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Category: Commercials

Headline News ViewPoint Blooms 3D Venus Spot For Gillette

ViewPoint Studios has created a new hyper-realistic 3D animated spot for Gillette's Venus, a womens 3-blade razor. "The script called for extreme macro cinematography with complex motion and invisible rigging," said creative director Glenn Robbins. "CGI was the only way to go." Utilizing Maya and Flame compositing the 3D scenes were seamlessly integrated with live-action footage. Starting with an overhead view of a contemporary bathroom, a tub transitions into the razors head, showing off the three strategically placed blades and pivotal mechanism.

Headline News Blur Travels Back In Time For New Pac-Man Spots

Blur Studio has created a new CGI spot promoting Hasbro Interactive's new CD-Rom game PAC-MAN: ADVENTURES IN TIME. In the spot, Pac-Man is pursued through a maze by a quartet of ravenous ghosts and once cornered he turns toward the camera and leaps through the screen. The ghosts follow Pac-Man into the real world but are stymied when he swallows a "Magic Power Pill." "We went for a styling that was not quite photo-real," said Blur Studio CG supervisor Aaron Powell.

Headline News Class-Key Chew-Po Goes Cuckoo For Coco-Puffs

Class-Key Chew-Po Commercials has created two "Election" spots for General Mills' Cocoa Puffs cereal. "Election: Part I" has Sonny the cuckoo bird campaigning against two other candidates and promising to put real chocolate money in specially packaged Cocoa Puffs cereal boxes. In the second spot, Sonny wins the election and announces that for a limited time chocolate coins will be in all Cocoa Puffs Cereal boxes.

Headline News Rhinoceros Tears Up 3M Scotch Tape Spot

Rhinoceros Visual Effects and Design has created photo-realistic scissors and performed the compositing for 3M's Scotch Tear-by-Hand Packaging Tape. In the 15-second "No More Scissors," a fleet of scissors float from their worldly bonds and head into deep space to form a ring around a distant planet, their former users now free to tear fresh tape without them. Rhinoceros project leader/animation director Arman Matin said, "The sheer number of scissors and the data involved made the 3M project a tremendous task to pull off. There were literally millions of scissors to render out.

Headline News TOPIX/Mad Dog Opens Pool For Thrifty Spot

TOPIX/Mad Dog has completed the digital compositing and clean-up, character animation and synchronization of elements for six 15-second spots and one regional 30-second spot for Thrifty Car Rental. Set against a clean, white background, each of the spots features a different twist or gag, like a duck swimming in a convertible during a rain storm and a car being swallowed by a giant hole. T/MD inferno* artist Marco Polsinelli said, "For "Rainy Day," we proposed to line the interior of the car with a water-resistant foam core and fill it with water.

Headline News Click 3X Spots Disney Store Ad For 102 Dalmatians Merchandise

Click 3X has created effects for the new Disney Store spots highlighting merchandise for the live-action feature 102 DALMATIANS. The 30-second "Pool" has Dalmatians shaking their spots onto a rack of white coats. A series of real Dalmatians were shot on green screen, as well as a still plate for the far wall. The Click 3X CGI department then created a photo-realistic floor with reflecting puddles matching the movement of the camera.

Headline News Spontaneous Shocks Circuit City With Photo-Real Santa Spots

Spontaneous Combustion, a digital studio specializing in the creation of visual effects and design for the advertising, broadcast and film industries, has created and composited a photo-realistic 3D spot for a new Circuit City campaign. "Digital Santa" opens in a world where elves act as caddies and Santa Claus spends his time golfing. The Spontaneous Combustion team needed to make the effects seamless by replacing one of the backgrounds in the first spot with a blue sky.

Headline News ViewPoint Livens Up Rivera Live With New ID Package

By Rick DeMott | Wednesday, December 20, 2000 at 12:00am

ViewPoint Studios has completed the re-design of CNBCs RIVERA LIVE with a set of new IDs. The total program package included a new show logo, opening title, bumpers and support graphics for live interviews. "CNBC wanted an energetic open to showcase the best of Geraldo as RIVERA LIVE," said Michael Frederick, ViewPoint Studios design director. "The open portrays his active involvement, covering the days top stories from wherever the action is.

