Universal Studios is using the 20th anniversary re-release of Steven Spielbergs classic film E.T. THE EXTRA-TERRESTRIAL to launch a 13-month long branding initiative that includes a new Universal logo featuring E.T. According to the studio, the image of E.T. will be an integral part of Universal's identity and business activities, and will be featured in all film, television, home entertainment, theme parks, music, consumer products, publishing and online products. This corporate identity program will complement the March 2002 worldwide release of E.T. THE EXTRA-TERRESTRIAL.