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Category: Commercials

Headline News Ring Of Fire Burns Bright For TechTV IDs

Ring of Fire teamed with entertainment branding company 3 Ring Circus to create the new ID package for the on-air and online network, TechTV. The visually striking package includes a series of four 30-second spots that display technology as a lifestyle benefit. "Connect," "Communicate," "Convenience" and "Community" are fast-paced spots, comprised of a primary red, white, blue and black color palette. "The TechTV project was particularly challenging because of the visual interpretation of 'Connectivity,'" states Elaine Cantwell, head of creative services for 3 Ring Circus.

Headline News Black Logic Scratches For The New York Lottery

Black Logic scratched and won for its new 30-second spot for the New York Lottery. In the spot, scratching an old jalopy turns it into a new sports car, a dribbling sprinkler becomes an ornate fountain, a small abode turns into a giant palace and a loveable dog gets instantly groomed. "The spot presented a double challenge, since two environments had to register accurately and yet be noticeably different so we could see the changes through the scratching," said director Michel Suissa.

Headline News iXL Brings i-Cybie Robot Dog To Life

iXL Digital Video has wrapped on a new spot for Tiger Electronic's robot dog, I-Cybie. In the 30-second commercial, i-Cybie appears before a futuristic backdrop of swirling colors, and as the camera rotates, the robot performs tricks. "The titles had to look flashy but not appear too frenetic, nor could they distract from i-Cybie," explains Doug Dimon, senior visual effects artist at iXL Digital Video Group. "I decided to use a short blast with a slow fade technique, throwing titles up very quickly with laser-like effect, then letting them drift away.

Headline News Motion Theory Races For Suzuki TV Campaign

Motion Theory designed, animated and finished three 30-second TV spots for Suzuki motorcycles, ATVs and street bikes. Creative director Mathew Cullen described the style of the spots as reminiscent of "vintage boxing posters." In the commercials, the use of animated stills of the vehicles make posters seem like they come to life. Once the footage was color timed the final compositing and onlining was done by Motion Theory.

Headline News Bugshop Rams Home New Animal Planet Campaign

Bugshop, a New York motion graphics and effects shop, has completed four spots for the Animal Planet imaging campaign, "Life is Better with Animals." Ross Shain, creative director at Bugshop, served as visual effect supervisor, compositor and designer. He completed seven composite shots and designed the endtags, which involved compositing exotic animals such as a mountain ram, mandrill and alligator on green screen to hide then reveal the Animal Planet logo and tagline stamped into the background.

Headline News Black Logic Takes Five For Nasdaq

By Rick DeMott | Wednesday, February 28, 2001 at 12:00am

Black Logic has wrapped on a new five spot campaign for the Nasdaq Stock Exchange: "Qualcomm" uses the modem port on a laptop computer as the entrance to a visual world of digital communications; "Immunex" uses transparent CG human forms and brightly colored double helixes to introduce the world of advanced immunology; "Amazon" portrays that company's familiar Website interface to show how it created online commerce; "Biogen" opens with a group photo of the scientists who broke the human genetic code; and "Yahoo" develops the company's groundbreaking search engines, as a road map through a maz

Headline News PDI/DreamWorks Wraps On Spots For Monster.com, MSN, Target

By Rick DeMott | Wednesday, February 28, 2001 at 12:00am

PDI/DreamWorks has completed production on three new commercials for Monster.com, MSN and Target. PDI/DreamWorks brought Monster.com's green mascot, Trump, to life, working with renowned advertising agency Arnold Communications and live-action director Kinka Usher, on the humor spots which debuted during the Super Bowl. The PDI/DreamWorks team, led by director Larry Bafia, created the monster spokesperson for all five spots' endtags.

Headline News Cuppa Coffee Sails With Lifetime On Romantic Spots

Cuppa Coffee has created four spots for Lifetime Televisions Valentines contest "Romanced Across America Sweepstakes." Incorporating stop-motion animation and digital compositing, co-directors Warren Brown and Hector Herrera designed four different "panels" to illustrate the journey that Lifetime is sending their lucky winners on. These panels for Santa Fe, Vermont, Florida and Washington are comprised of photographs, moving illustrations and stop-motion props that were shot under camera and then digitally collaged into frame.

