Search form

Category: Commercials

Headline News Three Companies Produce Campbell's Popeye Spot

Popeye the Sailor makes his newest appearance in the Toronto-based

TOPIX/MAD DOG, Chuck Gammage Animation and Generator Film produced spot for

Campbell's Soup. The 30 second spot for new Chunky Prime Rib features

integrated 3D animation, live-action and cel animation. Our hero Popeye

opts for a can of Chunky soup over his standard spinach to save the lovely

Olive Oyl. The spot was produced for Toronto-based ad agency Young &

Rubicam. TOPIX/Mad Dog producer Anne Deslauriers oversaw the 3D animation

Headline News Eyeball Bounces Forth New USA Network Tags

New York-based EYEBALL created 10 second ID tags for seven USA Network

shows including: BAYWATCH, LA FEMME NIKITA, XENA: WARRIOR PRINCESS and LAW

AND ORDER: SPECIAL VICTIMS UNIT. A circular frame opens around footage from

the USA program as the tag line "You Are Here" appears amidst flag stripes

and flashes. Brighter colors were used for the more light-hearted shows,

while a grittier mood was created for the more serious dramas. Daniel Fries

was the Creative Director at Eyeball.

Headline News iXL Digital Finishes Four 20/20 Opens

New York-based IXL DIGITAL VIDEO GROUP, a subsidiary of the Internet and

video solutions company iXL, Inc., produced four distinct openings for the

new 20/20 weekly line-up. Each version of the news show is on four separate

nights and features different hosts. The openings mirror the style of each

version of the show and feature different takes on the 20/20 and ABC News

logos. iXL's veteran Designer and Animator Ron Wissing worked closely with

ABC'S Art Director Kelly Clauson on the concept for the openings.

Headline News Flordia-based AARGH! screams for Cold-Eeze

Florida, U.S.-based AARGH! ANIMATION, Inc., one of the largest independentcel animation houses, has produced a series of national spots for Cold-Eezecold medicine that combine live-action with cel animation. The celanimation was directed by Mark Simon and Dave Kallaher of AARGH! Nowrunning and continuing through the cold season, these spots, three :10spots and two :30 spots, are running in heavy rotation on major U.S.networks. The spots feature live-action actors whose sneezes morph theminto animated characters.

Headline News Edwards Churcher nets Birds

London-based production company AKA PIZAZZ and Internet designers EDWARDSCHURCHER have announced the arrival of the world's first fully interactiveanimated commercial for Compaq. Following on from AKA's recent animated TVcampaign for Compaq, the interactive Web version of "Bird" was created byNeil Churcher, James Stone, and Javier Garcia Flynn of EDWARDS CHURCHER.The spot is now available on the Compaq website. The commercial features afully interactive, realtime animation in which one's cursor movements

Headline News Clouds over CGI Lugz Spot

Director/designer Jerry van de Beek and co-designer Betsy de Fries ofLITTLE FLUFFY CLOUDS, the San Francisco digital animation and designstudio, finished an all CGI commercial for Lugz athletic shoes entitled"Annakii." The 30-second spot features a video game like scenario, repletewith a hip-hop soundtrack, where the hero moves through a futuristic NewYork City.

Headline News Trollback rap on Rowecom Spot

TROLLBACK & CO., a newly formed visual effects and design studio, finisheda new spot for ROWECOM, a start-up internet service company. The commercialfeatures a fast-paced mix of books, maps and other layered images in conjunction withlive action footage by director Elena Colombo. The spot was produced for thecreative team at Boston-based McKay Communications. The spot started airing October18 on CNBC North America and Europe (including the United Kingdom).

Headline News TOPIX/Mad Dog munches on Kellogg

To introduce KELLOGG's new Cereal & Milk Bars for Leo BurnettInternational-London, England, TOPIX/MAD DOG completed the 3D animatedproduct demo and box sequences, and integrated them within 2D animation fora vibrant :30 spot. The commercial began its global run in the UK, France,and Ireland in October. The spot will make its debut in Germany, Mexico,Iceland, Belgium, and possibly Canada in the new year.

