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Category: Commercials

Headline News Director Buckley Rides With LastMinute's e-Cowboy Spot

Director Dick Buckley of FLYING TIGER FILM and visual effects director Alex

Seiden of CYCLOTRON@POST PERFECT N.Y. rounded-up the e-Cowboy's for the

Super Bowl debuted LastMinuteTravel.com spot. Produced for New York-based

agency, Burkhardt & Hillman, the 30-second commercial is a modern spin on

the Sergio Leone spaghetti western. Reinforcing LastMinuteTravel.com's

message that great things happen at the last-minute, the e-Cowboys find

themselves quickly departing on a cyber-booked vacation, to escape an

Headline News Ring Of Fire Walks With Christopher Reeve in Super Bowl Spot

RING OF FIRE made the crippled walk in Nuveen & Co.'s Super Bowl spot.

Andrew Douglas of SATELLITE was brought in to direct the futuristic spot

where paralyzed actor Christopher Reeve walks to a podium to receive an

award. The super feet was done for Minneapolis, Minnesota-based ad agency

Fallon McElligott. Ring of Fire's founder, Jerry Spivack, served as

creative director and visual effects supervisor for the commercial. Ring of

Fire isn't new to creating outstanding Super Bowl spots, their 1999

Headline News TOPIX/Mad Dog Reflects On Ricola Ad

TOPIX/MAD DOG clears the air for the newest Ricola ad. Produced for ad

agency, DKB & Partners, a 30-second spot entitled "Reflections" was created

to promote Ricola's new line of herbal health dietary supplements.

TOPIX/Mad Dog created the reflections of the Ricola Matterhorn on windows,

soap bubbles, sunglasses and cars. The spot was produced at TOPIX/Mad Dog

by Diana D'Amelio and the senior Flame artist was James Cooper.

Headline News Test Drive 6 Drives Out Of ATTIK

San Francisco-based ATTIK has brought to the finish line the spot for the

Infogrames video game TEST DRIVE 6. In the 30-second spot entitled "Movie

Trailer," director Simon Dixon placed a live-action driver in the seat of

the high-speed graphic environment. Clips of the real life racer are

intercut with game footage. The senior producer on the project was Lisa

Laubhan and the live-action producer was Doug Lay.

Headline News Red Rover Raps Molson Spot

By Rick DeMott | Wednesday, January 19, 2000 at 12:00am

Toronto-based RED ROVER's directors Andy and Linzi Knight created the

"subliminal" message for the Molson Export "Subliminal" spot. The 30-second

spot slyly transforms the bubbles in a glass of beer into the image of

three go-go girls dancing to "And the Beat Goes On." The spot was produced

for McClaren McCann of Toronto. Linzi Knight said, "This is the kind of

commercial people look forward to seeing because they're always looking to

see if they notice anything else going. That kind of viewer attention is

Headline News Class-Key Chew-Po Closes On 2 Spots

By Rick DeMott | Wednesday, January 19, 2000 at 12:00am

CLASS-KEY CHEW-PO, the commercial division of Klasky Csupo, produced two

animated spots for Hasbro's "Together TV" and Tiger Electronics' "Find

Furby" game. Both spots were directed by Steven Dovas and were produced for

New York-based ad agency Posnick & Koklaer. The "Together TV" spot features

live-action heads placed atop animated bodies. The spot highlights parents

spending time with their children. The "Find Furby" spot brings animated

versions of the Furby dolls to life as they bounce around the sky from

Headline News Curious Pictures & Tomato Create RCA Spot

By Rick DeMott | Wednesday, January 19, 2000 at 12:00am

London-based collective, CURIOUS PICTURES and TOMATO, created the blend of

type graphics and stock footage for an RCA spot entitled "Static." Graphics

weave together images of static, distortion and color bars, until finally a

crisp picture of the two RCA Dalmatian mascots appear to illustrate the

growth of television from its early days to HDTV. The spot ends with the

tag "RCA. Changing entertainment. Again." Graham Wood directed for Curious

Pictures/Tomato and Quiche Campbell produced.

Headline News V12 Births Blue Cross/Blue Shield Spot

By Rick DeMott | Wednesday, January 19, 2000 at 12:00am

V12's director David Hwang created a "'50s sitcom spoof" commercial for

Blue Cross/Blue Shield. Produced for the Detroit ad agency DP + Company,

the 30-second spot features blue-tinted footage of a classic LEAVE IT TO

BEAVER-like family. As the family reads about the Selectcare program, the

commercial washes over in bright Technicolor hues. The voice-over

concludes, "Sometimes the answer can come right out of the blue." Jennifer

Lucero produced for V12.

