Composer and sound designer Andy Bloch tuned in the newest KeyCorp commercial for JSM. The 30-second spot, "Airplane," features special effects by Digital Domain and highlights KeyCorps retirement planning services. The airy tune follows the flight of a paper airplane on its journey from a New York office building to a sunny beach, where a man unfolds the plane and reads the message, "Im on my way!" Andy Bloch said of the project, "The picture demanded a lyrical approach, a feeling of lightness since we are following the flight of a paper airplane.
New York-based digital studio Spontaneous Combustion has created a 3D sequence for the seven and a half-minute Xerox promo entitled, "A Storm of Innovation." The sequence was created for Philadelphia-based interactive event and communications agency PGI, Inc. The promo debuted at drupa 2000, the worlds largest full service trade show and exhibition, on May 31, 2000 in Düsseldorf, Germany. The film was projected on nine screens in a round theater. "Opening in the midst of a thunderstorm, the viewer shoots through clouds, and makes a sudden descent.
Interface Media Group, a Washington D.C.-based film and video production house, created the 3D animated end tag for "Choose Your Cover," a campaign for the Centers for Disease Control and Prevention. The 60, 30 and 15-second spots stress the importance of using sun protection to avoid skin cancer. Utilizing 3D animated icons created for last year´s campaign by Interface, art director/3D animator Carol Hilliard and designer/Flint artist John Bennett created a 4-second end tag, which mimics the project´s print campaign.
Toronto-based TOPIX/Mad Dog has created the visual effects for three 30-second spots for Visa´s latest campaign. The "Penguins" ad, which promotes the Visa Gold card, is currently airing in Canada. The commercial follows a family outing to the beach where a seemingly passive penguin pilfers the family´s Visa card. Likewise, the other two spots "Monkey 2" and "Cat Burglar," feature a Machiavellian monkey and crafty cat who walk away with unknowing victims´ Visa cards. TOPIX/Mad Dog Inferno artists had to replace the live-action animals with puppets.
iXL, an Atlanta-based Internet solutions firm, designed, edited and composited a 60-second spot to promote ESPN International´s coverage of the NBA Finals, the NHL Stanley Cup Playoffs, the Triple Crown, the French Open, the U.S. Open golf tournament and other top sporting events. The "Champions of the World" spot opens with a golden hued 3D graphic of the ESPN logo and "Champions of the World." The camera moves quickly around the graphic, while an animated gold circle, like a medal, forms.
Keeping the look "clean and simple," animation director J.J. Sedelmaier of J.J. Sedelmaier Productions transformed the popular print campaign for Connecticut´s People´s Bank to a 15-second TV spot. In the spot, which highlights the People´s Bank on-line services, an animated male hand and computer mouse quickly perform a multitude of tasks on-line, including paying the mortgage, depositing checks and checking on investments, all at his unseen wife´s request. "People´s Bank has an ongoing outdoor campaign and they wanted a spot that was very similar.
Burbank-based animation house Renegade Animation has created the newest Chester Cheetah ads for Frito-Lay, entitled "Quiz Show" and "Ice Sculptor." The first spot pits Chester in a quiz show where the grand prize is a convertible filled with Cheetos Xs and Os snacks. Once his craving reaches its summit, Chester dives from his podium and starts to eat the scrumptious snacks. "Ice Sculptor" brings together two items that don´t mix: Flamin´ Hot Cheetos and ice sculptures.
Acme Filmworks director Peter Chung (AEON FLUX) has finished his fourth spot for Rally´s and Checker´s hamburger stands. The anime style spots all feature the fast-driving femme fatale, Holly. In the newest commercial "Johnny Law," a cop clocks Holly doing 243 mph in her car. The sly seductress races through a Rally´s/Checker´s drive-thru nabbing two Bacon Cheese Champs. Once cornered by the copper, the cunning character hands over her license conveniently placed between the buns of a burger.