Headline News ILM gets jiggy with Will2K

INDUSTRIAL LIGHT & MAGIC just finished up the new Will Smith video WILL2K forColumbia Records and Sony Pictures. Robert Caruso directed the vid that sendsmega-star Will Smith on a Millenium eve time traveling spree. The futuristiceffects were created with ILM's newest motion capture software.

Read Heather Kenyon's interview with ILM's Seth Rosenthal in AnimationWorld Magazine.

Headline News DMA zaps a New Spot for Zowie

New York animation studio, DMA with director Tony Caio finished up two'60s-style spots for Zowie Intertainment, Inc. new fantasy game ELLIE'SENCHANTED GARDEN. The commercial, featuring psychedelic-spinning wallpaperflowers and highly stylized gardens appearing around live-action actors, isaimed at attracting young girls to computer games. The spot started airingon Nickelodeon and other kid-friendly networks in early November.

Headline News JJ Sedelmaier finishes New Spot for Milton Bradley

J.J. SEDELMAIER PRODUCTIONS, with J.J. Sedelmaier serving as director, hasproduced a second Milton Bradley/Parker Brothers "Family Game Night"30-second spot. The commercial features classic board games like Monopoly,Clue, and Scrabble. This incarnation is entitled "Special Night" andfeatures the same child-like crayon style from the previous Milton Bradleyspot.

Headline News The Mill hits the Finish Line with a New Daewoo Spot

THE MILL, a London-based post house, recently finished up a new Daewoo carspot. The 30-second commercial, entitled "Aerial Fantasy," is directed byDaniel Barber of Rose Hackney Barber and produced by Duckworth Finn GrubbWaters. The Mill's Flame artist Jason Watts set the piece to a base-boomingmix of rock and rap music. The spot features the new Daewoo "Lanos"thrashing the world's largest skateboarding half pipe. The spot will airaround Europe in November and arrive in England come January 2000.

Headline News HRA completes spot for Heinz spaghetti

London-based HRA has completed "Eddie Spaghetti," a :30 for Heinzspaghetti and agency Leo Burnett, Chicago. The spot depicts the journey ofa piece of spaghetti from plate to boy's mouth, inside of which a party isin progress. The ad, directed by Kim Burdon, features 3D computeranimation, traditional cel animation, live-action, and puppetry.

Headline News A.FILM completes spot for Daloon Spring Rolls

Copenhagen, Denmark-based A.FILM has finished a :40 spot for Daloon SpringRolls, Denmark's largest Chinese frozen food manufacturer. In the spot,which unveils a new product called Funsters, a dragon, called "daloon" inDanish, presents the product like a wise and distinguished old man, but thechildren's crazy antics off-screen cause him to lose his cool. The CGI spotwas animated using 3D Studio Max with a few live-action props. Craig Frankdirected. The word from Denmark is that after the spot aired for threeweeks, the product sold out.

Headline News ACME FILMWORKS completes two spots

Hollywood, California-based ACME FILMWORKS has completed two :30 spots. In"The Challenge," a live-action commercial for commemorative Pepsi cans thatpromote the return of the Cleveland Browns to competition, images offootball plays appear in the stormy sky above Cleveland Browns player ChrisSpielman who asks the viewer, "So are you ready to be a Browns fan?" Thevisual effects were composed, layered and rendered using Adobe Photoshopand After Effects. Scott Ingalls directed the spot for Dallas, Texas-based

Headline News RING OF FIRE completes Infiniti effects

West Hollywood, California-based RING OF FIRE completed the visual effectsfor two spots for the new Infiniti I30 luxury sedan and agency TBWAChiat/Day. For "Rain" Ring of Fire added time-lapse clouds, individuallyrotoscoped each raindrop and added visual enhancements to the car and itsenvironment. For "Aspens" they created the mirror's reflection, compositedclouds and birds in trees, and added shadows to the trees.

