HELIUM inflated the new Relenza ads for Santa Monica, California-based design firm FUEL/Razorfish. The 30-second spot for Relenza's anti-flu prescription medication features 3D animation of the process in which a viral infection develops in the lungs. Scenes were also created to demonstrate the inhalation of the particulate medicine and for the spot's closing title sequence. The animation team consisted of John Scheafer, Helium's Creative Director and Miles Vignol, technical director, along with animator Suzi Hammon and producer Karin Rainey.
Animation and visual effects house, CELLULOID STUDIOS, and live-action production company, VISITOR, helped Anheuser-Busch christen their new Bubble Boy Hockey League campaign. The 30-second "press conference" spots feature Hall of Fame hockey legend Wayne Gretzky as the first commissioner of a new league consisting of the Bubble Boys -- those tabletop hockey players found in many bars and dens. Celluloid created the blend of 2D animation and digital manipulation that brought to life the stiff, plastic Bubble Boy hockey players.
SIMEX Digital Studios teamed up with DUCK SOUP STUDIOS to combine live-action with animation in the new Keebler Elves spot. Promoting Chips Deluxe Cookies, the commercial entitled "One Upsman Chip" pits various elves against each other in a bake-off. SimEx wove together the animation from director Sam Cornell with live-action cookies. Animation director Jean Perramon of SimEx helped add a 3D touch to the backgrounds of the spot. The commercial was produced by Carolyn Bates at Duck Soup and Christina Cox at SimEx. SimEx and Duck Soup created the spot for Chicago-based ad agency Leo Burnett.
Sweden-based animation studio Filmtecknarna F. Animation has produced eleven 30-second, 2D animated spots for Oxygen Media entitled "Mom's On-line." The commercials are based on actual advice on childcare that mothers have posted on the Oxygen Web site. Commissioned by Oxygen Media's Bee Murphy, the spots were directed by Jonas Odell and produced by Leila El-Zein. Filmtecknarna produces commercials for the international market, as well as short films and TV series. Their spot for the British beer "Boddingtons" is currently nominated in the British Animation Awards.
Denmark-based A. FILM has rapped on a 35-second commercial for Kellogg's
Cereal. The spot was directed by Craig Frank and produced for the Leo
Burnett agency. The classic 2D animation spot launches a new image campaign
introducing Kellogg's Town, where 8 popular Kellogg's figures like
Cornelius, Tony the Tiger, Coco, Chocos, Loopy, Snap, Crackle and Pop live.
The spot will air in Sweden, Denmark, and Finland.
New York-based QUIET MAN souped up two spots commemorating the labels on
Campbell's Soup cans. In "Mega Noodle," nautical noodles amaze a young girl
with a synchronized swimming routine in her bowl. In "Video Game," two boys
pause their video game keeping a knight and dragon in limbo. As the boys
enjoy their soup the two game characters wonder aloud when the boys will
return. The 30-second commercials were directed by David Shirk and produced
RING OF FIRE roasts with two new spots for the Washington Apple Commission.
