Commercials

Graphiti Multimedia completes Pepsodent spot

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Mumbai, India-based GRAPHITI MULTIMEDIA has completed "The Case of the
Missing Tooth" for Pepsodent, a 7-minute infomercial in which detectives
Sqeezy, a tube of toothpaste, and Bristles, a toothbrush, work their way
through a tooth maze, battle germs in a haunted house, peer into a food
cave, and are lectured by a dentist who explains to them the benefits of
good oral hygiene. Traditional line drawings were used to create the
characters, but environments were produced in 3D Studio Max. Cambridge

Super 78 does spot for YouBet.com

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Hollywood-based Super 78 used Adobe After Effects 4.0 to design the 2D
graphics for a :30 spot, "Wanna Bet?," for YouBet.com, a new thoroughbred
horseracing on-line wagering service.

Mixin Pixls animates spot for DiTech.com

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Santa Monica, California-based Mixin Pixls completed the computer animation
for "Mouse," a spot for DiTech.com in which a computer comes to life and
tells its owner about DiTech.com. Live-action was directed by Ken Roberts
for Laguna Beach, California-based Ken Roberts Productions.

Ring of Fire completes visual effects for Ininiti spots

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Hollywood-based Ring of Fire has completed the visual effects for two spots
for the Nissan Infiniti Q45 SUV sedan. "Monoframe" shows the solid, steel
chassis of the Infiniti Q45 SUV sedan falling toward the Mojave Desert,
then transforming into a shining Infiniti Q45 when it hits the ground.
"Flower" uses time-lapse photography to show a flower blooming in the glow
of the head lamps of a new Infiniti Q45. Live-action was directed by Nico
Beyer for New York-based Compass Films, and TBWA Chiat/Day was the agency.

Graphiti animates Wimpy's Fast Food

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India-based Graphiti Multimedia has completed a :20 spot for Wimpy's Fast
Food (New Delhi, India). The spot features a jolly and plump animated man
who entices viewers by wielding his fork around live footage of a Wimpy's
cheeseburger and fries. Graphiti used Cambridge Animation Systems' Animo
software. Puneet directed for production company Chaitra Leo Burnette
(Delhi).

Interface Media Group animates PSA

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Washington, D.C.-based Interface Media Group did the 3D animation for
"Warning Label." Developed through Washington, D.C.-based Ogilvy Public
Relations Worldwide for the Centers for Disease Control in Atlanta,
Georgia, the spots use two 3D characters, Carson and Noma, to help stress
the need for protection from ultra-violet sunrays to avoid skin cancer.
Carol Hilliard was art director and 3D animator. Live-action footage was
produced by Washington, D.C.-based ThinkFilm. Joe Becker directed and
Stephanie Antosca Boright produced for ThinkFilm.

BLACK LOGIC & AFCG create Cinnaburst spot

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New York City-based BLACK LOGIC and AFCG have created Cinnaburst gum's
"Snowboarder" spot for agency Bates USA. The spot features a bouncing CG
created piece of gum in a snowboarding environment. Floyd Gillis directed
the CGI for AFCG, Michel Suissa directed the visual effects for Black
Logic, and Geoff McGann directed the spot for Manifesto which combines
live-action with CGI.

QUIET MAN does spot for Denny's

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QUIET MAN did the CGI effects for "Limo," a spot for Denny's new All-Star
Slams line of breakfast combos. A follow-up to last summer's "Rooster,"
"Limo" features a studish rooster wooing a barnyard of lovesick hens to the
beat of The Commodore's "Love Machine." Michael Schrom directed for
production company Michael Schrom & Company; Marie Lenz was executive
producer, and Philana Dias was Flame/effects artist for Quiet Man.

Graphiti Multimedia completes Titan Clocks spot

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India-based Graphiti Multimedia has completed a :20 spot for Titan Alarm
Clocks using Cambridge Animation Systems' Animo and 3D Studio MAX software.
In the commercial, the prince from the "Sleeping Beauty" fairy tale uses an
alarm clock to wake the princess. Sunil Shetty directed.

