Chapter 14: The Terry-fying Challenge


I did have the studio remodeled, and had work areas rebuilt to create a better atmosphere. It was basically a huge barn, a scooped out former movie theater. All the workers - animators, inbetweeners, inkers and painters, were all lined up in rows in one huge mass. It was dark and dingy. CBS gave us money for a spruce up, to their standards. I had the place painted, and provided at least cubicles for the animators, and little rooms for the directors, so there would be a modicum of privacy. Not everyone was thrilled with that, but they soon got used to it, and I think they did like it.

I also personally designed a new Terrytoons logo. The original Terry-toons logo, with musical notes, was part of the studio's old cornball image, and one of the first things I did was to create a logo that would reflect a new image.

I think the design is self evident, a reference to the smiling, movie-screen- shaped Greek theater mask, with the word "Terrytoons" scribbled as its hair.

My overriding goal was to reinvent Terrytoons, to create a new reputation., to win the support of the disgruntled staff, to revise, where practical, films in production, without interrupting workflow, and mainly to rebuild the story department, bringing in fresh talent such as Jules Feiffer, and Al Kouzel, to inspire Tommy Morrison, Larz Bourne, Eli Bauer, and others already on the story staff; to venture into fresh territory. I spent most of my own time in there with them; it all had to start with story and characters.

CinemaScope

When I was given the opportunity to become the creative leader of the reborn CBS-Terrytoons studio in 1956, the greatest lure were those 18 blank CinemaScope screens for 20th Century-Fox that had to be filled each year!

At first thought, it seemed to be the most wonderful opportunity and challenge any animator could wish for. I was at the cusp of my career as an animation director at that time, and combined my passion for making movie cartoons with an equal passion for pushing the technological envelope. Of course, I had no idea of what an explosion of animation technology would be coming 45 years later in our present age of 3D CGI. But then, CinemaScope seemed to be the current Big Thing.

It was only after I got into it that I realized the downside. Soon after I got started working with this format that I was faced with some depressing truths;

Number One, it became obvious that the real reason CBS bought Terrytoons was not because they wanted to convert that musty old studio into another UPA and raise the level of animation creativity... Not exactly. What they really wanted was the vast library of previously produced mediocre Terrytoons cartoons to fill their small screen programming.

So the goals of CBS, 20th Century-Fox, and Deitch were all at odds.

  • 20th-Century Fox were the inventors of CinemScope and insisted that Terrytoons should henceforth all be produced in that format, and thus give their cartoons a box office edge, promote the CinemaScope format, and thus 20th Century-Fox.
  • CBS wanted cartoons to be produced that could run on TV. So they insisted that all the essential action be within the central portion of the screen — within the limited TV field - and that the wide sides of the screen could be cut off without losing the essential action.
  • I wanted to exploit the entire wide screen area to bring an added dimension to movie cartoons, and to widen their effect.

Obviously, these three divergent goals could not be successfully reconciled -- but it did not stop me from trying!







Comments


NdMpfi (not verified) | Mon, 08/29/2011 - 04:29 | Permalink
wLyFshOX (not verified) | Sun, 08/28/2011 - 21:30 | Permalink

Though your tenure at Terrytoons was not commercially successful, I think you did succeed in making some ground-breaking films. I remember seeing some of your Terrytoons with Clint Clobber, John Doormat, Sidney and others on cable well over a decade ago and I wish I could see them again. ("Another Day Another Doormat" I remember being particularly good.)It's a shame old treasures like these are not preserved on video or DVD. Maybe someday we'll all be pleasantly surprised.

Kel Crum (not verified) | Fri, 03/03/2006 - 07:00 | Permalink

Wow, I can thank you at last.
I grew up in Victoria BC, the usual Saturday morning cartoon fan.
I watched a LOT of cartoons, like most of my generation. There is none that comes close for me to John Doormat. I remember seeing two of them and howling through them. I've never seen them since and would buy them if I could.
You're a flipping genius mate.

