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Category: Commercials

Headline News LOCONTE GOLDMAN completes "Hearts on Fire"

Boston, Massachusetts-based LOCONTE GOLDMAN has completed "Hearts on Fire"which consists of three :30 spots, and one :60 spot, for Grant Marketing, aProvidence, Rhode Island-based diamond company. The promos are for a tapethat will be used in a direct mail campaign, as well as for walk-incustomers. Maria LoConte directed the spots, and New York City-basedKLEISER WALCZAK did the 3D animation.

Headline News RHYTHM & HUES completes cereal spot

West Los Angeles-based RHYTHM & HUES has completed "Father and Daughter," a:30 spot for General Mills Cinnamon Toast Crunch Cereal. The spot featuresan alien pre-teen and her alien father discussing the out-of-this worldtaste and looks of the cereal. For the spot, real actors were videotaped asreferences. This reference footage was then used as inspiration whenplotting the animation curves in Maya. The spot was made for Minneapolis,Minnesota-based Agency Campbell Mithun Esty. Micheal Patterson directed for

Headline News Tony Caio designs Food Network program ID

Tony Caio of New York City-based DMA has designed a new program ID andtitle sequence for The Food Network's "Hot Off the Grill with Bobby Flay."In the ID, a Bobby Flay caricature appears in black tie, and juggles acocktail shaker, slab of steak, shrimp, and a pickle. Stylized stars dancein the background. Dancing pieces of food spin across the screen and circleonto plates, as the show's logo comes back into view, pulsating in apainterly fashion.

Headline News TOPIX/MAD DOG animates Russell Stover's Pecan Delights

Toronto-based TOPIX/MAD DOG has completed the computer animated :15"Explosion" promoting Russell Stover's Pecan Delights. In the spot, whichwas created with Softimage and Flame, little chocolate men explode thecandies to find the pecan treats inside. Livio Passera and Mark Ainsliedirected the animation. Toronto-based Generator Productions shot thelive-action footage.

Headline News Warner Bros. animates Tom and Jerry

Sherman Oaks, California-based Warner Bros. TV Animation Studio hascompleted a spot featuring the classic cartoon characters, Tom and Jerry,in Promise Buttery Light "Butter Trouble," a :30 for New York-based agencyMcCann Erickson. In the cel-animated spot, Tom attempts to trick Jerry byswitching Promise Buttery Light for plain butter.

Headline News Filmtecknarna completes beer spot

Stockholm, Sweden-based Filmtecknarna F. Animation has completed theanimation for "Chilled Cream," a three-spot campaign for British beercompany Boddington. The three ads combine 2D animation with 3D backgroundand CGI effects. The design of the characters and the overall look of thefilms were created at Filmtecknarna under the creative direction of StigBergqvist and Jonas Dahlbeck. The sound editing and overall productionmanagement was handled by London-based Nexus Films with producer ChrisO´Reilly in charge.

Headline News J.J. Sedelmaier completes spots for Old Navy

White Plains, New York-based J.J. Sedelmaier has completed two :30 spotsfor Old Navy. "Girls Zip Pocket Flares" features a young magician whoconjures up and controls Old Navy's new zip pocket jeans for her friends.In "Boys Boarder Jeans," boys show off their large style jeans whilewalking the dog, sawing a log, talking to a frog, and paying the rent whileskateboarding. The spots feature a '60s retro-style designed by DavidSheldon.

Headline News TOPIX/MAD DOG does spot for Russell Stover

Toronto-based TOPIX/MAD DOG has completed the computer animated :15 RussellStover Peanut Butter and Jelly Cups "Oil Well" for Russell Stover andBerstein-Rein. For the spot, TOPIX/Mad Dog developed proprietary fluiddynamics software that can be customized to replicate jelly spurting out ofan "oil" derrick. Done in Softimage, the spot features little chocolateconstruction workers who become excited when their derrick hits jelly. SeanMontgomery directed.

Headline News Passion Pictures completes Nouvelle tissue spot

London-based PASSION PICTURES' CG animation director Chris Knott and postproduction house RUSHES' Paul Wratten have finished "Very Boggy," a :40spot for Nouvelle toilet tissue. In the spot a variety of toilets open andshut in time to the music of Handel's "Water Music." CG animator ChrisKnott reproduced the toilet seats which were first shot as live-actionreference. Mark Wilson completed all the builds, surfacing, lighting, andcompositing in Lightwave 5.6.

Headline News Graphiti Multimedia completes Pepsodent spot

Mumbai, India-based GRAPHITI MULTIMEDIA has completed "The Case of theMissing Tooth" for Pepsodent, a 7-minute infomercial in which detectivesSqeezy, a tube of toothpaste, and Bristles, a toothbrush, work their waythrough a tooth maze, battle germs in a haunted house, peer into a foodcave, and are lectured by a dentist who explains to them the benefits ofgood oral hygiene. Traditional line drawings were used to create thecharacters, but environments were produced in 3D Studio Max. Cambridge

Headline News Mixin Pixls animates spot for DiTech.com

Santa Monica, California-based Mixin Pixls completed the computer animationfor "Mouse," a spot for DiTech.com in which a computer comes to life andtells its owner about DiTech.com. Live-action was directed by Ken Robertsfor Laguna Beach, California-based Ken Roberts Productions.

