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Category: Commercials

Headline News The Attik has "Idle Hands"

By Amid Amidi | Saturday, January 16, 1999 at 12:00am

San Francisco-based The Attik has produced and designed 5 seconds of live-action and graphics for the theatrical trailer end card for "Idle Hands," an upcoming Columbia Pictures film. The segment involves a live-action human hand clutching and clawing at the screen. The Attik team blended the live-action with an illustrated graphic of a hand, animated using a technique similar to stop-motion, to give the piece an organic feel while maintaining a scratchy, hand-crafted texture. Simon Dixon was the Creative Director/Director and Monica Perez was Senior Art Director.

Headline News Colossal does holiday spots

By Amid Amidi | Sunday, December 27, 1998 at 12:00am

(Colossal) Pictures completed two 10-second Christmas IDs for Nickelodeon. The stop-motion Yummy Winter Wonderland features gingerbread people frolicking in a set made entirely of food with white frosting substituting as snow. A Weenie New Year is a brief New Years extravaganza hosted by a live-action puppet band leader Lawrence Weenie and his swingin Big Band of Weenies. Jim Matison was the director/creative director for these holiday spots.

Headline News Sedelmaier creates four Hallmark spots

By Amid Amid | Sunday, December 27, 1998 at 12:00am

New York-based J.J. Sedelmaier Productions produced a series of four 30-second ink-and-paint cel style spots for Hallmark Greeting Cards through the Leo Burnett agency: The Fight, Birthday, Rowdy Party, and Romance. This project is animation in its purest sense, giving life to inanimate objects - the alphabet, says director J.J. Sedelmaier, whose animators worked only with the signature typographical treatment of the Hallmark name and the famous crown. The campaign debuted in September.

Headline News Sedelmaier’s big turkey spot

By Amid Amidi | Sunday, December 27, 1998 at 12:00am

J.J. Sedelmaier recently completed a simple 30-second spot, Filenes Turkey, promoting Filenes Basement annual charity Giant Turkey Giveaway. The spot used a stark black-ink-against-white-background style to feature a spokes-turkey who grows fatter and fatter each time the cash register rings until it fills up the entire screen. Director J.J. Sedelmaier commented about the ad, Filenes Turkey is a simple spot thats stylistically reminiscent of old black-and-white cartoons where personality carries the day over artistry.

Headline News A new animated Nickelodeon theatrical open

By Amid Amidi | Thursday, December 24, 1998 at 12:00am

San Francisco-based (Colossal) Pictures created a new animated Nickelodeon theatrical open, which premiered with Paramounts The Rugrats Movie, and stars Slap D. Pooch, a blue-balloon-nosed dog who was featured in his own short film as part of Nickelodeons Oh Yeah! Cartoons! series. The 16-second open, Slaps Fleck, was directed by Colossals Charlie Canfield, creative directed by George Evelyn, and animated by Chuck Gammage Animation based on a character created by Bill Burnett and designed by Vincent Waller.

Headline News Malabar bubblegum's new rainforest ad

By Amid Amidi | Monday, December 21, 1998 at 12:00am

Hong Kong-born animation director and illustrator Paul Chung completed a French bubblegum spot, "Rainforest," for Passion Pictures through Young and Rubicam (Paris, France). The ad takes place in a brightly colored South American jungle setting as Indian natives watch their jungle being destroyed by an army of loggers. To thwart the loggers, a native opens a pack of Malabar bubblegum and from the pack jumps the superhero Malabar Man who proceeds to block the bulldozers with gum. The 30-second spot which combines traditional 2D with computer animation, will air in France starting in 1999.

Headline News Klasky-Csupo completes Burger King ad

By Amid Amidi | Wednesday, December 2, 1998 at 12:00am

CLASS-KEY CHEW-PO COMMERCIALS, the newly expanded ad division of Klasky-Csupo, recently completed the first in a series of ads for Burger King Kids Club. The 30-second spot, "Sketchbook," which aired nationally in November on Spanish-speaking television networks features an artistic Latin boy, "Lingo," who is a member of the Burger King Kids Club. The spot was directed by Bonita Versh, executive produced by John Andrews and Liz Seidman and developed by San Antonio, Texas-based ad agency Bromley, Aguilar and Associates.

