Tony Caio of New York City-based DMA has designed a new program ID andtitle sequence for The Food Network's "Hot Off the Grill with Bobby Flay."In the ID, a Bobby Flay caricature appears in black tie, and juggles acocktail shaker, slab of steak, shrimp, and a pickle. Stylized stars dancein the background. Dancing pieces of food spin across the screen and circleonto plates, as the show's logo comes back into view, pulsating in apainterly fashion.
Toronto-based TOPIX/MAD DOG has completed the computer animated :15"Explosion" promoting Russell Stover's Pecan Delights. In the spot, whichwas created with Softimage and Flame, little chocolate men explode thecandies to find the pecan treats inside. Livio Passera and Mark Ainsliedirected the animation. Toronto-based Generator Productions shot thelive-action footage.
Sherman Oaks, California-based Warner Bros. TV Animation Studio hascompleted a spot featuring the classic cartoon characters, Tom and Jerry,in Promise Buttery Light "Butter Trouble," a :30 for New York-based agencyMcCann Erickson. In the cel-animated spot, Tom attempts to trick Jerry byswitching Promise Buttery Light for plain butter.
Stockholm, Sweden-based Filmtecknarna F. Animation has completed theanimation for "Chilled Cream," a three-spot campaign for British beercompany Boddington. The three ads combine 2D animation with 3D backgroundand CGI effects. The design of the characters and the overall look of thefilms were created at Filmtecknarna under the creative direction of StigBergqvist and Jonas Dahlbeck. The sound editing and overall productionmanagement was handled by London-based Nexus Films with producer ChrisO´Reilly in charge.
White Plains, New York-based J.J. Sedelmaier has completed two :30 spotsfor Old Navy. "Girls Zip Pocket Flares" features a young magician whoconjures up and controls Old Navy's new zip pocket jeans for her friends.In "Boys Boarder Jeans," boys show off their large style jeans whilewalking the dog, sawing a log, talking to a frog, and paying the rent whileskateboarding. The spots feature a '60s retro-style designed by DavidSheldon.
New York City-based QUIET MAN has completed "Caterpillar," a :20 CGI showopen for the Sci-Fi Channel, a cable service. The spot features a robotcaterpillar who changes into a metallic spider. Todd Mueller directed.
Toronto-based TOPIX/MAD DOG has completed the computer animated :15 RussellStover Peanut Butter and Jelly Cups "Oil Well" for Russell Stover andBerstein-Rein. For the spot, TOPIX/Mad Dog developed proprietary fluiddynamics software that can be customized to replicate jelly spurting out ofan "oil" derrick. Done in Softimage, the spot features little chocolateconstruction workers who become excited when their derrick hits jelly. SeanMontgomery directed.
London-based PASSION PICTURES' CG animation director Chris Knott and postproduction house RUSHES' Paul Wratten have finished "Very Boggy," a :40spot for Nouvelle toilet tissue. In the spot a variety of toilets open andshut in time to the music of Handel's "Water Music." CG animator ChrisKnott reproduced the toilet seats which were first shot as live-actionreference. Mark Wilson completed all the builds, surfacing, lighting, andcompositing in Lightwave 5.6.
Mumbai, India-based GRAPHITI MULTIMEDIA has completed "The Case of theMissing Tooth" for Pepsodent, a 7-minute infomercial in which detectivesSqeezy, a tube of toothpaste, and Bristles, a toothbrush, work their waythrough a tooth maze, battle germs in a haunted house, peer into a foodcave, and are lectured by a dentist who explains to them the benefits ofgood oral hygiene. Traditional line drawings were used to create thecharacters, but environments were produced in 3D Studio Max. Cambridge
Hollywood-based Super 78 used Adobe After Effects 4.0 to design the 2Dgraphics for a :30 spot, "Wanna Bet?," for YouBet.com, a new thoroughbredhorseracing on-line wagering service.
Santa Monica, California-based Mixin Pixls completed the computer animationfor "Mouse," a spot for DiTech.com in which a computer comes to life andtells its owner about DiTech.com. Live-action was directed by Ken Robertsfor Laguna Beach, California-based Ken Roberts Productions.
Hollywood-based Ring of Fire has completed the visual effects for two spotsfor the Nissan Infiniti Q45 SUV sedan. "Monoframe" shows the solid, steelchassis of the Infiniti Q45 SUV sedan falling toward the Mojave Desert,then transforming into a shining Infiniti Q45 when it hits the ground."Flower" uses time-lapse photography to show a flower blooming in the glowof the head lamps of a new Infiniti Q45. Live-action was directed by NicoBeyer for New York-based Compass Films, and TBWA Chiat/Day was the agency.
India-based Graphiti Multimedia has completed a :20 spot for Wimpy's FastFood (New Delhi, India). The spot features a jolly and plump animated manwho entices viewers by wielding his fork around live footage of a Wimpy'scheeseburger and fries. Graphiti used Cambridge Animation Systems' Animosoftware. Puneet directed for production company Chaitra Leo Burnette(Delhi).
