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Category: Licensing

Headline News

Edgar & Ellen to Receive Major Marketing Push

Star Farms EDGAR & ELLEN is poised to break out in a panoply of merchandising in the coming months, according to KIDSCREEN. Port Chester, New York-based licensing agency Lisa Marks & Associates has lined up a battalion of licensees and partners for a highly visible campaign that will begin with a promotion at a major US retailer in September. Among the rollouts to follow in 2008 are products from Lionsgate (DVDs), Activision (video games), Ballzout (T-shirts, denim and fleece), Keyser Kosmetics (bath and body), Recycled Greetings (stationery) and a major toy deal with Sababa Toys.

Films Headline News

Imagi and Wowwee in Toy Distribution Deal

Imagi Animation Studios today announced that it has established a strategic relationship with Wowwee Ltd., a privately owned, Hong Kong-based company with a worldwide sales and distribution network, to market and distribute toys based on the studio's next two CG-animated feature films, GATCHAMAN and ASTRO BOY.

Licensing Headline News

DECODE Enlists Rocket Licensing For Franny's Feet

Leading kids and family entertainment specialist DECODE Ent. has signed up Rocket Licensing as the U.K. licensing agent for its hit preschool property FRANNY'S FEET, the adventures of a little girl with magical shoes. The company has already completed a deal for costume characters with Rainbow Prods. for Europe.

Headline News

Underdog Merchandise Flies into Stores

Classic Media, an Entertainment Rights group company, is launching an expanded licensing, merchandising and marketing campaign for its classic Underdog character. New UNDERDOG products across key categories including toys, videogames, apparel and pet accessories will begin to roll out to retail this summer.

Headline News

The Simpsons Testify on CD

Set for release on Sept. 18, 2007, from Shout! Factory, THE SIMPSONS: TESTIFY music CD spotlights material culled from award-winning composer Alf Clausen and features the unmistakable voices of America's most beloved TV family: Homer (Dan Castellaneta), Marge (Julie Kavner), Bart (Nancy Cartwright), Lisa (Yeardley Smith) and Springfield's various townsfolk (Hank Azaria and Harry Shearer). The soundtrack kicks off with Danny Elfman's main title theme, and continues with a collection of the best songs from the last nine seasons of the longest running primetime comedy on TV today.

Headline News

Space Chimps Like Dole Bananas

Starz Media and Vanguard Animation and Film have inked a licensing deal with Dole Food Co. to place 100 million collectable stickers with characters from the upcoming animated feature SPACE CHIMPS on bananas, reports VARIETY. Due to hit theaters in 2008, the film's characters will also make appearances on Dole salad packages and pineapples. The deal also includes a Dole SuperKids website and in-store CHIMPS circulars and displays.

Headline News

Nick & Viacom Role Out Licensing Plans

Nickelodeon & Viacom (Nachrichten) Consumer Products (NVCP) showcased plans at Licensing 2007 International to create new merchandise. The Emmy and Peabody-Award winning SOUTH PARK, already a consumer hit on DVD, apparel and footwear will be expanded into new licensing categories. New merchandising programs will be created for other hit shows in the Comedy Central lineup including MIND OF MENCIA, THE COLBERT REPORT, THE SARAH SILVERMAN PROGRAM and the recently launched LIL' BUSH.

Dark Headline News

Mattel Snatches Global Toy Licensee for Speed Racer & The Dark Knight

Warner Bros. Consumer Products (WBCP) announced that it has named Mattel Inc. as the global master toy licensee for both SPEED RACER and THE DARK KNIGHT, two of the biggest summer films coming out in 2008. Mattel will apply its expertise across virtually all product lines including vehicles, action figures, action play, remote control vehicles, handheld electronics as well as games and puzzles.

Licensing Headline News

BBC Worldwide Brings Doctor Who & Teletubbies to Licensing Int'l

The BBC's commercial arm, BBC Worldwide, is heading for New York's Licensing International on the back of a storming year for its licensing division. With sales up by 64% in 2006, the company is now on the lookout for top class partners who can break its hit properties into the U.S. market. BBC Worldwide can be found at the event at booth #3441.

Books Headline News

Flip Books Find New Life as Marketing Tool at Licensing Show

Attendees at this week's Licensing International Expo in New York City may flip out, not just over the endless sea of licensed properties on display, but also the way they're being promoted -- with flip books. Manufactured by New York-based Flippies, each flip book delivers two different clips of full-motion video or animation viewable anytime, anywhere with a flip-of-a-thumb.

Film Headline News

Corgi International Named Master Toy License For CG-Animated Film 'Igor'

Corgi International Ltd. has been granted the master license for a product line of toys and collectables for Exodus Film Group's CG-animated feature film, IGOR. The Weinstein Co. is handling the worldwide theatrical release on Oct. 24, 2008.

Corgi Int'l may release a wide range of products, including action figures, play sets, electronic role-play games, pocket money toys, vinyl figures, plush, statues, busts and other associated products.

