R!OT has provided visual effects for a new 30-second spot introducing the Escape, Ford's sporty, new SUV. The commercial opens with a simple black on white graphic reading "consumer affairs director." Several letters pull out of the graphic and reform as part of a logo on the back of a surfboard hitched to the top of an Escape driving along an animated beach.
Quiet Man has created the visual effects for the spots "Turkey" and "China," from the new four spot Fox Sports campaign via agency Cliff Freeman & Partners (NYC). "To convincingly create the effect of diving off a 50-meter cliff onto dry ground, I needed footage of a stuntman diving into an airbag, and a shot of a dummy falling onto the ground from an elevation of about 12 feet," said Johnnie Semerad, Quiet Man founder and lead visual effects artist. "With that we could then create a composite effect, using Discreet Logic Inferno, of the free-fall.
iXL Digital Video Group has wrapped up the visual effects for a new 30-second spot promoting the new toy from Tiger Electronics entitled Chibibotto. In "Attack of the Chibibotto," a giant Chibibotto wreaks havoc in city, resembling a cheap GODZILLA movie. "The spot is an intriguing hybrid between retro monster movie and techno chic," said iXL Digital Video Group senior visual effects designer Doug Dimon.
Santa Monica, California-based The Joneses' Jim Manera has directed an effects-filled new campaign for Chevrolet's Silverado Heavy Duty. Each of the three 30-second spots, featuring effects created by DIGITAL DOMAIN, pictures giant workmen and a giant Silverado operating in otherwise normal-sized environments. In "Construction," a workman picks up a 50-feet long tool belt as he walks past a normal-sized skeletal frame of a new building. In "Ranch," cowboys use a giant Silverado to help track down a runaway horse.
PRoGRESS provided design solutions for the new faster-paced Cisco ad campaign. The four spots share the common theme of the Internet being a tool that can help businesses overcome obstacles to their growth. PRoGRESS used type animation as a metaphor for Cisco being the bridge spanning the digital divide. In the opening of each spot, digital information travels along a glowing blue digital line in the center of the screen and then a computer carat wipes the information away leading to the next scene. "Hotel" then presents a real-time tutorial with streaming video and 3D illustrations.
ViewPoint Studios has created a new hyper-realistic 3D animated spot for Gillette's Venus, a womens 3-blade razor. "The script called for extreme macro cinematography with complex motion and invisible rigging," said creative director Glenn Robbins. "CGI was the only way to go." Utilizing Maya and Flame compositing the 3D scenes were seamlessly integrated with live-action footage. Starting with an overhead view of a contemporary bathroom, a tub transitions into the razors head, showing off the three strategically placed blades and pivotal mechanism.
Class-Key Chew-Po Commercials has created two "Election" spots for General Mills' Cocoa Puffs cereal. "Election: Part I" has Sonny the cuckoo bird campaigning against two other candidates and promising to put real chocolate money in specially packaged Cocoa Puffs cereal boxes. In the second spot, Sonny wins the election and announces that for a limited time chocolate coins will be in all Cocoa Puffs Cereal boxes.
Blur Studio has created a new CGI spot promoting Hasbro Interactive's new CD-Rom game PAC-MAN: ADVENTURES IN TIME. In the spot, Pac-Man is pursued through a maze by a quartet of ravenous ghosts and once cornered he turns toward the camera and leaps through the screen. The ghosts follow Pac-Man into the real world but are stymied when he swallows a "Magic Power Pill." "We went for a styling that was not quite photo-real," said Blur Studio CG supervisor Aaron Powell.
Rhinoceros Visual Effects and Design has created photo-realistic scissors and performed the compositing for 3M's Scotch Tear-by-Hand Packaging Tape. In the 15-second "No More Scissors," a fleet of scissors float from their worldly bonds and head into deep space to form a ring around a distant planet, their former users now free to tear fresh tape without them. Rhinoceros project leader/animation director Arman Matin said, "The sheer number of scissors and the data involved made the 3M project a tremendous task to pull off. There were literally millions of scissors to render out.
TOPIX/Mad Dog has completed the digital compositing and clean-up, character animation and synchronization of elements for six 15-second spots and one regional 30-second spot for Thrifty Car Rental. Set against a clean, white background, each of the spots features a different twist or gag, like a duck swimming in a convertible during a rain storm and a car being swallowed by a giant hole. T/MD inferno* artist Marco Polsinelli said, "For "Rainy Day," we proposed to line the interior of the car with a water-resistant foam core and fill it with water.
Click 3X has created effects for the new Disney Store spots highlighting merchandise for the live-action feature 102 DALMATIANS. The 30-second "Pool" has Dalmatians shaking their spots onto a rack of white coats. A series of real Dalmatians were shot on green screen, as well as a still plate for the far wall. The Click 3X CGI department then created a photo-realistic floor with reflecting puddles matching the movement of the camera.
