J.J. Sedelmaier recently completed a simple 30-second spot, Filenes Turkey, promoting Filenes Basement annual charity Giant Turkey Giveaway. The spot used a stark black-ink-against-white-background style to feature a spokes-turkey who grows fatter and fatter each time the cash register rings until it fills up the entire screen. Director J.J. Sedelmaier commented about the ad, Filenes Turkey is a simple spot thats stylistically reminiscent of old black-and-white cartoons where personality carries the day over artistry.
San Francisco-based (Colossal) Pictures created a new animated Nickelodeon theatrical open, which premiered with Paramounts The Rugrats Movie, and stars Slap D. Pooch, a blue-balloon-nosed dog who was featured in his own short film as part of Nickelodeons Oh Yeah! Cartoons! series. The 16-second open, Slaps Fleck, was directed by Colossals Charlie Canfield, creative directed by George Evelyn, and animated by Chuck Gammage Animation based on a character created by Bill Burnett and designed by Vincent Waller.
Hong Kong-born animation director and illustrator Paul Chung completed a French bubblegum spot, "Rainforest," for Passion Pictures through Young and Rubicam (Paris, France). The ad takes place in a brightly colored South American jungle setting as Indian natives watch their jungle being destroyed by an army of loggers. To thwart the loggers, a native opens a pack of Malabar bubblegum and from the pack jumps the superhero Malabar Man who proceeds to block the bulldozers with gum. The 30-second spot which combines traditional 2D with computer animation, will air in France starting in 1999.
CLASS-KEY CHEW-PO COMMERCIALS, the newly expanded ad division of Klasky-Csupo, recently completed the first in a series of ads for Burger King Kids Club. The 30-second spot, "Sketchbook," which aired nationally in November on Spanish-speaking television networks features an artistic Latin boy, "Lingo," who is a member of the Burger King Kids Club. The spot was directed by Bonita Versh, executive produced by John Andrews and Liz Seidman and developed by San Antonio, Texas-based ad agency Bromley, Aguilar and Associates.
New York-based The Attik produced a pair of 30-second spots, "Save Chef," to promote the new Comedy Central "South Park" musical offering "Chef Aid: The South Park Album" on American Recordings (Los Angeles)/Columbia Records (New York). The CD, which was released on November 24, is an extension of the "Chef Aid" episode, where Chef gets sent to prison and the community sponsors a "Chef Aid" concert to raise money and bail him out.
San Francisco-based (Colossal) Pictures collaborated with Blockbuster Video to create two Christmas-themed spots promoting the new Holiday GiftCards at the national U.S. video chain. The 15- and 30-second spots update Santa Claus for the 21st century utilizing an "anime" style complete with a "super heroic" Santa, ultra-modern cybor-reindeer and a futuristic cityscape. The ad's talented crew consisted of creative director/designer Mike Smith, director George Evelyn, animation director Chuck Gammage, and was created by the Doner agency in Detroit.
RENEGADE ANIMATION animated "Fly the Friendly Skies," a 30-second commercial for General Mills Trix Yogurt featuring the Trix Rabbit introducing the snack to a couple of bored kids on a plane flight. The cel animated spot was directed by Renegade's Darrell Van Citters and produced through the Saatchi and Saatchi Agency in New York. The commercial's contemporary style incorporates sharp, angular features and quick fluid motion while combining black & white and color animation with live-action elements.
Toronto-based TOPIX/MAD DOG produced a 30-second spot for Ford of Canada which added a twist on the classic 'Three Little Pigs' story utilizing live-action integrated with cel animation. While the CGI work was done at TOPIX/Mad Dog, Chuck Gammage of Chuck Gammage Animation directed the 2D animation. In the ad, the pigs find refuge from the wolf in a 1999 Ford Windstar.
(COLOSSAL) PICTURES animated the Super Chunk package for Cartoon Network consisting of a 25-second show open and close and seven 10-second bumpers. The new material started airing on October 17, 1998 during the Super Chunk programming block which airs on Saturdays from 4:00 - 7:00 PM. Cartoon Networks design director Bee Murphy came up with the concept art for the spots which were directed at (Colossal) by Charlie Canfield. The CG animation for the package was done in 3D Studio Max.
New York-based J.J. SEDELMAIER PRODUCTIONS created two 15-second spots, Liberty and Airport, for Rothmans retail stores. The spots feature the powerful, heroic, Constructivist-leaning WPA mural style imagery of the Rothmans Man. The traditional ink-and-paint cel animated spots were based on the designs of illustrator Doug Fraser and were directed by J.J. Sedelmaier.
