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Category: Licensing

Nickelodeon Headline News

Go, Nickelodeon, Go, at Licensing Show

Nickelodeon & Viacom Consumer Products comes to Licensing Show, June 20-22, 2006, at the Javits Center in New York City, with a hit-driven roster and expanded licensing programs for its newest hits including AVATAR, THE BACKYARDIGANS and GO, DIEGO, GO! Nickelodeon & Viacom Consumer Products will be located at Booth #1317.

Nickelodeon & Viacom Consumer Products will also announce plans for merchandising THE WONDER PETS!, the hit show on Nick Jr. that regularly ranks among the top three preschool shows on commercial television.

Headline News

Pez Goes CG

Orange, Connecticut-based Pez Candy Inc. is branching out to less proven characters in a line of candy dispensers based on ICE AGE: THE MELTDOWN, OVER THE HEDGE and CARS, reports VARIETY. The strategy is to produce a limited number and allow the popular of the films increase the value to collectors.

"We're doing a lot more licenses, and people seem to like it," says Peter Vandall, vp of sales and marketing for Pez. "We're putting out an event almost every other month."

Mickey Mouse was the first licensed character.

Cartoon Headline News

Mattel Named Cartoon Network Master Toy Licensee

Cartoon Network Enterprises (CNE, Cartoon Networks worldwide consumer products division) struck a long-term global partnership with the worlds leading toy company, Mattel Inc. for a multi-year, multi-property deal. The master toy license agreement covers original Cartoon Network properties for the 6-11 age group and also carries a first-look option on all newly created original series and programming.

Licensing Headline News

Target Ent. Grows New Licensing Deals on Fifi and the Flowertots

Target Ent. has germinated a batch of new licensing deals for Chapman Ent.s preschool property, FIFI AND THE FLOWERTOTS.

Although the property was only launched at the UK Brand Licensing Show in October 2004, the licensing team at Target has already amassed 34 separate agreements for the U.K., in addition to the master toy, publishing and home entertainment deals already done by Chapman Ent.

World Headline News

It’s A Big Big World For Sony & Fisher-Price

Sony Pictures Consumer Products (SPCP) has named Fisher-Price Inc., the number one infant and preschool toy company in the world, as master toy licensee for the new PBS KIDS preschool series ITS A BIG BIG WORLD. The series engages children with a diverse group of animal characters, world music rhythms and a multi-level, age-appropriate science and geography curriculum. The licensing agreement between SPCP and Fisher-Price will bring the lessons taught in ITS A BIG BIG WORLD to life with a full line of toys and plush.

Cancer Headline News

Lara Croft New Spokesmodel for Skin Cancer Awareness

Not that she gets out in the real sun much, but gaming legend Lara Croft has been chosen to be the spokesmodel for the Skin Cancer Awareness Foundation of Minden, Nevada. Lara's image will be used to educate and place skin cancer awareness information in the hands of teens across the country via the Sun Smart Teen Program, starting in November of 2006.

Kids Headline News

Alliance Atlantis Announces Canadian Licensing Deals for Lunar Jim

Alliance Atlantis International Content Distribution announced that agreements have been reached in Canada with Adorable Kids Inc. to develop sleepwear and underwear and Calego Intl to develop a line of bags, backpacks and other accessories, for its preschool stop-motion animated property, LUNAR JIM.

Interactive Headline News

New Thomas the Tank Engine, Bob the Builder TeleStory Interactive Books Arrive

JAKKS Pacific Inc. announced a worldwide licensing agreement with HIT Ent. to market and distribute JAKKS Pacific's new TeleStory interactive books based on HIT's popular THOMAS & FRIENDS, BARNEY, THE WIGGLES and BOB THE BUILDER properties. The TeleStory system connects directly into a standard TV using Plug & Read technology and serves as a fun, introductory reading guide for preschool-aged children.

Disney Headline News

Disney Characters Get Romantic on New U.S. Postal Stamps

The U.S. Postal Service honors romance in the third in the Art of Disney series to be issued on April 21, 2006, and available April 22, nationwide.

