The Sex in Video Games Conference: Exploring the Business of Digital Erotic Entertainment will be held at the Lodge at Union Square, Kensington Park Hotel in San Francisco, California. The conference is the first of its type and will be an annual event. This unique conference will focus on the design, development, and technology of sex in video games from a national as well as international perspective. In addition, this conference will also have a strong focus on business matchmaking and networking. During the conference's two-day run, it will feature numerous lectures and keynotes, a machinima art show (erotic art and movies derived from video games) as well as panel discussions with leaders in video game and adult video game development. Sheri Graner Ray will give the keynote. Graner Ray is an accomplished game designer with 16 years experience in the videogame industry and is the author of GENDER INCLUSIVE GAME DESIGN: EXPANDING THE MARKET. For more information, visit www.sexinvideogames.com.