Produced by Virtual Studios and Virtual Production, the Interactive TV Launches USA is a seminar examining the benefits of interactive television on business. Off a successful run in England, the event kicks off with a keynote speech by Paul Mitchell, senior director of content and standards TV platforms group for Microsoft. The first day will deal with platform launches and software providers. Day two will take a look at home shopping, interactive marketing and interactive games and entertainment. Each day's activities will conclude with a panel discussion made up of industry insiders.