TiVo, the leading brand of digital video recorder (DVR), announced that five advertisers have agreed to use its new direct-response advertising solution, which lets companies insert a call to action or branded tag into their commercial spots. By clicking on the tag, more than one million TiVo Series 2 subscribers can respond directly to ads while theyre in progress.
Activision Inc. has extended its license with Marvel Enterprises to expand their long-term, broad-based strategic alliance through an additional license agreement for a non-persistent role-playing game (RPG).
According to leading marketing information provider, Sonys GRAN TURISMO 4 for the PlayStation 2 ranked top in sales for the first half of 2005. The NPD Group also reported retail sales of U.S. console and portable videogames hardware, software and accessories saw an increase of 21% during the first half of 2005 (January June), compared to the same time period last year. The videogames industry saw sales figures rise to more than $4.1 billion in the first half of the year compared to $3.4 billion in the first half of 2004.
DELTA FORCE - BLACK HAWK DOWN, NovaLogic Inc.'s highly anticipated tactical shooter, is now available at retail stores in the U.S. with a portion of all game sales going to the Special Operations Warrior Foundation. The game is available for For Xbox and PlayStation2 and is rated "T" for teen by the ESRB.
The be-your-own-superhero site Urbaniacs has launched the beta versions of two new games HENCHLING THROTTLE and TRIVIA ROYALE. In HENCHLING THROTTLE, players don the identity of either Freaky Sneaky Tiki, Tricky Kicky Chick, Afro-liscious Funk Daddy or Super Speedy Dude in a mission to rescue townfolk from the GoatFists shadowy henchlings that are prowling the city. TRIVIA ROYALE is an Urbaniacs trivia game that tests members knowledge of all things Urbanville.
Konami Digital Ent. Inc. announced a multi-year agreement with FremantleMedia Licensing Worldwide, Americas that gives the company the exclusive interactive videogame rights for AMERICAN IDOL. Pursuant to the agreement, FLW, Americas grants Konami the rights to develop games for current and next generation videogame systems. The games will be distributed throughout America, Canada and Latin America with more details to be revealed at a later date.
Capcom announced that renowned film title designer Kyle Cooper has created the opening sequence for their upcoming videogame, DARKWATCH. The flagship title from development house High Moon Studios Inc., DARKWATCH is an immersive first person shooter (FPS) for the PlayStation 2 and the Xbox, that blends the Western and vampire-horror genres. Darkwatch will be released on Aug. 16, 2005.
Electronic Arts announced that it has been granted the rights to develop games based on J.R.R. Tolkien's epic literary fiction, THE LORD OF THE RINGS. Since 2001, EA has developed games based exclusively on New Line's Academy Award winning theatrical productions of THE LORD OF THE RINGS, as depicted by Peter Jackson. The expansion of the rights allows EA to introduce players to depths of the fiction never before explored in an EA game.
Atari Inc. and Marc Ecko announced an star-studded lineup of Hollywood talent providing voices for the characters featured in the videogame, MARC ECKO'S GETTING UP: CONTENTS UNDER PRESSURE. Sean "P. Diddy" Combs, Rosario Dawson, Brittany Murphy, George Hamilton, Giovanni Ribisi, Adam West, Andy Dick, Charlie Murphy, The RZA and Michael "M.C. Serch" Berrin will all add their voices to the first authentic videogame based on urban culture and graffiti art. Hip-hop artist Talib Kweli who will voice Trane the game's lead character was announced earlier this year.
Konami Digital Entertainment America will publish the official videogame based on Aardman Animations and DreamWorks upcoming movie, WALLACE & GROMIT: THE CURSE OF THE WERE-RABBIT. The game offers huge free-roaming gaming environments, inventive action, plentiful gadgets, numerous mini games and humorous visuals that are true to the distinctive look of the film, plus other actions and characters the filmmakers had hoped to include in the feature.
Station Exchange, Sony Online Ent.s official site for secure in-game player auctions, has officially launched. Station Exchange is going live for EVERQUEST II on two all-new servers (The Bazaar and Shadowhaven). EQII players will be given the option to have their characters moved for free over to the new servers or they can start up brand-new characters there. Players who do not wish to participate in Station Exchange can continue playing on their current servers.
Electronic Arts has announced deals with Verizon Wireless and Sprint that will bring EAs blockbuster games to Verizon Wireless Get It Now customers and Sprint PCS Vision handsets.
Entertainment Rights (ER) has signed a deal to make HE-MAN AND THE MASTERS OF THE UNIVERSE the first-ever classic animated series to be released in Universal Media Disc (UMD) format in the U.S. This follows ERs agreement with U.S. HE-MAN DVD partner, BCI Eclipse (a Navarre Corp. Co.) for the U.S. PlayStation Portable (PSP) rights to HE-MAN. The first two HE-MAN titles will be released on UMD video in August 2005.