Headline News Rhinoceros Sparkles For Victoria's Secret

By Rick DeMott | Wednesday, December 20, 2000 at 12:00am

Rhinoceros Visual Effects and Design has created the design and imagery for a new series of Victoria's Secret commercials for the company's "Satin" line. Each of the three 30-second spots: "Rubies," "Diamonds" and "Emeralds" called for intricate design work in inferno* that highlights both the Victoria's Secret models and the "nine jewel-tone colors" of the new line. "The interesting challenge of the Victoria's Secret spots was to use Inferno to marry extreme close-up shots of these tiny gems with the live footage of the models," said Rhinoceros inferno* artist Vico Sharabani.

Headline News hey! Adds Up Global Image Ad For Nickelodeon

hey!, a New York multi-disciplinary design and production studio, has wrapped on "Nick Arithmetic," a 40-second global network image spot for Nick's international markets. hey! took still photographs of kids in various poses. The images were composited, along with graphic elements built in Illustrator and Photoshop, with animated backgrounds that string together the entire spot.

Headline News Will Vinton Studios Plays With Midway Games Spots

Will Vinton Studios has finished two live-action/CGI spots highlighting Midway Games' NFL BLITZ 2000 and READY 2 RUMBLE BOXING ROUND 2. The humorous spots were directed by Mike Wellins, who in the past has directed spots for Almond Joy, Chili's, Kikkoman, Mirinda, Pringles and ABC. In "Good Clean Fight," highlighting READY 2 RUMBLE BOXING ROUND 2, a 3D animated afro style boxer warms up by punching a disco ball and by the end we know that he isn't going to give a good clean fight.

Headline News Eyeball Wakes Investors With NTL Ad

Eyeball, a New York design studio, has created the new spot for NTL, Europe's largest broadband company, promoting their listing on the New York Stock Exchange (NYSE). The commercial opens with the bright organically colored NTL logo followed by a purple colon. A matter-of-fact male voice-over tells the story of NTL's impending move to the NYSE as the points of the colon morph into two wires, which follow the camera through NTL's vast array of services. "We learned on a Thursday morning that we had won the NTL job," said Eyeball founder and creative director Limore Shur.

Headline News ViewPoint Studios Gives ZDTV New IDs

ViewPoint Studios has zapped up the relaunch of technology channel ZDTV as TechTV with a new ID campaign. The ViewPoint team developed concepts based on both the evolution of the network and the personality of the new logo. In a montage of live-action and visual effects work, a biological twist turns simple cell division into the logo at the microscopic level. Another ID gives a science lesson that demonstrates the fundamentals of logo conception. Maya was used to create the animation. "There were very few limitations," said ViewPoint Studios' design director, Michael Frederick.

Headline News Filmtecknarna Brings Rave Posters To Life In Anti-Drug Ad

Stockholm animation studio Filmtecknarna F. Animation has finished a 30-second animated spot as part of a series of ads for PDFA, the Partnership for a Drug Free America. The 3D/cel animated spot utilizes the graphic style found on rave posters and flyers. The commercial follows a cel animated boy through a computer-generated city where he is attacked by drug-peddling, robot bugs and is only saved by the music from his headphones.

Headline News R!OT Races With Michael Johnson & Samsung

Santa Monica, California digital studio R!OT has created the visual effects for a new Samsung television commercial featuring Olympic sprinter Michael Johnson. The commercial shows the world-record holder running on a track that actually is a super-sized Samsung 8500 cellular phone. Johnson, the other runners and race officials were shot against a green screen at Whiteman Airport in Pacoima, California, in addition to other objects like a pair of wind-whipped flags.

Headline News hey! IDs Relaunch Of TNN

By Rick DeMott | Wednesday, November 29, 2000 at 12:00am

New York design studio hey! designed and produced the new ID campaign for the TNN networks' transformation from The Nashville Network to The National Network. All five of the 5-second IDs contain the tag line, "We've got pop!" "Each element in the series took a slightly different approach to defining what 'pop' is and how it looks, feels and sounds," said hey! creative director Josh Pelzek. "In three of the IDs, we interpreted 'pop' as an action - popcorn exploding like fireworks, a button popping off a large man's shirt and bubbles - which contain the TNN logo - popping in mid-air.

Headline News Rhinoceros Wins NY Lottery

Rhinoceros Visual Effects and Design has created the visual effects for a new New York State Lottery 30-second spot. In "Talking Mule," a live-action talking donkey ponders why miners bother panning for gold when all they need to do is play New York Lottery's "24K" game. Rhinoceros developed a highly efficient new system of simulating speech for "Talking Mule" that called for Inferno compositing, rather than the standard CGI work.