Headline News The Attik completes South Park's Chef Aid ads

By Amid Amidi | Wednesday, December 2, 1998 at 12:00am

New York-based The Attik produced a pair of 30-second spots, "Save Chef," to promote the new Comedy Central "South Park" musical offering "Chef Aid: The South Park Album" on American Recordings (Los Angeles)/Columbia Records (New York). The CD, which was released on November 24, is an extension of the "Chef Aid" episode, where Chef gets sent to prison and the community sponsors a "Chef Aid" concert to raise money and bail him out.

Headline News Colossal's new Blockbuster Video ad makes Santa much cooler

By Amid Amidi | Wednesday, December 2, 1998 at 12:00am

San Francisco-based (Colossal) Pictures collaborated with Blockbuster Video to create two Christmas-themed spots promoting the new Holiday GiftCards at the national U.S. video chain. The 15- and 30-second spots update Santa Claus for the 21st century utilizing an "anime" style complete with a "super heroic" Santa, ultra-modern cybor-reindeer and a futuristic cityscape. The ad's talented crew consisted of creative director/designer Mike Smith, director George Evelyn, animation director Chuck Gammage, and was created by the Doner agency in Detroit.

Headline News Ford gets piggy

By Amid Amidi | Thursday, November 12, 1998 at 12:00am

Toronto-based TOPIX/MAD DOG produced a 30-second spot for Ford of Canada which added a twist on the classic 'Three Little Pigs' story utilizing live-action integrated with cel animation. While the CGI work was done at TOPIX/Mad Dog, Chuck Gammage of Chuck Gammage Animation directed the 2D animation. In the ad, the pigs find refuge from the wolf in a 1999 Ford Windstar.

Headline News Renegade animates Trix

By Amid Amidi | Thursday, November 12, 1998 at 12:00am

RENEGADE ANIMATION animated "Fly the Friendly Skies," a 30-second commercial for General Mills Trix Yogurt featuring the Trix Rabbit introducing the snack to a couple of bored kids on a plane flight. The cel animated spot was directed by Renegade's Darrell Van Citters and produced through the Saatchi and Saatchi Agency in New York. The commercial's contemporary style incorporates sharp, angular features and quick fluid motion while combining black & white and color animation with live-action elements.

Headline News (Colossal) animates "Super Chunk"

By Amid Amidi | Wednesday, November 11, 1998 at 12:00am

(COLOSSAL) PICTURES animated the Super Chunk package for Cartoon Network consisting of a 25-second show open and close and seven 10-second bumpers. The new material started airing on October 17, 1998 during the Super Chunk programming block which airs on Saturdays from 4:00 - 7:00 PM. Cartoon Networks design director Bee Murphy came up with the concept art for the spots which were directed at (Colossal) by Charlie Canfield. The CG animation for the package was done in 3D Studio Max.

Headline News New Sedelmaier spots feature "Rothman's Man"

By Amid Amidi | Wednesday, November 11, 1998 at 12:00am

New York-based J.J. SEDELMAIER PRODUCTIONS created two 15-second spots, Liberty and Airport, for Rothmans retail stores. The spots feature the powerful, heroic, Constructivist-leaning WPA mural style imagery of the Rothmans Man. The traditional ink-and-paint cel animated spots were based on the designs of illustrator Doug Fraser and were directed by J.J. Sedelmaier.

Headline News Wild Brain animates "The Colonel"

By Amid Amidi | Thursday, November 5, 1998 at 12:00am

San Francisco-based WILD BRAIN, INC. has launched its first of a multi-spot animated campaign for Kentucky Fried Chicken (KFC) restaurants. The Young & Rubicam campaign, which combines 2D and 3D animation with live-action, introduces The Colonel, KFCs new animated spokesperson, new KFC products and a new overall look for the fast food company.

Headline News Passion Pics gets in the "ring" with Addidas

By Amid Amidi | Thursday, November 5, 1998 at 12:00am

PASSION PICTURES finished eight 3-second inserts for a new Adidas campaign featuring British World featherweight boxing champion Prince (Naz) Naseem and an overweight animated ex-boxer, the Cornerman. The spots were directed by Chris Hauge and animated by Chris Hauge, Chuck Gammage, Marco Piersma and Kevin Spruce through the Leagas Delaney agency.

