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Category: Commercials

Headline News R!OT Brings World War II To Malibu Beach

Santa Monica-based R!OT, a digital production studio, recently finished the visual effects for a commercial promoting Tennessee's Vanderbilt-Ingram Cancer Center. Digital artist Verdi Sevenhuysen helped turn Malibu Beach into the shores of Omaha Beach during D-Day. Sevenhuysen used Discreet Inferno system to alter the live-action footage to match the European topography. He also placed a series of steel tank traps onto the sandy shore. "It was a very close collaboration between director Karsten and I," said Sevenhuysen. "They didn't have the budget to shoot in France, but it didn't matter.

Headline News Wild Brain Thinks Up Spots For Scandinavian Designs

Wild Brain, the San Francisco-based animation house, has wrapped on three 30-second spots for Interline/Scandinavian Designs. The fast-paced commercials pop the furniture companys many types of chairs and sofas onto the screen with an up-tempo sleek design. "The challenge was to design the spots to showcase their huge selection of furnishings in a visually compelling manner, yet remain true to the clean, sleek feel of the line," said spot director and designer Julia Tortolani.

Headline News DMA Dances In The Sky With Delta Airlines Ad

By Rick DeMott | Wednesday, September 6, 2000 at 12:00am

Director Tony Caio and DMA Animation have created a campaign for Delta Airlines' new entertainment programming. The in-air series is a collection of animated shorts featuring a 3D microphone that introduces each video channel. Each short is a comic spoof of movie genres from comedy to romance. Landor Associates, Delta's branding agency, worked in collaboration with DMA and Caio to create the WorldFest winning shorts.

Headline News Computer Cafe Creates F/X Maze For Radio Shack

By Rick DeMott | Wednesday, September 6, 2000 at 12:00am

Santa Maria-based Computer Cafe has created the computer animation for a new spot for Radio Shack. "Topiary" is part of Radio Shack's ongoing campaign featuring Hall of Fame American football player Howie Long and actress Teri Hatcher. Computer Cafe formed the massive garden maze in which Long and Hatcher appear. The celebrities were shot on stage with several green covered set pieces, which were replaced with photorealistic computer animated greenery. Computer Cafe created the 3D hedges using Lightwave 3D software and used Digital Fusion to do the compositing.

Headline News Sideshow Motion Design Livens Up Olympic NBC Coke Ads

Sideshow Motion Design has created 81 20-second promotional spots for NBC and Coca Cola to highlight the Summer Olympic Games. The ads utilize still photos of over 40 athletes in a moving fashion evocative of gold photo albums. Jie Shen designed and directed the commercials. "Our client, NBC, saw the importance of collaborating with Coke and wanted to do something with still photography and bring it life with an emotional wallop," said Sideshow president Scott Mantel. "This campaign shows Jies talents off beautifully.

Headline News Wildlife & Fugitive Creates New World For Sketchers

Wildlife & Fugitive director Jay Torres created an amusement park world of rides using Sketcher shoes. Torres placed live-action kids inside shoes that served as the cars of the rides. "We had to shoot each element, be it the live kids or the stop-motion shoe elements separately," said Torres. "Since the amusement park wasnt meant to be realistic, we tried to create more of a surreal environment by using a combination of still frames, live-action and 3D animation. Its definitely a new look and a way to come up with ideas that fit into certain budget limitations.

Headline News The Hive Swarms For New Cable Channel SceneOne

Soho, U.K.-based The Hive, a 3D animation company, has completed a series of idents to promote the launch of Flextech Interactives brand-new digital TV cable channel, SceneOne. Launched on July 5, 2000, SceneOne is the first-ever television channel to be developed from an Internet site, and focuses on music, film and entertainment. The Hive created three idents "The Club Scene," "The Film Scene" and "The Gig Scene" - to reflect the hip style of SceneOnes three main weekly review programs.

Headline News Editing Concepts' Jesse Reisner Slows Time For Pillsbury

Editing Concepts' Jesse Reisner just finished editing a new spot entitled "Takes It Slow," a new 30-second spot for Pillsbury Toaster Strudels. In the spot, time slows down when a teenager takes a moment to savor a Toaster Strudel before heading off to school. Reisner softened colors, silenced sounds and let the final piece of the tasty food hang in the air before hitting the kids mouth. "This project was all about pacing," said Reisner. "It starts out fast and frantic, then everything slows down when the toaster pops.

