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Category: Commercials

People Headline News

Ataboy Names Cameron Gray Executive Producer

The long-time studio collaborator brings extensive experience in broadcast production and post-production advertising; will focus on strategic partnerships and expanding the company’s reach across local and new global territories.

Commercials Headline News

Nexus Creates ‘Tiptoe & The Flying Machine’ Holiday Tale

Studio and director Conor Finnegan teamed up with BBDO NYC to create Macy’s new holiday campaign starring a little blue reindeer who discovers she can fly; the 60-second stop-motion commercial will air across television and online video during the Macy’s Thanksgiving Day Parade.

PSAs Headline News

Nomint Creates 'Chilling' Spot for WWF’s Arctic Programme

Taking a year to produce, the emotionally and technically challenging stop-motion commercial uses nothing but ice as a visual metaphor of global warming’s devastation; advert launch coincides with the start of the global COP26 summit.

call for entries Headline News

Annecy 2022 Now Accepting Submissions

Festival, which runs June 13-18, 2022, issues call for entries in short film, TV film, commissioned film and graduation film categories; submission deadline set for February 15, 2022.

game trailers Headline News

EA Releases ‘Battlefield Hazard Zone’ Trailer

Electronic Art’s Marcom Game Capture team’s multi-disciplinary approach gives fans the intensity of in-game play with a look at the upcoming November 19 release of ‘Battlefield 2042’s third distinct multiplayer experience, ‘Hazard Zone.’

People Headline News

Ghost VFX Names Patrick Davenport President

Company mixes it up with president Tom Kendall changing hats as new head of business development; new hires include Paul Richards as EVP of Technology, and Crys Forsyth-Smith as EVP of Global Production.

Do it in the Cloud! Headline News

PLAYSENSE Expands to the Cloud with AWS

After doubling in size over the last year, creative CG studio continues to expand its cloud-based rendering pipeline to work on projects like ‘Wargaming’ cinematic trailers, ‘Wargaming Holiday Adventure,’ and ‘World of Tanks – Soul Hunter’ as well as titles for the upcoming RPG ‘Grime’ from Clover Bite.

Commercials Headline News

Blinkink and Whiskas Explore a Cat’s Mind Using Stop-Motion and Puppetry

Studio teams with creative agency AMV BBDO to conceptualize a feline dream in ‘Purr More’ cat food commercial, directed by expert cat whisperer Nina Gantz.

Podcasts Headline News

New ‘Masters of Motion’ Podcast with Substance Founder Scott Geersen

Industry veteran in motion design, VFX supervision and direction shares advice for mid-level creatives; topics include running your own studio, international collaboration, compositing and VFX, learning 3D, working on title sequences, and reflection on the future.

Commercials Headline News

DiMassimo Goldstein Taps Taylor James for Animated Spots

Animation-based campaign for educational subscription service Wondrium, blends various 2D styles to create whimsical spots ‘Bird’ and ‘IWonder,’ showcasing the subscription services’ variety of offerings.

Stop Bullying! Headline News

Cartoon Network Drops ‘Stop Bullying Speak Up - Craig of the Creek’ PSA

Marking National Bullying Prevention Month CN teams up with PACER’s National Bullying Prevention Center with ‘Kids Take on Bullying Challenge,’ a program/challenge to help kids take on bullying whenever and wherever they see it.

People Headline News

Hornet Adds Director Sarah Beth Morgan

Known for her bold but nuanced work, the Portland-based illustrator employs a narrative-first conceptual storytelling style; her ‘Between the Lines’ animated short, currently in progress, deals with the scarring experience of schoolgirl bullying – check out the trailer.

Parking’s a Bitch Headline News

Lexus Taps Framestore and ‘Eternals’ Kingo for New Lexus Commercial

Kumail Nanjiani gets the keys in the 2-minute ‘Parking Spot’ advert, as the superhero from the upcoming MCU feature faces a real-life problem: safely parking his brand-new car when he heads downtown for work.

People Headline News

Blinkink Signs Directors Andy Biddle and Adeena Grub

The directorial duo joins the agency’s stop-motion team; a collaboration born out of the COVID shutdown in March 2020, the pair has created several amusing animated shorts featuring loveable characters with handcrafted techniques.

Business Headline News

Nexus Studios Signs Encyclopedia Pictura

Leading indie animation studio inks deal with LA-based directorial collective to expand its work in creative branded content; the group's credits include the ‘Wanderlust’ promo for Björk, the animated short ‘Earth Crisis,’ and ‘Fly Robot Fly’ for Ikea.

game trailers Headline News

Puppetworks Blows it Up Good in ‘Destroy All Humans! 2 - Reprobed’ Trailer

The studio collaborates with THQ Nordic on a comically destructive CG animated piece to promote the new game, a parody of Cold War-era alien invasion films; featuring the musical backdrop of Rammstein’s ‘Amerika,’ Crypto wreaks havoc on San Francisco, Tokyo, London, Russia and the Moon.

Awards Headline News

‘Honekami,’ ‘Bob Spit-We Do Not Like People’ Take Top OIAF 2021 Honors

Honami Yano awarded the Grand Prize for animated short; Cesar Cabral awarded Grand Prize for animated feature as the 45th annual Ottawa International Animation Festival concludes.

Technology Headline News

Chaos Shares V-Ray 2021 VFX and Animation Showreel

Latest VFX and animation reel showcases some of the year’s best work from film, tv and advertising; included are clips from feature films, ads and episodics from companies including Scanline VFX, Goodbye Kansas, and Blur Studio.

Business Headline News

Technicolor Creative Studios Launching Global Creative Hubs

Series of interconnected co-located facilities will provide one-stop shopping for technology, talent and creativity servicing the entertainment, advertising, and brand experience industries; campuses coming soon to Soho, London, Soho, New York and Culver City, Los Angeles.

Business Headline News

Auto Enthusiast Duo Launches Rideview Creative Agency

Yates Holley and John Kim have joined forces to offer automotive art direction and visualization; recent projects include a mood film for the IPO launch of Faraday Future, a sustainability-driven EV brand.

marketing campaigns Headline News

We Are Royale Creates Epic Pentakill Campaign with Riot Games

By Dan Sarto | Tuesday, September 21, 2021 at 4:10pm

The creative production company designed new art, logos and typography, illustrated assets, and animated videos for both the alternate reality game and virtual, heavy metal concert watched live by hundreds of thousands of fans that launched the band’s new album, ‘III: Lost Chapter.’  

Animation Festivals Headline News

Call for Entries: Stuttgart International Festival of Animated Film 2022

Films are now being accepted for competition in five categories – International Competition, Young Animation, Tricks for Kids, Trickstar Nature Award, and AniMovie; submission deadline is December 1.

Commercials Headline News

Cap’n Crunch Gets a ‘Sweet’ 3D Makeover

Creative studio ATKPLN gives the Cap’n new 3D persona and digs, balancing nostalgia with a modern vibe; new look will be used across all brand visuals, including broadcast and social media assets.

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