Copenhagen, Denmark-based A.FILM has finished a :40 spot for Daloon SpringRolls, Denmark's largest Chinese frozen food manufacturer. In the spot,which unveils a new product called Funsters, a dragon, called "daloon" inDanish, presents the product like a wise and distinguished old man, but thechildren's crazy antics off-screen cause him to lose his cool. The CGI spotwas animated using 3D Studio Max with a few live-action props. Craig Frankdirected. The word from Denmark is that after the spot aired for threeweeks, the product sold out.
Hollywood, California-based ACME FILMWORKS has completed two :30 spots. In"The Challenge," a live-action commercial for commemorative Pepsi cans thatpromote the return of the Cleveland Browns to competition, images offootball plays appear in the stormy sky above Cleveland Browns player ChrisSpielman who asks the viewer, "So are you ready to be a Browns fan?" Thevisual effects were composed, layered and rendered using Adobe Photoshopand After Effects. Scott Ingalls directed the spot for Dallas, Texas-based
West Hollywood, California-based RING OF FIRE completed the visual effectsfor two spots for the new Infiniti I30 luxury sedan and agency TBWAChiat/Day. For "Rain" Ring of Fire added time-lapse clouds, individuallyrotoscoped each raindrop and added visual enhancements to the car and itsenvironment. For "Aspens" they created the mirror's reflection, compositedclouds and birds in trees, and added shadows to the trees.
Santa Monica, California-based SIMEX DIGITAL STUDIOS has completed thecomputer animation for "Glitch," a spot for Repairnow.com, an Internetresource site. West Los Angeles-based Rhythm & Hues produced the spot forad agency Millenium Communications, and Richard Taylor directed it. Thespot depicts the impact of a mini whirlwind of destruction, which is named"Glitch," as it passes through VCRs, CD players, and other household items.
Copenhagen, Denmark-based A.FILM has completed "Jumbo Book," a :30 forDisney Scandinavia. The spot touts JUMBO, a collection of Donald Duckcomics. The spot mixes 2D animation and live-action. In the spot, alive-action maid stumbles across all sorts of 2D animated figures includingDonald Duck's beak, Uncle Scrooge's hat, etc. The figures tease and provokethe maid into opening a closet from which spill hundreds of Donald Duckcomic books, burying the maid. Live-action was directed by Michael Hegnerand animation was directed by Craig Frank.
New York City-based THE ATTIK created the visual style and animation for"Sailing the Globe" and "Getting Ready," two :30 spots designed to showcasethe John Player Goldleaf Voyage of Discovery, during which a sailboattraveled to 17 countries in 170 days. The Attik added animated nauticalimagery to live-action footage, shot by Los Angeles-based Robert Steadman,of the real John Player Goldleaf cigarettes sailboat.
Chicago, Illinois-based TRICKY PICTURES has completed "Hello Kitty," a :30spot for Target Stores and Minneapolis, Minnesota-based agency PetersonMilla Hooks. Tricky Pictures used After Effects to composite thelive-action footage and the animated characters. Bruce Alcock directed thespot.
Orlando, Florida-based AARGH! ANIMATION, INC. (not related to the abovecompany) is co-producing a series of :10 and :30 spots for Cold-Eeze coldmedicine that combines live-action with cel animation. Mark Simon and DaveKallaher directed the animation. The three :10 spots consist of a celanimated plane that swoops into frame over a six layer multi-plane ofmoving clouds. The computer generated product packages fly out of the planeand are presented close to camera. In the :30 spots, live-action passengers
New York City-based THE ATTIK has completed two :30 spots for Sol Beer andagency Amster Yard. In "Disco" a beer acts as a disco ball, emittingstrobing lights. In "Rock N Roll" the can emits electrical charges,creating a pulsing energy field. James Sommerville directed, and both spotswere created with After Effects, Infinity, Studio Pro and Media 100. JulieWatkins of New York City-based Manhattan Transfer completed the compositein Inferno.
New York-based SPONTANEOUS COMBUSTION has completed "Cold Start," a spotfor Prestone antifreeze, for agency Grey Advertising. Spontaneous used 3DStudio MAX to create the engine and antifreeze. Live-action footage wasproduced by New York-based Zero 2 Sixty.
Mumbai, India-based GRAPHITI MULTIMEDIA has completed two :15 spots forLimca soft drink. In one of the spots, an animated version of Indian moviestar Shah Rukh Khan is chased by a dog while on a date with his girlfriend.In the other spot, a cricket player is taunted by a duck. In both spots,the characters are encouraged to "take it easy" with a Limca soft drink.Graphiti used Cambridge Animation Systems' Animo software to composite thehand-drawn characters with the backgrounds, which were created using AdobePhotoshop.
Santa Monica, California-based SIMEX DIGITAL STUDIOS has completed "IceCliff," a spot for Dunlop Tires and agency Dentsu, Inc. of Tokyo, Japan. Inthe spot, five luxury sport cars race on rapidly eroding, digitallygenerated, ice covered cliffs. The camera moves back to reveal that thecliffs are created by a giant digitally created Dunlop tire. CGI ArtistJeff Chung used Alias Power Animator and Maya Media Illusion to create theeffects.