These romance 39-cent stamps will be issued during the kick-off of the 13th annual Epcot International Flower & Garden Festival (April 21-June 11). All of the stamps will be recreated in larger- than-life, seven-foot topiaries composed of fresh flowers and plants and will be unveiled on stage in an elaborate ceremony directly behind Epcot's Spaceship Earth.

Each stamp tells its own romantic tale:

Nick Headline News

Diego, Dora & Friends' Animal Jamboree CD Hits Stores

Dora and Diego joins forces on their new CD DIEGO, DORA & FRIENDS' ANIMAL JAMBOREE, featuring kids' favorite animal songs. The 10 song-album, hitting stores April 11, 2006, is the latest release from Nick Records in partnership with the SONY BMG Strategic Marketing Group.

Entertainment Headline News

Paramount, Xbox Launch Movie Showcase

Paramount Pictures and Xbox have pioneered the first-ever Xbox Movie Showcase cross-platform marketing program between a movie studio and Microsoft's Xbox Live. Launching April 12, the Xbox Movie Showcase will feature free, high-definition, downloadable content from MISSION: IMPOSSIBLE III, starring Tom Cruise and directed by J.J. Abrams (the creator of LOST and ALIAS), hitting theaters May 5, and NACHO LIBRE, a comedy starring Jack Black and directed by Jared Hess, NAPOLEON DYNAMITE) in theaters June 16.

Headline News

Taffy Ent. Signs Licensing Deal for SamSam

Taffy Ent. has signed a major licensing deal with Spin Master for debut show SAMSAM.

Launching at MIP-TV and represented by Taffy Ent., SAMSAM is a new comicbook based 3D animated television property produced by Bayard Jeunesse Animation in HD with a first season of 52x7. Toronto-based Spin Master Ltd. has been granted the master toy license for the U.S., Canada and the U.K. Spin Master will initially focus on figures, plush, role-play and activity toy categories as well as a range of its trademark Marshmallow foam furniture.

Mobile Headline News

Fox Launches Biggest Promo Campaign Ever for Ice Age 2

Twentieth Century Fox has announced that its global promotional campaign for ICE AGE: THE MELTDOWN, to be released nationwide March 31, 2006, is among Fox's most far-reaching and ambitious ever.

Fox has garnered more than $100 million in promotional support, including a synergistic tie-in with the Fox Broadcasting Co. ICE AGE: THE MELTDOWN's beloved Scrat character will make a special appearance on the March 26 episode of the network's popular animated comedy series FAMILY GUY, and the Sid the sloth character will host a night of programming that same evening.

Film Headline News

Curious George Soundtrack Tops Billboard 200

By Rick DeMott | Thursday, February 16, 2006 at 12:00am

The film may have only debuted at #3, but Jack Johnson and Friends' "Curious George: Sing-A-Longs and Lullabies for the Film" CD premiered at #1 on the Billboard 200, according to THE HOLLYWOOD REPORTER.

Johnson's companion to the 2D animated film held first-week sales of 163,000 units, according to Nielsen SoundScan figures for the week ending Feb. 12. The soundtrack is the first to reach #1 since the BAD BOYS II soundtrack opened at the top in 2003.

Universal Headline News

Curious George Coughs Up Cold-Eeze Promotion

The Quigley Corp. announced that it has partnered with Universal Pictures for a Cold-Eeze promotion tied to CURIOUS GEORGE, the new 2D animated film that opened in the U.S. on Feb. 10, 2006. Promotion activities include a sweepstakes and a self-liquidating offer that launched with an ad in PARENTING MAGAZINE in January.

Kids Headline News

Nickelodeon Unveils Three New Toy Lines at Toy Fair

Nickelodeon is presenting at Toy Fair three new favorites: THE BACKYARDIGANS and GO, DIEGO, GO! for preschoolers and AVATAR, THE LAST AIRBENDER for kids 6-11. These properties join two of the network's most successful franchises: DORA THE EXPLORER and SPONGEBOB SQUAREPANTS, with fun product for every kid.

