Category: Commercials

Headline News ILM gets jiggy with Will2K

INDUSTRIAL LIGHT & MAGIC just finished up the new Will Smith video WILL2K forColumbia Records and Sony Pictures. Robert Caruso directed the vid that sendsmega-star Will Smith on a Millenium eve time traveling spree. The futuristiceffects were created with ILM's newest motion capture software.

Read Heather Kenyon's interview with ILM's Seth Rosenthal in AnimationWorld Magazine.

Headline News DMA zaps a New Spot for Zowie

New York animation studio, DMA with director Tony Caio finished up two'60s-style spots for Zowie Intertainment, Inc. new fantasy game ELLIE'SENCHANTED GARDEN. The commercial, featuring psychedelic-spinning wallpaperflowers and highly stylized gardens appearing around live-action actors, isaimed at attracting young girls to computer games. The spot started airingon Nickelodeon and other kid-friendly networks in early November.

Headline News JJ Sedelmaier finishes New Spot for Milton Bradley

J.J. SEDELMAIER PRODUCTIONS, with J.J. Sedelmaier serving as director, hasproduced a second Milton Bradley/Parker Brothers "Family Game Night"30-second spot. The commercial features classic board games like Monopoly,Clue, and Scrabble. This incarnation is entitled "Special Night" andfeatures the same child-like crayon style from the previous Milton Bradleyspot.

Headline News The Mill hits the Finish Line with a New Daewoo Spot

THE MILL, a London-based post house, recently finished up a new Daewoo carspot. The 30-second commercial, entitled "Aerial Fantasy," is directed byDaniel Barber of Rose Hackney Barber and produced by Duckworth Finn GrubbWaters. The Mill's Flame artist Jason Watts set the piece to a base-boomingmix of rock and rap music. The spot features the new Daewoo "Lanos"thrashing the world's largest skateboarding half pipe. The spot will airaround Europe in November and arrive in England come January 2000.

Headline News HRA completes spot for Heinz spaghetti

London-based HRA has completed "Eddie Spaghetti," a :30 for Heinzspaghetti and agency Leo Burnett, Chicago. The spot depicts the journey ofa piece of spaghetti from plate to boy's mouth, inside of which a party isin progress. The ad, directed by Kim Burdon, features 3D computeranimation, traditional cel animation, live-action, and puppetry.

Headline News A.FILM completes spot for Daloon Spring Rolls

Copenhagen, Denmark-based A.FILM has finished a :40 spot for Daloon SpringRolls, Denmark's largest Chinese frozen food manufacturer. In the spot,which unveils a new product called Funsters, a dragon, called "daloon" inDanish, presents the product like a wise and distinguished old man, but thechildren's crazy antics off-screen cause him to lose his cool. The CGI spotwas animated using 3D Studio Max with a few live-action props. Craig Frankdirected. The word from Denmark is that after the spot aired for threeweeks, the product sold out.

Headline News ACME FILMWORKS completes two spots

Hollywood, California-based ACME FILMWORKS has completed two :30 spots. In"The Challenge," a live-action commercial for commemorative Pepsi cans thatpromote the return of the Cleveland Browns to competition, images offootball plays appear in the stormy sky above Cleveland Browns player ChrisSpielman who asks the viewer, "So are you ready to be a Browns fan?" Thevisual effects were composed, layered and rendered using Adobe Photoshopand After Effects. Scott Ingalls directed the spot for Dallas, Texas-based

Headline News RING OF FIRE completes Infiniti effects

West Hollywood, California-based RING OF FIRE completed the visual effectsfor two spots for the new Infiniti I30 luxury sedan and agency TBWAChiat/Day. For "Rain" Ring of Fire added time-lapse clouds, individuallyrotoscoped each raindrop and added visual enhancements to the car and itsenvironment. For "Aspens" they created the mirror's reflection, compositedclouds and birds in trees, and added shadows to the trees.

