THE INK TANK has produced "Hockey Monkey," a mixed-media music video forNickelodeon's KA-BLAM!, which will air this spring. The 1-minute, 30-secondpiece follows a group of live-action adults who are in search of a monkey.Unbeknownst to them, the animated monkey is in an ice hockey match with agroup of cut-out animated kids. For The Ink Tank, R.O. Blechman wascreative director; Brian O'Connell, executive producer/co-director; JesseGordon, live-action director/cameraman; Maciek Albrecht, cut-out
San Francisco-based RADIUM has animated more than a half-dozen 3Dcomputer-generated building block characters for "Toys," a nationaltelevision spot promoting Wrigley's Juicy Fruit Gum. Conceived by BBDO(Chicago, IL), the 30-second spot revolves around a group of toy figuresthat spring to life in pursuit of the sweet taste of Juicy Fruit. Thecommercial blends 3D animation, 2D effects, live-action and cel animation.Radium created the tiny plastic blok characters as 3D elements. Afterwards,
Marketing and communication company Pittard Sullivan (Culver City, CA)engaged SIMEX (Santa Monica, CA) to help create a new full-motion, computeranimated logo to accompany all of King World's programs. The animated logofeatures a star burst animated in Alias|Wavefront PowerAnimator. FromPittard Sullivan, Reid Thompson directed, and Jim Capp and Debra Kaufmanproduced. Nick Bates was the visual effects supervisor and George Mendozawas the executive producer at SimEx Digital Studios.
Hollywood-based CLASS-KEY CHEW-PO COMMERCIALS, in conjunction with Ogilvy & Mather, has created the newest Cocoa Pebbles cereal spot starring Fred Flintstone and Barney Rubble. The 30-second commercial, directed by Raul Garcia, features a traditionally-drawn Fred and Barney placed in a computer-generated 3D video game environment, and eventually jumping into a live-action setting. The video game environment and other characters were created in Maya NT software. The 2D and 3D live action were combined using both Flame and Toon Boom software.
San Francisco-based (COLOSSAL) PICTURES created a 30-second PSA for Partnership for a Drug-Free America called "Hombeez Bee-Ball Game." The spot, which will begin airing in May, features bee-like characters from, HANGIN' WITH THE HOMBEEZ, a series of books written by Dann Gershon and illustrated by David Robinson. Music and narration for the PSA are provided by the well-known New York hip hop and R&B producers Full Force. The message-driven piece pits a group of Drug Bugs against the clean and sober Hombeez in a game of basketball, and the results are obvious.
Chicago, Illinois-based TRICKY PICTURES has produced a 20-second main title animation sequence for Nickelodeon's I AM POEM series. In addition, Belgian director and animator Dirk van de Vondel, represented by Tricky Pictures, was selected from more than 200 candidates to create a visual adaptation of "I Used To Be," one of the 15 poems in the series. Produced by Nickelodeon's Creative Lab to serve as interstitial programming, I AM POEM is a new series of short-form films based on original kids' poetry.
Burbank, California-based RENEGADE ANIMATION has animated a three-spot McDonald's campaign, "My Hero," "Napkin," and "One," which will air in Singapore. The three commercials introduce Fast Fry and Steam Marinate, two muscle-packed superheros who protect the universe from...dried-out fried chicken. The spots, which combine animation with live-action, were created by Leo Burnett (Chicago) to introduce the new Chicken McCrispy sandwich being tested in the Singapore market.
New York-based SPONTANEOUS COMBUSTION created a 10-second animated logo for design company Number 17 New York, which will be shown at the head of all future SATURDAY NIGHT LIVE (SNL) theatrical releases. It will debut later this year with the release of SUPERSTAR which features the neurotic Catholic schoolgirl Mary Catherine Gallagher, who is portrayed by Molly Shannon on NBC's long-running sketch comedy series. The opening is a dreamy and abstract representation of nightime in New York City with lights of different speeds, scales and densities resolving through to the SNL Studios Logo.
