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Category: Commercials

Headline News QUIET MAN completes spot for Fritos Racerz

New York City-based QUIET MAN has completed "Giant Boy," a :30 spot forFritos Racerz, a race-car shaped snack food. In the spot, a NASCAR race cardriver wakens from a dream just before he and his car are eaten by a boy.Johnnie Semerad directed the visual effects, and Philana Dias was theFlame/Effects artist. Richard Sears directed the spot for New York andHollywood-based production company HKM Productions for New York-basedagency BBDO.

Headline News CYCLOTRON completes end tags for Heineken spots

New York City-based CYCLOTRON has completed a photo-real, CGI end tag for aseries of Heineken spots for creative company Vidal, Reynardus & Moya. Thecommercials are targeted for the US Hispanic market. The 10-second end tagfeatures a frosty cold bottle of Heineken. Cyclotron used Side EffectsHoudini software and wrote proprietary shaders for Renderman. Bruce Gionetwas the CGI supervisor.

Headline News BERMUDA SHORTS completes Natwest spot

London-based BERMUDA SHORTS has completed "Rear Window," a spot for Natwestbank. The spot explores the things you can do in the privacy of your homeonce you own the property. The spot includes 2D animated people who sit bya stream, feeding fish, as well as a stop-motion animated man working onhis car. Phil Dale did the stop-motion animation. Run Wrake directed thespot for Agency TBWA.

Headline News GRAPHITI completes ThumsUp spot

Mumbai, India-based GRAPHITI MULTIMEDIA PVT. LTD. has completed a :20 spotfor ThumsUp soft drink, a Coca-Cola product. In the spot, a mosquito holdsa straw like a microphone and sings a 1970s Hindi love song until theThumsUp hero, played by a live model, squashes the insect. Graphiti usedCambridge Animation Systems' Animo software to composite the three mattelayers -- a highlight layer, a mid-tone layer, and a body shadow layer --making up the mosquito. The 3D environment was created with 3D Studio Max.Sunil Shetty directed the spot.

Headline News MIXIN PIXLS creates Warner logo

Santa Monica, California-based MIXIN PIXLS created the opening Warner Bros.logo sequence for DEEP BLUE SEA. The computer animated sequence presentsthe Warner shield flying through the sky. As the logo comes into full view,the sky undulates and the logo goes underwater, and transforms in the logoof Mirage Productions. Harri Paakkonen directed the animation usingAlias|Wavefront Composer and Sapphire Tools.

Headline News SIMON GOODCHILD completes his first commercial

SIMON GOODCHILD, recently signed by London-based SHERBERT, has completedhis first commercial, "Colour Screams," a :40 spot for Procter and Gamble'snew washing powder, Vibrant. The agency was Grey Advertising. The spot,which uses abstract shapes and pure color to create a mood of vibrant,non-bleeding color, was designed with Truespace and Adobe Photoshop.

Headline News LOCONTE GOLDMAN completes "Hearts on Fire"

Boston, Massachusetts-based LOCONTE GOLDMAN has completed "Hearts on Fire"which consists of three :30 spots, and one :60 spot, for Grant Marketing, aProvidence, Rhode Island-based diamond company. The promos are for a tapethat will be used in a direct mail campaign, as well as for walk-incustomers. Maria LoConte directed the spots, and New York City-basedKLEISER WALCZAK did the 3D animation.

Headline News RHYTHM & HUES completes cereal spot

West Los Angeles-based RHYTHM & HUES has completed "Father and Daughter," a:30 spot for General Mills Cinnamon Toast Crunch Cereal. The spot featuresan alien pre-teen and her alien father discussing the out-of-this worldtaste and looks of the cereal. For the spot, real actors were videotaped asreferences. This reference footage was then used as inspiration whenplotting the animation curves in Maya. The spot was made for Minneapolis,Minnesota-based Agency Campbell Mithun Esty. Micheal Patterson directed for

Headline News Tony Caio designs Food Network program ID

Tony Caio of New York City-based DMA has designed a new program ID andtitle sequence for The Food Network's "Hot Off the Grill with Bobby Flay."In the ID, a Bobby Flay caricature appears in black tie, and juggles acocktail shaker, slab of steak, shrimp, and a pickle. Stylized stars dancein the background. Dancing pieces of food spin across the screen and circleonto plates, as the show's logo comes back into view, pulsating in apainterly fashion.

Headline News TOPIX/MAD DOG animates Russell Stover's Pecan Delights

Toronto-based TOPIX/MAD DOG has completed the computer animated :15"Explosion" promoting Russell Stover's Pecan Delights. In the spot, whichwas created with Softimage and Flame, little chocolate men explode thecandies to find the pecan treats inside. Livio Passera and Mark Ainsliedirected the animation. Toronto-based Generator Productions shot thelive-action footage.

Headline News Warner Bros. animates Tom and Jerry

Sherman Oaks, California-based Warner Bros. TV Animation Studio hascompleted a spot featuring the classic cartoon characters, Tom and Jerry,in Promise Buttery Light "Butter Trouble," a :30 for New York-based agencyMcCann Erickson. In the cel-animated spot, Tom attempts to trick Jerry byswitching Promise Buttery Light for plain butter.

Headline News Filmtecknarna completes beer spot

Stockholm, Sweden-based Filmtecknarna F. Animation has completed theanimation for "Chilled Cream," a three-spot campaign for British beercompany Boddington. The three ads combine 2D animation with 3D backgroundand CGI effects. The design of the characters and the overall look of thefilms were created at Filmtecknarna under the creative direction of StigBergqvist and Jonas Dahlbeck. The sound editing and overall productionmanagement was handled by London-based Nexus Films with producer ChrisO´Reilly in charge.