Headline News SIMEX completes "Glitch"

Santa Monica, California-based SIMEX DIGITAL STUDIOS has completed thecomputer animation for "Glitch," a spot for Repairnow.com, an Internetresource site. West Los Angeles-based Rhythm & Hues produced the spot forad agency Millenium Communications, and Richard Taylor directed it. Thespot depicts the impact of a mini whirlwind of destruction, which is named"Glitch," as it passes through VCRs, CD players, and other household items.

Headline News A.FILM completes "Jumbo Book"

Copenhagen, Denmark-based A.FILM has completed "Jumbo Book," a :30 forDisney Scandinavia. The spot touts JUMBO, a collection of Donald Duckcomics. The spot mixes 2D animation and live-action. In the spot, alive-action maid stumbles across all sorts of 2D animated figures includingDonald Duck's beak, Uncle Scrooge's hat, etc. The figures tease and provokethe maid into opening a closet from which spill hundreds of Donald Duckcomic books, burying the maid. Live-action was directed by Michael Hegnerand animation was directed by Craig Frank.

Headline News THE ATTIK creates animation for Voyage of Discovery

New York City-based THE ATTIK created the visual style and animation for"Sailing the Globe" and "Getting Ready," two :30 spots designed to showcasethe John Player Goldleaf Voyage of Discovery, during which a sailboattraveled to 17 countries in 170 days. The Attik added animated nauticalimagery to live-action footage, shot by Los Angeles-based Robert Steadman,of the real John Player Goldleaf cigarettes sailboat.

Headline News TRICKY PICTURES completes "Hello Kitty"

Chicago, Illinois-based TRICKY PICTURES has completed "Hello Kitty," a :30spot for Target Stores and Minneapolis, Minnesota-based agency PetersonMilla Hooks. Tricky Pictures used After Effects to composite thelive-action footage and the animated characters. Bruce Alcock directed thespot.

Headline News AARGH! co-produces Cold-Eeze spots

Orlando, Florida-based AARGH! ANIMATION, INC. (not related to the abovecompany) is co-producing a series of :10 and :30 spots for Cold-Eeze coldmedicine that combines live-action with cel animation. Mark Simon and DaveKallaher directed the animation. The three :10 spots consist of a celanimated plane that swoops into frame over a six layer multi-plane ofmoving clouds. The computer generated product packages fly out of the planeand are presented close to camera. In the :30 spots, live-action passengers

Headline News THE ATTIK completes spots for Sol Beer

New York City-based THE ATTIK has completed two :30 spots for Sol Beer andagency Amster Yard. In "Disco" a beer acts as a disco ball, emittingstrobing lights. In "Rock N Roll" the can emits electrical charges,creating a pulsing energy field. James Sommerville directed, and both spotswere created with After Effects, Infinity, Studio Pro and Media 100. JulieWatkins of New York City-based Manhattan Transfer completed the compositein Inferno.

Headline News SPONTANEOUS completes spot for Prestone antifreeze

New York-based SPONTANEOUS COMBUSTION has completed "Cold Start," a spotfor Prestone antifreeze, for agency Grey Advertising. Spontaneous used 3DStudio MAX to create the engine and antifreeze. Live-action footage wasproduced by New York-based Zero 2 Sixty.

Headline News GRAPHITI MULTIMEDIA completes spots for Limca soft drink

Mumbai, India-based GRAPHITI MULTIMEDIA has completed two :15 spots forLimca soft drink. In one of the spots, an animated version of Indian moviestar Shah Rukh Khan is chased by a dog while on a date with his girlfriend.In the other spot, a cricket player is taunted by a duck. In both spots,the characters are encouraged to "take it easy" with a Limca soft drink.Graphiti used Cambridge Animation Systems' Animo software to composite thehand-drawn characters with the backgrounds, which were created using AdobePhotoshop.

Headline News SIMEX DIGITAL completes Dunlop Tires spot

Santa Monica, California-based SIMEX DIGITAL STUDIOS has completed "IceCliff," a spot for Dunlop Tires and agency Dentsu, Inc. of Tokyo, Japan. Inthe spot, five luxury sport cars race on rapidly eroding, digitallygenerated, ice covered cliffs. The camera moves back to reveal that thecliffs are created by a giant digitally created Dunlop tire. CGI ArtistJeff Chung used Alias Power Animator and Maya Media Illusion to create theeffects.