Headline News TOPIX/Mad Dog Dance With The Relaunch Of Eatons' Department Stores

Toronto-based TOPIX/Mad Dog (T/MD) created the visual effects for the relaunch of T. Eaton Company Ltd., the Canadian department store chain now owned by Sears Canada, Inc. The new campaign was developed by Ammirati Puris of Toronto, and directed by Floria Sigismondi. The campaign contains one 1:55 spot, one 2:35 spot, one 90-, 60- and 30-second spot and three 5-second Billboard spots. The spots recreate the feel of a 1950s Hollywood musical. The spots feature three principal characters: Gracie, the heroine; Harry Carmichael, Gracie's boss; and Arch, Gracie's right-hand man.

Headline News ATTIK Races With PlayStation & Infogrames' MotoRacer

By Rick DeMott | Wednesday, November 22, 2000 at 12:00am

ATTIK, a global creative solutions company, produced and designed the new branding campaign to launch the Sony PlayStation game, MOTORACER WORLD TOUR. The campaign contains a 30-second spot with a 15-second cutdown, a full spread and single page print ad, the front cover of the game and its point of purchase packaging. The spot features game footage woven together with typography and a CGI motorcycle.

Headline News Filmtecknarna Heats Up New UK McDonald´s Spot

By Rick DeMott | Wednesday, November 22, 2000 at 12:00am

Stockholm animation studio Filmtecknarna F. Animation AB has just wrapped on a new 30-second commercial for McDonald´s. The spot features an animated prince, sleeping beauty and dragon. The commercial was directed by Filmtecknarna´s Jonas Dahlbeck, who has previously directed spots for Boddingtons, Sky and Cartoon Network. The 3D backgrounds were designed and produced by Boris Nawratil with Lars Ohlson producing. The ad was created for the British agency Leo Burnett.

Headline News TOPIX/Mad Dog Lights Up For Boots Lights Cigarettes

TOPIX/Mad Dog completed the 3D animation for a pair of 10-second spots for Boots Lights Cigarettes entitled "Striptease" and "Mirilla." In "Striptease," a crowd of lighters eagerly await the arrival of the main attraction - the new Boots Lights cigarette packaging. The old package shimmies out of its wrapper and the crowd goes wild when the new packaging makes its debut. In "Mirilla," cigarettes get restless in their old package and wrestle to be the first to get into their new packaging.

Headline News FilmCore & ILM Make News For Toyota

FilmCore's editor Michael Bartoli and ILM director Bill Werts have teamed on the new spot for Toyota's new Corolla S Model. The 30-second spot opens on a newspaper floating in the air above a suburban street. On the center of the front page is a large picture of a man who comes to life and tries to hail a ride from a passing car. Werts and the team at ILM shot a real newspaper against blue-screen, with the paper attached to monofilament to make it dance. The actor was shot separately then composited with the newspaper. Initial compositing was performed by Bartoli on Avid.

Headline News R!OT Talkabout SkyTel Spot

By Rick DeMott | Wednesday, November 15, 2000 at 12:00am

R!OT, a creative digital studio, has produced a new, CGI commercial for Suissa Miller Advertising and its client SkyTel Communications. "Colorful Conversation" introduces the Talkabout, a wireless communications device made by Motorola that can be used on the SkyTel system to send and receive e-mail messages and pages. In the spot, several of the devices appear like small UFOs in the sky above a large city. While flying around, they send messages to one another about a party in the city below. "The Talkabout is made of a unique plastic," said spot director Carl Seibert.

Headline News COMPUTERCAFE Wrestles 3D Thugs For Nerf

By Rick DeMott | Wednesday, November 15, 2000 at 12:00am

Santa Monica, California-based COMPUTERCAFE recently created a pair of 3D animated characters for two new spots for Nerf. In "BallZooka," a boy is pitted against a towering wrestler who looks like he could tear him limb from limb, but he uses his BallZooka, a motorized toy capable of rapidly firing Nerf balls, to pin his opponent to the canvas. In "Power Clip/Wildfire," another boy, armed with a Nerf Power Clip DX 100 Blaster, unleashes a barrage of foam darts that helps him defeat his silver super-speedy foe.

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