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Category: Licensing

Headline News Basil Booming With Licensing Deals

Entertainment Rights' top rating children's TV star, BASIL BRUSH, is teaming up with The Children's Society to help raise funds for the charity's work with disadvantaged kids via an exclusive two-year agreement with ER to produce four Basil Brush pin badges. The badges will sell for £1 each in high street retailers in the U.K.

Headline News LEGO and Nick Build Dora Play Sets

LEGO Systems Inc. has partnered with Nickelodeon to create construction sets based on the hit preschool show on commercial television, DORA THE EXPLORER. Through the two-year partnership, LEGO Systems is looking to not only grow in the preschool category with the LEGO EXPLORE line of products, but also increase the construction toy options for all young children.

Headline News TOKYOPOP Awards Hasbro Master Toy License for Rave Master

TOKYOPOP Inc. has announced its has awarded the RAVE MASTER master toy license to Hasbro. The toy maker is planning a comprehensive line of RAVE MASTER themed action figures, games and accessories, with the first wave hitting store shelves in the fall of 2004. The TV series is set to debut in the U.S. on Cartoon Network in 2004.

Headline News Mattel Gains Megaman Toy License

Mattel Inc. has signed a deal with ShoPro Ent. for the master toy license to MEGAMAN NT WARRIOR. The franchise originated as a Capcom videogame series then became a long-running manga series. The TV series is garnering high ratings for the Kids' WB! Mattel has not yet announced any information regarding when the initial release of the new toy line will begin.

Headline News Ninja Turtles Take Extreme Sports To Burger King

Burger King Corp., 4Kids Entertainment Inc. and Mirage Licensing Inc. will be bringing extreme sports themed TEENAGE MUTANT NINJA TURTLES toys to kids meals. The promotion will run from Jan. 5 to Feb. 1, 2004 at participating Burger King restaurants. In addition, the companies have collaborated on a program to encourage kids to incorporate physical activity into their everyday lives, as part of a partnership with the President's Challenge, a program of the President's Council on Physical Fitness and Sports.

Headline News LevyMann Signs Itty Bitty Book Deal With Penguin

LevyMann Entertainment has announced a five-year joint venture with New York-based Grosset & Dunlap, a division of Penguin Young Readers Group, to produce a new line of childrens books based on the ITTY BITTY HEARTBEATS series. The books will be released worldwide beginning with a limited release in the fall of 2004 and expanding into a full release in 2005.

Headline News Playhut Launches Into Electronic Toys & Electronic Plush

Toymaker Playhut has entered the electronic toy and electronic plush market as well as expanded its offerings in slumber furnishings. The firm enters the electronic toy arena with the launch of EZ Reader, an electronic book that offers animation, narration, music and user interactivity. The initial EZ Reader electronic books will feature the company's proprietary LITTLE SIGNZ, an animated series that takes 3-7 year-old viewers into a magical urban world where traffic signs come to life to portray stories about safety, cooperation and the environment.

Headline News Mickey And Friends Get Stamps Of Approval From U.S. Postal Service

The U.S. Postal Service unveiled four new commemorative postage stamps on Dec. 30, 2003 that celebrate friendship as portrayed by the Walt Disney studio, honoring some of the most beloved animated characters in the history of American entertainment.

The Art of Disney: Friendship stamps feature several world-famous friends: Goofy, Mickey Mouse and Donald Duck; Bambi and Thumper; Simba and his father, Mufasa; and Jiminy Cricket and Pinocchio. The Postal Service will issue the 37-cent, self-adhesive stamps in summer 2004.

Headline News TokyoPop Expands to Wal-Mart

TokyoPop has announced that it will be the first manga publisher to have titles carried at mega-retailer Wal-Mart. The initial test will be in 100 stores across the U.S. As well department store Fred Meyer and discount chain ShopKo have agreed to sell TokyoPop titles in a select amount of their stores. This adds to the Nov. 2003 launch of special TokyoPop manga displays in Barnes & Noble and Sam Goody. This continues ceo/cco Staurt Levys goal of putting a TokyoPop manga in the home of every American.

Headline News eigoMANGA Launches Anime Clothing Line

eigoMANGA has launched a new line of anime inspired clothing. Fashion designer Kayo Mitsuyama has agreed to be the exclusive licenser of clothing for eigoMANGA.

Mitsuyama said, "I had always dreamed to wake up as a foxy strong anime heroine in a great costume. I see many intersections between fashion and anime. It presents reality and non-reality. What I would like to present in my fashion is a bridge between those two worlds. A lot of people wish to be a different person or character each day and what you wear can make it happen without changing your own personality."

Headline News Mr Bean Gets Partwork Licensing Deal

Entertainment Rights announced a deal with GE Fabbri to license the rights to the animated MR BEAN series, produced by Tiger Aspect Productions, for a partwork title. Partworks are a limited-run series of magazines, sold weekly or fortnightly, designed to be collected and kept. MR BEAN'S AMAZING A TO Z will have Mr. Bean help children explore the world through the use of the alphabet. GE Fabbri undertook a regional market test in September 2003, with a full U.K. National roll-out of 52 issues commencing on Jan. 7, 2004. Each issue will sell for £1.85.

