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Category: Commercials

Headline News 422 Ltd and Inkworks Bring Cel Look to 3D Animation Spots

Manchester, UKs 422 Ltd. used Cambridge Animation Systems' Inkworks software to achieve a traditional cel look in 3D for two recent projects. Mr. T is a 30-second commercial produced by Equinox Film & TV Productions and directed by Gary Cowan for the Accident Group, a compensation claims company. Mr. T was first modeled in Maya and prepared for animation using the software's set-driven keys and animation features. Once the pace of the animation was determined, Inkworks was used on the outlines and scenes were painted with the Maya renderer to achieve a cel look.

Headline News Click 3X Creates A Brave New World For EMC

Los Angeles Click 3X provided design, 3D animation, visual effects and integration services for BRAVE NEW WORLD, a new series of television commercials for EMC networked data storage systems. The campaign was conceived by Boston agency Arnold Worldwide and directed by Morton Jankel Zander's Marcus Nispel. Each of the three 60-second commercials uses a vision of an apocalyptic future world as a metaphor for businesses searching for reinforcement in a world being bombarded by information.

Headline News Curious Pictures Spoofs Channel Surfing With Kraft Mac And Cheese

By Dan Sarto | Thursday, May 10, 2001 at 12:00am

New Yorks Curious Pictures has created CHEESE CHANNEL, a 30-second spot for Kraft Macaroni and Cheese and Chicagos Foote, Cone and Belding ad agency. Switching between several classic daytime TV vignettes, the comic spot blends stock footage and a variety of mixed media techniques, including live-action, stop-motion animation and computer/cel animation. Were proud of the cheese-surfing Kraft Mac and Cheese spot, said Jim Shirreff, art director, Foote, Cone and Belding. The universe of television is condensed to a world of macaroni and cheese.

Headline News Blur Studio Designs And Produces Open For TLC's Robotica

By Dan Sarto | Thursday, May 10, 2001 at 12:00am

Venice, Californias Blur Studio's broadcast design division recently created a show open for ROBOTICA, The Learning Channel's new 1-hour robot competition series airing on Wednesday nights. Creative director Tim Brown came up with the piece's innovative design, centering on a chrome-plated, flying robot that mounts an aggressive assault on the television screen. Blur Studio concept artist Feng Shu designed the robot character and 3D artist Juan Granja modeled and animated it. Blur Studio also handled the production of the open, composed entirely of photo-real 3D computer animation.

Headline News yU + co Produces Campaign for WUSA on TNT

By Dan Sarto | Wednesday, May 9, 2001 at 12:00am

yU + co has designed and produced a television advertising campaign for Turner Network Television in support of TNT and CNN/SI coverage of WUSA, the women's professional soccer league. Directed by yU + co creative director Garson Yu, the campaign launches with a 60-second television spot in which soccer stars Mia Hamm, Brandi Chastain, Julie Foudy and Brianna Scurry morph into animated superheroes.

Headline News Curious Pictures Catches Toonz On Tape

By Dan Sarto | Wednesday, May 9, 2001 at 12:00am

New Yorks Curious Pictures has completed TOONZ CAUGHT ON TAPE!, a set of promotional spots for Nickelodeon. The mixed media pieces are a series of interstitial vignettes that feature some of Nickelodeons characters. We created a spoof of reality-based television shows, showing famous toonz captured in hidden-camera situations, said Steve Oakes, Curious Pictures director. The result is a commercial that shows the dark underbelly of Nickelodeons off-screen toon lifestyle.

Headline News Charlex Creates New Nick Ids

By Dan Sarto | Sunday, May 6, 2001 at 12:00am

New York digital effects studio Charlex has finished work on a new 60-second ID spot for Nickelodeon, which began airing April 21, 2001. Featuring a kinetic montage of Nick shows turbocharged with special effects and set to a zany classical score mixed with house beats and sound effects, the Because We Can themed spot showcases the networks entire range of programming in a mix of live-action, animation and effects.

Headline News Loose Moose Lunchables for Oscar Mayer

By Dan Sarto | Sunday, May 6, 2001 at 12:00am

London-based animation studio Loose Moose has recently completed work on a 30-second stop-motion spot for Oscar Mayer Lunchables. Titled Make Your Own Fun, the commercial combines stop-motion animation and CGI to portray a young boy, Dillon, and his dog, Bumpy, who unintentionally wreak havoc in their quest to invent things. The spot used puppets and sets made by Artem Models and Effects. Loose Moose used Maya to create the high-speed look of the hall corridor. Other effects done by Loose Moose included hundreds of thousands of CGI sprinkles that get jet-fanned onto a brownie.

Headline News Celluloid’s Bubble Boys Score Hat Trick for Budweiser

By Dan Sarto | Wednesday, May 2, 2001 at 12:00am

Animation and visual effects house Celluloid Studios has recently completed a series of 30-second Bubble Boys spots for Budweiser. The four commercials, The Agent, Agent Phil, Holdouts and Negotiator, are the latest in an ongoing series of Budweiser commercials done by the company, and continue the narrative of two mechanical, tabletop hockey players, Murph and La Rue. The humorous ads again focus on their pursuit of being as famous as hockey legend Wayne Gretzky.