Produced for Seattle-based agency McCann Erickson, the 30-second
commercials highlight the heroic deeds of Apple Guy. In "Car Trip," Apple
Guy revives a family of four with apples before they drive their car off
the road. In "Hikers," Apple Guy rescues two campers from a crumbling rope
bridge. To keep the fast pace of the spots up, Ring of Fire used a blurring
technique they call "snap zoom morph" to transition from various shots
London-based PASSION PICTURES pops open four 10-second spots for Cadbury's
Giant Button chocolates. Director Chris Hauge brought to life the animated
little girl Giant Button, voiced by Noddy Holder. In "Boy Bands," she
advises young fans that if a favorite boy band breaks up just "find a new
one." In "Parents," she advises youngsters to emigrate to a desert island
if their parents become too embarrassing. In "Boys," Giant Buttons avoids a
CHARLEX, a visual effects post-production house, helped the National
Football League thank their fans with a 60-second spot aired during
American football's biggest game, the Super Bowl. Headed by Alex Weil,
Charlex founder and director, the Charlex artists used a mix of film,
digital effects, graphics and editing to create the look of the "Thank You
2000" spot. The commercial begins on a shadowy checkerboard. Suddenly light
floods into the room as a uniformed football player makes his way to an old
Director Dick Buckley of FLYING TIGER FILM and visual effects director Alex
Seiden of CYCLOTRON@POST PERFECT N.Y. rounded-up the e-Cowboy's for the
Super Bowl debuted LastMinuteTravel.com spot. Produced for New York-based
agency, Burkhardt & Hillman, the 30-second commercial is a modern spin on
the Sergio Leone spaghetti western. Reinforcing LastMinuteTravel.com's
message that great things happen at the last-minute, the e-Cowboys find
themselves quickly departing on a cyber-booked vacation, to escape an
RING OF FIRE made the crippled walk in Nuveen & Co.'s Super Bowl spot.
Andrew Douglas of SATELLITE was brought in to direct the futuristic spot
where paralyzed actor Christopher Reeve walks to a podium to receive an
award. The super feet was done for Minneapolis, Minnesota-based ad agency
Fallon McElligott. Ring of Fire's founder, Jerry Spivack, served as
creative director and visual effects supervisor for the commercial. Ring of
Fire isn't new to creating outstanding Super Bowl spots, their 1999
TOPIX/MAD DOG clears the air for the newest Ricola ad. Produced for ad
agency, DKB & Partners, a 30-second spot entitled "Reflections" was created
to promote Ricola's new line of herbal health dietary supplements.
TOPIX/Mad Dog created the reflections of the Ricola Matterhorn on windows,
soap bubbles, sunglasses and cars. The spot was produced at TOPIX/Mad Dog
by Diana D'Amelio and the senior Flame artist was James Cooper.
San Francisco-based ATTIK has brought to the finish line the spot for the
Infogrames video game TEST DRIVE 6. In the 30-second spot entitled "Movie
Trailer," director Simon Dixon placed a live-action driver in the seat of
the high-speed graphic environment. Clips of the real life racer are
intercut with game footage. The senior producer on the project was Lisa
Laubhan and the live-action producer was Doug Lay.
V12's director David Hwang created a "'50s sitcom spoof" commercial for
Blue Cross/Blue Shield. Produced for the Detroit ad agency DP + Company,
the 30-second spot features blue-tinted footage of a classic LEAVE IT TO
BEAVER-like family. As the family reads about the Selectcare program, the
commercial washes over in bright Technicolor hues. The voice-over
concludes, "Sometimes the answer can come right out of the blue." Jennifer
Lucero produced for V12.
Toronto-based RED ROVER's directors Andy and Linzi Knight created the
"subliminal" message for the Molson Export "Subliminal" spot. The 30-second
spot slyly transforms the bubbles in a glass of beer into the image of
three go-go girls dancing to "And the Beat Goes On." The spot was produced
for McClaren McCann of Toronto. Linzi Knight said, "This is the kind of
commercial people look forward to seeing because they're always looking to
see if they notice anything else going. That kind of viewer attention is
CLASS-KEY CHEW-PO, the commercial division of Klasky Csupo, produced two
animated spots for Hasbro's "Together TV" and Tiger Electronics' "Find
Furby" game. Both spots were directed by Steven Dovas and were produced for
New York-based ad agency Posnick & Koklaer. The "Together TV" spot features
live-action heads placed atop animated bodies. The spot highlights parents
spending time with their children. The "Find Furby" spot brings animated
versions of the Furby dolls to life as they bounce around the sky from
London-based collective, CURIOUS PICTURES and TOMATO, created the blend of
type graphics and stock footage for an RCA spot entitled "Static." Graphics
weave together images of static, distortion and color bars, until finally a
crisp picture of the two RCA Dalmatian mascots appear to illustrate the
growth of television from its early days to HDTV. The spot ends with the
tag "RCA. Changing entertainment. Again." Graham Wood directed for Curious
Pictures/Tomato and Quiche Campbell produced.
