Search form

Category: Licensing

Headline News

Kids to Playhouse With Their Fav Cartoon Characters

Toy Play will release a new line of Color-In Cardboard Playhouses featuring many colorful animated cartoon characters. These unique playhouses allow kids to color in their favorite characters and then build their own playhouse, decorated with their designs. These kid-sized playhouses are made of durable cardboard and styled in iconic shapes and come with five colored markers.

Dreamworks Headline News

DreamWorks is Loving It At McDonald’s

DreamWorks Animation SKG and McDonald's Corp. announced a two-year worldwide marketing and promotional relationship. The first film associated with the tie-in will be SHREK 3, slated for release in 2007, and will include such signature promotions as McDonald's Happy Meals.

Headline News

4Kids Ent. to Merchandise Teenage Mutant Ninja Turtles Film

4Kids Entertainment Inc. will handle exclusive worldwide merchandising rights TEENAGE MUTANT NINJA TURTLES CGI-animated feature film expected to be released in early 2007. Playmates Toys will develop a toy line for the all-new TURTLES film from The Weinstein Co., Warner Bros. Pictures and Imagi Animation Studios

Series Headline News

SGM Publishing Prepares To Launch Tutenstein Magazine

PorchLight Ent.s animated series Tutenstein will turn new pages in publishing history as the series about the kid pharaoh of yore catapulted into the present day finds new life as a new childrens magazine under the same name from Turkeys SGM Publishing. The monthly 40-page Tutenstein branded publication will be issued this September.

Mattel Headline News

Mattel Named Master Toy Licensee for One Piece

Mattel Inc. signed a multi-year licensing agreement to serve as master toy licensee for ONE PIECE, a popular animated series airing on 4Kids TV, 4Kids Entertainment's Saturday morning children's programming block on FOX, as well as on Cartoon Network's Tonami block on Saturday evenings.

The master toy license grants Mattel the exclusive rights for a full range of products including action figures, play sets, role-play items, games and puzzles. ONE PIECE toys are anticipated to be available at retail in the U.S. and Canada by December 2005.

Games Headline News

JAKKS Pacific Signs HIT Ent. Properties for Plug It In & Play TV Games

JAKKS Pacific Inc. has signed licensing agreements to market and distribute multiple Plug It In & Play TV Games titles and GAMEKEY expansion packs based on HIT Entertainment's internationally renowned children's brands, including The Wiggles, Barney, Bob the Builder, Thomas & Friends and Angelina Ballerina.

Animated Headline News

BKN Signed Global Interactive Licensing Deals on Legend of the Dragon

BKN International A.G. announced during the Licensing International 2005 Trade Show in New York City that it has signed worldwide interactive licensing deals for two of its animated titles with The Game Factory, Inc (Game Factory) and Planeta DeAgostini Interactive (Planeta).

Nickelodeon Headline News

Nick & Viacom Latin America Forms Retail Partnership with Ripley In Chile

Nickelodeon & Viacom Consumer Products Latin America, and Ripley, one of the largest department stores in Chile, have formed an exclusive retail partnership to bring some of Nickelodeons most popular properties to Ripleys, across multiple categories with special marketing and promotional tie-ins.

Books Headline News

Dragon Booster Scorches with New Licensing Deals

Alliance Atlantis has secured North American publishing and apparel deals for its children's CGI animated property, DRAGON BOOSTER.

Hyperion Books for Children, having acquired the U.S. and Canadian publishing rights, will launch a series of DRAGON BOOSTER books beginning in fall 2005. Extreme Concepts, who will begin rolling out the clothing line in fall 2005, has licensed the DRAGON BOOSTER apparel rights in the U.S.

Atomic Headline News

Atomic Betty Licensed to Hallmark Cards

ATOMIC BETTY producer Breakthrough Animation, through its representative Joy Tashjian Marketing Group Llc. (JTMG), has added Hallmark Cards Inc. as the newest licensee for its Cartoon Network animated series. Hallmark has licensed ATOMIC BETTY for product categories encompassing party goods, party decorations, gift wrap, greeting cards and Christmas ornaments.

Mobile Headline News

Nelvana Gets Mobile at Licensing Show With DTV & Horticulture Deals

At Licensing Show, Nelvana has announced its direct-to-DVD plans, mobile initiatives and a new deal with London's Royal Horticultural Society.

As the Nelvana readies its production slate for the next two years, it is working on a comprehensive DTV strategy that will encompass titles based on its library, original and acquired content.

Show Headline News

Nick Brings Avatar & Three Nick Jr. Programs to Licensing

Nickelodeon comes to Licensing Show at the Jacob K. Javits Center in New York City with a brand-new licensing program for AVATAR, Nickelodeon's newest animated series that is already the number-three animated program on television, third only to powerhouses SPONGEBOB SQUAREPANTS and THE FAIRLY ODDPARENTS. The network also brings new plans for animated hit show DANNY PHANTOM, live-action tween favorite ZOEY 101 and hotter-than-ever SPONGEBOB SQUAREPANTS.

Animation Headline News

Joy Tashian Marketing Group To Represent Toei’s Bobobo-Bo Bo-Bobo

Joy Tashjian Marketing Group (JTMG) has been named licensing representative by Toei Animation Inc. for its new animated series BOBOBO-BO BO-BOBO, an anime series that will make its U.S. debut this October on the Cartoon Network Toonami block.