Headline News EyeballNYC Spins TV/Web Series for Showtime

By Dan Sarto | Wednesday, May 2, 2001 at 12:00am

Creative design boutique EyeballNYC has teamed with Showtime Networks recently launched ShoNext digital cable channel to produce the 12-episode TV/Web series DISC JOCKEY, an innovative, mixed-media exploration of emerging American DJs. Each two-minute segment combines a documentary-style DJ interview with an animated superhero sequence. Music downloads, DJ tour schedules and other material are available on the Website. "Showtime was very clear in its creative direction," said EyeballNYC director Alex Moulton, who is also a DJ.

Headline News Spontaneous Combustion Animates T.J. MAXX

By Dan Sarto | Wednesday, May 2, 2001 at 12:00am

Digital studio Spontaneous Combustion has created the title design and end logo animation for a pool of 30-second spots, with 15-second lifts, for T.J. MAXXs Maxximum Stories campaign, which rolled out nationwide on March 18, 2001. The ads, tagged You should go, show women talking about why they love T.J. MAXX. According to design director Dana Yee, "Because the tag is You should go, we wanted to parlay a sense of motion with the typography.

Headline News Diecks Group Redesigns Discovery Kids Network

Creating what is arguably both the biggest project and greatest success in its eight years of operation, New York's The Diecks Group recently delivered a complete redesign of Discovery Kids Network, a three-hour block of programming aired on weekends on the Discovery Channel. Creative director Brian Diecks and The Diecks Group team were the exclusive creators of 122 on-air design elements, including block opens, next-ons, bumpers, interstitials and promo elements. The project required extensive live-action, 3D animation, effects compositing and 2D graphics.

Headline News Wild Brain Opens And Closes The Chuck Jones Show

By Dan Sarto | Sunday, April 29, 2001 at 12:00am

San Franciscos Wild Brain, Inc. has announced their work on the animated open, close and lifts for Cartoon Network's new weekly series, THE CHUCK JONES SHOW, which premiered on the cable network this past April 8, 2001. In the 30-second open, Wile E. Coyote zooms around on an Acme rocket, interacting with old Chuck Jones characters such as the Road Runner, Michigan J. Frog, Duck Dodgers, Marvin the Martian and Bugs Bunny. The characters eventually fall onto a stage and surround an animated, framed picture of Chuck Jones. As Wile E.

Headline News EyeballNYC Spells Allergy Relief

By Dan Sarto | Friday, April 27, 2001 at 12:00am

Creative boutique EyeballNYC has completed work on a 15-second spot for allergy medication Zyrtek, sponsor of SESAME STREET, which broadcasts on PBS. Combining 3D green text animation and live-action, the company used everyday sounds to spell out Zyrtek (pronounced zur-tek) phonetically. A tent zipper, an electric mixer and a lawn mower together create the first syllable of the product name, while a skipping record, a game of checkers and a stick against a picket fence creates the second. An accompanying monochrome image and green 3D text animation reinforces each sound.

Headline News Island Fever Creates Pesky Cockroach

By Dan Sarto | Friday, April 27, 2001 at 12:00am

Computer graphics house Island Fever Productions has completed two new commercials for Orkin's "fake-out" campaign. In this year's campaign, which like last years shows a pesky cockroach interrupting the viewing of two fake commercials, Island Fever Productions created the animation of the cockroach, all the additional animation and the final compositing for both commercials. The first faux commercial is for "Timmy Townsend P.I." in which Gary Coleman stars as a bumbling private eye. Island Fever created the CG logo treatment of flying streaking letters.

Headline News Black Logic Loses Its Head For Coldwell Banker

By Dan Sarto | Friday, April 27, 2001 at 12:00am

New York animation studio Black Logic has completed two 30 second commercials for Coldwell Banker. The first spot, titled "Concierge," shows a disembodied head of a beleaguered home buyer orbited by a series of objects representing the many headaches of the house hunting process. Directed by Black Logic's Michel Suissa, the spot uses colorful, high-energy graphics, propelled by a peppy musical score, to highlight an exclusive Coldwell Banker online service that assists people in managing the details involved in buying and selling residential real-estate.

Headline News Celluloid Finishes Earth Share PSAs

By Dan Sarto | Friday, April 27, 2001 at 12:00am

Colorado animation studio Celluloid has just completed work on two public service announcements for Earth Share, a federation of America's leading non-profit environmental and conservation organizations. Working with advertising agency Foote, Cone and Belding, director James Wahlberg and live-action production company Visitor, Celluloid, led by executive producer Jan Johnson and director Paniagiotis Rappas, provided the animation on both sixty-second spots. The first, titled "This Is," is based on a series of 30 paintings by designer Alan Brewer.