Headline News Strawberry Shortcake Christmas CD Sells 100,000 Units, More DVDs Coming

DIC Home Entertainment (DIC) and KOCH Entertainment, in partnership with American Greetings, has announced that the STRAWBERRY SHORTCAKE Christmas music CD, BERRY MERRY CHRISTMAS, has sold more than 100,000 units in one month in release. For the week of Dec. 1, 2003, the CD finished #7 in the Billboard childrens record charts. The CD also broke into the Top 20 of all Independent Label releases landing at #12.

Headline News Mr Bean Racks Up Deals For Tiger Aspect

Tiger Aspect Productions has signed a raft of broadcast and licensing agreements with international partners who for animated MR BEAN, extending the popular character and his outlandish adventures to new markets around the world.

The propertys U.S. and Canadian licensing agent The Sharpe Company has negotiated a deal with Toy Play to launch an innovative figural toy range to the mass and specialty retail market. Cinder Block, a well-known adult/youth apparel vendor, has signed for T-shirts and sweatshirts.

Headline News Disney Characters Jump Into LeapPad Learning System

LeapFrog Enterprises Inc. has teamed with Disney Publishing Worldwide to bring Disney character to its LeapPad Learning System. Children place the Disney books on the LeapPad player, pop in the cartridge and touch any page with the Magic Pen to have LeapFrog read the words. These books also work with the LeapPad Plus Writing Learning System and the Quantum Pad Learning System.

Headline News DIC, Bandai & ADV Films Coverge On Zodiac Retail Launch

DIC Entertainment (DIC), Bandai America Inc. (Bandai) and ADV Films (ADV) navigating a course for the 2004 U.S. retail launch of the anime property, KNIGHTS OF THE ZODIAC, across all platforms with a comprehensive marketing and promotional campaign supporting the rollout.

Headline News Haunted Mansion Comes to McDonald's Happy Meals

Walt Disney Pictures and McDonald's have teamed up to bring THE HAUNTED MANSION movie to Happy Meals. Launching Nov. 26 and running until Dec. 18, Happy Meals will feature six different toys from the movie including Ramsley's Trunk, Zombie Surprise, Madame Leota, Singing Bust, Gracey's Camera and Mortifying Mirror.

Headline News Cat in the Hat Pops for Kellogg

Kellogg Company have partnered with Universal Pictures, DreamWorks Pictures and Imagine Entertainment for the promotion of the family film, DR. SEUSS' THE CAT IN THE HAT, which opens in theaters Nov. 21, 2003. As part of the deal, Kelloggs will release for a limited time a CAT IN THE HAT cereal and Pop-Tart.

Headline News Sony Promotes PlayStation 2 With $1M Giveaway

As part of its larger holiday season promotional push, Sony Computer Entertainment America Inc. will give one lucky consumer $1 million as part of its "PlayStation's Million Reasons to Play PlayStation 2 Combo Pack $1 Million Giveaway." Customers can enter by supplying the serial number from their new PlayStation 2 Combo Pack online at www.us.playstation.com by Jan. 16, 2004. A winner will be randomly chosen on Jan. 26, and presented with a check for a one-time payment of $1 million dollars by the beginning of March 2004.

Headline News DECODE’S Save-Ums! Racks Up Licensing Deals & Ratings

Worldwide licensing agent, The Sharpe Co., has negotiated a number of licensing partners for DECODE Entertainments 3D animated pre-school show, THE SAVE-UMS!

New licensing and merchandising partners include Copyright Promotions Group in the U.K., France, Spain, Portugal, the Benelux territories and Italy; Licensing Works in Australia and Newman International in New Zealand. Plus Licens is a licensing partner for Scandinavia and Eastern Europe with the company also picking up merchandising rights for Scandinavia.

Headline News DIC Consumer Launches Int’l Push

DIC Consumer Products has significantly expanded its licensing/merchandising programs across Europe, Latin America, Australia, Asia, South Africa and the Middle East to gear up for the international launches of kids entertainment brands, including STRAWBERRY SHORTCAKE, MADELINE and SUPER DUPER SUMOS.

Headline News ADRtists CD Premieres at WIA LA General Meeting

ADRtists will premiere PLAY IT AGAIN, MOM!, a CD collection of radio plays for children 4-8, at the October Women In Animation (WIA) L.A. General Meeting. Receiving volunteers from WIA writers and voice artists, the project was originally designed to create the CD for entertaining seriously ill and bedridden children. Some of the initial costs were covered by various individuals and the WIA Los Angeles Chapter. To cover the final cost of production and distribution, the CDs will be sold to the public.

Headline News Carlton to License Captain Scarlet Toys

Carlton International announced it would oversee the development of a range of licensed products to coincide with the recently announced remake of the popular 1960s Supermarionation show, CAPTAIN SCARLET. Licensing activity will focus around the revamped cast of characters and vehicles. The Carlton Consumer Division will be handling all video/DVD opportunities as well as a full cross-category range of merchandise led by an interactive deal to be commissioned by show creator Gerry Anderson.

Headline News Playmates & Wal-Mart Team on Ninja Turtles Training Day

4Kids Entertainment and Playmates Toys will be presenting the TEENAGE MUTANT NINJA TURTLES Training Event on Saturday, October 25, 2003 at Wal-Mart stores across the U.S., giving kids the opportunity to role-play one of their favorite heroes. Kids will be able to train with motion-activated toys that resemble Leonardo's sword, Michelangelo's nunchaku, Donatello's bo staff or Raphael's sai. Upon completing their training, students will be declared an "official" Ninja Warrior and the first 250 participants at each store will receive a certificate proclaiming them a member of Team Green.

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