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Category: Commercials

Animation Headline News

ADi Brings Child's Artwork to Life For Clean Water Commercials

Press Release from ADi

Portland, Oregon -- June 2, 2009 -- ADi, a Portland-based computer animation company, tapped into the creativity of a Portland, Oregon area child to create three 30-second commercials for Cappelli Miles' [spring] Clean Water Services campaign. The commercials will be broadcast on Comcast Cable and in displays in Albertson's stores. Each commercial promotes a simple and easy way to help protect clean water.

Live-action Headline News

Brickyard VFX Creates CG World for LG's ViewtySmart

Press Release from Brickyard VFX

Santa Monica, CA (June 1, 2009) -- Artist owned-and-operated bi-coastal effects boutique Brickyard VFX provided visual effects for "Dandelion," a CG-intensive commercial for LG Electronics via ad agency Y&R NY. Directed by Filip Engstrom for prodco Smuggler, the spot began airing throughout Europe and Asia May 15.

Boom Headline News

House of Moves Captures Dancers for Black Eyed Peas Boom Boom Pow

Press Release from VICON House of Moves

Los Angeles, CA (June 1, 2009) -- VICON House of Moves recently provided motion capture services for the Black Eyed Peas' high impact "Boom Boom Pow" music video. Directed by Motion Theory's Mathew Cullen and Mark Kudsi, the promo features a troupe of perfectly synchronized CG dancers that were animated based on performances captured on the newly constructed VICON House of Moves (HOM) soundstage.

Click here to view the "Boom Boom Pow"video.

Headline News

Absolute and Lowe's Take It Outdoors For BBDO

The Brief:

Absolute's lead Flame artist Dave Smith and his team of VFX artists have crafted a dazzling array of special effects for home improvement giant Lowe's new Spring 2009 campaign, via HSI director Gerard de Thame and BBDO New York.

Film Headline News

Finish Completes Work on Striking Viral Film for Amnesty International

Soho based VFX specialists, Finish, have completed work on a powerful new viral film for Amnesty International entitled DEFY THEM, which was conceived by WCRS and produced by Therapy Films.

Headline News

Lucozade Sport Launches Evolution Commercial Campaign

Press Release from Rushes

Tony Kaye has directed a series of Lucozade Sport commercials for its 'Evolution' campaign with Rushes carrying out the full post production on this VFX heavy project, which included the completion of over 100 VFX shots.

Headline News

Kommitted's Nathan McGuinness Serves It Up Again for Microsoft

Kommitted's founder and director Nathan McGuinness has reteamed with Microsoft and McCann Worldgroup San Francisco for the latest piece of the software company's Windows Server 2008 campaign.

Company Headline News

Aflac Teams 'Up' With Disney-Pixar

Press Release from Aflac

COLUMBUS, Ga., May 6 -- Aflac today announced that the Georgia based insurance company has teamed "UP" with Disney-Pixar to produce a television commercial utilizing their unique brand of animation. The ad will feature movie characters from UP, Disney-Pixar's first ever 3-D film, and the Aflac Duck demonstrating how Aflac policies help protect you when injury or illness threatens to derail your dreams.

Headline News

Asylum and Hershey's Sneak A Late Night Kiss At The Museum

In an animated spot for Hershey's Kisses, Piotr Karwas and the VFX team at Asylum have crafted a tie-in with the soon to be released 20th Century Fox feature NIGHT AT THE MUSEUM: BATTLE OF THE SMITHSONIAN, via Arnold NY.

Comedy Headline News

Larry The Cable Guy Gets the "Royale" Treatment in Comedy Central Roast

Press Release from Royale

Los Angeles, CA - (April 28, 2009) - Motion design & production house Royale was called upon by COMEDY CENTRAL to create some fun and glitz for the show open for the "COMEDY CENTRAL Roast Of Larry The Cable Guy."