Duck Soup Studios recently produced both the 3D animation and live-action for the 30-second Wal-Mart spot entitled "Sunny Skies." The mixed media spot features Wal-Mart´s friendly mascot, Smiley, who appears this time as the bright sun behind dark stormy clouds and then flies down to a Wal-Mart store to rollback prices once again. The animation was created by using Alias Wavefront´s Maya and was directed by Lane Nakamura with the live-action directed by Gale Tattersall and produced by Jon Derovan. Executive producer for the spot was Mark Medernach.
Film Roman Inc. has launched a major expansion of its commercial production activities. As a result, Kathee Schneider has been named vice president of creative affairs and the commercial division's executive producer. Joining Schneider as executive creative director will be three-time Emmy-winning director, Eric Radomski. The artists featured on Film Roman's animation Web site, Level13.net will also be involved with the commercial division. "We are drawing on this vast new pool of talent who create avant-garde work for Level13.net," said Schneider.
J.J. SEDELMAIER PRODUCTIONS helped Major League Baseball star Ken Griffey Jr. try new "Sportz" (crackers that is). The 30-second spot for new Nabisco "Sportz" snack crackers integrates cel animation and live-action footage. "We haven't produced many projects integrating animation with live action, but on 'Griffey' we were teamed with the creatives from the Slim Jim spots, so we knew and trusted each other," said Sedelmaier. "But this kind of spot can't be as free-wheeling because the animation occupies a very specific area and requires a very particular look.
SIMEX returns to Toucan Sam with new Kellogs' spot. In the 30-second "Nose Detector" commercial, SimEx artists created the 2D and 3D animation for an adventurous spot, where Toucan Sam follows his nose to Kellogs' delicious-smelling new cereal, Froot Loops with Cherry Berry Swirls. This spot is the sixth Froot Loop commercial for SimEx and paired them with long-time creative partner Peter Lohmeier of Chicago-based ad agency Leo Burnett. The animation director was Jean Perramon and Christina Cox produced.
QUIET MAN raps on the newest Barrons spot. The visual effects driven spot, entitled "What's Coming," was filmed almost entirely on a bluescreen, which remains visible, mimicking the colors of the Barrons' logo. The spot begins with a man standing with his face buried in a copy of Barrons. Without lifting his head, he takes out an umbrella right before rain begins to fall. After the rain stops, the man takes a step to his left just avoiding a grand piano crashing down on the spot where he was just standing.
CHARLEX founder and creative director Alex Weil has created "Casual George," a 30-second spot to introduce the new "gold dollar" coin from the U.S. Mint. Charlex brings the stoic face of the first U.S. president off the dollar bill and places it on a lean young body. George gets jiggy with friends at a club, scuba dives with the fishes and drives a classic car along the freeway. "This project was about creating the character of George," said Weil. "We wanted to give him as much humanity as possible. When he reacts to the new one dollar coin, we wanted a reaction everybody can relate to.
WILL VINTON STUDIOS has delivered a new spot entitled "Choices" promoting 989 Studios' video game SYPHON FILTER 2. Mike Wellins directed the CGI commercial for San Francisco-based ad agency, Butler, Shine & Stern. The spot is designed to look like a scene taken directly from the game. The ad starts with the hero running on top of a speeding train firing his machine gun at approaching enemy. When the valiant hero corners the villain, the evil foe suddenly asks whether he can be "done in" with something less painful than a gun.
BLACK LOGIC wins big with new visual effects commercial for the Wisconsin Lottery. The spot highlights the new FastLucky5.com, a cutting-edge on-line game from the Wisconsin Lottery. Black Logic's Michel Suissa directed the ad. The fast paced spot begins with the declaration, "We have seen the future, and it's digital." The colorful spot bursts with floating digits and 3D animation and promises "a whole new way to play the numbers." Suissa said, "The challenge was to appeal to a younger audience, while remaining coherent and relevant.
Animation and visual effects house, CELLULOID STUDIOS, and live-action production company, VISITOR, helped Anheuser-Busch christen their new Bubble Boy Hockey League campaign. The 30-second "press conference" spots feature Hall of Fame hockey legend Wayne Gretzky as the first commissioner of a new league consisting of the Bubble Boys -- those tabletop hockey players found in many bars and dens. Celluloid created the blend of 2D animation and digital manipulation that brought to life the stiff, plastic Bubble Boy hockey players.
