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Category: Commercials

Headline News

Island Fever Creates Pesky Cockroach

By Dan Sarto | Friday, April 27, 2001 at 12:00am

Computer graphics house Island Fever Productions has completed two new commercials for Orkin's "fake-out" campaign. In this year's campaign, which like last years shows a pesky cockroach interrupting the viewing of two fake commercials, Island Fever Productions created the animation of the cockroach, all the additional animation and the final compositing for both commercials. The first faux commercial is for "Timmy Townsend P.I." in which Gary Coleman stars as a bumbling private eye. Island Fever created the CG logo treatment of flying streaking letters.

Black Headline News

Black Logic Loses Its Head For Coldwell Banker

By Dan Sarto | Friday, April 27, 2001 at 12:00am

New York animation studio Black Logic has completed two 30 second commercials for Coldwell Banker. The first spot, titled "Concierge," shows a disembodied head of a beleaguered home buyer orbited by a series of objects representing the many headaches of the house hunting process. Directed by Black Logic's Michel Suissa, the spot uses colorful, high-energy graphics, propelled by a peppy musical score, to highlight an exclusive Coldwell Banker online service that assists people in managing the details involved in buying and selling residential real-estate.

Animation Headline News

Celluloid Finishes Earth Share PSAs

By Dan Sarto | Friday, April 27, 2001 at 12:00am

Colorado animation studio Celluloid has just completed work on two public service announcements for Earth Share, a federation of America's leading non-profit environmental and conservation organizations. Working with advertising agency Foote, Cone and Belding, director James Wahlberg and live-action production company Visitor, Celluloid, led by executive producer Jan Johnson and director Paniagiotis Rappas, provided the animation on both sixty-second spots. The first, titled "This Is," is based on a series of 30 paintings by designer Alan Brewer.

Headline News

Viewpoint Studios Creates Ultimate Gamer For The Discovery Science Channel

By Dan Sarto | Wednesday, April 25, 2001 at 12:00am

Creative firm ViewPoint Studios announced the completion of The Ultimate Gamer promotional spots for the upcoming Discovery Science Channel videogame information television series THE ELECTRIC PLAYGROUND. Using a combination of CGI, live-action and visual effects compositing, ViewPoint created the Ultimate Gamer with a jet pack, VR helmet, rocket skates, gamer attitude, humor and dynamic visuals in order to convey THE ELECTRIC PLAYGROUND as the place for video game enthusiasts to get needed secret skills and codes to conquer the electronic world.

Headline News

Uli Meyer Grapples With 3D Octopus For Kelloggs

By Dan Sarto | Wednesday, April 25, 2001 at 12:00am

Uli Meyer Animation has just delivered the second in a series of computer animated commercials featuring Okto the Octopus for Kellogg's Variety Packs. In the new 30-second spot, titled "Find The Variety," Okto and Okto's friends, Sandra the Swordfish, The Crab and The Starfish make return appearances, while an electric eel debuts as an improvised aerial for the radio that provides the soundtrack for the commercial. In the spot, Okto plays the "shell game" in the galley of an underwater shipwreck, trying to find his favorite cereal among the eight varieties in the Kellogg's Variety Pack.

Headline News

Cyclotron And Visa Race To Daytona

By Dan Sarto | Tuesday, April 17, 2001 at 12:00am

New Yorks Cyclotron has completed work on a new 30 second commercial for Visa, which debuted during the March, 2001 Daytona 500, and will continue to air throughout the current NASCAR season. The spot, titled Nature, opens with a father answering his young son's questions about the local flora and fauna. They watch a moth delicately alight from a dandelion, only to be splattered over the windshield of a racing car. The tranquility shattered, the shot widens to reveal the pair standing in the infield of the Daytona International Speedway.

Headline News

Mixin Pixls Erupts For Chevrolet

By Dan Sarto | Sunday, April 15, 2001 at 12:00am

Digital animation company Mixin Pixls has finished work on the 'Volcanologists' spot for the new Chevy S-10 crew cab 4x4 pickup. Mixin Pixls joined with Crew Cuts editor Bob Jenkis, Flying Tiger Films' director Robert Gordon and advertising agency Campbell-Ewald's creative team of John Haggerty, Steve Bolt and Matt Fera to produce the commercial. The spot introduces viewers to the hazards of a day-in-the-life of a group of volcanologists who are studying the activity of a nearby volcano. The volcano erupts and places the volcanologists in harm's way.

Animation Headline News

Renegade Animation Produces Main Titles For Tomcats

By Dan Sarto | Sunday, April 15, 2001 at 12:00am

Animation production house Renegade Animation has designed and produced the main title sequence for TOMCATS, the new feature film from Revolution Studios. The 2-minute title sequence is fully cel-animated and features a cat and dog in pursuit of a buxom woman who blows them away -- literally. Darrell Van Citters directed the title sequence for Renegade Animation. Ashley Postlewaite was executive producer. TOMCATS, written and directed by Gregory Poirier, is the first release from Revolution Studios since its founding last year by producer Joe Roth.

