New York-based 21Boom, a design company that provides creative services to networks, production companies and agencies, has delivered the original visual brand for Discovery Communications' newest network, FitTV. The network is the ultimate destination for exercise and fitness programming on TV. To shape up for the launch, FitTV challenged 21Boom with a game plan to deliver results that both reflect the visually exciting and high-energy programming of the network and appeal to men and women who want to look and feel good.
For Britney Spears new music video TOXIC, KromA was assigned the duty of creating a computer-animated stunt double of singer as part of a huge package of animation and effects. In a tight schedule of less than three weeks, the studio created a virtual Paris and London street scenes and a 3D security tunnel environment where Spears performs back-flips to dodge laser beams.
To promote the fifth season of THE SOPRANOS, due to begin in March, HBO built on its ongoing relationship with New York's design/post boutique Perception to create a "countdown campaign." The promo campaign, which is part of the HBO's first quarter subscription drive, will air on most television networks beginning in February.
"In addition to promoting THE SOPRANOSwe've been doing their quarterly campaigns for the last year-and-a-half or so," says Brendan Werner, editorial director at Perception.
Astral Media contacted Ghostmilk Studios to create a memorable 60-second teaser for the upcoming fifth season of THE SOPRANOS (beginning in March). Astral Media's The Movie Network broadcasts THE SOPRANOS in Canada.
2d3, a leading developer of professional 3D camera matchmoving software, recently announced use of its award-winning boujou application by L.A. effects studio Ring of Fire on RAINING BULLS-EYES, a new commercial spot for Target. The :30 advertisement, in which white Target bulls-eye logos turn up in all sorts of popular outdoor activities, launches the U.S. merchandiser's national spring branding campaign.
Trevor Robinson of Quiet Storm has directed and produced the new commercial for Schwartz "real paste" sauces. Post-production and the development of a 3D computer-animated character took place at Moving Picture Co. (MPC).
The :30 ad shows a live-action housewife looking for inspiration for dinner. During the course of the evening meal's preparation, the housewife is visited by an ebullient computer-animated chef offering Schwartz real paste as a tastier alternative to her dish.
Creative collective Psyop recently completed LOTTOLAND, a :30 CG animated spot for the Colorado State Lottery via Karsh & Hagen, Denver. The spot began airing late January 2004.
Psyop collaborated with designer Justin Fines to anthropomorphize lotto balls and give them their own parallel world -- a unique ball town. They experimented with different looks and shadings to create a unique dimensional feel and in the end came up with a fresh style of 3D animation and rendering.
Ron Scalpello of BBC Broadcast has directed a series of trailers (1 x 60 secs, 1 x 40 secs and 3 x 20 secs and 3 x 5 secs) for Abbott Mead Vickers promoting the new BBC One drama HUSTLE. Visual effects and postproduction were carried out at Moving Picture Co. (MPC).
The series concentrates on a group of charismatic confidence tricksters in the business of making money. The trailers themselves introduce the five main characters: Albert, Stacie, Ash and Danny, with each persons particular traits being described by Mickey, their colleague, during the :60 trailer.
HBO hired Venice, California-based design/production house twothousandstrong (www.2000strong.com) to produce an elegantly designed :60 retrospective promo spot. YEAR-END PROMO, broke during the premiere of ANGELS IN AMERICA, focuses on HBO's acclaimed series' THE SOPRANOS, SIX FEET UNDER, SEX & THE CITY and CURB YOUR ENTHUSIASM.
Mr. Bill, SATURDAY NIGHT LIVE's often crushed clay character, will be returning as a conservation spokesman in a Louisiana state public service announcement aimed at teaching people -- especially children -- how Louisiana is losing its coastal marshes and swamps, reported the ASSOCIATED PRESS. Launching next summer, the campaign will also feature Mr. Bill's gang of "Estuarians" -- Salty the Shrimp, Eddy the Eagle and others. "Mr. Bill America's Wetland World Tour" will be a Website featuring lessons, games and other activities.
Cossette Communications of Toronto came to nearby DKP Effects to do vfx honors for the Bell Sympatico high-speed Internet service spot titled SEE THE TOWN 310 FAST. Cossette was looking to create a world that didnt exist to support the metaphor of the Internet at high-speed, in which stores would be stylized versions of media-rich Websites. Each storefront was designed to be deep into the interactive content, and streets were perfectly clean to represent the DSL broadband service.
