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Category: Commercials

Blogs

Levy Hits the Bullseye with 'Directing Animation'

By Dan Sarto | Friday, January 7, 2011 at 12:06pm

Without good direction, you end up with drek. Problems with sequence timing or the render pipeline can be solved with relative ease – problems of mismanagement are difficult to overcome and usually spell doom. Animation directors aren’t directing animation, they’re directing a group of people who are working in arguably the most time consuming and exacting of creative mediums. David Levy's new book Directing Animation at its heart strives to teach the reader how to keep an animation production crew happy, productive and on task.

Motion Headline News

Motion Theory Leads Viewers on Darwinian Pursuit for Audi

Motion Theory director Mathew Cullen teams with Venables Bell & Partners to create a heart-pounding pursuit across time for Audi that proves progress is more than a philosophy – it’s a force of nature.

Color Headline News

CRASH+SUES Takes the Colors of Christmas to the Next Level

CRASH+SUES, the creative post and VFX company, and its award-winning colorist, SUE, stretched that spectrum of color with their new Digital Vision Nucoda Film Master color correction system for a holiday campaign for Best Buy.

Headline News

chrome Touches the Right Note with Dell Campaign

chrome Editors Hal Honigsberg and Lance Pereira, collaborating with Psyop/Smuggler and Wunderman, just released a slate of :30s promoting Dell's exciting new products. The project showcases a myriad of challenging split-screens and an ever-changing mix of graphic and live-action footage.

Holiday Headline News

ClickFire Makes Modern "Animagic" for PetSmart’s Holiday Card Campaign

This holiday season pet lovers have an opportunity to immortalize their furry family members in an animated family portrait that stylistically nods to the classic animated holiday specials we all know and love.

Effects Headline News

Chemical Effects Wraps Up Holiday Spotwork for Chevy, GMC, Southwest

Visual effects company Chemical Effects wrapped up its ‘launch’ year with a series of high-spirited holiday spots. GSD&M Idea City, Leo Burnett and MacLaren McCann all tapped the company’s creative handiwork in campaigns for Southwest Airlines, GMC and Chevrolet, which are airing this month in the US and Canada.

Quietman Headline News

QuietMan Gets in the Holiday Spirit for DSW

It's caroling season, and who knows what to expect when opening their door to the rambling uninvited masses? QuietMan gives us one outlandish possibility in a hilarious new spot for DSW via BB Creative.

Creative Headline News

Shooters, Inc. Launches ShootersNYC

Shooters, Inc., the Philadelphia, PA-based multi-dimensional creative production and post house specializing in editorial, visual effects, graphic design, finishing and audio post for advertising, television, feature film and new media projects, has announced the launch of ShootersNYC.

Media Headline News

Classic Media Teams With RadioShack For The Holidays

Classic Media, a global media company with a portfolio of some of the world’s leading family entertainment brands, and RadioShack, a leading national retailer of innovative mobile and technology products, today announced that DVDs of popular television specials Rudolph the Red-Nosed Reindeer and Frosty the Snowman are available at 4,600 RadioShack stores nationwide this holiday season.

Headline News

John Cameron Mitchell Shoots Promo for DIOR via Anonymous

Director John Cameron Mitchell and Anonymous Content, in a direct-to-client relationship with high-end fashion, fragrance and accessory giant DIOR, just released an epic 6:00 promo for the company.

Headline News

Del Toro & Co. Form Mirada

Guillermo del Toro, cinematographer Guillermo Navarro and commercial house Motion Theory's Mathew Cullen and Javier Jimenez have joined forces to create the new creative studio Mirada, according to The Hollywood Reporter.

Headline News

TEAK Creates Inspiring Promo for Joby Products

When a group of original new products comes along, it takes a truly creative shop to give them a proper launch. TEAK did exactly that recently, working from concept to completion to produce a 2:00 promo in a direct-to-client relationship with Joby to introduce their innovative magnetic tripod products.

Creative Headline News

Click 3X Builds with LEGO Systems for Stop-Motion Spot

New York-based Click 3X and its interactive division, ClickFire Media, has produced an integrated, stop-motion animated campaign to help LEGO Systems, Inc. launch a new online experience for consumers.

Festival Headline News

Nice Shoes Design Creates Starkly Stylish 404 Festival Opener

Inspired by the phrase "Error Is Creation," by festival curator Gina Valenti, Nice Shoes has created a glimmering, retro-futuristic opening identity for touring global electronic arts event 404 Festival that incorporates information systems, vector video games and sustainable architecture.

Dreamworks Headline News

2010 Annual Annie Award Nods Announced

The International Animated Film Society, ASIFA-Hollywood, announces nominations today for the 38th Annual Annie Awards recognizing the year’s best in the field of animation including best animated feature, television production, commercials, short subjects, video games and outstanding individual achievements.

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