Washington, D.C.-based Interface Media Group did the 3D animation for"Warning Label." Developed through Washington, D.C.-based Ogilvy PublicRelations Worldwide for the Centers for Disease Control in Atlanta,Georgia, the spots use two 3D characters, Carson and Noma, to help stressthe need for protection from ultra-violet sunrays to avoid skin cancer.Carol Hilliard was art director and 3D animator. Live-action footage wasproduced by Washington, D.C.-based ThinkFilm. Joe Becker directed andStephanie Antosca Boright produced for ThinkFilm.
QUIET MAN did the CGI effects for "Limo," a spot for Denny's new All-StarSlams line of breakfast combos. A follow-up to last summer's "Rooster,""Limo" features a studish rooster wooing a barnyard of lovesick hens to thebeat of The Commodore's "Love Machine." Michael Schrom directed forproduction company Michael Schrom & Company; Marie Lenz was executiveproducer, and Philana Dias was Flame/effects artist for Quiet Man.
New York City-based BLACK LOGIC and AFCG have created Cinnaburst gum's"Snowboarder" spot for agency Bates USA. The spot features a bouncing CGcreated piece of gum in a snowboarding environment. Floyd Gillis directedthe CGI for AFCG, Michel Suissa directed the visual effects for BlackLogic, and Geoff McGann directed the spot for Manifesto which combineslive-action with CGI.
Portland, Oregon-based Will Vinton Studios has completed two spots. "Diner"is a stop-motion animated spot for the Maryland Lottery, and won a 1999Bronze Clio. Skeets McGrew directed for Agency Eisner & Associates."Bunnies" is a spot for Citibank and uses reference footage based on anorigami artist's work which was manipulated using Maya software. SkeetsMcGrew directed for Agency Y & R New York.
India-based Graphiti Multimedia has completed a :20 spot for Titan AlarmClocks using Cambridge Animation Systems' Animo and 3D Studio MAX software.In the commercial, the prince from the "Sleeping Beauty" fairy tale uses analarm clock to wake the princess. Sunil Shetty directed.
Los Angeles-based Class-Key Chew-Po Commercials and Absolutely ProductionsLimited have created "Lunch Order," a spot for Procter & Gamble's Head &Shoulders Menthol shampoo. The spot features an animated "Jittery Julian"who transforms into a confidant "Cool Jules" after using the shampoo.Class-Key Chew-Po's Stig Bergqvist directed for Agency Saatchi &Saatchi/London.
The Association of Independent Commercial Producers' (AICP) Eighth AnnualAICP Show, The Art & Technique of the American Television Commercial,debuted at The Museum of Modern Art in New York City on June 9th, and willtour in the United States and internationally until April 2000. The showconsists of about fifty live-action and animated spots. Selections weremade by more than 400 judges throughout the US, as well as a panel composedof members of the industry from advertising agencies, production companies,
San Francisco-based (Colossal) Pictures has completed "I Scream" for Kraft Foods Marshmallow Alpha-bits. Directed by Charlie Canfield for Agency Ogilvy & Mather L.A., the spot is about a group of marshmallow vowels joining up for a rowdy "I scream for ice cream" game. The spot uses traditional cel and computer animation. San Francisco-based Giant Killer Robots did the CGI.
New York-based Spontaneous Combustion has created the CGI for "It All Starts with ABC," a :15 spot for Post Alpha Bits cereal created to accompany PBS' ARTHUR. In the spot the camera slowly pulls back from Alpha-Bits-like letters to reveal that they are part of words on a page, and that this page is in a book, and that this book is part of a stack which grows past a UFO in outer space. The spot used Adobe After Effects to create matte paintings which were nested inside one another to create the cosmic zoom effect. 3D Studio Max was used to create the books.
San Francisco-based The Attik has finished "Deep Sea," a :30 PSA for The Monterey Bay Aquarium. The spot contrasts the depth of the ocean with the highest points above sea level such as the Empire State Building and Mount Everest. It combines live-action vignettes, taken from stock footage, with computer rendering. Simon Dixon directed for Agency Goldberg Moser O'Neill Adverting.
New York-based J.J. Sedelmaier Productions created "Dream Job," a :10 film for NBC's TODAY SHOW's Al Roker, which shows the morning talk show's weatherman together with sun and cloud characters. J.J. Sedelmaier directed.
London-based Passion Pictures has created a :60 spot for Virgin Cola,"Roller Girl," which features a roller-blading 2D animated heroine designedand conceived by Jamie Hewlett, creator of TANK GIRL. The spot was directedby Robert Valley and Chris Hauge for agency Rainey Kelly Campbell Roalfe.The spot was first pencil drawn and hand painted before being computerpainted in Toonz, with traditionally painted and airbrushed backgroundsadded.