Search form

Category: Commercials

Studio Headline News

Studio 108 Signs Tyler Snidow As Head Of Business Development

Studio 108 has signed Tyler Snidow as head of client services and business development for the hybrid production, visual effect, editorial and audio company.

Motion Headline News

Guillermo del Toro to Direct Commercials Through Motion Theory

Commercial production company Motion Theory announces that filmmaker Guillermo del Toro will be helming commercials as the newest director on the Motion Theory roster.

Animation Headline News

Gasket Studios Announces New Space & New Talent

By Rick DeMott | Wednesday, February 23, 2011 at 9:12am

Gasket Studios (the design, visual effects and animation boutique) is going to the next level with a new space and two new talents: Look Artist Tiffany Borchardt and Animator Clayton Miller.

Creative Headline News

Happy F5! Motionographer Announces First Round of Speakers and Content

By Rick DeMott | Wednesday, February 23, 2011 at 9:01am

F5, the biennial creativity festival presented by Motionographer.com, returns to the historic Roseland Ballroom in New York City April 15-16, 2011.

Headline News

DUCK Prepares to Make a Big Impactist

DUCK has strengthened its West Coast production roster with the signing of Portland, Ore.-based Impactist, a husband and wife commercial and short film directing duo with more than 15 years of advertising industry experience.

Special Headline News

Zoic Studios Creates Reverse Explosion Effect for The X Factor

Fox’s new show The X Factor had a dramatic introduction during the Super Bowl as thousands of Xs came together to form the show’s host Simon Cowell.

Headline News

nailgun* Steps Out In Converse Style For Spec Spot

How does a company showcase to the world how much they are capable of creatively? They can wait for the perfect job to come to them, or in the case of design/production studio nailgun*, you can bring your own ideas to life -- such as with their spec spot for Converse, which deeply taps into the company’s wide spectrum of creativity services.

Super Headline News

Absolute Helps Motorola XOOM Kick off for Super Bowl XLV

It's become apparent that a certain electronics manufacturer once revered for its open and independent approach to technology has become the bland establishment it once rallied against. Motorola is making an effort to add some color to this white-washed world with the debut of their new XOOM tablet, a powerful little machine that is cleverly introduced via Smuggler Director Randy Krallman and Anomaly in a :60 which aired during Sunday's Super Bowl XLV.

Quietman Headline News

QuietMan Produces First 2011 NFL Draft Spot

QuietMan Founder and Creative Director Johnnie Semerad, no stranger to collaborating on a multitude of Super Bowl classics, alongside Jonathan Klein of the NFL, recently directed a unique, direct-to-client interstitial for the much-anticipated 2011 NFL Draft, Path to Primetime that will debut during the Super Bowl XLV broadcast on FOX on Sunday, February 6.

Studios Headline News

Charged Studios Crowns The Biggest Winner for Tayto

Can a campaign featuring a bag of potato chips motivate women to lose weight? It might seem a little far-fetched, but the creative and technical team at Charged Studios, the hybrid animation, live-action and VFX company, conceived and created a pair of bumpers for Irish potato crisp brand Tayto, that did just that.

Studio Headline News

Boogie Studio Creates Unique Animations for Videotron

Montreal-based audio and VFX house, Boogie Studio recently handled CG character animation for an innovative in-store interactive display for Videotron – a leading telecommunications provider in Quebec.

Commercials Blogs

The Sorry State of Super Bowl Commercials

By Dan Sarto | Monday, February 7, 2011 at 2:44am

I tried, I really did. I watched every single commercial on this year’s Super Bowl telecast. Unfortunately, I’m terribly spoiled by my DVR. I think I’d give up Diet Coke before I’d give up my DVR. Consequently, my tolerance of the sorry state of commercials is quite low. So my assessment of this year’s crop of spots is not particularly kind. Nor coherent. Nor relevant. I was not impressed. There were, however, a few bright spots.

Pages