The second annual Advertising in Games Forum brings together advertising agencies, leading brands, game companies and technology companies to explore the opportunities and pitfalls of advertising in videogames. Forum attendees walk away with valuable insights they can put to use immediately to effectively integrate in-game advertising into their campaign strategies.
The number of advertisers' spending money to place products and commercial messages in videogames is booming. Ad spending on brand placement in games will balloon from $75 million last year to as much as $1 billion by 2010, according to Nielsen Entertainment forecasts. Attendees will learn about the current trends and numbers, the ROI of advergaming and best practices for in-game advertising campaign integration. The conference program is built around industry leaders discussing product case studies, detailing the impact of the latest technology advancements, discussing what works and why.
Confirmed Speakers include: * Brandon Berger, senior strategist, digital innovation, OgilvyInteractive * Mario Baumann, director of cross marketing and sales, JoWooD Prods. Software AG * Douglas Booms, senior director, business development, Double Fusion * Bill Clifford, creative director, Wild Tangent * Greg Costikyan, ceo, Manifesto Games * Michael Dowling, gm, Nielsen Interactive Ent. * Jonathan Epstein, agent, games and interactive group, United Talent Agency * Mike Goodman, senior analyst, Yankee Group * Alex Kakoyiannis, managing partner, Navigame * Garry Kitchen, ceo/president, Skyworks Technologies * Shawn McMichael, director of advertising sales, Microsoft Casual Games * Michael Pachter, md, research, Wedbush Morgan Securities * Julie Thomas, director, promotions & in-game marketing, Vivendi Universal Games
Sessions include: * Trends and Numbers - The Game Industry in 2006 A Year In Transition * The ROI of Advergaming * Product case studies