Headline News (Colossal) adds 2 directors

By Guest (not verified) | Friday, October 23, 1998 at 12:00am

San Francisco-based animation studio (Colossal) Pictures has signed two new directors to its roster: Jim Matison and Flavio (Kampah). Matison, based in San Francisco, has been a freelance director for the past five years, working with SGI, Mondo Media, Protozoa, Wild Brain and Nickelodeon. He previously worked with (Colossal) starting in 1989 as a staff production artist, and went on to direct Crazy Daisy Ed, a stop-motion segment on Liquid TV, as well as several music videos and commercials.

Headline News Wild Brain is Kentucky Fried!

By Guest (not verified) | Monday, October 19, 1998 at 12:00am

San Francisco-based WILD BRAIN, INC. has launched its first of a multi-spot animated campaign for Kentucky Fried Chicken (KFC) restaurants. The Young & Rubicam campaign, which combines 2D and 3D animation with live-action, introduces "The Colonel," KFC's new animated spokesperson, new KFC products and a new overall look for the fast food company.

Headline News Radium animates MTV logo

By Guest (not verified) | Wednesday, September 30, 1998 at 12:00am

San Francisco-based RADIUM produced a 30-second animation of the MTV logo for the network's annual MTV Movie Awards show. The sequence is being used as a lead-in to clips of nominees introduced in the show. Artist Alaina Goetz used Maya and Flame to create the piece, which was produced in just three days.

Headline News Passionate about groceries?

By Guest (not verified) | Wednesday, September 30, 1998 at 12:00am

London-based PASSION PICTURES produced ten seconds of computer animation in two different spots for food supplier, The Co-op. Depicting realistic chickens and a pig, the 3D CG sequences were directed by Chris Knott, using software such as Morph Gizmo for facial animation and the Lightwave plug-in, Steamer for atmospheric haze.

Headline News J.J. Sedelmaier shows cool tools

By Guest (not verified) | Wednesday, September 30, 1998 at 12:00am

New York-based J.J. SEDELMAIER PRODUCTIONS created the animation in a two-spot package for Griffin Bacal's client Tonka and their new product, Cool Tools toys. The spots combine live-action with animation of drawings by designer Doug Fraser, animated by Vinnie Bell. J.J. Sedelmaier Productions also created animation in an ad for Hasbro/Parker Brothers' ad for "Family Game Night." The animation is done in a childlike style, directed by Sedelmaier and animated by Tony Eastman.

Headline News ILM animates First Union

By Guest (not verified) | Wednesday, September 30, 1998 at 12:00am

Los Angeles-based Industrial Light & Magic Commercial Productions (a division of ILM parent, Lucas Digital) used animated visual effects in a commercial for First Union. Live actors were composited with a 3D CG environment featuring a floating piggy bank, animated money and other exaggerated elements of the finance world. The production team included director Steve Beck, visual effects supervisor George Murphy and CG lead Tim Stevenson.

Headline News Viewpoint Studios And Heck Yes! Productions get modern

By Guest (not verified) | Wednesday, September 30, 1998 at 12:00am

Boston-based VIEWPOINT STUDIOS and HECK YES! PRODUCTIONS have redesigned the main title animation package for the History Channel's show, "Modern Marvels." The 20-second open was created with Flame, compositing motion control photography with animation by Mike Leone of ViewPoint.

Headline News Wild Brain animates kisses

By Guest (not verified) | Tuesday, September 29, 1998 at 12:00am

San Francisco-based WILD BRAIN, INC. produced two new commercials for Ogilvy & Mather's Hershey's Kisses ad campaign. The two new 15-second spots were directed by Carl Willat, who has directed more than 15 Hershey's Kisses ads over the last decade. "Drag Racing," like all previous 15 spots, uses tried-and-true stop-motion. However, for the second spot, titled "Fishing," Willat used computer animation, marking the first time CGI has been used in this campaign. Willat insisted, however, that CGI will not replace stop-motion.

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