Animation Headline News

SimEx Dives Right Into Kellogg's Frosted Flakes Spot

By Dan Sarto | Thursday, April 5, 2001 at 12:00am

Santa Monica, California's SimEx Digital Studios has completed work on a new 30-second Kellogg's Frosted Flakes commercial. The artists at SimEx provided 2D animation, compositing and editing for the new Kellogg's spot, called "High Dive," starring Tony the Tiger. Director Jean Perramon's team created Tony in the famous "Tex Avery-style." The commercial revisits classic 1940s style animation while using snappy cuts to keep it fresh.

Headline News

R!OT Completes Walgreen's Spot

By Dan Sarto | Thursday, April 5, 2001 at 12:00am

Santa Monica, California's R!OT, a creative digital studio, recently provided design, animation and visual effects services for a new campaign for Walgreens and Chicago agency Euro RSCG Tatham. Co-directed by R!OT's Carl Seibert and Plum Productions' Dana Christiaansen, the commercials promote Walgreens' Website, www.walgreens.com. In "Signs," the camera pulls from a tight shot of a woman working at a computer into an exterior of her home with a Walgreens sign hanging above her window.

Headline News

Realise Studio Delivers For Royal Mail Spot

By Dan Sarto | Monday, April 2, 2001 at 12:00am

London-based Realise Studio has just completed a new commercial for the Royal Mail. Directed by Jon Hollis of 400 films, this special effects laden commercial is a departure from the Royal Mails current quirky campaign. The commercial features a series of transitions from a view of the world from space, to a guy sitting on his sofa in London reading a letter. Each start image is made up of 40,000 others. At a distance the thousands of images combine visually to make up the larger, composite one. As the camera zooms closer the composite one breaks apart.

Headline News

Mixin Pixls Creates City Of Ice For Hyundai

By Dan Sarto | Thursday, March 29, 2001 at 12:00am

Mixin Pixls has created visual effects for the Hyundai spot "Ice City," which launches the new EF Sonata for Korea. The commercial has a lone car entering an icy metropolis, which begins to melt the snow and bring life to the city. "To create the desired look, two production options were discussed," said Mixin Pixls' executive producer Dan Filice. "One was to shoot a miniature set and composite the necessary images. The second was to create the 'city' via computer animation.

Headline News

Red Sky Serves Up New Spots For Chili's

By Dan Sarto | Thursday, March 29, 2001 at 12:00am

Red Sky's Boston office (formerly Olive Jar Studios, Inc.) has wrapped on the new integrated television campaign for Chili's Grill & Bar. Chili's and the Austin, Texas ad agency GSD&M developed the creative concept for 30-second "Butterfly." The spot begins at sunrise when a chili pepper character, hanging from a tree and back lit by a morning sky, appears to pulse or "breathe" deeply. As the day draws on, the chili pepper metamorphoses into a mushroom, sprouts wings and flies away to land atop a sizzling fajita.

Headline News

REZN8 Produces Oscar Opening

By Dan Sarto | Thursday, March 29, 2001 at 12:00am

REZN8, a design and animation production house, developed part of the opening sequence for the 73rd Annual Academy Awards telecast Sunday, March 25, 2001. REZN8 designed and created the special video segment that introduced Oscar host Steve Martin. Traveling through deep space, viewers were treated to animated radio signals and past Academy Award moments composited by the REZN8 graphics team over film footage. The opening culminates in a 3D NASA space station, modeled and animated by REZN8.

Headline News

Natterjack Gets Powerpuff Milk Spots

By Dan Sarto | Wednesday, March 28, 2001 at 12:00am

Vancouver-based Natterjack recently wrapped on three spots for the "Got milk?" campaign, featuring the Powerpuff Girls. "We were asked to create concentrated mini-episodes," said Steve Evangelatos, Natterjack's director, "with the girls battling their familiar foes: Mojo Jojo, Fuzzy Lumpkins and the Gangrene Gang." Each spot features a different girl to promote chocolate, banana and strawberry flavored milks. In all three spots, the villains unexpectedly threaten the supply of milk, until one of the girls saves the day. "When you see the ads, don't blink!

Headline News

iXL Cleans Up Angel Ad For Tide

iXL Digital Video Group provided visual effects for Tide's new "Angel" commercial. In the spot, a woman in a white ski suit makes snow angels, however she reaches the ground below getting dirt all over her clothes. The dirt in the live-action footage was not prominent enough, so senior visual effects artist Doug Dimon was assigned to "bring out the dirt," in addition to multiplying the angel mark five times for the final scene. "While the finished spot appears natural, we did a lot digitally to enhance the dirt," said Dimon, who sampled dirt from several plates in flame*.