Headline News Uli Meyer Grapples With 3D Octopus For Kelloggs

By Dan Sarto | Wednesday, April 25, 2001 at 12:00am

Uli Meyer Animation has just delivered the second in a series of computer animated commercials featuring Okto the Octopus for Kellogg's Variety Packs. In the new 30-second spot, titled "Find The Variety," Okto and Okto's friends, Sandra the Swordfish, The Crab and The Starfish make return appearances, while an electric eel debuts as an improvised aerial for the radio that provides the soundtrack for the commercial. In the spot, Okto plays the "shell game" in the galley of an underwater shipwreck, trying to find his favorite cereal among the eight varieties in the Kellogg's Variety Pack.

Headline News Viewpoint Studios Creates Ultimate Gamer For The Discovery Science Channel

By Dan Sarto | Wednesday, April 25, 2001 at 12:00am

Creative firm ViewPoint Studios announced the completion of The Ultimate Gamer promotional spots for the upcoming Discovery Science Channel videogame information television series THE ELECTRIC PLAYGROUND. Using a combination of CGI, live-action and visual effects compositing, ViewPoint created the Ultimate Gamer with a jet pack, VR helmet, rocket skates, gamer attitude, humor and dynamic visuals in order to convey THE ELECTRIC PLAYGROUND as the place for video game enthusiasts to get needed secret skills and codes to conquer the electronic world.

Headline News Cyclotron And Visa Race To Daytona

By Dan Sarto | Tuesday, April 17, 2001 at 12:00am

New Yorks Cyclotron has completed work on a new 30 second commercial for Visa, which debuted during the March, 2001 Daytona 500, and will continue to air throughout the current NASCAR season. The spot, titled Nature, opens with a father answering his young son's questions about the local flora and fauna. They watch a moth delicately alight from a dandelion, only to be splattered over the windshield of a racing car. The tranquility shattered, the shot widens to reveal the pair standing in the infield of the Daytona International Speedway.

Headline News Renegade Animation Produces Main Titles For Tomcats

By Dan Sarto | Sunday, April 15, 2001 at 12:00am

Animation production house Renegade Animation has designed and produced the main title sequence for TOMCATS, the new feature film from Revolution Studios. The 2-minute title sequence is fully cel-animated and features a cat and dog in pursuit of a buxom woman who blows them away -- literally. Darrell Van Citters directed the title sequence for Renegade Animation. Ashley Postlewaite was executive producer. TOMCATS, written and directed by Gregory Poirier, is the first release from Revolution Studios since its founding last year by producer Joe Roth.

Headline News Mixin Pixls Erupts For Chevrolet

By Dan Sarto | Sunday, April 15, 2001 at 12:00am

Digital animation company Mixin Pixls has finished work on the 'Volcanologists' spot for the new Chevy S-10 crew cab 4x4 pickup. Mixin Pixls joined with Crew Cuts editor Bob Jenkis, Flying Tiger Films' director Robert Gordon and advertising agency Campbell-Ewald's creative team of John Haggerty, Steve Bolt and Matt Fera to produce the commercial. The spot introduces viewers to the hazards of a day-in-the-life of a group of volcanologists who are studying the activity of a nearby volcano. The volcano erupts and places the volcanologists in harm's way.

Headline News SimEx Dives Right Into Kellogg's Frosted Flakes Spot

By Dan Sarto | Thursday, April 5, 2001 at 12:00am

Santa Monica, California's SimEx Digital Studios has completed work on a new 30-second Kellogg's Frosted Flakes commercial. The artists at SimEx provided 2D animation, compositing and editing for the new Kellogg's spot, called "High Dive," starring Tony the Tiger. Director Jean Perramon's team created Tony in the famous "Tex Avery-style." The commercial revisits classic 1940s style animation while using snappy cuts to keep it fresh.

Headline News R!OT Completes Walgreen's Spot

By Dan Sarto | Thursday, April 5, 2001 at 12:00am

Santa Monica, California's R!OT, a creative digital studio, recently provided design, animation and visual effects services for a new campaign for Walgreens and Chicago agency Euro RSCG Tatham. Co-directed by R!OT's Carl Seibert and Plum Productions' Dana Christiaansen, the commercials promote Walgreens' Website, www.walgreens.com. In "Signs," the camera pulls from a tight shot of a woman working at a computer into an exterior of her home with a Walgreens sign hanging above her window.

Headline News Realise Studio Delivers For Royal Mail Spot

By Dan Sarto | Monday, April 2, 2001 at 12:00am

London-based Realise Studio has just completed a new commercial for the Royal Mail. Directed by Jon Hollis of 400 films, this special effects laden commercial is a departure from the Royal Mails current quirky campaign. The commercial features a series of transitions from a view of the world from space, to a guy sitting on his sofa in London reading a letter. Each start image is made up of 40,000 others. At a distance the thousands of images combine visually to make up the larger, composite one. As the camera zooms closer the composite one breaks apart.

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