Spontaneous Combustion, a digital studio specializing in the creation of visual effects and design for the advertising, broadcast and film industries, has created and composited a photo-realistic 3D spot for a new Circuit City campaign. "Digital Santa" opens in a world where elves act as caddies and Santa Claus spends his time golfing. The Spontaneous Combustion team needed to make the effects seamless by replacing one of the backgrounds in the first spot with a blue sky.
ViewPoint Studios has completed the re-design of CNBCs RIVERA LIVE with a set of new IDs. The total program package included a new show logo, opening title, bumpers and support graphics for live interviews. "CNBC wanted an energetic open to showcase the best of Geraldo as RIVERA LIVE," said Michael Frederick, ViewPoint Studios design director. "The open portrays his active involvement, covering the days top stories from wherever the action is.
Rhinoceros Visual Effects and Design has created the design and imagery for a new series of Victoria's Secret commercials for the company's "Satin" line. Each of the three 30-second spots: "Rubies," "Diamonds" and "Emeralds" called for intricate design work in inferno* that highlights both the Victoria's Secret models and the "nine jewel-tone colors" of the new line. "The interesting challenge of the Victoria's Secret spots was to use Inferno to marry extreme close-up shots of these tiny gems with the live footage of the models," said Rhinoceros inferno* artist Vico Sharabani.
hey!, a New York multi-disciplinary design and production studio, has wrapped on "Nick Arithmetic," a 40-second global network image spot for Nick's international markets. hey! took still photographs of kids in various poses. The images were composited, along with graphic elements built in Illustrator and Photoshop, with animated backgrounds that string together the entire spot.
Will Vinton Studios has finished two live-action/CGI spots highlighting Midway Games' NFL BLITZ 2000 and READY 2 RUMBLE BOXING ROUND 2. The humorous spots were directed by Mike Wellins, who in the past has directed spots for Almond Joy, Chili's, Kikkoman, Mirinda, Pringles and ABC. In "Good Clean Fight," highlighting READY 2 RUMBLE BOXING ROUND 2, a 3D animated afro style boxer warms up by punching a disco ball and by the end we know that he isn't going to give a good clean fight.
Eyeball, a New York design studio, has created the new spot for NTL, Europe's largest broadband company, promoting their listing on the New York Stock Exchange (NYSE). The commercial opens with the bright organically colored NTL logo followed by a purple colon. A matter-of-fact male voice-over tells the story of NTL's impending move to the NYSE as the points of the colon morph into two wires, which follow the camera through NTL's vast array of services. "We learned on a Thursday morning that we had won the NTL job," said Eyeball founder and creative director Limore Shur.
ViewPoint Studios has zapped up the relaunch of technology channel ZDTV as TechTV with a new ID campaign. The ViewPoint team developed concepts based on both the evolution of the network and the personality of the new logo. In a montage of live-action and visual effects work, a biological twist turns simple cell division into the logo at the microscopic level. Another ID gives a science lesson that demonstrates the fundamentals of logo conception. Maya was used to create the animation. "There were very few limitations," said ViewPoint Studios' design director, Michael Frederick.
Stockholm animation studio Filmtecknarna F. Animation has finished a 30-second animated spot as part of a series of ads for PDFA, the Partnership for a Drug Free America. The 3D/cel animated spot utilizes the graphic style found on rave posters and flyers. The commercial follows a cel animated boy through a computer-generated city where he is attacked by drug-peddling, robot bugs and is only saved by the music from his headphones.
Santa Monica, California digital studio R!OT has created the visual effects for a new Samsung television commercial featuring Olympic sprinter Michael Johnson. The commercial shows the world-record holder running on a track that actually is a super-sized Samsung 8500 cellular phone. Johnson, the other runners and race officials were shot against a green screen at Whiteman Airport in Pacoima, California, in addition to other objects like a pair of wind-whipped flags.
New York design studio hey! designed and produced the new ID campaign for the TNN networks' transformation from The Nashville Network to The National Network. All five of the 5-second IDs contain the tag line, "We've got pop!" "Each element in the series took a slightly different approach to defining what 'pop' is and how it looks, feels and sounds," said hey! creative director Josh Pelzek. "In three of the IDs, we interpreted 'pop' as an action - popcorn exploding like fireworks, a button popping off a large man's shirt and bubbles - which contain the TNN logo - popping in mid-air.
Santa Maria, California-based Computer Café has created photo-realistic 3D animation simulating a NASCAR race for an Electronic Arts product demonstration. Produced by Western Images the video showcases a new game
Toronto-based TOPIX/Mad Dog (T/MD) created the visual effects for the relaunch of T. Eaton Company Ltd., the Canadian department store chain now owned by Sears Canada, Inc. The new campaign was developed by Ammirati Puris of Toronto, and directed by Floria Sigismondi. The campaign contains one 1:55 spot, one 2:35 spot, one 90-, 60- and 30-second spot and three 5-second Billboard spots. The spots recreate the feel of a 1950s Hollywood musical. The spots feature three principal characters: Gracie, the heroine; Harry Carmichael, Gracie's boss; and Arch, Gracie's right-hand man.