Headline News

Curious Pictures Spins Discs For Lugz

Curious Pictures has wrapped on a new CGI spot for Lugz athletic shoes entitled "Pirate Radio." In the 30-second commercial, after the Lugz's Blue Man subverts the city power, the hero must avoid the electric company's thugs in order to run a pirate radio station for rooftop parties across the city. "In the Lugz spot, we created characters with a lot of personality surrounded by computer-animated environments that are rich and beautiful," said Chel White, Curious Pictures' director.

Spot Headline News

Mixin Pixls Navigates Acura Ads

Mixin Pixls has completed the transitions and visual effects for a new Acura spot entitled "Navigation." In the spot, animated dots guide a path through various terrains demonstrating the Acura's new navigation system. Mixin Pixls' CG animators Harri Paakkonen assisted by Brian Obee, used Maya Live to track natural artifacts in the landscape (rocks, trees, soil and so on) to create the needed effect. Mixin Pixls used Henry to create the look of the spots being painted on the ground. The spot was produced for advertising agency Rubin Postaer & Associates.

Effects Headline News

SOMERsault Tames Busch Gardens/Sea World Spot

Chicago-based SOMERsault has recently completed a 30-second spot for Busch Gardens/Sea World. In the spot, the word "fun" is spelled out in a zebra's stripes and a group of dolphins swim into place to spell out the word "card." Using inferno*, SOMERsaults senior effects artist, John Montgomery duplicated footage of two dolphins into twelve dolphins, then rotated, warped and animated the dolphins into position. Additional shading and water effects were added to smooth out the appearance.

Headline News

Quiet Man Pals Around With Pandas For The World Wildlife Fund

Quiet Man has mailed home a new spot for the nonprofit World Wildlife Fund. The 60-second spot opens with a panda walking across the screen and a large contribution envelop falling to the ground. As "Shelter from the Storm" plays in the background, the panda takes cover inside the envelope. "The bear was not intended to be photo-realistic," Quiet Man 3D animator Dave Shirk explained. "It had to be artwork but the character still must generate empathy. No matter what the look, if the performance doesn't ring true, I have failed as an animator.

Headline News

iXL Throws Knives At Penn & Teller In Pizza Hut Spots

iXL Digital Video Group has finished the head turning visual effects for a set of Pizza Hut Stuffed Crust Pizza spots, featuring the comedian/magician duo, Penn and Teller. In the 30-second "Head Turn," Teller turns his head around 360 degrees. During the live-action shoot, Teller mimed turning his head and then iXL rotoscoped Teller's hands in order to remove his actual head and replace it with a backwards one.

Headline News

EyeballNYC Adds Color To Spirit 2001 Spots

Creative design boutique EyeballNYC has produced two 30-second promotional spots for the Bravo Networks' Independent Spirit Awards 2001 coverage. Inspired by the Independent Film Channel's Spirit 2001 poster, Eyeball used a syncopated hot pink, orange and purple photo-box grid effect. In "Sweepstakes" and "Tune-In," hot-colored cubic boxes flip, slide and pop into view to reveal details of the Spirit Awards program, which will air March 25, 2001. In addition, EyeballNYC handled the on-air package for the Spirit Awards, including the design of the show's opening and graphic packaging.

Effects Headline News

It's All In The Mix For Black Logic & Twix

Black Logic was worked into the mix for a new musical two-spot campaign for Twix. In "Remote Control," two skateboarders flip channels on the TV moving from teen pop band Dream to polka performers then finally to rapper Lil' Bow Wow. The backgrounds are elaborately animated scenes of caramel, chocolate and cookie. "Our task was to integrate live-action and tabletop footage with our CG elements into a seamless world," said lead visual effects artist Patrick Ferguson.

Wild Headline News

Wild Brain Produces "Fruitensity" For Jolly Rancher

Wild Brain has finished spots for Jolly Ranchers new gel snack product, "Fruitensity." The 15 and 30-second ads were directed by Wild Brains Julia Tortolani and conceptualized by ad agency Euro RSCG Tatham. "Fruitensity" features bold colors and a combination of live-action and photo-collage. Tortolanis collage art animation was created using a mix of still photography, full-motion film and a broad array of digital tools including Maya, Photoshop and After Effects.

Headline News

Ring Of Fire Burns Bright For TechTV IDs

Ring of Fire teamed with entertainment branding company 3 Ring Circus to create the new ID package for the on-air and online network, TechTV. The visually striking package includes a series of four 30-second spots that display technology as a lifestyle benefit. "Connect," "Communicate," "Convenience" and "Community" are fast-paced spots, comprised of a primary red, white, blue and black color palette. "The TechTV project was particularly challenging because of the visual interpretation of 'Connectivity,'" states Elaine Cantwell, head of creative services for 3 Ring Circus.

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