RENEGADE ANIMATION created their third in a series of 30-second Trix Yogurt
spots for New York-based ad agency Saatchi & Saatchi. The spot starts out
with a group of sad kids in a black & white colored world until they taste
Trix Yogurt. They use their spoons as magic wands to paint the world in
bright colors. The cel animated spot was directed by Darrell Van Citters
and produced by Jeff Poehlmann of Johnson Burnett Productions.
yU + CO, in collaboration with Digital Domain, provided the motion graphics
design for seven new American Express "Blue" commercials. The titles appear
at the close of the spots as a grouping of light and dark squares, as in a
highly pixilated image, before coming into focus as letters. The titles
where designed to comment on the physical flexibility and the holographic
blue box center of the new card. Garson Yu was designer and director for yU
RADIUM's Inferno artist Alaina Goetz created effects for two Mervyn's
California commercials. In "Yo-yo," Goetz takes live-action footage of a
dancer and puts them into a yo-yo that spins and jerks off the screen. In
"Kung-fu," Goetz creates the transitions between scenes by creating
rice-paper doors that slide in front of the camera. Radium's Andrea Mansour
produced the project for Minneapolis ad agency Martin/Williams.
DIGITAL DOMAIN helped Plum Productions create a virtual jungle/city for the
new Fiat Punto spots. Plum Productions' director Eric Saarinen worked with
Digital Domain's visual effects supervisor Paul Kirsch to create a city
full of people riding around on lion, tigers, and bears. The Punto drives
in showing how different it is compared to the other animals on the street.
Digital Domain had the complex job of combining five-days of greenscreen
shooting on the Paramount backlot into a coherent flow. "We made the
Kellogg's Froot Loops spokesman Toucan Sam comes to life with help from
Santa Monica-based SIMEX STUDIOS for a new spot entitled "Time Flies." The
spot highlights the new 2000 Marshmallow Blasted Froot Loops by blasting
Toucan Sam through the air with an explosion of marshmallow "2s". SimEx
produced the spot for ad agency Leo Burnett of Chicago. The SimEx team on
the commercial was animation producer Christina Cox, animation director
Jean Perramon, live-action producer Bob McGinness and live-action director
Toronto-based TOPIX/MAD DOG provided the CG images for "Flying Ball" for
Sears' new Poke-Mart. The 30 and 20 spots were produced for Young &
Rubicam. POKEMON hero, Ash, throws the famous Poke-ball which leads
children like lemmings to Sears' Poke-Mart section to catch all the new
Pokemon products. Diana D'Amelio produced and Patrick Coffey animated the
tags for TOPIX/Mad Dog.
New York-based SPONTANEOUS COMBUSTION produced the 3D animation and visual
FXs for the newest Proctor & Gamble's Millstone Coffee spots. The 30 second
and two 15 second commercials entitled "Own the Mug" features a ceramic
coffee cup morphing into a boat. The spots were produced for New York ad
agency D'Arcy, Masius, Benton & Bowles. Tony Robins directed and Simone
Pillinger produced the commercials for Spontaneous Combustion. The spots
will continue to air through April 2000.
RING OF FIRE provided the fx for the newest Ericsson T-28 mobile phone ad
entitled "Aliens." Ring of Fire produced the spot for Stockholm ad agency
Hall & Cederquist. The international 30 second spot beams down aliens to a
man deserted on an island. The aliens mistake the phone for intelligent
life (like most humans do in Los Angeles) and wonder whether or not the
device will taste like chicken. Jerry Spivack was Creative Director for
Ring of Fire and Kevin Prendiville served as Visual Effects Supervisor.