Headline News Renegade Creates Trix Yogurt Spot

RENEGADE ANIMATION created their third in a series of 30-second Trix Yogurt

spots for New York-based ad agency Saatchi & Saatchi. The spot starts out

with a group of sad kids in a black & white colored world until they taste

Trix Yogurt. They use their spoons as magic wands to paint the world in

bright colors. The cel animated spot was directed by Darrell Van Citters

and produced by Jeff Poehlmann of Johnson Burnett Productions.

Headline News yU + Co Designs Graphics for AmEx Spot

yU + CO, in collaboration with Digital Domain, provided the motion graphics

design for seven new American Express "Blue" commercials. The titles appear

at the close of the spots as a grouping of light and dark squares, as in a

highly pixilated image, before coming into focus as letters. The titles

where designed to comment on the physical flexibility and the holographic

blue box center of the new card. Garson Yu was designer and director for yU

Headline News Radium Raps Mervyn's Spot

RADIUM's Inferno artist Alaina Goetz created effects for two Mervyn's

California commercials. In "Yo-yo," Goetz takes live-action footage of a

dancer and puts them into a yo-yo that spins and jerks off the screen. In

"Kung-fu," Goetz creates the transitions between scenes by creating

rice-paper doors that slide in front of the camera. Radium's Andrea Mansour

produced the project for Minneapolis ad agency Martin/Williams.

Headline News Digital Domain Finishes Fiat Spot

DIGITAL DOMAIN helped Plum Productions create a virtual jungle/city for the

new Fiat Punto spots. Plum Productions' director Eric Saarinen worked with

Digital Domain's visual effects supervisor Paul Kirsch to create a city

full of people riding around on lion, tigers, and bears. The Punto drives

in showing how different it is compared to the other animals on the street.

Digital Domain had the complex job of combining five-days of greenscreen

shooting on the Paramount backlot into a coherent flow. "We made the

Headline News SimEx Flies With Millennium Froot Loop Spot

Kellogg's Froot Loops spokesman Toucan Sam comes to life with help from

Santa Monica-based SIMEX STUDIOS for a new spot entitled "Time Flies." The

spot highlights the new 2000 Marshmallow Blasted Froot Loops by blasting

Toucan Sam through the air with an explosion of marshmallow "2s". SimEx

produced the spot for ad agency Leo Burnett of Chicago. The SimEx team on

the commercial was animation producer Christina Cox, animation director

Jean Perramon, live-action producer Bob McGinness and live-action director

Headline News TOPIX/Mad Dog Catches Poke-ball For Sears

Toronto-based TOPIX/MAD DOG provided the CG images for "Flying Ball" for

Sears' new Poke-Mart. The 30 and 20 spots were produced for Young &

Rubicam. POKEMON hero, Ash, throws the famous Poke-ball which leads

children like lemmings to Sears' Poke-Mart section to catch all the new

Pokemon products. Diana D'Amelio produced and Patrick Coffey animated the

tags for TOPIX/Mad Dog.

Headline News Spontaneous Combustion Morphs Millstone Coffee Spot

New York-based SPONTANEOUS COMBUSTION produced the 3D animation and visual

FXs for the newest Proctor & Gamble's Millstone Coffee spots. The 30 second

and two 15 second commercials entitled "Own the Mug" features a ceramic

coffee cup morphing into a boat. The spots were produced for New York ad

agency D'Arcy, Masius, Benton & Bowles. Tony Robins directed and Simone

Pillinger produced the commercials for Spontaneous Combustion. The spots

will continue to air through April 2000.

Headline News Ring Of Fire Finishes FX on Ericsson Spot

RING OF FIRE provided the fx for the newest Ericsson T-28 mobile phone ad

entitled "Aliens." Ring of Fire produced the spot for Stockholm ad agency

Hall & Cederquist. The international 30 second spot beams down aliens to a

man deserted on an island. The aliens mistake the phone for intelligent

life (like most humans do in Los Angeles) and wonder whether or not the

device will taste like chicken. Jerry Spivack was Creative Director for

Ring of Fire and Kevin Prendiville served as Visual Effects Supervisor.

