal Studios Consumer Products Group and Playmates Toys announced a domestic licensing agreement, whereby Playmates will serve as the master toy licensee for the upcoming animated television series, THE LAND BEFORE TIME. The 22-minute animated series will air on Cartoon Network beginning spring 2007. The toy line will launch in fall 2007 with the introduction of a full line of figures, vehicles, playsets and plush.

Cartoon Headline News

Ben 10 & PowerPuff Girls Slip Into New Apparel Deals

Cartoon Network Enterprises (CNE), the global branding and merchandising arm of Cartoon Network, has inked new apparel deals for its hit properties, BEN 10 and THE POWERPUFF GIRLS. CNE announced two new licensing agreements with SGFootwear and ODM for BEN 10. Additionally, CNE has partnered with fashion design studio Mighty Fine on a multi-year deal to develop a line of POWERPUFF knit top tops, t-shirts and fleece tops for the juniors and tweens markets.

Headline News

Lunar Jim Is Dining At Zellers

Alliance Atlantis Intl Content Distribution and Hudson's Bay Co. (Hbc) announced that they are partnering to bring consumers an exclusive meal program and unique meet and greet opportunities, developed around Alliance Atlantis' preschool stop-motion animated property, LUNAR JIM. This two-phased initiative heralds the launch of the LUNAR JIM line of Fisher-Price toys, hitting Canadian shelves beginning August 2006 and marks the first children's property product tie-in at Zellers restaurants.

Disney Headline News

Disney Unveils Two Fashion Brands For Infants

Designed to appeal to trend-forward parents and discerning gift-givers, the Classic Disney and Walt Disney Signature collections of apparel and infant gifts were unveiled at the ENK Intl Children's Trade Show in New York City. Featuring scenes from Disney's stories, characters and art portrayed in an understated fashion, the collections will offer cashmere blankets, hooded robes and mittens, bibs and burp cloths, organic cotton tees, cardigans and casual separates.

Headline News

Sony Pictures Taps JAKKS Pacific For Surf’s Up Toys

Sony Pictures Consumer Products (SPCP) and JAKKS Pacific Inc. have announced a new licensing agreement to produce and distribute toys and leisure products based on the upcoming animated feature film, SURFS UP. The second animated feature film from Sony Pictures Animation, SURFS UP is scheduled for release by Columbia Pictures on June 8, 2007.

Headline News

Kids Flip For Nicktoons

Nicktoons Network is giving kids everywhere a chance to learn about animation by handing out flip books that play back full-motion clips from two new original animated shows with a simple flip-of-a-thumb. The flip books will be distributed free to kids all summer long through the Nicktoon Networks cross-country mobile tour.

Headline News

DC Comic Superheroes Take Flight on U.S. Postal Stamps

The U.S. Postal Service chose the perfect site to launch the DC Super Heroes commemorative postage stamps with a first day of issue ceremony on July 20, 2006 at the San Diego Convention Center during Comic-Con International 2006, the worlds largest comicbook and pop culture show.

The DC Comics Super Heroes commemorative stamps and stamped postal cards are now available from the U.S. Postal Service (

Comics Headline News

Crazee Comics Heads to Licensing Int’l 2006

Fledgling publisher Crazee Comics, known for titles like COSMICWARS and RUSS5377, is heading to Licensing Intl to promote its products.

With the successful launch of its weekly podcast show CATCH DA CRAZE PODCAST AUDIO MIX and appearances on UPN, radio & public television and numerous critic reviews, the publisher is now ready to test their products marketability.

For the show, Crazee Comics has produced a Flash animated trailer of THERE'S AN ALIEN IN MY TOILET and some prototype latex models of the main character Doodie.

Licensing Headline News

Shuriken School Proves A-grade Licensing Property for Xilam & Zinkia

The animated, comedy-action series, SHURIKEN SCHOOL, ahs racked up a host of licensing deals for producers Xilam Animation (France) and Zinkia Ent. (Spain), including a pan-European contract with Copyright Promotions Licensing Group (CPLG), as well as Kidz Ent. for Scandinavia and EEMC for eastern Europe.

CPLG, which represents such high profile properties as BRATZ, CARE BEARS and THE SIMPSONS, will handle licensing for SHURIKEN SCHOOL in Spain, Italy, Portugal, Belgium, Holland, Benelux, UK, Eire, Germany, Austria and Switzerland.

Cartoon Headline News

Mexican Lucha Libre Star Signs Exclusive Deal with Cartoon Network

Masked wrestling star, El Hijo del Santo, has signed an exclusive deal with Cartoon Network Enterprises Latin America for a global licensing program based on the legendary lucha libre icon Santo, the Silver Masked Man. Through this deal, Cartoon Network will have exclusive rights to represent the program in licensing and merchandising ventures. It will originate in Mexico, with plans to expand in the U.S. and other territories around the world. Branded products will be licensed across a number of categories including apparel, school supplies, toys, and electronics.

Headline News

JAKKS Pacific and HIT Ent. Enter into Dino-Mite Agreement

JAKKS Pacific Inc. has signed a multi-year, master toy licensing agreement with HIT Ent. to manufacture and market a full line of products based on the big, purple dinosaur, Barney. Under its Child Guidance preschool division, JAKKS Pacific will develop toy products in multiple categories, including learning toys, plush and more.