Portland, Oregon-based WILL VINTON STUDIOS (WVS) has completed a CG-spot for Griffin Bacal's client, Just Born, featuring "Marshmallow Peeps." The 15-second spot, "Peeps Choir," which began airing on March 8, is the first-ever television commercial for the 76-year-old company headquartered in Bethlehem, Pennsylvania. The commercial features marshmallow chicks and bunnies performing in a musical revue to a reworked version of "Rockin' Robin." "The challenge was...to give each Peep its very own, special personality..." commented Jill Bazos, Griffin Bacal group account director.
Helium Productions has produced a complete graphics package for Fox Network in collaboration with design company Big Media Group. Helium produced 19 minutes of 3D animation which is shown in IDs for "Just One Fox," menu beds and on-air promo material including opens, closes and backgrounds for all talent IDs.
M&M/Mars in conjunction with San Francisco-based Protozoa introduced their new M&M's Crispy Chocolate Candies and character, Crispy, to a live broadcast audience using Protozoa's real-time performance animation software, ALIVE. The character has appeared on Entertainment Tonight, Access Hollywood, E! News Daily and numerous other television shows. Protozoa executive producer Jana White said, "This is a great opportunity for Protozoa to showcase its talents to a live national audience. Crispy is one of the first living, breathing, 3D characters to appear on live television."
Blue Sky | VIFX's Jan Carlée directed and designed a cinematic bug's-eye-view of the natural world for a series of three 30-second computer animated spots for Nature's Resource herbal products: "Echinacea," "Ginko Balboa" and "St. John Wort." All three ads, which feature a ladybug searching out the choicest flowers and herbal ingredients, "bring the camera down to the ladybug's level and stage the scenes so that we see the world from her point of view," explains Carlée.
"The Ren and Stimpy Show" creator John Kricfalusi and his company, Spümco, have completed a second set of retro-styled commercials for clothing retailer Old Navy - "Boys Big Hood Fleece" and "Girls Curly Fleece." The two 30-second spots, which started airing in December, promote Old Navy's Performance Fleece line complete with characters like a Curly Fleece Poodle and a walrus. Both were produced through (Colossal) Pictures and directed/produced by John Kricfalusi. Executive producers were Kevin Kolde (Spumco) and Jana Canellos (Colossal).
Atlanta-based Crawford Communications designed and produced a 45-second computer animated identification sequence for Odyssey Productions, producers of the popular Minds Eye video series now distributed by Sony Music Video. The sequence was designed by Robert Taylor of Crawford Digital and Jason Ett of DESIGNefx with an original soundtrack by Randy Garmon and Reid Hall of m&e (music & effects). Created in Alias|Wavefront Maya and composited in Flame, the spot is a visual representation of The Minds Eye concept.
San Francisco-based Radium contributed a combination of 3D animation, morph and compositing techniques to a 30-second spot for Lawson Software produced by Complete Pandemonium. The spot features a fast-talking businessman delivering a sales pitch to a prospective client as he slowly turns into a 3D snake, modeled by Radium computer animator William Opdyke. The visual effects were executive produced by Dana Townsend.
San Francisco-based The Attik has produced and designed 5 seconds of live-action and graphics for the theatrical trailer end card for "Idle Hands," an upcoming Columbia Pictures film. The segment involves a live-action human hand clutching and clawing at the screen. The Attik team blended the live-action with an illustrated graphic of a hand, animated using a technique similar to stop-motion, to give the piece an organic feel while maintaining a scratchy, hand-crafted texture. Simon Dixon was the Creative Director/Director and Monica Perez was Senior Art Director.
(Colossal) Pictures completed two 10-second Christmas IDs for Nickelodeon. The stop-motion Yummy Winter Wonderland features gingerbread people frolicking in a set made entirely of food with white frosting substituting as snow. A Weenie New Year is a brief New Years extravaganza hosted by a live-action puppet band leader Lawrence Weenie and his swingin Big Band of Weenies. Jim Matison was the director/creative director for these holiday spots.