Headline News J.J. Sedelmaier completes spots for Old Navy

White Plains, New York-based J.J. Sedelmaier has completed two :30 spotsfor Old Navy. "Girls Zip Pocket Flares" features a young magician whoconjures up and controls Old Navy's new zip pocket jeans for her friends.In "Boys Boarder Jeans," boys show off their large style jeans whilewalking the dog, sawing a log, talking to a frog, and paying the rent whileskateboarding. The spots feature a '60s retro-style designed by DavidSheldon.

Headline News Passion Pictures completes Nouvelle tissue spot

London-based PASSION PICTURES' CG animation director Chris Knott and postproduction house RUSHES' Paul Wratten have finished "Very Boggy," a :40spot for Nouvelle toilet tissue. In the spot a variety of toilets open andshut in time to the music of Handel's "Water Music." CG animator ChrisKnott reproduced the toilet seats which were first shot as live-actionreference. Mark Wilson completed all the builds, surfacing, lighting, andcompositing in Lightwave 5.6.

Headline News TOPIX/MAD DOG does spot for Russell Stover

Toronto-based TOPIX/MAD DOG has completed the computer animated :15 RussellStover Peanut Butter and Jelly Cups "Oil Well" for Russell Stover andBerstein-Rein. For the spot, TOPIX/Mad Dog developed proprietary fluiddynamics software that can be customized to replicate jelly spurting out ofan "oil" derrick. Done in Softimage, the spot features little chocolateconstruction workers who become excited when their derrick hits jelly. SeanMontgomery directed.

Headline News Graphiti Multimedia completes Pepsodent spot

Mumbai, India-based GRAPHITI MULTIMEDIA has completed "The Case of theMissing Tooth" for Pepsodent, a 7-minute infomercial in which detectivesSqeezy, a tube of toothpaste, and Bristles, a toothbrush, work their waythrough a tooth maze, battle germs in a haunted house, peer into a foodcave, and are lectured by a dentist who explains to them the benefits ofgood oral hygiene. Traditional line drawings were used to create thecharacters, but environments were produced in 3D Studio Max. Cambridge

Headline News Mixin Pixls animates spot for DiTech.com

Santa Monica, California-based Mixin Pixls completed the computer animationfor "Mouse," a spot for DiTech.com in which a computer comes to life andtells its owner about DiTech.com. Live-action was directed by Ken Robertsfor Laguna Beach, California-based Ken Roberts Productions.

Headline News Ring of Fire completes visual effects for Ininiti spots

Hollywood-based Ring of Fire has completed the visual effects for two spotsfor the Nissan Infiniti Q45 SUV sedan. "Monoframe" shows the solid, steelchassis of the Infiniti Q45 SUV sedan falling toward the Mojave Desert,then transforming into a shining Infiniti Q45 when it hits the ground."Flower" uses time-lapse photography to show a flower blooming in the glowof the head lamps of a new Infiniti Q45. Live-action was directed by NicoBeyer for New York-based Compass Films, and TBWA Chiat/Day was the agency.

Headline News Graphiti animates Wimpy's Fast Food

India-based Graphiti Multimedia has completed a :20 spot for Wimpy's FastFood (New Delhi, India). The spot features a jolly and plump animated manwho entices viewers by wielding his fork around live footage of a Wimpy'scheeseburger and fries. Graphiti used Cambridge Animation Systems' Animosoftware. Puneet directed for production company Chaitra Leo Burnette(Delhi).

Headline News Interface Media Group animates PSA

Washington, D.C.-based Interface Media Group did the 3D animation for"Warning Label." Developed through Washington, D.C.-based Ogilvy PublicRelations Worldwide for the Centers for Disease Control in Atlanta,Georgia, the spots use two 3D characters, Carson and Noma, to help stressthe need for protection from ultra-violet sunrays to avoid skin cancer.Carol Hilliard was art director and 3D animator. Live-action footage wasproduced by Washington, D.C.-based ThinkFilm. Joe Becker directed andStephanie Antosca Boright produced for ThinkFilm.

Headline News QUIET MAN does spot for Denny's

QUIET MAN did the CGI effects for "Limo," a spot for Denny's new All-StarSlams line of breakfast combos. A follow-up to last summer's "Rooster,""Limo" features a studish rooster wooing a barnyard of lovesick hens to thebeat of The Commodore's "Love Machine." Michael Schrom directed forproduction company Michael Schrom & Company; Marie Lenz was executiveproducer, and Philana Dias was Flame/effects artist for Quiet Man.

Headline News BLACK LOGIC & AFCG create Cinnaburst spot

New York City-based BLACK LOGIC and AFCG have created Cinnaburst gum's"Snowboarder" spot for agency Bates USA. The spot features a bouncing CGcreated piece of gum in a snowboarding environment. Floyd Gillis directedthe CGI for AFCG, Michel Suissa directed the visual effects for BlackLogic, and Geoff McGann directed the spot for Manifesto which combineslive-action with CGI.

Headline News Will Vinton Studios completes "Diner" and "Bunnies"

Portland, Oregon-based Will Vinton Studios has completed two spots. "Diner"is a stop-motion animated spot for the Maryland Lottery, and won a 1999Bronze Clio. Skeets McGrew directed for Agency Eisner & Associates."Bunnies" is a spot for Citibank and uses reference footage based on anorigami artist's work which was manipulated using Maya software. SkeetsMcGrew directed for Agency Y & R New York.

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