R!OT Manhattan applied its artistic touch to turn New York City street scenes into Anytown, USA for a new spot promoting the GM Credit Card. Conceived by Mullen Advertising, CLOSER THAN YOU THINK promotes the cards benefits program through the story of a man who is being stalked by a growing fleet of General Motors vehicles.
Motion Analysis Studios recently made motion capture history when they created a 50-foot-by-50-foot volume to capture motions of NFL stars Terrell Owens and Michael Vick for the Nike Gridiron commercial spot directed by David Fincher. This latest cutting-edge spot takes viewers right into the action of a digital football arena, complete with snow and a fantasy football team of 22 growling opponents.
In continuing to define a new collaborative design and production strategy with the Rockwell Group, IOMEDIA has produced a series of presentations combining 3D animation, interactive design and video production for the Starhill Shopping and Entertainment Center located in Kuala Lumpur, Malaysia.
Click 3x provided motion graphics design and post-production services for a series of ads for Miller Lite comparing its taste and carbohydrate content to Coors Light and Bud Light. Conceived by Ogilvy & Mather, New York, each of the 15-second spots presents a close-up image of beer being poured into a glass. Animated type echoes the voice-over as it cleverly asserts Miller Lite's advantages in terms of fewer carbs and better taste. Each spot ends with the tag, "Good Choice."
To help independent advertising agency davidandgoliath launch KIA's new luxury sedan, Amanti, Anonymous Content director Jeffrey Plansker collaborated with award-winning Zoic Studios to apply visual effects expertise to BOOKS.
The Richards Group hired Janimation to bring the dynamic Cow Superheroes to life for Chick-fil-A's latest calendar advertising campaign.
When PWLC London was looking to create a rapping robin for its new Fox's biscuits campaign, it brought the script to Toronto's guru animation studio. Armed with only a sketch and a Snoop Dog reference, cd Frank Falcone and his team went to work on developing a 3D character that was not only hip hop fabulous, but kid (parent) friendly.
Dieselfx provided design and vfx services to Foote, Cone & Belding Southern California and The Advertising Council for a new public service announcement about the dangers of wildfires. Sponsored by the USDA Forest Service and the National Assn. of State Foresters, the ad is part of the groups Firewise program meant to educate homeowners on how to protect their properties from fire.
When The N, Noggins brand new teen block, put out an open call for four five-second network image spots and was planning on choosing two studios to create four promos. However, after submitting style-board concepts, Cuppa Coffee was awarded the entire job and expanded to include additional promos based on the strength of Cuppa Coffees unique creative branding.
Vfx studio Moneyshots recently completed work on SHORTY (Put it on the Floor), the new music video from director Gregory Dark. One of several songs created specially for the feature film LOVE DON'T COST A THING (opening Dec. 12, 2003), the video features the film's star, Nick Cannon, and hip hop stars Busta Rhymes, Chingy and Fat Joe.
Spike TV (a division of MTV Networks) will be airing animation created using ILL Clan Inc.s proprietary 3D animation technique called machinima. By modifying off-the-shelf computer game technology, the New York animation studio produces machinima in a fraction of the time it would take using typical computer animation techniques.
Rhinofx has reworked new M&M/Mars PopAbles candy ads, YIKES and SEPARATION ANXIETY, to play in theaters and on TV this holiday season. Director Harry Dorrington and his team designed an entirely CG-animated campaign. To adapt the campaign for the cinema, rhinofx re-rendered the spots in 2K and changed the aspect ratio and size. The challenge with this was keeping the candy looking real in the large formats extreme close ups.
Director Jerry Hibbert at Hibbert Ralph Animation (HRA) has turned out a new :30 commercial, JUGGLING BEETS, for Branston pickle/condiment products with some pretty fun visuals and a catchy soundtrack.
The commercial features Branston food products such as piccalilli, pickled onions and pickled beetroots, taking shape as fun faces and characters in sandwiches as people have fun preparing a snack. The preparers are never visible, keeping the focus on the food.
Toronto-based Soho and groundzero have teamed up to complete a series of CG commercials for Fisherman's Friend cough lozenges. The spots include :30 and :15 versions in English and French.
Tony Cleave, Soho creative director, said, Our mandate was clear -- reinforce the Fisherman's Friend brand while providing a visual platform to introduce a new Fisherman's Friend lozenge flavor.