New York-based J.J. Sedelmaier Productions produced a series of four 30-second ink-and-paint cel style spots for Hallmark Greeting Cards through the Leo Burnett agency: The Fight, Birthday, Rowdy Party, and Romance. This project is animation in its purest sense, giving life to inanimate objects - the alphabet, says director J.J. Sedelmaier, whose animators worked only with the signature typographical treatment of the Hallmark name and the famous crown. The campaign debuted in September.
J.J. Sedelmaier recently completed a simple 30-second spot, Filenes Turkey, promoting Filenes Basement annual charity Giant Turkey Giveaway. The spot used a stark black-ink-against-white-background style to feature a spokes-turkey who grows fatter and fatter each time the cash register rings until it fills up the entire screen. Director J.J. Sedelmaier commented about the ad, Filenes Turkey is a simple spot thats stylistically reminiscent of old black-and-white cartoons where personality carries the day over artistry.
San Francisco-based (Colossal) Pictures created a new animated Nickelodeon theatrical open, which premiered with Paramounts The Rugrats Movie, and stars Slap D. Pooch, a blue-balloon-nosed dog who was featured in his own short film as part of Nickelodeons Oh Yeah! Cartoons! series. The 16-second open, Slaps Fleck, was directed by Colossals Charlie Canfield, creative directed by George Evelyn, and animated by Chuck Gammage Animation based on a character created by Bill Burnett and designed by Vincent Waller.
Hong Kong-born animation director and illustrator Paul Chung completed a French bubblegum spot, "Rainforest," for Passion Pictures through Young and Rubicam (Paris, France). The ad takes place in a brightly colored South American jungle setting as Indian natives watch their jungle being destroyed by an army of loggers. To thwart the loggers, a native opens a pack of Malabar bubblegum and from the pack jumps the superhero Malabar Man who proceeds to block the bulldozers with gum. The 30-second spot which combines traditional 2D with computer animation, will air in France starting in 1999.
CLASS-KEY CHEW-PO COMMERCIALS, the newly expanded ad division of Klasky-Csupo, recently completed the first in a series of ads for Burger King Kids Club. The 30-second spot, "Sketchbook," which aired nationally in November on Spanish-speaking television networks features an artistic Latin boy, "Lingo," who is a member of the Burger King Kids Club. The spot was directed by Bonita Versh, executive produced by John Andrews and Liz Seidman and developed by San Antonio, Texas-based ad agency Bromley, Aguilar and Associates.
New York-based The Attik produced a pair of 30-second spots, "Save Chef," to promote the new Comedy Central "South Park" musical offering "Chef Aid: The South Park Album" on American Recordings (Los Angeles)/Columbia Records (New York). The CD, which was released on November 24, is an extension of the "Chef Aid" episode, where Chef gets sent to prison and the community sponsors a "Chef Aid" concert to raise money and bail him out.
San Francisco-based (Colossal) Pictures collaborated with Blockbuster Video to create two Christmas-themed spots promoting the new Holiday GiftCards at the national U.S. video chain. The 15- and 30-second spots update Santa Claus for the 21st century utilizing an "anime" style complete with a "super heroic" Santa, ultra-modern cybor-reindeer and a futuristic cityscape. The ad's talented crew consisted of creative director/designer Mike Smith, director George Evelyn, animation director Chuck Gammage, and was created by the Doner agency in Detroit.
RENEGADE ANIMATION animated "Fly the Friendly Skies," a 30-second commercial for General Mills Trix Yogurt featuring the Trix Rabbit introducing the snack to a couple of bored kids on a plane flight. The cel animated spot was directed by Renegade's Darrell Van Citters and produced through the Saatchi and Saatchi Agency in New York. The commercial's contemporary style incorporates sharp, angular features and quick fluid motion while combining black & white and color animation with live-action elements.