Headline News So! Much Brings Back Vaudeville For MCI & Blockbuster

New York-based animation and design house, So! much, has created a 3D animated 30-second spot for MCI Worldcom and Blockbuster Video. The "FreeFlix Follies" campaign highlights the free movie bonuses of signing up for MCI with a send-up of vaudeville shows. The commercial reunites Abbott and Costello-like characters Seymour the Movie Ticket and Answer the Telephone, which were created for a previous spot by So! much three years ago. "Were really committed to marrying thoughtful, passionate design work with top-quality CG animation," says Jennifer Yeh, executive producer at So! much.

Headline News Quiet Man Plucks Penguin Striptease For Pepsi

Quiet Man unzipped the tuxes of some penguins for a new Pepsi ad "Zoo," which introduces new lemon-flavored Pepsi Twist (currently being test marketed in Texas and Minnesota), and has some plucky penguins strip down to their Speedos to take a cooling dip in a pool. Quiet Man creative director and the spots visual effects director Johnnie Semerad used Discreet Logic Inferno software to remove the black from the penguins' bodies, and tack on new arms to allow the movements of a simulated striptease. "The key was to determine how to make the penguins look naked," said Semerad.

Headline News CDIS Helps Aliens Blow Up Vancouver Landmark!

The first commercial for the Center for Digital Imaging and Sound (CDIS) includes a clip from VANCOUVER UNDER ATTACK, created by CDIS Visual Effects and Digital Animation (VEDA) Program graduate Sean McQuarrie. The excerpt shows a monstrous alien space craft hovering above Vancouver Science World before unleashing a laser beam that blows up the centre. "It involved two days of filming in DVC Pro and miniDV formats," said McQuarrie. "To get the mix right, I used Maya, Maya Live and the Discreet Station for building up 20 layers of visual effects in total.

Headline News TOPIX/Mad Dog Charts Good Health For Kellogg’s Canada

TOPIX/Mad Dog has wrapped up the 3D animation and design elements for the new 30-second spot for Kelloggs All-Bran Buds. "Chart" features an anatomical poster of the insides of a healthy woman, who leaps from the wall when no one is around to enjoy a bowl of Kelloggs All-Bran Buds. TOPIX/Mad Dog producer Diana D'amelio said the 3D character "began as a real woman shot on set, wearing a body-stocking, actually going through the actions in a series of takes. We then recreated her as a glass figure, with a skeletal structure and a stylized heart and circulatory system.

Headline News Eyeball Dances With New PBS Series Open

Eyeball has woven live-action dance footage together with graphic design elements for the new PBS documentary FREE TO DANCE. "We were provided with live-action footage, which we incorporated into a stylized environment that allowed the dancers movements to be shown to best effect, taking our inspiration from classic art deco posters," said creative director Limone Shur. Designer Tatiana Arocha created the simulated spotlights, which the dancers appear in. "I began by thinking about the colors and about stage lights over dancers," said Arocha.

Headline News Charlex Lights Up Spots For British Petroleum

New York-based Charlex was brought in by British Petroleum to give a face-lift to their image. "The challenge was to make an interesting commercial using only the British Petroleum logo," said Charlex founder and spot director Alex Weil. "It was an idea originated by BP themselves, but nobody has been able to make it sufficiently interesting until we got hold of it. As [creative director] David Fowler put it, The idea went from the trash can to Charlex. Its a good thing too.

Headline News hey! Animates Musical DVD For Arista Records

The New York-based design and production studio hey! has wrapped up 22 thirty-second animations for Arista Records. Presented at Bertelsmann Music Groups marketing conference, hey! created musical sequences highlighting Arista artists Whitney Houston, Santana, Run DMC, Toni Braxton, Carly Simon, Aretha Franklin and many more. "Essentially, we have made stills of the artists come to life by creating 2D animations in inferno*.

Headline News ATTIK Animates Preview Of Sony’s Digital Network Recorder

ATTIK shot, designed and produced three 15-second spots previewing Sonys Digital Network Recorder with TiVo service. The product allows TV viewers the chance to record programs digitally while they watch something else. ATTIK creative director/designer/director Aporva Baxi said, "We enhanced the existing agency concept with dynamic animated visuals that were specifically designed to reflect the copy line of each commercial. It was also vital that the visuals appear authentic.

