89 Editorial's Duncan Shepherd has teamed up with director Tom Krueger for a new video from the rock legends U2.
Santa Monica, CA (April 13, 2009) -- Creative production studio Fulltank announced today that it provided visual effects, including on-set supervision, for a CGI-intensive promo for "Chocolate Box," the new single from Prince's "MPLSoUND" album released on March 29th. The video, helmed by music video director P.R. Brown, features an all-digital fantasy world inspired by the dark urban aesthetic of SIN CITY. To view the music video, visit: http://www.fulltank.tv/pri/.
TV commercial director Jesse Jacobs has conceived, designed and directed MINDBENDER, a new comedy and effects spec commercial for Mars candy brand Skittles. Jacobs, an award-winning designer, brought a plethora of industry talent to bear on this showcase spot, including Hollywood visual effects company Eden FX; editorial house Edit 89 in New York, and to serve as co-creative director/co-copywriter, Brian Nash, former creative director at Draft FCB in Chicago and currently a creative director at Maddock Douglas in Elmhurst, Illinois.
Grand and elegant hot air balloons drifting across diverse Australian environs is the visual metaphor in the new brand spot for Natural Gas.
All the balloons were CG creations and were custom-designed to exacting detail by Filmgraphics' director, Jonathan Nyquist, with input from Mike Bain, Fuel's vfx supervisor on the spot.
Embarking on a new creative partnership, Click 3X recently collaborated with MTV to create a show open, packaging, and promos for "See You Sunday." Promoting four new shows in their latest block of Sunday programming, the clips incorporate live action footage of high-profile stars with unique hand-drawn animation, explosions, and VFX. To support the shows, Click animated several promos, a :30 opening and cut-down, six bumpers with integrated animation, and two live action bumpers, each playing off traditional images of circus life with high-intensity, parodied versions of classic stunts.
CRASH+SUES brought summer to Minneapolis early this year, with a whimsical, fully animated spot for Bailey Nurseries that transports viewers through a beautiful garden created with a variety of hydrangeas that ensures blooms all summer long.
LIGHT SPEED's original spot concept involved shooting a live action car and a lot of practical effects and then compositing the whole thing and enhancing it with a small number of 3D effects. So the scope of the original project was originally about 10% CG, but because of what DD was able to achieve in the digital realm, ended up being almost entirely CG and/or CG enhanced in the final execution.
Fusion CI Studios and Department of Motion Graphics pooled talents recently to create this lively spot for New Zealand creative agency, Sugar and client, Fonterra. Fonterra's new "smart" water, Whole, leaps into the air then transforms itself into shape after shape -- first a brain, then a bridge, then bananas -- displaying a vigorous character and life of its own.
Passion Pictures has signed Universal Everything for commercials representation and web based projects.
Most NCAA student- athletes end up having careers in something other than sports. Motion Theory director Grady Hall teamed with Y&R San Francisco to dramatically illustrate this fact in a two-spot campaign launched during March Madness.
A new ad campaign from Team One imagines how the innovative engineering of the new 2010 Lexus RX has reinvented the driving experience. Carl Erik Rinsch directed the :30 spots CITY, ASSEMBLED and INTERSECTION, which feature fantastical visual metaphors brought to life by digital production studio Digital Domain.
EMI Records recently tapped Company X to produce a promotional music video for RE: GENERATIONS, a remix album featuring modern interpretations of jazz legend Nat King Cole's indelible work, which released on March 10.
M&M's is asking Canadians to "Join the Hunt." Created by Proximity Canada, BBDO Toronto, and Firstborn Multimedia based in New York, the campaign uses television, point of sale and online media inviting consumers to find and collect eggs with PIN codes and point values hidden on the web and inside specially marked packages of M&M's Speck-tacular Eggs. The more points collected, the better the chances of winning thousands of instant prizes or one of three grand prize getaways to New York, Las Vegas or Orlando, Florida.
