Chapter 13: UPA: Back To The Future
A gaudy cowboy, wearing a bejeweled 10-gallon white hat is riding a bucking bronco. Howdy is watching with admiration. If he only had that hat, he could ride a bronco too. Suddenly a gust of wind blows the hat off the cowboy's head. Howdy chases after it. The hat swirls off into a deep forest. It lands on a dejected eagle's head, and instantly, the eagle is transformed into our national symbol. Then the hat blows off again and lands on a sleepy lion's head, and he is transformed into a heraldic icon. Etc. The hat finally lands on Howdy's head, and he is now full of confidence. He rides the bronco, but again the wind blows away the hat. Can he do it without the Magic Hat? He does it.
The film surfaced once on UPA's pioneering color TV serial, The Boing-Boing Show, and then sank from sight forever. I would give hugs and kisses, and a good deal more substantial to anyone who could come up with a print of that one, my first entertainment cartoon! In 30 years of trying, I have been unable to track it down.
It is devastating to me, as I write this, that Bill Bernal, Grim Natwick, Bud Bazelon, Duane Crowther, Cliff Roberts, and others are gone. All of them did so much to make me look good.
Our TV commercials were the first ever shown at the New York Museum of Modern Art. I suppose that "MOMA" show was our greatest moment - actually a month-long-moment. It was in 1954 when the museum, just down the block from our Fifth Avenue and 53rd Street studio, presented the month-long series of screenings of our films. Steve of course showed up for the opening, and gave me a glorious introduction. So all was splendid.
Introducing each daily screening was a kinescope film of the nationwide CBS-TV show, "Let's Take a Trip," which was a visit to our UPA-NY studio. I was the "guide" on the show that featured Sonny Fox and two tykes name Pud & Ginger. That "kinnie" is another lost film I would love to see again. (MOMA has staged shows of my films twice more, the latest was in 1996, titled "A Tribute to Gene Deitch and Rembrandt Films," but of course the one in 1954 was the one that put us on the map.)
We rode high in New York, but yet slid the financial slopes. Steve continuously siphoned our TV commercial profits to support the artistic efforts of the Hollywood studio, and we were entirely dependent on UPA-Hollywood for our rent and pay checks. We had to lock ourselves in the office every payday, hoping to God we'd receive the checks before the staff would beat the door down. What we did receive were almost daily pep-talks from Steve on the flexible Dictaphone belts which came in the mail. No e-mail in those days either, but we got lots of vocal advice from Steve on those belts!
Fred Crippen, who was brought in by Cliff, was a fabulously funny guy on paper, but had a difficult time expressing himself verbally. When he got excited about something, he became almost inarticulate. During one of the many frustrating long-distance phone calls to Steve Bosustow, Fred became increasingly agitated, flailing toward the telephone, blurting out syllables, and wanting me to let him get in his two-cents worth. It was so hilarious, that I attempted to jot down Fred's half of the exchange as closely as possible:
"Look, Steve... I mean you gotta....there's a... I mean, Man, how much?.... When are we?... Look, this place.... All of us.... I mean, we're all... It's gotta... Christ, Man... you know... Christ!....
Oh shit!" He hung up, still heatedly cursing under his breath. "I guess I told him!" he said.
Somehow, we survived. Of course, no one outside the studio knew anything except of our roaring success. We were at the corner of 53rd and Fifth, with a Fifth Avenue address. (The building went down a few years later, supplanted by the shiny 666 5th Avenue Building.)
The UPA idyll came to an end under the pressure of Senator Joe McCarthy. I had survived at JHO, but John Hubley was squeezed out of the Burbank studio. Steve did little to save him. In the studio I idolized, originally built on Left-wing camaraderie, there was less honor than at the JHO temple of the Right. I was depressed. My illusions about UPA faded. Hub went on to set up Storyboard, Inc. When my idol took me out to lunch and invited me to join him, I felt it was my greatest moment. He who had so easily let me go to "try my own wings," in 1949, was now calling me back to his nest in 1954. So I left UPA once again, this time for good. But six months later the dream was shattered again. Hub really didn't let me do anything. He did everything himself. I got the feeling that he had hired me away from UPA just to get revenge against Steve Bosustow, who he felt had fed him to the red-baiting wolves.