Headline News Class-Key Chew-Po’s Voltaire Heats Up PopTarts Ad

Class-Key Chew-Po director Voltaire has wrapped up his first national spot for Kelloggs PopTarts Pastry Swirls. The spot features cherries parading in a chorus line then diving into a pool of cream cheese. Innovative Business Communications provided the CGI cream cheese so that the fluid nature would be more believable. The commercial was produced for Chicago-based ad agency Leo Burnett.

Headline News Sony’s Walkman Invades Ring Of Fire

Ring of Fire has finished two spots for Sonys Walkman entitled "Spaceship" and "Dorm." Both spots center around the space alien Plato. In "Spaceship" after downloading tunes onto his Sony Memory Stick Walkman, Plato fights Los Angeles traffic in his shuttle on his way to his new college. In "Dorm," Plato enters his room after a shower to find that his female over-night visitor loves the mini disk of songs Plato has made her on his MiniDisk Walkman.

Headline News Eyeball Says Presto For Nike

Eyeball has livened up the newest spot for Nikes latest shoe line, Presto! The spot that airs in Nike stores shows off the bright colors of the shoes with slick retro style. Director Limore Shur said, "We were after a moving, driving, fun-looking piece to exemplify what the shoes are all about. I think we achieved that. There was a nice aesthetic appeal to the whole thing." Curious Pictures used Adobe After Effects, Illustrator, Photoshop and Discreet edit* to blend the graphics with the colors and product shots.

Headline News Curious Production Of The Bob Clampett Show Open

Curious Pictures has completed the opening for the new Cartoon Network series THE BOB CLAMPETT SHOW. The spot highlights the mix of Clampetts styles from his Warner Bros. shorts to his later puppet work. In Flame, the Curious artists created smiles on the puppets faces and a film transition into a puppet theatre. Steve Patrick was the creative director for Cartoon Network and Denis Morella directed the open for Curious Pictures.

Headline News Wild Brain Passes The Test For Sony Music

Wild Brain has finished three spots for Sony Music Entertainments "Pass It On" campaign. "Adventure," "Love" and "Street Party" air exclusively on MTV and highlight several of Sony Musics top artists by combining live-action music video footage with traditional cel animation. Creative director Ed Bell brought to the project his futuristic hip hop/anime designs, while director Robert Valley helped bring to life the surreal tone of the spots. "Ed Bell created a new genre of animation that isnt confined by stylistic boundaries," said Valley.

Headline News TOPIX/Mad Dog Sets Stunts For Clearnet Mike

TOPIX/Mad Dog has created the visual effects for a 30-second spot entitled, "Stuntman" for Clearnet Communications Inc. Highlighting their new wireless phone, Mike, the commercial is airing in Canada. The ad features a stuntman jumping from a building and making phone calls as he descends. Director Chris Wehfritz brought the spot to life without having a real stuntman jump from a building. Wehfritz took footage of a free-falling parachutist and rotoscoped each frame.

Headline News Ring of Fire Rises To The Challenge For Suntrust

Ring of Fire has created the newest completely CGI spot for Suntrust. "Sunrise/Sunset" is a 30-second commercial that brings to life fire-flies dancing, thunderstorms and a brilliant sun to ring in the banks name change from Crestar Bank to Suntrust. Using Maya 2.5, Ring of Fire created motion test rough landscapes for advertising agency West Waynes approval. Once the thumbs up was given Ring of Fire artists, led by creative director Jerry Spivack, added richer detail to the long tracking shot that changes from night to day.

Headline News Spontaneous Combustion Ideal For Estee Lauder

Spontaneous Combustion has designed, directed, produced and edited a 30-second spot for Estee Lauders new skin refinisher, Idealist. The commercial started with a wire-rail globe spinning and changing into a square, triangle and back to a sphere then finally revealing the new laser technology from Estee Lauder.

Headline News hey! Raps Bumpers & Opens For The History Channel

hey!, a design and production studio, finished new opens, bumpers and background elements for five History Channel shows. The firm created an open for SPY WEB, revised opens and bumpers for HISTORYS GREATEST BLUNDERS and WEAPONS AT WAR, and opens for MOVIES IN TIME and HARDCOVER HISTORY. For SPY WEB, hey! used a mainly gray palette and added bits of color to evoke a feel of coded messages. "We had this coding going on in a textured background, with letters that cycle and change and evolve into the SPY WEB logo," said creative director Laura Tolkow.

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