London, UK-based RICHARD PURDUM PRODUCTIONS has completed three spots forNestle Polo mints. In "Aliens," which was designed by Robin Heighway Bury,the mint is chased by aliens. In "Cement," which was designed by John PaulEarly, the Polo mint is hounded by a mob, and in "Beach," which wasdesigned by Adrian Johnson, the mint is chased by muscle men into a ladies'changing room. The three designers brought their individual styles to eachof the spots, which were all directed by Richard Purdum for agency J.Walter Thompson.
San Francisco-based CURIOUS PICTURES has finished "Decide & Conquer," a :30spot for Lugz athletic shoes. Directed by Jerry van de Beek, the spotresembles a video game and features Fantm Sklz, a hip male character, whomaneuvers through the obstacles of New York City, scoring points as hemakes his way to his final destination. Curious used 3D Studio MAX, AdobeAfter Effects and Discreet Paint for this project. New York-based AmsterYard was the agency.
New York City-based THE ATTIK has created the new visual style for UnitedParamount Network (UPN), the sixth largest network in the US, to help brandits new identity for its fall season. This includes promos, opens,transitions, and ids. To create the package, The Attik developed a seriesof models formed from translucent plastic and glass, and photographed themon an animation bed. The elements were edited to generate a sense offluctuation in the energy of the UPN logo, which was then combined with a
New York City-based QUIET MAN has completed "Giant Boy," a :30 spot forFritos Racerz, a race-car shaped snack food. In the spot, a NASCAR race cardriver wakens from a dream just before he and his car are eaten by a boy.Johnnie Semerad directed the visual effects, and Philana Dias was theFlame/Effects artist. Richard Sears directed the spot for New York andHollywood-based production company HKM Productions for New York-basedagency BBDO.
New York City-based CYCLOTRON has completed a photo-real, CGI end tag for aseries of Heineken spots for creative company Vidal, Reynardus & Moya. Thecommercials are targeted for the US Hispanic market. The 10-second end tagfeatures a frosty cold bottle of Heineken. Cyclotron used Side EffectsHoudini software and wrote proprietary shaders for Renderman. Bruce Gionetwas the CGI supervisor.
London-based BERMUDA SHORTS has completed "Rear Window," a spot for Natwestbank. The spot explores the things you can do in the privacy of your homeonce you own the property. The spot includes 2D animated people who sit bya stream, feeding fish, as well as a stop-motion animated man working onhis car. Phil Dale did the stop-motion animation. Run Wrake directed thespot for Agency TBWA.
Mumbai, India-based GRAPHITI MULTIMEDIA PVT. LTD. has completed a :20 spotfor ThumsUp soft drink, a Coca-Cola product. In the spot, a mosquito holdsa straw like a microphone and sings a 1970s Hindi love song until theThumsUp hero, played by a live model, squashes the insect. Graphiti usedCambridge Animation Systems' Animo software to composite the three mattelayers -- a highlight layer, a mid-tone layer, and a body shadow layer --making up the mosquito. The 3D environment was created with 3D Studio Max.Sunil Shetty directed the spot.
Boston, Massachusetts-based LOCONTE GOLDMAN has completed "Hearts on Fire"which consists of three :30 spots, and one :60 spot, for Grant Marketing, aProvidence, Rhode Island-based diamond company. The promos are for a tapethat will be used in a direct mail campaign, as well as for walk-incustomers. Maria LoConte directed the spots, and New York City-basedKLEISER WALCZAK did the 3D animation.
West Los Angeles-based RHYTHM & HUES has completed "Father and Daughter," a:30 spot for General Mills Cinnamon Toast Crunch Cereal. The spot featuresan alien pre-teen and her alien father discussing the out-of-this worldtaste and looks of the cereal. For the spot, real actors were videotaped asreferences. This reference footage was then used as inspiration whenplotting the animation curves in Maya. The spot was made for Minneapolis,Minnesota-based Agency Campbell Mithun Esty. Micheal Patterson directed for
Santa Monica, California-based MIXIN PIXLS created the opening Warner Bros.logo sequence for DEEP BLUE SEA. The computer animated sequence presentsthe Warner shield flying through the sky. As the logo comes into full view,the sky undulates and the logo goes underwater, and transforms in the logoof Mirage Productions. Harri Paakkonen directed the animation usingAlias|Wavefront Composer and Sapphire Tools.
SIMON GOODCHILD, recently signed by London-based SHERBERT, has completedhis first commercial, "Colour Screams," a :40 spot for Procter and Gamble'snew washing powder, Vibrant. The agency was Grey Advertising. The spot,which uses abstract shapes and pure color to create a mood of vibrant,non-bleeding color, was designed with Truespace and Adobe Photoshop.
Tony Caio of New York City-based DMA has designed a new program ID andtitle sequence for The Food Network's "Hot Off the Grill with Bobby Flay."In the ID, a Bobby Flay caricature appears in black tie, and juggles acocktail shaker, slab of steak, shrimp, and a pickle. Stylized stars dancein the background. Dancing pieces of food spin across the screen and circleonto plates, as the show's logo comes back into view, pulsating in apainterly fashion.
Toronto-based TOPIX/MAD DOG has completed the computer animated :15"Explosion" promoting Russell Stover's Pecan Delights. In the spot, whichwas created with Softimage and Flame, little chocolate men explode thecandies to find the pecan treats inside. Livio Passera and Mark Ainsliedirected the animation. Toronto-based Generator Productions shot thelive-action footage.