Mattel Headline News

Cheech Marin to Raise Checkered Flag on Cars Toys at Toy Fair

Mattel Inc. has announced that Cheech Marin, the voice of Ramone in Pixars CARS, will unveil the films toy lineup at Toy Fair 2006.

Due in theaters June 9, 2006, CARS is the story of a young hotshot rookie racecar, Lightning McQueen, who is on the fast track to success, fame and everything he's hoped for until he takes an unexpected detour on dusty Route 66 and meets Ramone and his friends.

Headline News

McDonald’s Happy Meals Deals For Strawberry Shortcake & Dragon Booster

The characters from STRAWBERRY SHORTCAKE and the animated series DRAGON BOOSTER will find their way into McDonalds Happy Meals and Mighty Kids Meals nationwide. Running Jan. 27 through Feb. 23, 2006, guests will receive one of eight berry fun Strawberry Shortcake characters or one of eight DRAGON BOOSTER action figures with the purchase of a Happy Meal or Mighty Kids Meal, at participating McDonalds restaurants, while supplies last.

Headline News

DIC Licenses McDonald's McKids Brand to Asia

DIC Ent. (DIC) announced that McDonald's Corp. has entered into an agreement naming Cornerstone Group's China Retail Management (CRM) subsidiary the master licensee for McDonald's McKids line across Asia, excluding Japan and India. The multi-million dollar deal is the first major international initiative of DIC's new role as global consumer products and entertainment agent for McDonald's Corp.

Marvel Headline News

Marvel Axes Toy Biz, Moves to Hasbro

Hasbro Inc. and Marvel Ent. Inc. announced a license under which Marvel has granted Hasbro toy and game rights to its superhero universe that includes franchises such as SPIDER-MAN, FANTASTIC FOUR, X-MEN and CAPTAIN AMERICA. Through the agreement, Hasbro has obtained the rights to develop products based on Marvel's globally-known universe of more than 5,000 characters in a wide range of toy and game categories including action figures, role play and preschool toys, board games and puzzles.

Music Headline News

DIC Named Global Entertainment Licensing Agent for Zizzle's iZ

DIC Ent. has been appointed the global entertainment licensing agent for Zizzle Toys new, innovative musical icon iZ. As part of the licensing initiative, DIC will translate the toy into animated direct-to-DVD movies.

Headline News

Sony Pictures Consumer Products Catches Big Licensing Wave For Surf’s Up

Sony Pictures Consumer Products (SPCP) announces a sea of licensing opportunities for SURFS UP, the second animated feature film from Sony Pictures Animation, scheduled for release in summer 2007.

Mattel Headline News

VIZ Media Names Mattel As Master Toy Licensee For Zatch Bell!

VIZ Media announced that it has named Mattel as master toy licensee for ZATCH BELL! by Makoto Raiku. The announcement is the most recent development for ZATCH BELL! since VIZ Media was granted the North and South American broadcast and licensing rights in June 2004. Additionally, the company has entered into partnerships with Cartoon Network (where ZATCH BELL! premiered in March 2005 on the Toonami block) and Bandai for videogames and collectible card games in the past year.

Mattel Headline News

Cookie Jar Ent. Awards Mattel The Doodlebops Master Toy License

Cookie Jar Ent. Inc. has awarded Mattel Inc. the worldwide master toy licensee for THE DOODLEBOPS. THE DOODLEBOPS, Cookie Jar's high energy, music-based, kids series, airs twice daily on Disney Channel's Playhouse Disney preschool block of programming in the U.S., and on CBC weekdays in Canada. The master license grants Mattel manufacturing and marketing rights for toys, dolls, feature plush, figures, playsets, games and puzzles that incorporate the rock 'n' roll fantasy from the TV series. Mattel plans to launch THE DOODLEBOPS toy line in fall 2006.

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