Don't miss the 1999 AICP Show

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The Association of Independent Commercial Producers' (AICP) Eighth Annual
AICP Show, The Art & Technique of the American Television Commercial,
debuted at The Museum of Modern Art in New York City on June 9th, and will
tour in the United States and internationally until April 2000. The show
consists of about fifty live-action and animated spots. Selections were
made by more than 400 judges throughout the US, as well as a panel composed
of members of the industry from advertising agencies, production companies,

Will Vinton Studios completes "Diner" and "Bunnies"

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Portland, Oregon-based Will Vinton Studios has completed two spots. "Diner"
is a stop-motion animated spot for the Maryland Lottery, and won a 1999
Bronze Clio. Skeets McGrew directed for Agency Eisner & Associates.
"Bunnies" is a spot for Citibank and uses reference footage based on an
origami artist's work which was manipulated using Maya software. Skeets
McGrew directed for Agency Y & R New York.

Class-Key Chew-Po creates shampoo spot

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Los Angeles-based Class-Key Chew-Po Commercials and Absolutely Productions
Limited have created "Lunch Order," a spot for Procter & Gamble's Head &
Shoulders Menthol shampoo. The spot features an animated "Jittery Julian"
who transforms into a confidant "Cool Jules" after using the shampoo.
Class-Key Chew-Po's Stig Bergqvist directed for Agency Saatchi &
Saatchi/London.

The Attik makes "Deep Sea"

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San Francisco-based The Attik has finished "Deep Sea," a :30 PSA for The Monterey Bay Aquarium. The spot contrasts the depth of the ocean with the highest points above sea level such as the Empire State Building and Mount Everest. It combines live-action vignettes, taken from stock footage, with computer rendering. Simon Dixon directed for Agency Goldberg Moser O'Neill Adverting.

(Colossal) makes Marshmallow Alpha-bits

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San Francisco-based (Colossal) Pictures has completed "I Scream" for Kraft Foods Marshmallow Alpha-bits. Directed by Charlie Canfield for Agency Ogilvy & Mather L.A., the spot is about a group of marshmallow vowels joining up for a rowdy "I scream for ice cream" game. The spot uses traditional cel and computer animation. San Francisco-based Giant Killer Robots did the CGI.

Spontaneous Combustion creates Post Alpha Bits spot

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New York-based Spontaneous Combustion has created the CGI for "It All Starts with ABC," a :15 spot for Post Alpha Bits cereal created to accompany PBS' ARTHUR. In the spot the camera slowly pulls back from Alpha-Bits-like letters to reveal that they are part of words on a page, and that this page is in a book, and that this book is part of a stack which grows past a UFO in outer space. The spot used Adobe After Effects to create matte paintings which were nested inside one another to create the cosmic zoom effect. 3D Studio Max was used to create the books.

J.J. Sedelmaier Productions animates Al Roker

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New York-based J.J. Sedelmaier Productions created "Dream Job," a :10 film for NBC's TODAY SHOW's Al Roker, which shows the morning talk show's weatherman together with sun and cloud characters. J.J. Sedelmaier directed.

Loop Filmworks has created a spot for HBO

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Loop Filmworks has completed "The Honeymoon Suite," a stop-motion animated
spot for HBO. Directed by David Chartier, the spot features a
Brooklyn-accented bellhop who guides a newlywed couple through their
honeymoon suite. The couple are uninterested in what the bellhop says until
he mentions that the room comes with HBO.

Jamie Hewlett creates spot for Passion Pictures

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London-based Passion Pictures has created a :60 spot for Virgin Cola,
"Roller Girl," which features a roller-blading 2D animated heroine designed
and conceived by Jamie Hewlett, creator of TANK GIRL. The spot was directed
by Robert Valley and Chris Hauge for agency Rainey Kelly Campbell Roalfe.
The spot was first pencil drawn and hand painted before being computer
painted in Toonz, with traditionally painted and airbrushed backgrounds
added.

Willy Wonka is animated with Passion

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Passion Pictures has created a new fully computer generated spot starring
Willy Wonka (WILLY WONKA AND THE CHOCOLATE FACTORY). Launching Rowntree's
new Wonka Xploder chocolate bar, the :20 spot shows Wonka and his chocolate
factory where teams of robots stir vats of bubbling chocolate, and brightly
colored machines create delicious chocolates. Willy tests his new
invention, the Wonka Xploder, on two boys who are inside a sealed testing
room. The boys are startled when the chocolates explode and the secret

Sedelmaier creates "Lintbrush"

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J.J. Sedelmaier Productions has created "Lintbrush," a :30 spot for Quilted
Northern bathroom tissues. Directed by J.J. Sedelmaier, and designed by
Bonnie Timmons, the 2D animated spot shows quilters at work while they
discuss the amount of lint in other tissue brands, as compared to Quilted
Northern tissues.