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Category: Commercials

Animation Headline News

Renegade Gets Their Freak On For Target

Renegade Animation has produced a new 30-second spot for Target and agency The Design Guys, Minneapolis to promote the store's Halloween items. Directed by Darrell Van Citters, He's Not a Freak, features an assortment of ghosts, ghouls, monsters and demons preparing for Halloween. A skeleton swallows a piece of candy (which drops straight through his rib cage) and a witch decorates her spooky mansion using the wrappings from a friendly mummy in place of crepe paper. The Design Guys based the commercial on characters created by Sarah Nelson of Werner Design Werks.

Headline News

Sedelmaier Continues To Quilt For Northern

J.J. Sedelmaier Productions has created three new spots for DDB New York client Georgia-Pacific Corp. In the latest installment of the Quilted Northern bathroom tissue television campaign, Sedelmaier revisited the Quilted Northern quilters, created by artist Bonnie Timmons. These animated craftswomen have been featured in numerous Northern commercials over the past four years. In one of the spots entitled "Squeak" (:30), the trio is revealed at work with needle and thread. Each time the quilters make a stitch, a small audible squeak resonates.

Headline News

Topix Creates An Action Convention For Kinder Surprise

To present the 2002 Kinder Surprise collection Canadas TOPIX, a commercial computer animation studio, has created 3D character animation for the 30-second spot Action Convention, for Ferrero Canada Ltd. and agency Garneau Würstlin Philip Brand. For those not in the know about this candy treat, Kinder Surprise, launched in Italy in 1972, is a hollow chocolate egg which contains a collectable prize. In Action Convention an animated Kinder Surprise is seen underwater, decked out in a diving bell, as he introduces his collection of toys for 2002.

Spot Headline News

PDI/Dreamworks Puts A New Spin On The Three Little Pigs

PDI/DreamWorks created a CGI fairy tale for the Latin American market with the new Life Takes Visa spot for New York agency BBDO. The spot will be aired in Latin America in English, Spanish and Portuguese. In this modern take on the Three Little Pigs, the pigs get wiser and wiser as they successively build houses out straw, sticks and finally, after the wolf has huffed and puffed and blown the houses down, brick, bought with a Visa card at the local hardware store. The end shot shows the wolf using his Visa to buy a bulldozer at the same store.

Animated Headline News

EyeballNYC Creates Super DJs For ShoNext

As part of a growing package for Showtime Network's recently launched ShoNext Channel, design boutique EyeballNYC created three new interstitial series of "Disc Jockey," a mixed-media exploration of emerging American DJs. Each two-minute segment combines a documentary style with a tongue-in-cheek animated superhero sequence to create a light-hearted, satirical look at the world of the disc jockey. The animated, comic book styled section, merging video and stills, is framed around an interview segment, while the animation transforms each DJ into a superhero alter ego.

Animation Headline News

Spongebob Wears The Pants In Target Spot

Renegade Animation has produced a fully-animated 30-second television spot for Target, Nickelodeon and The Martin Agency, Richmond, Virginia, featuring the popular Nickelodeon cartoon character SpongeBob SquarePants. The commercial, titled New Home, casts SpongeBob as the newest employee of an underwater Target store as a means of promoting kids merchandise related to the character. The assignment required Renegade Animation to recreate the look and attitude of an existing cartoon series with a very distinct style.

Animation Headline News

GMD Delivers Numbers For Telstra

Sydney, Australia-based visual effects and animation company GMD (Garner MacLennan Design) has completed its latest character animation project with the launch of a series of commercials for telecommunications company Telstra. Produced for the Singleton Ogilvy & Mather (SOM Sydney) agency and the Flying Fish production company, the 30-second spots show people in various situations interacting with animated numbers, the message being that Telstra can make numbers work for people, not against them.

Headline News

Spontaneous Combustion Creates Graphics For Staples

Design, visual effects and animation studio Spontaneous Combustion has created the visual effects and completed the conform for a trio of witty 15-second spots for Staples, Inc. (Framingham, MA), an official sponsor of the NFL for the last six years. The Statistics campaign was developed by Cliff Freeman and Partners (New York, NY) and pays homage to the NFL's on-air graphic displays, over-the-top analysis and cult following.

