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Category: Commercials

Headline News Quiet Man Raps On Barrons Ad

QUIET MAN raps on the newest Barrons spot. The visual effects driven spot, entitled "What's Coming," was filmed almost entirely on a bluescreen, which remains visible, mimicking the colors of the Barrons' logo. The spot begins with a man standing with his face buried in a copy of Barrons. Without lifting his head, he takes out an umbrella right before rain begins to fall. After the rain stops, the man takes a step to his left just avoiding a grand piano crashing down on the spot where he was just standing.

Headline News Will Vinton Studios' Funny Syphon Filter 2 Spot

WILL VINTON STUDIOS has delivered a new spot entitled "Choices" promoting 989 Studios' video game SYPHON FILTER 2. Mike Wellins directed the CGI commercial for San Francisco-based ad agency, Butler, Shine & Stern. The spot is designed to look like a scene taken directly from the game. The ad starts with the hero running on top of a speeding train firing his machine gun at approaching enemy. When the valiant hero corners the villain, the evil foe suddenly asks whether he can be "done in" with something less painful than a gun.

Headline News Black Logic Wins Big Wisconsin Lottery

BLACK LOGIC wins big with new visual effects commercial for the Wisconsin Lottery. The spot highlights the new FastLucky5.com, a cutting-edge on-line game from the Wisconsin Lottery. Black Logic's Michel Suissa directed the ad. The fast paced spot begins with the declaration, "We have seen the future, and it's digital." The colorful spot bursts with floating digits and 3D animation and promises "a whole new way to play the numbers." Suissa said, "The challenge was to appeal to a younger audience, while remaining coherent and relevant.

Headline News Charlex Casts Casual George For US Mint

CHARLEX founder and creative director Alex Weil has created "Casual George," a 30-second spot to introduce the new "gold dollar" coin from the U.S. Mint. Charlex brings the stoic face of the first U.S. president off the dollar bill and places it on a lean young body. George gets jiggy with friends at a club, scuba dives with the fishes and drives a classic car along the freeway. "This project was about creating the character of George," said Weil. "We wanted to give him as much humanity as possible. When he reacts to the new one dollar coin, we wanted a reaction everybody can relate to.

Headline News Wayne Gretzky & Bubble Boys Burst Onto Celluloid

Animation and visual effects house, CELLULOID STUDIOS, and live-action production company, VISITOR, helped Anheuser-Busch christen their new Bubble Boy Hockey League campaign. The 30-second "press conference" spots feature Hall of Fame hockey legend Wayne Gretzky as the first commissioner of a new league consisting of the Bubble Boys -- those tabletop hockey players found in many bars and dens. Celluloid created the blend of 2D animation and digital manipulation that brought to life the stiff, plastic Bubble Boy hockey players.

Headline News Keebler Elves Bake-Off With SimEx & Duck Soup

SIMEX Digital Studios teamed up with DUCK SOUP STUDIOS to combine live-action with animation in the new Keebler Elves spot. Promoting Chips Deluxe Cookies, the commercial entitled "One Upsman Chip" pits various elves against each other in a bake-off. SimEx wove together the animation from director Sam Cornell with live-action cookies. Animation director Jean Perramon of SimEx helped add a 3D touch to the backgrounds of the spot. The commercial was produced by Carolyn Bates at Duck Soup and Christina Cox at SimEx. SimEx and Duck Soup created the spot for Chicago-based ad agency Leo Burnett.

Headline News Helium Inflates Relenza Ads

HELIUM inflated the new Relenza ads for Santa Monica, California-based design firm FUEL/Razorfish. The 30-second spot for Relenza's anti-flu prescription medication features 3D animation of the process in which a viral infection develops in the lungs. Scenes were also created to demonstrate the inhalation of the particulate medicine and for the spot's closing title sequence. The animation team consisted of John Scheafer, Helium's Creative Director and Miles Vignol, technical director, along with animator Suzi Hammon and producer Karin Rainey.

Headline News Filmtecknarna Breathes Life Into Oxygen's "Mom's On-line"

Sweden-based animation studio Filmtecknarna F. Animation has produced eleven 30-second, 2D animated spots for Oxygen Media entitled "Mom's On-line." The commercials are based on actual advice on childcare that mothers have posted on the Oxygen Web site. Commissioned by Oxygen Media's Bee Murphy, the spots were directed by Jonas Odell and produced by Leila El-Zein. Filmtecknarna produces commercials for the international market, as well as short films and TV series. Their spot for the British beer "Boddingtons" is currently nominated in the British Animation Awards.