SIMEX Digital Studios teamed up with DUCK SOUP STUDIOS to combine live-action with animation in the new Keebler Elves spot. Promoting Chips Deluxe Cookies, the commercial entitled "One Upsman Chip" pits various elves against each other in a bake-off. SimEx wove together the animation from director Sam Cornell with live-action cookies. Animation director Jean Perramon of SimEx helped add a 3D touch to the backgrounds of the spot. The commercial was produced by Carolyn Bates at Duck Soup and Christina Cox at SimEx. SimEx and Duck Soup created the spot for Chicago-based ad agency Leo Burnett.
HELIUM inflated the new Relenza ads for Santa Monica, California-based design firm FUEL/Razorfish. The 30-second spot for Relenza's anti-flu prescription medication features 3D animation of the process in which a viral infection develops in the lungs. Scenes were also created to demonstrate the inhalation of the particulate medicine and for the spot's closing title sequence. The animation team consisted of John Scheafer, Helium's Creative Director and Miles Vignol, technical director, along with animator Suzi Hammon and producer Karin Rainey.
Sweden-based animation studio Filmtecknarna F. Animation has produced eleven 30-second, 2D animated spots for Oxygen Media entitled "Mom's On-line." The commercials are based on actual advice on childcare that mothers have posted on the Oxygen Web site. Commissioned by Oxygen Media's Bee Murphy, the spots were directed by Jonas Odell and produced by Leila El-Zein. Filmtecknarna produces commercials for the international market, as well as short films and TV series. Their spot for the British beer "Boddingtons" is currently nominated in the British Animation Awards.
Denmark-based A. FILM has rapped on a 35-second commercial for Kellogg's
Cereal. The spot was directed by Craig Frank and produced for the Leo
Burnett agency. The classic 2D animation spot launches a new image campaign
introducing Kellogg's Town, where 8 popular Kellogg's figures like
Cornelius, Tony the Tiger, Coco, Chocos, Loopy, Snap, Crackle and Pop live.
The spot will air in Sweden, Denmark, and Finland.
New York-based QUIET MAN souped up two spots commemorating the labels on
Campbell's Soup cans. In "Mega Noodle," nautical noodles amaze a young girl
with a synchronized swimming routine in her bowl. In "Video Game," two boys
pause their video game keeping a knight and dragon in limbo. As the boys
enjoy their soup the two game characters wonder aloud when the boys will
return. The 30-second commercials were directed by David Shirk and produced
RING OF FIRE roasts with two new spots for the Washington Apple Commission.
Produced for Seattle-based agency McCann Erickson, the 30-second
commercials highlight the heroic deeds of Apple Guy. In "Car Trip," Apple
Guy revives a family of four with apples before they drive their car off
the road. In "Hikers," Apple Guy rescues two campers from a crumbling rope
bridge. To keep the fast pace of the spots up, Ring of Fire used a blurring
technique they call "snap zoom morph" to transition from various shots
London-based PASSION PICTURES pops open four 10-second spots for Cadbury's
Giant Button chocolates. Director Chris Hauge brought to life the animated
little girl Giant Button, voiced by Noddy Holder. In "Boy Bands," she
advises young fans that if a favorite boy band breaks up just "find a new
one." In "Parents," she advises youngsters to emigrate to a desert island
if their parents become too embarrassing. In "Boys," Giant Buttons avoids a
CHARLEX, a visual effects post-production house, helped the National
Football League thank their fans with a 60-second spot aired during
American football's biggest game, the Super Bowl. Headed by Alex Weil,
Charlex founder and director, the Charlex artists used a mix of film,
digital effects, graphics and editing to create the look of the "Thank You
2000" spot. The commercial begins on a shadowy checkerboard. Suddenly light
floods into the room as a uniformed football player makes his way to an old