Headline News

Ring Of Fire Artists Set Anti-Smoking PSA Ablaze

Director Harry Karidis of Tropix and Karidis Productions called on creative digital effects company Ring of Fire to create a new anti-smoking PSA entitled "Living Mural." The PSA was created for the Arizona Department of Health Services and TEPP (Tobacco Education and Prevention Program) and showcases the work of muralist Judith Baca of SPARC (Social and Public Arts Resource Center). "Living Mural" begins with a young man walking past a mural on a busy neighborhood street. He carelessly throws down his cigarette and the mural is set ablaze.

Headline News

Noisemedia Produces Spot For Molson

Digital production company noisemedia has been contracted to produce an animated version of a broadcast commercial for Canada's largest beer maker, Molson. The "I Am Canadian" campaign will be syndicated across noisemedia's affiliated Web networks and will coincide with Molson's current broadcast advertising campaign. The company will produce a 30-second and a 10-second spot featuring an original cast of animated characters created by noisemedia's animation division.

Headline News

Cingular Walks The Catwalk

Western Images created an animated fashion show to present Cingular Wireless fall collection of wireless telephone packages. In Catwalk, the bright orange figure of the Cingular logo appears sashaying down the catwalk to the accompaniment of flashbulbs and applause, and is then joined by several look-alikes, each mimicking the moves of runway models.

Framestore Headline News

Framestore Builds Spots For Burbidge Wood

Wood specialists Richard Burbidge called upon FrameStore to come up with animated figures that appear to be made of real wood to feature in four spots for their sponsorship of the television program, OUR HOUSE. The concept required caterpillars that transform into butterflies to illustrate the decorative nature of the Burbidge product - decorated timber. Directed by Markus Manninen and produced by Helen MacKenzie at FrameStore, a small team of animators set out to make the spots visually interesting and appealing.

Design Headline News

Click 3x Creates Graphical World For AT&T

Click 3x, New York has designed and produced two new graphics only television spots for AT&T and Young & Rubicam. One spot, cut to the Roy Orbison classic You Got It, features lines of type traveling in graceful arcs across the frame. As the camera pulls back it becomes apparent that the viewer's perspective is from the inside of a transparent sphere and that the type is moving along its surface. Periodically, lines come into focus and announce AT&T long distance options. Ultimately the camera pulls out of the sphere to reveal it as part of the AT&T logo.

Spot Headline News

Curious Pictures Brings Steve Madden Spot To Life

Curious Pictures' director David Kelley, in collaboration with photographer Butch Belair, has wrapped on a new mixed media spot for shoe designer Steve Madden. Based on a long running print and poster campaign, the spot was commissioned by New York ad agency Hampel Stefanides. The spot combines original photos, digital composting, pixilated photography animation and 2D animation. The commercial opens on a hip girl, wearing Steve Madden brown leather platform cowboy boots, at JFK airport.

Headline News

Spontaneous Combustion Rides For Reach

Spontaneous Combustion has created computer-generated environments for a pair of 15-second spots for Johnson & Johnson's battery operated REACH Powerbrush. In "Braces," the camera flows down a roller coaster, which spells out "braces." Once the word is revealed, a cartoonish balloon pops up with a live-action close-up of white teeth in braces. In "Professional Clean," a dental mirror probes a CG mouth as portions of the word, "professional" are laid out like a curved row of teeth.

Spot Headline News

Western Images Creates A Cingular Spot

San Francisco-based Western Images has created a completely CGI spot entitled "Balloon Art" for Cingular Wireless and ad agency BBDO South. The commercial opens with the sound of stretching rubber and an expanding blue toy balloon. The following scene reveals the orange Cingular "X" logo named Jack blowing air into the balloon. At the end, Jack whips out a remarkable likeness of George Washington crossing the Delaware. The spot was directed by Mark Dippé, of Pandemonium, SF.

Effects Headline News

A52 Livens Up Three New Infiniti Q45 Spots

Visual effects and broadcast design house A52 has produced the visual effects for three new 30-second Infiniti Q45 spots. The project was completed for Anonymous Content and director Andrew Douglas for ad agency TBWA/Chiat/Day LA. In "Speed Effect," a new Q45 sits motionless while smoke, leaves, wind and rain create speed tunnels around it. A52's CGI team used Houdini and Renderman to create steam that was blended with 2D elements, while visual effects supervisor/inferno* artist Simon Brewster removed reflections and composited-in rain effects and a group of girls walking around the car.

