Starts: Jul 13, 2006 - Ends: Jul 14, 2006
Submission Deadline: Jul 13, 2006
The Casual Games Conference provides developers, publishers and distributors insight into the current business and design considerations required to succeed in this rapidly growing game industry segment.
The 2005 Casual Games Conference was attended by nearly 500 industry professionals responsible for many of today's top web, downloadable and mobile games, with executives coming from as far away as the U.K., Norway, India, Korea, China and Australia. Sponsorship was provided by industry leaders Microsoft Casual Games Group, Real Networks, Nokia, Sandlot Games, Game Trust, shockwave.com, Trymedia, Game Instinct and DigiPen.
Casual Games are platform agnostic and can be easy to learn but hard to master. With their small size, casual games provide a fantastic venue for explorative gameplay, according to the International Game Developers Association (IGDA), the leading game industry professional organization. Casual games can be produced with smaller development teams, shorter development cycles and with lower development costs than console and PC games. As a revenue-producing section of the industry, web and downloadable games are increasing in popularity. According to research firm IDC, the U.S. market for casual downloadable games will grow to more than $760 million in 2007. Conference details and registration information are available at www.CasualGamesConference.com.