Cheers

John deBoer

John deBoer (not verified) | Sun, 12/04/2005 - 07:00 | Permalink

I GREW UP WITH ALL THE GREAT CARTOONS FROM THE LATE 50'S AND UP. I STILL LOOK FOR ANY OF YOUR WORK TERRY TO SHOW MY KIDS. BELIEVE IT OR NOT THE WATCH IT MORE THAN THE JUNK THEY MAKE TO DAY. IT'S HAD TO FIND ALOT OF THE OLD CARTOONS UP HERE IN BOOKS OR VIDEOS, SO WHEN I FIND THEM I GET THEM TO SAVE FOR THE FUTURE. I DO ALOT OF VOL. WORK AT 3 SCHOOLS AND I TRY TO REINTRODUCE THE OLDIES TO THE CHILDREN. DON'T EVER STOP MAKING THE CLASSICS,AND IN MY EYES YOU NEVER FAILED IN YOUR WORK. THANK YOU FOR ALL YOU HAVE DONE.

RICKY SMITH (not verified) | Tue, 04/13/2004 - 06:00 | Permalink

When I was 4 years old, I believed that *I* was Tom Terrific and could change into any shape and be anything I wanted to be. Your Tom Terrific cartoon was a wonderful gift to the world, and sparked the budding imaginations of countless children. I would love to see it again, how??

Rick Tharp (not verified) | Mon, 10/06/2003 - 06:00 | Permalink

Just another Tom Terrific lover, chiming in. He's one of my fondest memories of childhood.

Jim

Jim Habegger (not verified) | Sat, 08/16/2003 - 06:00 | Permalink

TOM TERRIFIC WAS APTLY NAMED, SINCE IT'S ONE OF THE MOST UNUSUAL, MOST ORIGINAL, MOST CLEVER CARTOONS EVER PRODUCED. THE OPAQUE CHARACTERS, THE VERBAL PUNS, THE MINIMALIST MUSICAL SCORE, AND THE "SERIAL" PACKAGE ALL ADDED UP TO ANIMATED NIRVANA. THE MIGHTY MANFRED WAS A WONDERFUL, LOVABLE SIDEKICK (AND CUNNING COMIC RELIEF), AND DO-BADDIE CRABBY APPLETON EVEN INSPIRED A SUCCESSFUL ROCK BAND OF THE SAME NAME. THANK HEAVENS NOBODY'S EVER MESSED WITH "TOM TERRIFIC"!! HE'S ONE OF THE ALARMINGLY FEW CARTOON STARS WHO HASN'T BEEN DEGRADED IN THE HANDS OF A NEW STUDIO OR A NEW CAMPAIGN. YOU SIMPLY CAN'T MESS WITH PERFECTION!!!

DAVE CHAVERS (not verified) | Tue, 02/04/2003 - 07:00 | Permalink

My first animating stint was on TOM TERRIFIC, Gene, and what a pleasure it was working with you and Connie Rasinski, Bob Kuwahara, and Jim Tyer directing. I pass the old Terrytoons building nearly every day here in New Rochelle...(it's now a huge fresh fruit and veggie outlet)...and I swear that on some beautiful terrific days I can hear Tom saying..."You're TERRIFIC, Manfred !!!" And Manfred of course responds, "No...YOU'RE TERRIFIC, TOM".
45 years later, I'm still animating, and I can't think of another character that I enjoyed working on quite as much as TOM.

Thanks for letting the world know about Bill Weiss. When I'd been working at TERRYTOONS for eight years, out of a clear blue sky (I had finished my animation apprenticeship and was due to be classified a "master animator" with a $30 dollar a week raise to $176...) he fired me on an overcast Thanksgiving Eve. What a thoughtful, considerate, wonderful guy !!!

It was a pleasure and an inspiraton working with you, Gene....and altho Eli, and Connie and Bob and Jim and Lars and Artie Bartsch are gone, I'm so glad to see that YOU are -- not only still around, but still full of the fire and enthusiasm of old.

Thanks, Gene !

Doug Crane (not verified) | Fri, 01/18/2002 - 07:00 | Permalink

"So it was just another failure..." TOM TERRIFIC? Never. That sentence cannot stand. Not in ANY context. Granted, in a just world, the character would be referred to as "Gene Deitch's TOM TERRIFIC," and Mr. Deitch would be receiving royalties from Viacom's extensive but tasteful exploitation and licensing of the character in new cartoons, vidcassettes, dvds, t-shirts, graphic novels and off-broadway musical. Believe me, though the world seems to be run by the descendents of Bill Weiss and Crabby Appleton, TOM TERRIFIC was no failure. Not possible. No way. I mean no disrespect, but please delete the sentence; it is misleading, offensive and disturbing in its inaccuracy.

B. Baker (not verified) | Fri, 07/13/2001 - 06:00 | Permalink

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