Headline News Ring of Fire completes visual effects for Ininiti spots

Hollywood-based Ring of Fire has completed the visual effects for two spotsfor the Nissan Infiniti Q45 SUV sedan. "Monoframe" shows the solid, steelchassis of the Infiniti Q45 SUV sedan falling toward the Mojave Desert,then transforming into a shining Infiniti Q45 when it hits the ground."Flower" uses time-lapse photography to show a flower blooming in the glowof the head lamps of a new Infiniti Q45. Live-action was directed by NicoBeyer for New York-based Compass Films, and TBWA Chiat/Day was the agency.

Headline News Graphiti animates Wimpy's Fast Food

India-based Graphiti Multimedia has completed a :20 spot for Wimpy's FastFood (New Delhi, India). The spot features a jolly and plump animated manwho entices viewers by wielding his fork around live footage of a Wimpy'scheeseburger and fries. Graphiti used Cambridge Animation Systems' Animosoftware. Puneet directed for production company Chaitra Leo Burnette(Delhi).

Headline News Interface Media Group animates PSA

Washington, D.C.-based Interface Media Group did the 3D animation for"Warning Label." Developed through Washington, D.C.-based Ogilvy PublicRelations Worldwide for the Centers for Disease Control in Atlanta,Georgia, the spots use two 3D characters, Carson and Noma, to help stressthe need for protection from ultra-violet sunrays to avoid skin cancer.Carol Hilliard was art director and 3D animator. Live-action footage wasproduced by Washington, D.C.-based ThinkFilm. Joe Becker directed andStephanie Antosca Boright produced for ThinkFilm.

Headline News QUIET MAN does spot for Denny's

QUIET MAN did the CGI effects for "Limo," a spot for Denny's new All-StarSlams line of breakfast combos. A follow-up to last summer's "Rooster,""Limo" features a studish rooster wooing a barnyard of lovesick hens to thebeat of The Commodore's "Love Machine." Michael Schrom directed forproduction company Michael Schrom & Company; Marie Lenz was executiveproducer, and Philana Dias was Flame/effects artist for Quiet Man.

Headline News BLACK LOGIC & AFCG create Cinnaburst spot

New York City-based BLACK LOGIC and AFCG have created Cinnaburst gum's"Snowboarder" spot for agency Bates USA. The spot features a bouncing CGcreated piece of gum in a snowboarding environment. Floyd Gillis directedthe CGI for AFCG, Michel Suissa directed the visual effects for BlackLogic, and Geoff McGann directed the spot for Manifesto which combineslive-action with CGI.

Headline News Class-Key Chew-Po creates shampoo spot

Los Angeles-based Class-Key Chew-Po Commercials and Absolutely ProductionsLimited have created "Lunch Order," a spot for Procter & Gamble's Head &Shoulders Menthol shampoo. The spot features an animated "Jittery Julian"who transforms into a confidant "Cool Jules" after using the shampoo.Class-Key Chew-Po's Stig Bergqvist directed for Agency Saatchi &Saatchi/London.

Headline News Don't miss the 1999 AICP Show

The Association of Independent Commercial Producers' (AICP) Eighth AnnualAICP Show, The Art & Technique of the American Television Commercial,debuted at The Museum of Modern Art in New York City on June 9th, and willtour in the United States and internationally until April 2000. The showconsists of about fifty live-action and animated spots. Selections weremade by more than 400 judges throughout the US, as well as a panel composedof members of the industry from advertising agencies, production companies,

Headline News Will Vinton Studios completes "Diner" and "Bunnies"

Portland, Oregon-based Will Vinton Studios has completed two spots. "Diner"is a stop-motion animated spot for the Maryland Lottery, and won a 1999Bronze Clio. Skeets McGrew directed for Agency Eisner & Associates."Bunnies" is a spot for Citibank and uses reference footage based on anorigami artist's work which was manipulated using Maya software. SkeetsMcGrew directed for Agency Y & R New York.

Headline News Graphiti Multimedia completes Titan Clocks spot

India-based Graphiti Multimedia has completed a :20 spot for Titan AlarmClocks using Cambridge Animation Systems' Animo and 3D Studio MAX software.In the commercial, the prince from the "Sleeping Beauty" fairy tale uses analarm clock to wake the princess. Sunil Shetty directed.

Headline News Spontaneous Combustion creates Post Alpha Bits spot

New York-based Spontaneous Combustion has created the CGI for "It All Starts with ABC," a :15 spot for Post Alpha Bits cereal created to accompany PBS' ARTHUR. In the spot the camera slowly pulls back from Alpha-Bits-like letters to reveal that they are part of words on a page, and that this page is in a book, and that this book is part of a stack which grows past a UFO in outer space. The spot used Adobe After Effects to create matte paintings which were nested inside one another to create the cosmic zoom effect. 3D Studio Max was used to create the books.

Headline News The Attik makes "Deep Sea"

San Francisco-based The Attik has finished "Deep Sea," a :30 PSA for The Monterey Bay Aquarium. The spot contrasts the depth of the ocean with the highest points above sea level such as the Empire State Building and Mount Everest. It combines live-action vignettes, taken from stock footage, with computer rendering. Simon Dixon directed for Agency Goldberg Moser O'Neill Adverting.

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