Headline News

Absolute Hits A Triple For Miller Lite

Press Release from Absolute

Transatlantic VFX studio Absolute puts its high-end skillset to work for Miller Lite in a trio of enjoyable new spots via Joaquin Baca-Asay of Park Pictures and BBH, New York.

In the spots BOWLING, MOVIE and TAILGATE, CD/Lead Flame Artist Dirk Greene and his team of Flame and Combustion artists have crafted seamless effects work that's every bit as smooth as the taste of Miller Lite.

View BOWLING here.

Creative Headline News

Radium Goes Retro for Pepsi

Press Release from Radium

Santa Monica, CA, April 28, 2009: Digital studio Radium, (http://www.radium.com), Santa Monica/Dallas created a rare glimpse into the past with its high-fructose corn syrup-free, 3D-animated commercial THROWBACK, for Pepsi out of TBWAChiatDay, LA. Radium designed an authentic, retro world that touts the re-release of Pepsi's original natural sugar formula.

Click here to view the spot.

Headline News

Kanye West's Amazing Video Breaks with VFX/Online from Arsenal FX

Press Release from Arsenal FX

Mark Leiss and Joseph Grosso of Arsenal FX provided the online and VFX for "Amazing," the new video from Kanye West feat. Young Jeezy. Visually rich and expansive, the clip matches West's anthemic single, currently used on the official soundtrack for the 2009 NBA Playoffs.

Click here to watch the video.

Title: AmazingArtist: Kanye West feat. Young JeezyDirector & Editor: Hype Williams

Headline News

Ask Jeeves Returns to the U.K.

Press Release from Framestore

When you want to look your very best you go straight to the top, as in schmutter, so in digital animation. After a three year absence, 20th April 2009 sees the return of a beloved online character. Jeeves, Ask.com's brand icon, will once more be present as the face of popular search engine, which will be returning to its original name, Ask Jeeves, in the UK.

Headline News

Zoic Studios sees "The End" of Big Oil Dependence with Consol

Press Release from Zoic Studios

Oil derricks as groaning, drying dinosaurs are the chilling image at center stage with the new animated spot from Consol Energy. Oil dependence is an issue facing the US, and this commercial shows "The End" of diminished resources as imminent and potentially disastrous if we do not turn to more viable alternatives including Consol Energy's coal and natural gas resources.

View the spot here.

Post Headline News

MPC Completes Post for Toyota

Press Release from MPC

Brett Foraker has directed RANGE UNVEILED, Toyota's latest commercial which uses a classical cloth illusion to uncover each model in Toyota's line. MPC provided the post including extensive cloth simulation for the ad which was produced by Ciaran Bennett at CHI and Partners and Annabel Ridley at RSA.

Using a classic illusion with a modern twist, this film executes the ultimate sleight of hand as the viewer witnesses Toyota's range unveiled by the simple act of pulling on a piece of cloth.

Creative Headline News

Fulltank Sweetens Chocolate Box Music Video for Prince

Press Release from Fulltank

Santa Monica, CA (April 13, 2009) -- Creative production studio Fulltank announced today that it provided visual effects, including on-set supervision, for a CGI-intensive promo for "Chocolate Box," the new single from Prince's "MPLSoUND" album released on March 29th. The video, helmed by music video director P.R. Brown, features an all-digital fantasy world inspired by the dark urban aesthetic of SIN CITY. To view the music video, visit: http://www.fulltank.tv/pri/.

Effects Headline News

Jesse Jacobs Mind-Bends Some Skittles

TV commercial director Jesse Jacobs has conceived, designed and directed MINDBENDER, a new comedy and effects spec commercial for Mars candy brand Skittles. Jacobs, an award-winning designer, brought a plethora of industry talent to bear on this showcase spot, including Hollywood visual effects company Eden FX; editorial house Edit 89 in New York, and to serve as co-creative director/co-copywriter, Brian Nash, former creative director at Draft FCB in Chicago and currently a creative director at Maddock Douglas in Elmhurst, Illinois.

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