Headline News A. Film Raps Kellogg's Town Spot

Denmark-based A. FILM has rapped on a 35-second commercial for Kellogg's

Cereal. The spot was directed by Craig Frank and produced for the Leo

Burnett agency. The classic 2D animation spot launches a new image campaign

introducing Kellogg's Town, where 8 popular Kellogg's figures like

Cornelius, Tony the Tiger, Coco, Chocos, Loopy, Snap, Crackle and Pop live.

The spot will air in Sweden, Denmark, and Finland.

Headline News Quiet Man Soups Up Campbell's Soup Spots

New York-based QUIET MAN souped up two spots commemorating the labels on

Campbell's Soup cans. In "Mega Noodle," nautical noodles amaze a young girl

with a synchronized swimming routine in her bowl. In "Video Game," two boys

pause their video game keeping a knight and dragon in limbo. As the boys

enjoy their soup the two game characters wonder aloud when the boys will

return. The 30-second commercials were directed by David Shirk and produced

Headline News Ring Of Fire Roasts Washington Apples Ads

RING OF FIRE roasts with two new spots for the Washington Apple Commission.

Produced for Seattle-based agency McCann Erickson, the 30-second

commercials highlight the heroic deeds of Apple Guy. In "Car Trip," Apple

Guy revives a family of four with apples before they drive their car off

the road. In "Hikers," Apple Guy rescues two campers from a crumbling rope

bridge. To keep the fast pace of the spots up, Ring of Fire used a blurring

technique they call "snap zoom morph" to transition from various shots

Headline News Passion Pictures Pops Giant Button Spots

London-based PASSION PICTURES pops open four 10-second spots for Cadbury's

Giant Button chocolates. Director Chris Hauge brought to life the animated

little girl Giant Button, voiced by Noddy Holder. In "Boy Bands," she

advises young fans that if a favorite boy band breaks up just "find a new

one." In "Parents," she advises youngsters to emigrate to a desert island

if their parents become too embarrassing. In "Boys," Giant Buttons avoids a

Headline News Charlex's "Thank You" For The Nation Football League

CHARLEX, a visual effects post-production house, helped the National

Football League thank their fans with a 60-second spot aired during

American football's biggest game, the Super Bowl. Headed by Alex Weil,

Charlex founder and director, the Charlex artists used a mix of film,

digital effects, graphics and editing to create the look of the "Thank You

2000" spot. The commercial begins on a shadowy checkerboard. Suddenly light

floods into the room as a uniformed football player makes his way to an old

Headline News Director Buckley Rides With LastMinute's e-Cowboy Spot

Director Dick Buckley of FLYING TIGER FILM and visual effects director Alex

Seiden of CYCLOTRON@POST PERFECT N.Y. rounded-up the e-Cowboy's for the

Super Bowl debuted LastMinuteTravel.com spot. Produced for New York-based

agency, Burkhardt & Hillman, the 30-second commercial is a modern spin on

the Sergio Leone spaghetti western. Reinforcing LastMinuteTravel.com's

message that great things happen at the last-minute, the e-Cowboys find

themselves quickly departing on a cyber-booked vacation, to escape an

Headline News Ring Of Fire Walks With Christopher Reeve in Super Bowl Spot

RING OF FIRE made the crippled walk in Nuveen & Co.'s Super Bowl spot.

Andrew Douglas of SATELLITE was brought in to direct the futuristic spot

where paralyzed actor Christopher Reeve walks to a podium to receive an

award. The super feet was done for Minneapolis, Minnesota-based ad agency

Fallon McElligott. Ring of Fire's founder, Jerry Spivack, served as

creative director and visual effects supervisor for the commercial. Ring of

Fire isn't new to creating outstanding Super Bowl spots, their 1999

Headline News TOPIX/Mad Dog Reflects On Ricola Ad

TOPIX/MAD DOG clears the air for the newest Ricola ad. Produced for ad

agency, DKB & Partners, a 30-second spot entitled "Reflections" was created

to promote Ricola's new line of herbal health dietary supplements.

TOPIX/Mad Dog created the reflections of the Ricola Matterhorn on windows,

soap bubbles, sunglasses and cars. The spot was produced at TOPIX/Mad Dog

by Diana D'Amelio and the senior Flame artist was James Cooper.