Media Headline News

VIZ Media Names Toy Licensee For Blue Dragon, Signs New Naruto Deals

VIZ Media Llc. announced at the 2007 Licensing International Expo that Bandai America Inc. has been named as the toy licensee for products based on BLUE DRAGON, a new anime series based on the popular Xbox 360 role playing game. Earlier this year, VIZ Media was named the master licensor for the television, home video and non-videogame merchandising rights for BLUE DRAGON by a consortium, including TV TOKYO Corp. and Shueisha Inc, for the Americas, Europe and Oceania.

Licensing Headline News

AnimatedWorks to Exhibit at the Licensing 2007

AnimatedWorks Prods. Inc. is exhibiting at this year's Licensing International Expo, held at the Jacob K. Javits Convention Center, New York City, New York. It will be located in booth #3580 from June 19-21, 2007.

AnimatedWorks Prods. Inc. uses animation to create appealing imagery for product promotion and brand management. AnimatedWorks collaborates with its clients to develop characters, stories and formats for entertaining and compelling animation. From concept design to delivery, AnimatedWorks provides visibility and integrated branding through animation.

Headline News

Cookie Jar Brings New Shows To Licensing Show 2007

Cookie Jar Ent. is showcasing two of its top-rated properties, THE DOODLEBOPS and CAILLOU and three news series, including the highly anticipated MAGI-NATION, inspired by a successful trading card game, at this year's Licensing Show International in New York City at booth #3633.

Media Headline News

Wubbzy! Goes to Licensing Show & New Season

WOW! WOW! WUBBZY! arrives at the Licensing Expo with a second season renewal on Nick Jr. and Noggin, new international deals in Latin America, India, Indonesia and more, and a whole Wuzzleburg's worth of new licensees.

Nickelodeon has ordered 26 more episodes of WOW! WOW! WUBBZY!. The series, which is produced by Bolder Media, in association with Starz Media, is currently in its first season on Nick Jr. and sister network Noggin.

Licensing Headline News

Fox Back In Halo Game

It's been under a year since 20th Century Fox and Universal's film adaptation of Microsoft's mega-franchise HALO fell about and now Fox has inked an agreement as the primary licensor for the gaming franchise, reports VARIETY. Previously, Fox's licensing unit handled licensing for Microsoft's Xbox 360 titles, PERFECT DARK ZERO AND KAMEO: ELEMENTS OF POWER.

Headline News

Cocaban Appoints g.l.a.m. as Pan-European Licensing Agent For JaJa

Cocaban Co. Ltd. and g.l.a.m. GmbH & Co. KG have signed an agency agreement for JAJA, a creation of Tong Communication. Cocaban, who owns worldwide rights to JAJA, selected the German licensing agent, g.l.a.m. as their local business partner for rights exploitation through Europe.

Movie Headline News

U.S. Cities Vie for Simpsons Springfield Distinction

Cities across the U.S. are competing to be chosen the real-life "Springfield" in a USA TODAY promotion for this summer's theatrical release of THE SIMPSONS MOVIE.

USA TODAY is inviting its readers to vote for communities across the U.S. named Springfield, competing to win a special "Hometown Premiere" of the film on July 26, 2007.

Each participating Springfield has approximately 30 days to submit a short film, 3-5 minutes long, showcasing the community's "Simpson Spirit." USA TODAY readers may vote for their favorite "Hometown Movie" online at

Series Headline News

Entara Acquires U.K. Licensing Rights to Magic Roundabout With 3D Series Coming

Entara Ltd. has just acquired the U.K. licensing rights to the cult classic, THE MAGIC ROUNDABOUT. Entara will be developing a comprehensive U.K. licensing program to rollout for immediate effect, now that the property is being reborn as a new animated TV series.

Ellipsanime, Film Action, M6 and Disney Channel France have joined forces to produce a brand new 3D pre-school series (52x11) based on the property. The new MAGIC ROUNDABOUT series will premiere in the U.K. on Nick Jr., while ZDF has acquired the German-speaking rights.

Star Headline News

Post Service Gives Star Wars Stamp of Approval

Fifteen new commemorative postage stamps celebrating the 30th anniversary of STAR WARS will be available starting today May 25, 2007, at post offices across the U.S. additionally, the results of a national online ballot to decide America's favorite STAR WARS stamp design will be announced. Americans can vote through midnight tonight on to determine which STAR WARS character will be featured on a single stamp to be issued later this summer.

Silver Headline News

Limited Edition Silver Surfer Coin Minted for Summer

Twentieth Century Fox and the Franklin Mint have joined forces to create an original limited collector's edition SILVER SURFER U.S. quarter that will challenge movie goers to Search 4 $ilver. The collector's SILVER SURFER U.S. quarter will be emblazoned with the image of the legendary Marvel Comics character who has a leading role in the movie. This legal tender coin is a 2005 California statehood commemorative quarter minted by the U.S. Mint and specially color-enhanced by The Franklin Mint for Twentieth Century Fox.