Headline News A.FILM completes "Jumbo Book"

Copenhagen, Denmark-based A.FILM has completed "Jumbo Book," a :30 forDisney Scandinavia. The spot touts JUMBO, a collection of Donald Duckcomics. The spot mixes 2D animation and live-action. In the spot, alive-action maid stumbles across all sorts of 2D animated figures includingDonald Duck's beak, Uncle Scrooge's hat, etc. The figures tease and provokethe maid into opening a closet from which spill hundreds of Donald Duckcomic books, burying the maid. Live-action was directed by Michael Hegnerand animation was directed by Craig Frank.

Headline News SIMEX completes "Glitch"

Santa Monica, California-based SIMEX DIGITAL STUDIOS has completed thecomputer animation for "Glitch," a spot for Repairnow.com, an Internetresource site. West Los Angeles-based Rhythm & Hues produced the spot forad agency Millenium Communications, and Richard Taylor directed it. Thespot depicts the impact of a mini whirlwind of destruction, which is named"Glitch," as it passes through VCRs, CD players, and other household items.

Headline News THE ATTIK creates animation for Voyage of Discovery

New York City-based THE ATTIK created the visual style and animation for"Sailing the Globe" and "Getting Ready," two :30 spots designed to showcasethe John Player Goldleaf Voyage of Discovery, during which a sailboattraveled to 17 countries in 170 days. The Attik added animated nauticalimagery to live-action footage, shot by Los Angeles-based Robert Steadman,of the real John Player Goldleaf cigarettes sailboat.

Headline News TRICKY PICTURES completes "Hello Kitty"

Chicago, Illinois-based TRICKY PICTURES has completed "Hello Kitty," a :30spot for Target Stores and Minneapolis, Minnesota-based agency PetersonMilla Hooks. Tricky Pictures used After Effects to composite thelive-action footage and the animated characters. Bruce Alcock directed thespot.

Headline News AARGH! co-produces Cold-Eeze spots

Orlando, Florida-based AARGH! ANIMATION, INC. (not related to the abovecompany) is co-producing a series of :10 and :30 spots for Cold-Eeze coldmedicine that combines live-action with cel animation. Mark Simon and DaveKallaher directed the animation. The three :10 spots consist of a celanimated plane that swoops into frame over a six layer multi-plane ofmoving clouds. The computer generated product packages fly out of the planeand are presented close to camera. In the :30 spots, live-action passengers

Headline News THE ATTIK completes spots for Sol Beer

New York City-based THE ATTIK has completed two :30 spots for Sol Beer andagency Amster Yard. In "Disco" a beer acts as a disco ball, emittingstrobing lights. In "Rock N Roll" the can emits electrical charges,creating a pulsing energy field. James Sommerville directed, and both spotswere created with After Effects, Infinity, Studio Pro and Media 100. JulieWatkins of New York City-based Manhattan Transfer completed the compositein Inferno.

Headline News SPONTANEOUS completes spot for Prestone antifreeze

New York-based SPONTANEOUS COMBUSTION has completed "Cold Start," a spotfor Prestone antifreeze, for agency Grey Advertising. Spontaneous used 3DStudio MAX to create the engine and antifreeze. Live-action footage wasproduced by New York-based Zero 2 Sixty.

Headline News GRAPHITI MULTIMEDIA completes spots for Limca soft drink

Mumbai, India-based GRAPHITI MULTIMEDIA has completed two :15 spots forLimca soft drink. In one of the spots, an animated version of Indian moviestar Shah Rukh Khan is chased by a dog while on a date with his girlfriend.In the other spot, a cricket player is taunted by a duck. In both spots,the characters are encouraged to "take it easy" with a Limca soft drink.Graphiti used Cambridge Animation Systems' Animo software to composite thehand-drawn characters with the backgrounds, which were created using AdobePhotoshop.

Headline News SIMEX DIGITAL completes Dunlop Tires spot

Santa Monica, California-based SIMEX DIGITAL STUDIOS has completed "IceCliff," a spot for Dunlop Tires and agency Dentsu, Inc. of Tokyo, Japan. Inthe spot, five luxury sport cars race on rapidly eroding, digitallygenerated, ice covered cliffs. The camera moves back to reveal that thecliffs are created by a giant digitally created Dunlop tire. CGI ArtistJeff Chung used Alias Power Animator and Maya Media Illusion to create theeffects.

Pages

randomness