Headline News Test Drive 6 Drives Out Of ATTIK

San Francisco-based ATTIK has brought to the finish line the spot for the

Infogrames video game TEST DRIVE 6. In the 30-second spot entitled "Movie

Trailer," director Simon Dixon placed a live-action driver in the seat of

the high-speed graphic environment. Clips of the real life racer are

intercut with game footage. The senior producer on the project was Lisa

Laubhan and the live-action producer was Doug Lay.

Headline News Class-Key Chew-Po Closes On 2 Spots

By Rick DeMott | Wednesday, January 19, 2000 at 12:00am

CLASS-KEY CHEW-PO, the commercial division of Klasky Csupo, produced two

animated spots for Hasbro's "Together TV" and Tiger Electronics' "Find

Furby" game. Both spots were directed by Steven Dovas and were produced for

New York-based ad agency Posnick & Koklaer. The "Together TV" spot features

live-action heads placed atop animated bodies. The spot highlights parents

spending time with their children. The "Find Furby" spot brings animated

versions of the Furby dolls to life as they bounce around the sky from

Headline News Curious Pictures & Tomato Create RCA Spot

By Rick DeMott | Wednesday, January 19, 2000 at 12:00am

London-based collective, CURIOUS PICTURES and TOMATO, created the blend of

type graphics and stock footage for an RCA spot entitled "Static." Graphics

weave together images of static, distortion and color bars, until finally a

crisp picture of the two RCA Dalmatian mascots appear to illustrate the

growth of television from its early days to HDTV. The spot ends with the

tag "RCA. Changing entertainment. Again." Graham Wood directed for Curious

Pictures/Tomato and Quiche Campbell produced.

Headline News V12 Births Blue Cross/Blue Shield Spot

By Rick DeMott | Wednesday, January 19, 2000 at 12:00am

V12's director David Hwang created a "'50s sitcom spoof" commercial for

Blue Cross/Blue Shield. Produced for the Detroit ad agency DP + Company,

the 30-second spot features blue-tinted footage of a classic LEAVE IT TO

BEAVER-like family. As the family reads about the Selectcare program, the

commercial washes over in bright Technicolor hues. The voice-over

concludes, "Sometimes the answer can come right out of the blue." Jennifer

Lucero produced for V12.

Headline News Red Rover Raps Molson Spot

By Rick DeMott | Wednesday, January 19, 2000 at 12:00am

Toronto-based RED ROVER's directors Andy and Linzi Knight created the

"subliminal" message for the Molson Export "Subliminal" spot. The 30-second

spot slyly transforms the bubbles in a glass of beer into the image of

three go-go girls dancing to "And the Beat Goes On." The spot was produced

for McClaren McCann of Toronto. Linzi Knight said, "This is the kind of

commercial people look forward to seeing because they're always looking to

see if they notice anything else going. That kind of viewer attention is

Headline News Renegade Creates Trix Yogurt Spot

RENEGADE ANIMATION created their third in a series of 30-second Trix Yogurt

spots for New York-based ad agency Saatchi & Saatchi. The spot starts out

with a group of sad kids in a black & white colored world until they taste

Trix Yogurt. They use their spoons as magic wands to paint the world in

bright colors. The cel animated spot was directed by Darrell Van Citters

and produced by Jeff Poehlmann of Johnson Burnett Productions.

Headline News yU + Co Designs Graphics for AmEx Spot

yU + CO, in collaboration with Digital Domain, provided the motion graphics

design for seven new American Express "Blue" commercials. The titles appear

at the close of the spots as a grouping of light and dark squares, as in a

highly pixilated image, before coming into focus as letters. The titles

where designed to comment on the physical flexibility and the holographic

blue box center of the new card. Garson Yu was designer and director for yU

Headline News Radium Raps Mervyn's Spot

RADIUM's Inferno artist Alaina Goetz created effects for two Mervyn's

California commercials. In "Yo-yo," Goetz takes live-action footage of a

dancer and puts them into a yo-yo that spins and jerks off the screen. In

"Kung-fu," Goetz creates the transitions between scenes by creating

rice-paper doors that slide in front of the camera. Radium's Andrea Mansour

produced the project for Minneapolis ad agency Martin/Williams.

Headline News Digital Domain Finishes Fiat Spot

DIGITAL DOMAIN helped Plum Productions create a virtual jungle/city for the

new Fiat Punto spots. Plum Productions' director Eric Saarinen worked with

Digital Domain's visual effects supervisor Paul Kirsch to create a city

full of people riding around on lion, tigers, and bears. The Punto drives

in showing how different it is compared to the other animals on the street.

Digital Domain had the complex job of combining five-days of greenscreen

shooting on the Paramount backlot into a coherent flow. "We made the

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