IPTV World Forum Eastern Europe 2007 will consider the current Pay TV markets in the region and the strategies of major players in terms of digital migration, the introduction of two-way interactive services and triple-play or quad-play offers. It will investigate the benchmark services required for IPTV market entry including broadcast TV, VOD and PVR functionality. Key business and marketing issues will also be addressed, like how much on-demand content is enough, whether service providers need a 'long-tail', how on-demand should be packaged and monetised, and what role on-demand and interactive advertising can play? IPTV World Forum Eastern Europe will address the fundamental access issues for xDSL and FTTx based services and consider the role of digital terrestrial television (DTT) in delivering live broadcast television, where this is possible. What effect will the emergence of DTT in the region and, eventually, digital switch-off, have on the market? Are major telcos looking to become television providers on all platforms - following the vision of KPN in the Netherlands (DTT, IPTV and eventually mobile) and Bell Canada (satellite, fibre-to-the-home and now DSL trials)?