But there was no going back. I took up an offer from Robert Lawrence, who ran a large all around commercial studio in New York. It was good money, but it wasn't UPA. Then, after only a few weeks, the biggest door of all opened for me, and through it walked a man named Newt Schwin. He was sent by CBS television to find me and make the offer I could not refuse!











Gene:
First a huge thanks for writing this book. You've got an incredibly unique perspective on the artform and life in general, and I'm so glad you're sharing all these fabulous stories. I'd love to hear more about UPA-New York. As I understand, UPA-NY was one of the most prolific commercial producers of the time, and I'm curious as to how involved the agencies were in the advertising process during the mid-'50s at a studio like UPA. It's always said that animation studios in the '50s had greater creative involvement in the commercial process, but then you say that a Y&R writer created the Bert & Harry campaign. Had the agencies already started providing boards at this time or were ad concepts still mostly thought up by the studios? I'd also be curious to hear what's your take on producing commercials as opposed to shorts and the other long-form animation you were producing later on. Was it more/less enjoyable? As fulfilling creatively? Completely different? That sort of thing.
Also I've heard that you created the original pilot of DUSTY OF THE CIRCUS at UPA-NY which turned into a series for THE GERALD MCBOING BOING SHOW. If that's true, I'd be interested in hearing details on how that came about, what it was originally intended for, etc, etc.
Thanks!
Amid
Gene, Fred Crippen is my father, and , I can go on record that his abilty to communicate visually was! and is! superior to his oratory skills,thanks for writing this history I had the pleasure to meet many of the people you've writen about, thanks for sharing your memories, sincerely Aaron Crippen
HI Gene, I'm enjoying reminiscing about the years you cover in animation. About the UPA staff photo, the caption requires editing. I don't know who everybody is, but I do know that the following names are improperly noted: Back Row: Grim Natwick on the left and Abe Liss in the center. Front row is Don McCormick on the left and Gene Deitch second from right. Wardell Gaynor is not in this photo although he was a super cameraman and should be there.
Keep writing,
Howard Beckerman
Hello Gene,
There is a man in New York that has thousands of hours of early telivision collected in a warehouse. He rents footage for the commercila business. I'm sure he has the Howdy Doody film you're looking for. I'll see if I can dig up his name.
Thanz for the wonderful stories.
Craig
Reply from Gene: Reader Scott Galley asked me to tell more about what it was like to work with Grim Natwick. Good idea, but I've been trying to keep this book from running on and on - just outlining the key events as I recalled them. I'm hoping some of my old staff who are still around will remind me of important stuff I may have forgotten. About Grim, I have to smile from my 77th year, and say that my first impression of Grim, when I first saw him, (and I have to confess I'd never actually heard of him at the time), was, "My gosh, why did Steve send me this old man?" Grim may have been in his 60s then! It didn't take long for me to get the answer! Grim was always laconic, and never said much. He just drawled a bit in a Minnesota way. I had a hard time getting him to talk about himself, or much of anything at first. It took a while to develop a warm relationship. After all, I was just a kid, playing at being the master's boss! The main thing he did was to produce great animation, and made me look very good! The UPA-NY staff member who benefitted the most from working in the same room with Grim was Duane Crowther. They became close friends, and Duane and his wife Cathy helped care for Grim until the end.
Gene;
Have been looking foward to this chapter most of all, and can honestly say, it was well worth the wait. Those years in New York sound facinating. It would be interesting to have a little more information on what it was like to work with animation legend, Grim Natwick, included.
Best;
Scott
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