Brand New School, the bicoastal directing collective serving all fields of commercial art, recently completed work on a whimsical and eclectic spot via Saatchi & Saatchi for the Toyota Rav4 sport utility vehicle.
Co-directed by Brand New School's Jonathan Notaro and Eric Adolfson, the 30-second spot uses vibrant locations, an attractive cast, and some (literally) mind-bending visual effects to transform the urban landscape with elegant efficiency.
For the YES Network, New York-based creative services agency Blue Room NYC has created an image spot for the launch of the New York Yankees season and a topical promo toolkit as well. The 2009 inaugural Yankees image spot, which includes a :30, :20, :25/5 and :23/7, began airing nationally on DirecTV and regionally within the tri-state area the first week of March. The topical promo graphics package for the 2009 Yankees Season will begin airing in April.
Nexus recently worked again with Goodby Silverstein and Partners to create a set of stunning commercials for Comcast.
With Smith & Foulkes directing these visually arresting spots, Comcast takes the hightech and renders it brilliantly everyday with an animated stream of consciousness celebration of all things digital.
View the campaigns at:http://www.nexusproductions.com/938/anthem60s.movhttp://www.nexusproduct...
Rhino Creative Director/Visual Effects Supervisor Vico Sharabani collaborated with director Iain Mackenzie of Paydirt and Merkley+Partners to develop two spots introducing the Mercedes 2009 GLK model, a new smaller, sleeker SUV.
Editorial and post-production house, Chomet, in conjunction with Hype Williams and visual effects company Optic Flavor, teamed up to create the new Kanye West music video "Heartless." Produced and directed by Hype Williams for Def Jam Records, "Heartless" made its debut with the release of the new album, 808S AND HEARTBREAK at year's end. Footage from the new video was shown during the Kanye West performance on the AMA Awards in advance of the album release date.
W!LDBRAIN Animation Studios has teamed with their client Esurance, the direct-to-consumer personal auto insurance company, to give Erin Esurance a new look. Erin Esurance will appear as a 3D model, exclusively for a STAR TREK movie-themed Esurance spot that tells audiences to log on to www.esurance.com/StarTrek to get a first look at exclusive content about the upcoming Paramount Pictures release prior to its May 8 opening.
RHAPSODY IN RED, "conducted" by director Bruce Hunt, brings to life a surreal and entertaining piece of storytelling with the humble tomato as the hero. We're not sure if this is the way Leggo's actually makes tomato paste... but wouldn't it be cool if it was?
HOUSE OF CARDS is a new spot created by Leo Burnett as part of a campaign for homeless charity Shelter. Directed by Dom & Nic, HOUSE OF CARDS features music donated by Radiohead and a voiceover by actress Samantha Morton. The spot's low-key yet spectacular visual effects were created by Framestore, who also donated their services.
Mixed media and animation studio th1ng has created a TV spot for Air Wick advertising commissioned by Euro RSCG London. The commercial was directed by Andy Powell and breaks on national television in mid February.
The spot is being shown as part of a larger marketing initiative to launch the Air Wick's latest autospray Air Wick Freshmatic i-Motion.
Fresh off its VFX work for the feature UNDERWORLD: RISE OF THE LYCANS, Ntropic was commissioned by The Brooklyn Brothers to complete a comedic eight-spot campaign for kgb (Knowledge Generation Bureau), the world's largest provider of directory assistance and enhanced information services.
Motion design and production studio Royale recently completed a comprehensive re-design of Discovery Channel's on-air look and branding. Playing with the idea of "discovery," Royale created a high-energy package that exhibits Discovery Channel's repertoire of stunning show footage and imagery in unexpected ways.
Advertisers and movie studios relied on technology from Autodesk to tackle the cutting-edge visual effects and animation integral to delivering their Super Bowl XLIII message.
"Super Bowl commercials and trailers are some of the most demanding entertainment projects in the world," said Bruno Sargeant, senior industry manager for television and broadcast, Autodesk Media & Entertainment. "For over 15 years, leading creatives have relied on a variety of Autodesk solutions to shape awe-inspiring content."