Headline News ViewPoint Discovers New Spots For Wings & Civilization Networks

The Discovery Channel Networks enlisted the talents of ViewPoint Studios to develop a promotional package for their Wings and Civilization Channels. ViewPoint filmed the live-action footage of a mock air battle on location in Laage, Germany. Avid editorial transformed the footage into dramatic sequences and then turned it over to the design and Flame teams. The main title and supporting text elements were developed along with further enhancements of color treatments and lighting effects.

Headline News Spontaneous Combustion Makes A Splash With Pepperidge Farms Goldfish

By Rick DeMott | Wednesday, February 21, 2001 at 12:00am

Spontaneous Combustion helped bite off the heads of Pepperidge Farms' Goldfish for a new ad campaign. Filmed by New York-based Chelsea Pictures, the campaign consists of one 30-second, a 20-second with a 10-second endtag, and a 15-second ad. The spot begins with CG goldfish swimming and diving through a page of sheet music. As the fish start to swim throughout the room, live-action footage of kids and mothers munching on goldfish fill the scene.

Headline News Rhinoceros Charges Into New Colgate Campaign

By Rick DeMott | Wednesday, February 21, 2001 at 12:00am

Rhinoceros Visual Effects & Design has brightened up six 15-second spots introducing Colgate Total Whitening toothpaste. "Hearts" shows a toothpaste tube floating in a red space until heart-shaped balloons peel away from the background and float skyward revealing the new package in a stunning white environment. "Brightness" opens with the tube on the same red background, when a brightness adjustment bar pops up, goes haywire and turns the background again to white. These first two spots launched in the beginning of February with the others set to roll out in the upcoming months.

Headline News Chuck Gammage Toons Island Adventure For Kellogg's

With Chuck Gammage Animation handling the traditional animation and TOPIX/Mad Dog taking on the 3D, a new spot for Kellogg's Island Adventure campaign in the U.K. has Uder the Cow bringing excitement to breakfast. The spot introduces Kellogg's new Corn Flakes Cereal and Chocolate Milk Bars. In the 2D spot, Uder armed with a chocolate milk gun takes aim at boxes of Corn Flakes falling from the sky, turning them into Corn Flakes Cereal and Chocolate Milk Bars. Director Chuck Gammage oversaw the production of the entire spot.

Headline News ILM Says Whassup To Alien Budweiser Spot

ILM created the new Super Bowl spot for Budweiser that has aliens saying, "Whassup!" The spot opens with a dog walking into a country field and is then beamed up into an alien spacecraft. After the head alien asks the dog what he has learned on Earth, the dog unzips and out pops an alien who yells, "Whassup!" The animation was done using Softimage with facial and lip-synchs done with ILM's in-house software Caricature. Modeling was done in Maya and Alias|Wavefront, with rendering handled in RenderMan and compositing in ILM's in-house software CompTime.

Headline News SimEx Shoots Kellogg’s Toucan Sam To the Moon

By Rick DeMott | Wednesday, February 14, 2001 at 12:00am

SimEx Digital Studios has wrapped on a new Kellogg's Froot Loop spot, which launches Toucan Sam and his mischievous nephews into space. SimEx provided 2D and 3D animation, compositing, editing, as well as live-action shots for the 30-second commercial. "Rocket" has Toucan Sam and his three nephews propelling themselves into space in a primitive looking rocket. Shane Zalvin, Roberto Casale and Holger Leihe created the cel animation, with help from cel assistant directors Charlotte DeBlock and Ingin Kim. Digital ink and paint was completed at SimEx using the Toonz system.

