In what Atari calls a "convergence first" between Hollywood and the interactive entertainment company, the videogame publisher announced it has retained Ridley Scott Associates (RSA) the commercial production company owned and run by legendary filmmakers Ridley and Tony Scott to produce an original three-minute live-action film inspired by the upcoming game, DRIV3R. The film short, which is the first of its kind in the videogame industry, is titled, RUN THE GAUNTLET, and will be the core component of both the DRIV3R Website, www.DRIV3R.com, and an extensive marketing and advertising campaign for DRIV3R being launched globally by Atari, beginning in late January.
RSA, the producers of several of the original series of short films on BMWFilms.com, is in post-production on RUN THE GAUNTLET, written and directed by RSA's Sean Mullens, and inspired by the characters, plot and action of DRIV3R. The third installment in the DRIVER franchise, DRIV3R casts players once again as the original Wheelman undercover cop Tanner who must infiltrate a global cartheft ring in an action-packed adventure that features Hollywood-caliber production values and a gripping, narrative storyline.