Disney Headline News

Disney Plays at Licensing Show

Disney is unveiling a host of licensing programming for its preschool and boy line of properties.

"Parents have enjoyed Mickey and Pooh for years, and now a new generation of preschoolers are being introduced to these characters with a fresh CG-animated look. LITTLE EINSTEINS rounds out a very strong preschool block that blends entertainment with education," said Andy Mooney, chairman of Disney Consumer Products (DCP). "Retailers are also seeing potential in these shows and clearing shelf space based on the strength of Playhouse Disney as a preschool platform."

Nickelodeon Headline News

Go, Nickelodeon, Go, at Licensing Show

Nickelodeon & Viacom Consumer Products comes to Licensing Show, June 20-22, 2006, at the Javits Center in New York City, with a hit-driven roster and expanded licensing programs for its newest hits including AVATAR, THE BACKYARDIGANS and GO, DIEGO, GO! Nickelodeon & Viacom Consumer Products will be located at Booth #1317.

Nickelodeon & Viacom Consumer Products will also announce plans for merchandising THE WONDER PETS!, the hit show on Nick Jr. that regularly ranks among the top three preschool shows on commercial television.

Headline News

Pez Goes CG

Orange, Connecticut-based Pez Candy Inc. is branching out to less proven characters in a line of candy dispensers based on ICE AGE: THE MELTDOWN, OVER THE HEDGE and CARS, reports VARIETY. The strategy is to produce a limited number and allow the popular of the films increase the value to collectors.

"We're doing a lot more licenses, and people seem to like it," says Peter Vandall, vp of sales and marketing for Pez. "We're putting out an event almost every other month."

Mickey Mouse was the first licensed character.

Cartoon Headline News

Mattel Named Cartoon Network Master Toy Licensee

Cartoon Network Enterprises (CNE, Cartoon Networks worldwide consumer products division) struck a long-term global partnership with the worlds leading toy company, Mattel Inc. for a multi-year, multi-property deal. The master toy license agreement covers original Cartoon Network properties for the 6-11 age group and also carries a first-look option on all newly created original series and programming.

Licensing Headline News

Target Ent. Grows New Licensing Deals on Fifi and the Flowertots

Target Ent. has germinated a batch of new licensing deals for Chapman Ent.s preschool property, FIFI AND THE FLOWERTOTS.

Although the property was only launched at the UK Brand Licensing Show in October 2004, the licensing team at Target has already amassed 34 separate agreements for the U.K., in addition to the master toy, publishing and home entertainment deals already done by Chapman Ent.

World Headline News

It’s A Big Big World For Sony & Fisher-Price

Sony Pictures Consumer Products (SPCP) has named Fisher-Price Inc., the number one infant and preschool toy company in the world, as master toy licensee for the new PBS KIDS preschool series ITS A BIG BIG WORLD. The series engages children with a diverse group of animal characters, world music rhythms and a multi-level, age-appropriate science and geography curriculum. The licensing agreement between SPCP and Fisher-Price will bring the lessons taught in ITS A BIG BIG WORLD to life with a full line of toys and plush.

Cancer Headline News

Lara Croft New Spokesmodel for Skin Cancer Awareness

Not that she gets out in the real sun much, but gaming legend Lara Croft has been chosen to be the spokesmodel for the Skin Cancer Awareness Foundation of Minden, Nevada. Lara's image will be used to educate and place skin cancer awareness information in the hands of teens across the country via the Sun Smart Teen Program, starting in November of 2006.

Kids Headline News

Alliance Atlantis Announces Canadian Licensing Deals for Lunar Jim

Alliance Atlantis International Content Distribution announced that agreements have been reached in Canada with Adorable Kids Inc. to develop sleepwear and underwear and Calego Intl to develop a line of bags, backpacks and other accessories, for its preschool stop-motion animated property, LUNAR JIM.

Interactive Headline News

New Thomas the Tank Engine, Bob the Builder TeleStory Interactive Books Arrive

JAKKS Pacific Inc. announced a worldwide licensing agreement with HIT Ent. to market and distribute JAKKS Pacific's new TeleStory interactive books based on HIT's popular THOMAS & FRIENDS, BARNEY, THE WIGGLES and BOB THE BUILDER properties. The TeleStory system connects directly into a standard TV using Plug & Read technology and serves as a fun, introductory reading guide for preschool-aged children.

Disney Headline News

Disney Characters Get Romantic on New U.S. Postal Stamps

The U.S. Postal Service honors romance in the third in the Art of Disney series to be issued on April 21, 2006, and available April 22, nationwide.

These romance 39-cent stamps will be issued during the kick-off of the 13th annual Epcot International Flower & Garden Festival (April 21-June 11). All of the stamps will be recreated in larger- than-life, seven-foot topiaries composed of fresh flowers and plants and will be unveiled on stage in an elaborate ceremony directly behind Epcot's Spaceship Earth.

Each stamp tells its own romantic tale:

Nick Headline News

Diego, Dora & Friends' Animal Jamboree CD Hits Stores

Dora and Diego joins forces on their new CD DIEGO, DORA & FRIENDS' ANIMAL JAMBOREE, featuring kids' favorite animal songs. The 10 song-album, hitting stores April 11, 2006, is the latest release from Nick Records in partnership with the SONY BMG Strategic Marketing Group.