Headline News

Holy Cow Spots Rides Roller Coaster For Chex Mix

Holy Cow Spots has created a stop-motion 30-second spot entitled, "Roller Coaster," for General Mills Chex Mix and ad agency Campbell Mithun. Directed by Holy Cow Spots' Shaun Sewter, the spot starts with a lone Chex square that is joined by more pieces, finally creating two complete characters composed of Chex Mix pieces, which ride a roller coaster. For the roller coaster, a 22 foot-long, 12 foot-tall set was constructed. "It took a long time," admitted Holy Cow Spots executive producer David Lyons.

Headline News

Topix Plays Futbol For Mennen

TOPIX has created a computer animated 10-second tag, entitled "Futbol," promoting the new Mennen roll-on deodorant. The spot features an animated Mennen Speed Stick expertly juggling a soccer ball. "After viewing a video of a soccer player bouncing a ball around, I thought it would be interesting to utilize the feeling of a handheld camera," said TOPIX animation director Chris Johnson.

Creative Headline News

Psyop Creative Drums Up Drug Free PSA

New York design/visual effects house PSYOP Creative has just wrapped on a new PSA for the Partnership for a Drug Free America about the dangers of inhalant abuse. The spot uses an innovative animation technique in which colored inks are poured over carved glass illustrations and filmed at high-speed. "What intrigued me most was how to visually communicate a feeling of drug-induced paranoia, agitation and ultimately the shattered mental-scape," said director Todd Mueller.

Spot Headline News

Quiet Man Creates Blue Line Guy For AT&T

New York visual effects house Quiet Man has finished a new commercial for AT&T and ad agency Wunderman. Directed by Quiet Man lead 3D artist David Shirk, "Blue Line Guy" is a 60-second animated spot designed to promote "AT&T Worldnet Service Plus." Set against a paper white background, which occasionally tears to reveal vital information, the spot opens with an outline of an outstretched stick figure using a deep blue crayon to draw himself and his dream Internet service. "From the beginning, the agency knew what they didn't want to see in the spot," said Shirk, somewhat cryptically.

Design Headline News

Western Images Designs Complete Package For ShopNBC

Western Images has completed work on the new ShopNBC campaign. The design package includes an animated logo, 12 promos, 12 show opens, banners, billboards and lower thirds and a "toolbox" of elements for additional programming. The treatment features a montage of 3D objects, plus male and female models depicting moments from a range of lifestyle activities, which in turn provide the basis for the different shows on the network. To achieve an illustrative graphic look for the live-action, the models were filmed against green screen to separate them from the background.

Spot Headline News

Will Vinton Paints Two New Chili's Spots

Will Vinton Studios has completed two spots for the current Chili's Restaurant campaign. The first 15-second CG spot, entitled "Cave Paintings," set in a pre-historic cave, features cave paintings that come to life. "We wanted it to look real, like someone had taken a stick and sketched the drawings. It couldn't look too clean," said director Kirk Kelley. "The spot is digital, but its inspiration is grounded in real handmade craft," said David Altschul, president of Will Vinton's advertising division.

Headline News

Rhinoceros X-Rays For Dockers Spot

Rhinoceros has wrapped on a new Dockers pants spot for ad agency FCB/San Francisco. In the spot, a woman uses x-ray glasses to survey a restaurant and its patrons. "We didn't just animate people's skeletons," CG director Arman Matin, said, "The characters' clothing also had to be visible in the x-ray vision. We had to be able to see people's underwear and other items, so it was more sophisticated than what an actual x-ray looks like." The actors were photographed against a measured grid, so that Rhinoceros artists could build an appropriate skeleton for each of them.

Headline News

Blur Studio Animates NBCi.Com Branding Campaign

Blur Studio has finished the character design and 3D animation for a new TV campaign promoting The project, which brings to life the peacock and the "i" from the logo, was conceived by Riverstreet Productions. In the first spot, the peacock comes to a crossroad in the information super highway. The "i" whips out his laptop and soon enough the peacock and him are cruising down the road in a red convertible headed for the NBCi Website. The second spot has the "i" removing its dot and balancing on it like a trained seal.