Chapter 8: Make Luck Happen!
There are two possible approaches:
1. You can study trends; what's hot - what's not - ape a successful style - try to guess what's needed and figure a way to fill that need… or…
2. Be unique. Be outstanding. Hope to impress by indicating you are thinking ahead of the trends. That's harder and riskier, but if you can pull it off, you will be positioned for Big Things. You're more likely to score if you are in some way unique. Find a special ability within yourself and develop it.
Which of those two approaches would be more natural and possible for you? In either case, be aware of the basic truth:
A potential client or employer must be made to believe that you can help him or her. You are not likely to be hired for reasons of charity. "Here's how I can be of value to you…" That is what you have to get across, and it's far easier for that to get across if the potential client or employer comes to that opinion on his own. To paraphrase JFK: "Ask not what your employer can do for you, but show your employer what you can do for him!"
Go get'm, kid!