San Francisco-based WILD BRAIN, INC. has launched its first of a multi-spot animated campaign for Kentucky Fried Chicken (KFC) restaurants. The Young & Rubicam campaign, which combines 2D and 3D animation with live-action, introduces The Colonel, KFCs new animated spokesperson, new KFC products and a new overall look for the fast food company.
CURIOUS PICTURES East and West coast offices teamed up with Cartoon Network to create Sound Hound, a two-minute animated interstitial featuring the classic Hanna-Barbara character, Huckleberry Hound.
PASSION PICTURES finished eight 3-second inserts for a new Adidas campaign featuring British World featherweight boxing champion Prince (Naz) Naseem and an overweight animated ex-boxer, the Cornerman. The spots were directed by Chris Hauge and animated by Chris Hauge, Chuck Gammage, Marco Piersma and Kevin Spruce through the Leagas Delaney agency.
San Francisco-based animation studio (Colossal) Pictures has signed two new directors to its roster: Jim Matison and Flavio (Kampah). Matison, based in San Francisco, has been a freelance director for the past five years, working with SGI, Mondo Media, Protozoa, Wild Brain and Nickelodeon. He previously worked with (Colossal) starting in 1989 as a staff production artist, and went on to direct Crazy Daisy Ed, a stop-motion segment on Liquid TV, as well as several music videos and commercials.
San Francisco-based WILD BRAIN, INC. has launched its first of a multi-spot animated campaign for Kentucky Fried Chicken (KFC) restaurants. The Young & Rubicam campaign, which combines 2D and 3D animation with live-action, introduces "The Colonel," KFC's new animated spokesperson, new KFC products and a new overall look for the fast food company.
San Francisco-based RADIUM produced a 30-second animation of the MTV logo for the network's annual MTV Movie Awards show. The sequence is being used as a lead-in to clips of nominees introduced in the show. Artist Alaina Goetz used Maya and Flame to create the piece, which was produced in just three days.
London-based PASSION PICTURES produced ten seconds of computer animation in two different spots for food supplier, The Co-op. Depicting realistic chickens and a pig, the 3D CG sequences were directed by Chris Knott, using software such as Morph Gizmo for facial animation and the Lightwave plug-in, Steamer for atmospheric haze.
New York-based J.J. SEDELMAIER PRODUCTIONS created the animation in a two-spot package for Griffin Bacal's client Tonka and their new product, Cool Tools toys. The spots combine live-action with animation of drawings by designer Doug Fraser, animated by Vinnie Bell. J.J. Sedelmaier Productions also created animation in an ad for Hasbro/Parker Brothers' ad for "Family Game Night." The animation is done in a childlike style, directed by Sedelmaier and animated by Tony Eastman.
Los Angeles-based Industrial Light & Magic Commercial Productions (a division of ILM parent, Lucas Digital) used animated visual effects in a commercial for First Union. Live actors were composited with a 3D CG environment featuring a floating piggy bank, animated money and other exaggerated elements of the finance world. The production team included director Steve Beck, visual effects supervisor George Murphy and CG lead Tim Stevenson.
Boston-based VIEWPOINT STUDIOS and HECK YES! PRODUCTIONS have redesigned the main title animation package for the History Channel's show, "Modern Marvels." The 20-second open was created with Flame, compositing motion control photography with animation by Mike Leone of ViewPoint.
San Francisco-based WILD BRAIN, INC. produced two new commercials for Ogilvy & Mather's Hershey's Kisses ad campaign. The two new 15-second spots were directed by Carl Willat, who has directed more than 15 Hershey's Kisses ads over the last decade. "Drag Racing," like all previous 15 spots, uses tried-and-true stop-motion. However, for the second spot, titled "Fishing," Willat used computer animation, marking the first time CGI has been used in this campaign. Willat insisted, however, that CGI will not replace stop-motion.
Montreal, Canada-based PRODUCTIONS PASCAL BLAIS completed a 30-second clay-animated commercial for J. Walter Thompson's client Kraft/Oscar Mayer Foods and their product "Lunchables." The spot, titled "Kitchen Hoops" was directed by Pascal Blais, and is the third in a series of animated spots for this client. It portrays a boy and his father playing a game of basketball, and celebrating afterwards by breaking out the product, "All Star Burgers and Hot Dogs." The commercial is airing nationally in the U.S.
San Francisco-based WILD BRAIN INC. produced "Super Mom II," a sequel to their original Clio-award-winning spot, "Super Mom," for Coca-Cola. The 30-second, cel-animated commercial was directed by Mike Smith and Dave Marshall.