Headline News Eyeball Bounces Forth New USA Network Tags

New York-based EYEBALL created 10 second ID tags for seven USA Network

shows including: BAYWATCH, LA FEMME NIKITA, XENA: WARRIOR PRINCESS and LAW

AND ORDER: SPECIAL VICTIMS UNIT. A circular frame opens around footage from

the USA program as the tag line "You Are Here" appears amidst flag stripes

and flashes. Brighter colors were used for the more light-hearted shows,

while a grittier mood was created for the more serious dramas. Daniel Fries

was the Creative Director at Eyeball.

Headline News iXL Digital Finishes Four 20/20 Opens

New York-based IXL DIGITAL VIDEO GROUP, a subsidiary of the Internet and

video solutions company iXL, Inc., produced four distinct openings for the

new 20/20 weekly line-up. Each version of the news show is on four separate

nights and features different hosts. The openings mirror the style of each

version of the show and feature different takes on the 20/20 and ABC News

logos. iXL's veteran Designer and Animator Ron Wissing worked closely with

ABC'S Art Director Kelly Clauson on the concept for the openings.

Headline News Three Companies Produce Campbell's Popeye Spot

Popeye the Sailor makes his newest appearance in the Toronto-based

TOPIX/MAD DOG, Chuck Gammage Animation and Generator Film produced spot for

Campbell's Soup. The 30 second spot for new Chunky Prime Rib features

integrated 3D animation, live-action and cel animation. Our hero Popeye

opts for a can of Chunky soup over his standard spinach to save the lovely

Olive Oyl. The spot was produced for Toronto-based ad agency Young &

Rubicam. TOPIX/Mad Dog producer Anne Deslauriers oversaw the 3D animation

Headline News Flordia-based AARGH! screams for Cold-Eeze

Florida, U.S.-based AARGH! ANIMATION, Inc., one of the largest independentcel animation houses, has produced a series of national spots for Cold-Eezecold medicine that combine live-action with cel animation. The celanimation was directed by Mark Simon and Dave Kallaher of AARGH! Nowrunning and continuing through the cold season, these spots, three :10spots and two :30 spots, are running in heavy rotation on major U.S.networks. The spots feature live-action actors whose sneezes morph theminto animated characters.

Headline News Edwards Churcher nets Birds

London-based production company AKA PIZAZZ and Internet designers EDWARDSCHURCHER have announced the arrival of the world's first fully interactiveanimated commercial for Compaq. Following on from AKA's recent animated TVcampaign for Compaq, the interactive Web version of "Bird" was created byNeil Churcher, James Stone, and Javier Garcia Flynn of EDWARDS CHURCHER.The spot is now available on the Compaq website. The commercial features afully interactive, realtime animation in which one's cursor movements

Headline News Clouds over CGI Lugz Spot

Director/designer Jerry van de Beek and co-designer Betsy de Fries ofLITTLE FLUFFY CLOUDS, the San Francisco digital animation and designstudio, finished an all CGI commercial for Lugz athletic shoes entitled"Annakii." The 30-second spot features a video game like scenario, repletewith a hip-hop soundtrack, where the hero moves through a futuristic NewYork City.

Headline News ILM gets jiggy with Will2K

INDUSTRIAL LIGHT & MAGIC just finished up the new Will Smith video WILL2K forColumbia Records and Sony Pictures. Robert Caruso directed the vid that sendsmega-star Will Smith on a Millenium eve time traveling spree. The futuristiceffects were created with ILM's newest motion capture software.

Read Heather Kenyon's interview with ILM's Seth Rosenthal in AnimationWorld Magazine.

Headline News Trollback rap on Rowecom Spot

TROLLBACK & CO., a newly formed visual effects and design studio, finisheda new spot for ROWECOM, a start-up internet service company. The commercialfeatures a fast-paced mix of books, maps and other layered images in conjunction withlive action footage by director Elena Colombo. The spot was produced for thecreative team at Boston-based McKay Communications. The spot started airing October18 on CNBC North America and Europe (including the United Kingdom).

Headline News TOPIX/Mad Dog munches on Kellogg

To introduce KELLOGG's new Cereal & Milk Bars for Leo BurnettInternational-London, England, TOPIX/MAD DOG completed the 3D animatedproduct demo and box sequences, and integrated them within 2D animation fora vibrant :30 spot. The commercial began its global run in the UK, France,and Ireland in October. The spot will make its debut in Germany, Mexico,Iceland, Belgium, and possibly Canada in the new year.

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