Series Headline News

BBC Worldwide Showcases Latest at L!censing International

BBC Worldwide unveils two new properties at this year's L!censing Show. DOCTOR WHO is about an intergalactic adventurer who, with his companion, travels through time and space witnessing things beyond our imagination. CHARLIE AND LOLA is about a funny four-year old little girl who knows her own mind and "will not ever, NEVER eat a tomato" and her imaginative older brother who persuades her they are really Moonsquirters from the land of Moon. At L!censing International 2005, New York, running June 21-23, 2005, BBC will be located at booth #3933.

Headline News

McDonald’s Names DIC as Worldwide Licensing Agent

McDonalds Corp. has named DIC Ent. (DIC) as its worldwide licensing agent for active play toys, entertainment and apparel as well as other concepts to come. DIC will develop comprehensive new programs and products for McDonalds McKids brand slated to rollout in 2005 and 2006.

Series Headline News

Benjamin Bear Snags Italian Merchandising Deal

Amberwood Ent. has entered into a master merchandising and licensing arrangement with RTI, a subsidiary of Gruppo Mediaset, for the animated series, THE SECRET WORLD OF BENJAMIN BEAR. RTI will undertake comprehensive merchandising of product based upon the series throughout Italy.

This series, commissioned by Canada's Family Channel, was co-produced with Scotland's Red Kite Productions and has been licensed in numerous territories worldwide.

Headline News

Palisades Makes Big Splash With [Adult Swim] Action Figures

Palisades Toys are about to release action figures based on Cartoon Networks uber-popular [adult swim] properties. Expect the Series 1 action figures to begin showing up at retail outlets sometime in the next few weeks. Each two pack will come with loads of character and episode specific accessories.

Series One includes:AQUA TEEN HUNGER FORCE Master Shake & Mothmonsterman 2-packSEALAB 2021 Dr. Quentin Quinn & Debbie DuPree 2-packHARVEY BIRDMAN, ATTORNEY AT LAW Phil Ken Sebben & Bear 2-pack

Team Headline News

Underdog Flies with NASCAR

The No. 37 R&J Racing Dodge Charger has joined forces with UNDERDOG for two of NASCAR's most high profile races, the Nextel Cup All-Star Challenge and the Coca-Cola 600 on May 28, 2005. The No. 37 racecar will be fueled by the "speed of lightning and roar of thunder" in its all-new red, white and blue UNDERDOG paint scheme.

In recent months the team has been referred to as the 'underdog' of Nextel Cup. Beginning with a 9th place finish in the Daytona 500, the team has sought week after week to qualify and race in every Nextel Cup event on the schedule thus far.

Media Headline News

VIZ Media And Frito Lay Start MegaMan NT Warrior European Campaign

VIZ Media has announced today that MEGAMAN NT WARRIOR is taking the battle against cyber crime to kids across Europe with an on-pack and in-pack promotional campaign with Frito Lay.

The promotional effort, launching in Benelux, will eventually encompass a number of European territories, and will run through spring 2006. MEGAMAN fans will find entertaining premiums in their Frito Lay snacks.

Nickelodeon Headline News

Nickelodeon Gets in Driver Seat with Chevrolet

Nickelodeon has partnered with Chevrolet in a multi-million advertising and promotional multiplatform deal.

"We are thrilled to welcome General Motors to Nickelodeon as an advertiser," said Jim Perry, svp, Nickelodeon Ad Sales. "This partnership highlights the ubiquity of our brand, particularly for non- traditional advertisers, and will give Chevrolet and its new Uplander buyers the ability to connect with the Nickelodeon audience on a multiplatform level."

Cartoon Headline News

Cartoon Network & MLB Team for Second Season

Major League Baseball Properties (MLBP) and the Major League Baseball Players Assoc. (MLBPA) have joined with Cartoon Network for the second year of a program designed to promote youth interest in baseball and baseball card collecting by reaching out to the millions of children who watch Cartoon Network original programming. The partnership, designed to engage children in the game of baseball via non-traditional media partners that speak directly to youth audiences, features characters from the popular Cartoon Network program CODENAME: KIDS NEXT DOOR.

Licensing Headline News

Earthworks To Rep Little Suzy’s Zoo Property

Earthworks Ent. has been selected to serve as the merchandising and licensing representative for the celebrated infant and toddler franchise LITTLE SUZYS ZOO. Under the agreement, Earthworks Ent., through the companys recently inaugurated brand management division, will represent select product categories from the SUZYS ZOO branded world, including LITTLE SUZYS ZOO, WAGS and WHISKERS.

Headline News

McFarlane Toys Acquires Wallace & Gromit Film License

Aardman has selected McFarlane Toys as the master toy partner for the upcoming family feature film WALLACE & GROMIT: THE CURSE OF THE WERE-RABBIT, coming to theaters in October 2005.

McFarlane Toys will launch a limited line of toys in fall 2005, with the full product line hitting retail shelves in 2006. Under the direction of Todd McFarlane, McFarlane Toys will capture the richness and spirit of the films characters through its relentless attention to detail with a new line of action figures, three-inch figure playsets and plush bean dolls.