Kid Power Xchange, the leading information resource for youth marketers, is hosting the 11th annual Kid Power Awards. The awards program honors, recognizes and promotes the most innovative kids marketing campaigns in the U.S. and worldwide. All entries will be judged anonymously by a panel of senior-level marketing professionals who represent the youth marketing industry.

The eight entry categories are as follows: Breakout of the Year (campaign for the best new product), Best Campaign in Food and Beverage, Best Campaign in Toy and Games, Best Campaign in Entertainment and Sports, Best Campaign in Media and Publishing, Best Campaign in Non-profit, Best International Campaign and Best Campaign in "Other." The following five criteria will be considered when evaluating the submissions: Objective, Strategy, Creativity, Implementation and Overall Campaign Effectiveness. For more information, visit www.kidpowerx.com.