Vivendi Universal Games (VU Games) signed a deal to market and distribute in, Empire Interactives multi-platform destructive racing game FLATOUT 2 in North America.
FLATOUT 2, one of Empires key frontline titles, builds on the success of also distributed in North America by VU Games.
Nickelodeon will offer full length series via the Internet for the first time as it launches TurboNick, a broadband video platform available on Nick.com. TurboNick will feature up to 20 hours of new programming every week and includes advertising. In its soft launch phase that commenced July 1, 2005, TurboNick has garnering more than 1.25 million streams and will officially launch with a full advertising and promotional campaign on July 17.
Super X Studios is partnering with U.K-based Digital Jesters to bring its long-anticipated game, WILD EARTH, to market worldwide on PC CD-ROM for the upcoming holiday season.
Alien tripods are set to invade your phone with the release of WAR OF THE WORLDS, the mobile game, from Gameloft. The exclusive agreement with Viacom Consumer Products Inc. enables Gameloft to develop, publish and distribute the wireless game version of the highly anticipated War of the Worlds movie directed by Steven Spielberg, starring Tom Cruise.
Tigar Hare Studios has completed a :60 3D-animated theatrical trailer for Microsofts PROJECT GOTHAM RACING III Xbox 360 game. The HDRI photoreal trailer dramatically exemplifies the games slogan, Life Begins at 170, as it introduces three high-end race cars from the game, the Ferrari F430, the Lamborghini Murcielago and the Saleen S7, as they streak in furious competition through the streets of Gotham.
Activision Inc.'s FANTASTIC 4 videogame is now available in retail stores nationwide. Based on Twentieth Century Fox's highly anticipated FANTASTIC 4 feature film, the team-based action adventure game lets players take on the role of Marvel superheroes, Reed Richards/Mr. Fantastic, Sue Storm/The Invisible Woman, Johnny Storm/The Human Torch and Ben Grimm/The Thing to overcome the evil Doctor Doom.
A new site has launched on the Net called Urbaniacs.com, which allows Net surfers to create, train and enhance their own funky superheroes. Urbaniacs are a group of silly superheroes that fans get to create by combining different body parts together to form their own Urbaniac. By picking a different head, torso and legs, members increase their might, mojo, defense and health. Different combinations also give the new Urbaniacs a mix of powers such as Boogie Finger, Ice Scream and Tribal Storm.
Nickelodeon introduces an offering of paid downloadable games for kids on Nick.com and Nickjr.com with the re-launch of Nick Arcade (www.nickarcade.com/) on July 1. To introduce the gaming platform, Nick Online has partnered with industry leaders Big Fish Games and TryMedia.
"Nick Arcade provides a unique platform of rich game experiences for our audience that they can download and own," said Mike Skagerlind, svp/gm, Nickelodeon Online. "With the combined expertise of Big Fish Games and TryMedia, Nickelodeon will move to the forefront of this arena."
TOM Online, a leading wireless Internet company in China, will be the sole wireless and the premier Internet distribution partner for Warner Bros. Online (WBOL) in China.
TOM Online Inc. and WBOL formed a strategic partnership that includes the launch of the first official Warner Bros. Studios site in China, (http://ent.tom.com/warnerbros.html). Part of the popular TOM Online portal, www.tom.com, the site is the first to deliver official studio content to Chinese fans via the Internet and wireless platforms.
Sony Online Ent. Inc., and Warner Bros. Interactive Ent. announced exclusive long-term licensing agreements allowing SOE to develop a DC Comics massively multiplayer online game for PC and next generation consoles, as well as the acquisition of THE MATRIX ONLINE game by SOE.
From co-publishers Electronic Arts and Warner Bros. Interactive Ent., the BATMAN BEGINS videogame has hit retail shelves nationwide for the PlayStation 2, Xbox, Nintendo GameCube and Game Boy Advance. The game, based on the Warner Bros. Pictures film BATMAN BEGINS and DC Comics' legendary character, is rated "T for Teen."
Perhaps the just released ER: THE VIDEO GAME (May 31, 2005) is the prescription for TV vieiwers of the medical drama going through summer re-run withdrawal.
The ER game for PC combines the best of the popular strategy/role-playing genre with the top-rated television franchise, ER. Players of the game will get to interact with their favorite stars in dramatic and engaging storylines reminiscent of the TV show. The ER videogame features voices and likenesses of trademark cast members, including Noah Wyle, Mekhi Phifer and Sherry Stringfield.