Headline News Wild Brain Makes Hershey's Kisses Blush

By Rick DeMott | Wednesday, February 14, 2001 at 12:00am

In celebration of Valentine's Day, Wild Brain has created a new spot for Hershey's, which has the famous Kisses candies blushing. Directed by Carl Willat, the commercial features two silver wrapped Hershey's Kisses as one kisses the other, its wrapper turns red and their tags embrace. The spot was animated in Softimage and rendered in Mental Ray with compositing done in Henry.

Headline News Miss Jones Weaves Web For AT&T Net Spot

Miss Jones, a design and visual effects commercial company, has created an animated spider for AT&T's new media campaign. In the commercial, a spider weaves a web, which represents the AT&T logo. This spot continues in the same vein as other AT&T spots, "Pop," "Newton" and "Balloon," completed by Miss Jones. Miss Jones' spot director Barnaby Jackson said, "With the other spots we start with the [AT&T] logo, and then transformed it. Here, we recreated the logo. We really let the spider have artistic license.

Headline News LocoMotion Animates Tropical Party With Vicon Motion-Capture

LocoMotion Studios, an Austin, Texas-based motion-capture service bureau, recently completed the Corona commercial "Perico" using the award-winning Vicon 8 optical motion-capture system. This 30-second commercial, created for Atomic Pictures in San Antonio, Texas, features several characters who emerge from water drops off the sides of a bottle of Corona and a keg of beer to create a festive environment that recreates a bar at a tropical resort. All of the dancing and acrobatic moves were captured using a 10-camera Vicon 8 motion-capture system.

Headline News R!OT Pulls Off Great Escape For Ford

By Rick DeMott | Wednesday, January 31, 2001 at 12:00am

R!OT has provided visual effects for a new 30-second spot introducing the Escape, Ford's sporty, new SUV. The commercial opens with a simple black on white graphic reading "consumer affairs director." Several letters pull out of the graphic and reform as part of a logo on the back of a surfboard hitched to the top of an Escape driving along an animated beach.

Headline News Quiet Man Livens Up Regional Sport Spots For Fox

By Rick DeMott | Wednesday, January 31, 2001 at 12:00am

Quiet Man has created the visual effects for the spots "Turkey" and "China," from the new four spot Fox Sports campaign via agency Cliff Freeman & Partners (NYC). "To convincingly create the effect of diving off a 50-meter cliff onto dry ground, I needed footage of a stuntman diving into an airbag, and a shot of a dummy falling onto the ground from an elevation of about 12 feet," said Johnnie Semerad, Quiet Man founder and lead visual effects artist. "With that we could then create a composite effect, using Discreet Logic Inferno, of the free-fall.

Headline News iXL Brings Tiger's Chibibotto To Life

iXL Digital Video Group has wrapped up the visual effects for a new 30-second spot promoting the new toy from Tiger Electronics entitled Chibibotto. In "Attack of the Chibibotto," a giant Chibibotto wreaks havoc in city, resembling a cheap GODZILLA movie. "The spot is an intriguing hybrid between retro monster movie and techno chic," said iXL Digital Video Group senior visual effects designer Doug Dimon.

Headline News Director Manera Grows Giants For Chevy

Santa Monica, California-based The Joneses' Jim Manera has directed an effects-filled new campaign for Chevrolet's Silverado Heavy Duty. Each of the three 30-second spots, featuring effects created by DIGITAL DOMAIN, pictures giant workmen and a giant Silverado operating in otherwise normal-sized environments. In "Construction," a workman picks up a 50-feet long tool belt as he walks past a normal-sized skeletal frame of a new building. In "Ranch," cowboys use a giant Silverado to help track down a runaway horse.

Headline News PRoGRESS Speeds Up New Cisco Campaign

PRoGRESS provided design solutions for the new faster-paced Cisco ad campaign. The four spots share the common theme of the Internet being a tool that can help businesses overcome obstacles to their growth. PRoGRESS used type animation as a metaphor for Cisco being the bridge spanning the digital divide. In the opening of each spot, digital information travels along a glowing blue digital line in the center of the screen and then a computer carat wipes the information away leading to the next scene. "Hotel" then presents a real-time tutorial with streaming video and 3D illustrations.

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