Headline News Richard Purdum completes 3 Nestle spots

London, UK-based RICHARD PURDUM PRODUCTIONS has completed three spots forNestle Polo mints. In "Aliens," which was designed by Robin Heighway Bury,the mint is chased by aliens. In "Cement," which was designed by John PaulEarly, the Polo mint is hounded by a mob, and in "Beach," which wasdesigned by Adrian Johnson, the mint is chased by muscle men into a ladies'changing room. The three designers brought their individual styles to eachof the spots, which were all directed by Richard Purdum for agency J.Walter Thompson.

Headline News Curious Pictures completes Lugz spot

San Francisco-based CURIOUS PICTURES has finished "Decide & Conquer," a :30spot for Lugz athletic shoes. Directed by Jerry van de Beek, the spotresembles a video game and features Fantm Sklz, a hip male character, whomaneuvers through the obstacles of New York City, scoring points as hemakes his way to his final destination. Curious used 3D Studio MAX, AdobeAfter Effects and Discreet Paint for this project. New York-based AmsterYard was the agency.

Headline News UPN sports new look by The Attik

New York City-based THE ATTIK has created the new visual style for UnitedParamount Network (UPN), the sixth largest network in the US, to help brandits new identity for its fall season. This includes promos, opens,transitions, and ids. To create the package, The Attik developed a seriesof models formed from translucent plastic and glass, and photographed themon an animation bed. The elements were edited to generate a sense offluctuation in the energy of the UPN logo, which was then combined with a

Headline News QUIET MAN completes spot for Fritos Racerz

New York City-based QUIET MAN has completed "Giant Boy," a :30 spot forFritos Racerz, a race-car shaped snack food. In the spot, a NASCAR race cardriver wakens from a dream just before he and his car are eaten by a boy.Johnnie Semerad directed the visual effects, and Philana Dias was theFlame/Effects artist. Richard Sears directed the spot for New York andHollywood-based production company HKM Productions for New York-basedagency BBDO.

Headline News CYCLOTRON completes end tags for Heineken spots

New York City-based CYCLOTRON has completed a photo-real, CGI end tag for aseries of Heineken spots for creative company Vidal, Reynardus & Moya. Thecommercials are targeted for the US Hispanic market. The 10-second end tagfeatures a frosty cold bottle of Heineken. Cyclotron used Side EffectsHoudini software and wrote proprietary shaders for Renderman. Bruce Gionetwas the CGI supervisor.

Headline News BERMUDA SHORTS completes Natwest spot

London-based BERMUDA SHORTS has completed "Rear Window," a spot for Natwestbank. The spot explores the things you can do in the privacy of your homeonce you own the property. The spot includes 2D animated people who sit bya stream, feeding fish, as well as a stop-motion animated man working onhis car. Phil Dale did the stop-motion animation. Run Wrake directed thespot for Agency TBWA.

Headline News GRAPHITI completes ThumsUp spot

Mumbai, India-based GRAPHITI MULTIMEDIA PVT. LTD. has completed a :20 spotfor ThumsUp soft drink, a Coca-Cola product. In the spot, a mosquito holdsa straw like a microphone and sings a 1970s Hindi love song until theThumsUp hero, played by a live model, squashes the insect. Graphiti usedCambridge Animation Systems' Animo software to composite the three mattelayers -- a highlight layer, a mid-tone layer, and a body shadow layer --making up the mosquito. The 3D environment was created with 3D Studio Max.Sunil Shetty directed the spot.

Headline News LOCONTE GOLDMAN completes "Hearts on Fire"

Boston, Massachusetts-based LOCONTE GOLDMAN has completed "Hearts on Fire"which consists of three :30 spots, and one :60 spot, for Grant Marketing, aProvidence, Rhode Island-based diamond company. The promos are for a tapethat will be used in a direct mail campaign, as well as for walk-incustomers. Maria LoConte directed the spots, and New York City-basedKLEISER WALCZAK did the 3D animation.

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