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Category: Commercials

Headline News

Guru Makes Robin Rap For Fox Spot

When PWLC London was looking to create a rapping robin for its new Fox's biscuits campaign, it brought the script to Toronto's guru animation studio. Armed with only a sketch and a Snoop Dog reference, cd Frank Falcone and his team went to work on developing a 3D character that was not only hip hop fabulous, but kid (parent) friendly.

Headline News

Dieselfx Brings Wildfire to Life in Forest Service PSAs

Dieselfx provided design and vfx services to Foote, Cone & Belding Southern California and The Advertising Council for a new public service announcement about the dangers of wildfires. Sponsored by the USDA Forest Service and the National Assn. of State Foresters, the ad is part of the groups Firewise program meant to educate homeowners on how to protect their properties from fire.

Headline News

Cuppa Coffee Brands Noggin’s Teen Block

When The N, Noggins brand new teen block, put out an open call for four five-second network image spots and was planning on choosing two studios to create four promos. However, after submitting style-board concepts, Cuppa Coffee was awarded the entire job and expanded to include additional promos based on the strength of Cuppa Coffees unique creative branding.

Headline News

Moneyshots Throws Mid-Air Party for Shorty

Vfx studio Moneyshots recently completed work on SHORTY (Put it on the Floor), the new music video from director Gregory Dark. One of several songs created specially for the feature film LOVE DON'T COST A THING (opening Dec. 12, 2003), the video features the film's star, Nick Cannon, and hip hop stars Busta Rhymes, Chingy and Fat Joe.

Animation Headline News

Machinima Making New 3D Inroads on Spike TV's VGAs

Spike TV (a division of MTV Networks) will be airing animation created using ILL Clan Inc.s proprietary 3D animation technique called machinima. By modifying off-the-shelf computer game technology, the New York animation studio produces machinima in a fraction of the time it would take using typical computer animation techniques.

Digital Headline News

Rhinofx Wrap Sweet Spots for Pop’Ables

Rhinofx has reworked new M&M/Mars PopAbles candy ads, YIKES and SEPARATION ANXIETY, to play in theaters and on TV this holiday season. Director Harry Dorrington and his team designed an entirely CG-animated campaign. To adapt the campaign for the cinema, rhinofx re-rendered the spots in 2K and changed the aspect ratio and size. The challenge with this was keeping the candy looking real in the large formats extreme close ups.

Headline News

HRA Plays With Food for Branston Spot

Director Jerry Hibbert at Hibbert Ralph Animation (HRA) has turned out a new :30 commercial, JUGGLING BEETS, for Branston pickle/condiment products with some pretty fun visuals and a catchy soundtrack.

The commercial features Branston food products such as piccalilli, pickled onions and pickled beetroots, taking shape as fun faces and characters in sandwiches as people have fun preparing a snack. The preparers are never visible, keeping the focus on the food.

Headline News

Soho and groundzero Team on Fisherman’s Friend Spot

Toronto-based Soho and groundzero have teamed up to complete a series of CG commercials for Fisherman's Friend cough lozenges. The spots include :30 and :15 versions in English and French.

Tony Cleave, Soho creative director, said, Our mandate was clear -- reinforce the Fisherman's Friend brand while providing a visual platform to introduce a new Fisherman's Friend lozenge flavor.

Circus Headline News

3 Ring Circus Brands Greek Mega Channel

3 Ring Circus, a leading creative branding firm in Los Angeles, California, has re-launched the Mega Channel, the number one rated broadcast television network in Greece. Mega sought to solidify its position as a leader and trendsetter in the Greek market when it retained 3 Ring Circus to develop a new "look" for its re-launch.

CD Maziar Majd and exec producer John Sideropoulos hand-delivered the project and worked closely with Mega's in-house design department for implementation and support at their facilities in Greece.

Headline News

ATTIK, Ambience Drive Animated Scion Transformer Spot

ATTIK provided production details on its Scion TRANSFORMER spot, one of three :60 theatrical commercials conceived by ATTIK and produced by Sydney-based visual effects, animation and design company Ambience Entertainment. The animated spot is targeted specifically at young males in the U.S. and dramatically fictionalizes the evolution of Scion's first models, the Scion xA and xB, from robot form.

Headline News

Moneyshots QBs New NFL Reebok Spots

Moneyshots recently completed visual effects on a series of spots for Reebok featuring the NFL Summit Heavyweight Jacket and Philadelphia Eagles Quarterback Donavan McNabb. Directed by The Odiorne Brothers for Arnell Group, the 30- and 10-second spots were shot in Philadelphia over three days, and utilize a series of scenes connected by the winter breaths of Eagles players and fans.

Cartoon Headline News

Post-grad Students Do Ids for Cartoon Network U.K.

Cartoon Network U.K. has teamed up with animation students from the London Animation Studio at Central Saint Martin's College of Art and Design, who have produced four high-quality IDs now airing across Europe on the channel.

Animation Headline News

Hornet Animates New Angels Campaign for BMW X5

Elevating its position as a leading 3D animation company, Hornet Inc. recently completed ANGELS, an advertising campaign for the new BMW X5 and Fallon Worldwide. The package includes TV, print, interactive, merchandising and point-of-sale elements for BMW.

People Headline News

Radium's McGowan Talks Trash in Hip Anti-Litter PSA

Ogilvy PR recently commissioned leading digital effects and design studio Radium to direct and design a hip anti-litter PSA. The PSA is part of the LA County Department of Public Works' efforts to inform people about the negative impact littering has on the environment.

Spot Headline News

Velocity Design Helps HBO Sunday Spots Come Home

Velocity Design Group in New York City has teamed up again with the creatives at HBO to craft the networks new Sunday night lineup branding campaign, making the networks stars sing the same tune Mel Tormes rendition of Comin Home. The song was selected after an extensive search for one that conveyed the desired mood and message. Scores of tapes were screened at Velocity and HBO to find the longest moments of serendipitous synchronicity.

Headline News

OutKast Likes the Way MoneyShots Makes Them Move in New Videos

Moneyshots recently completed work on two music videos for OutKasts HEY YA! and I LIKE THE WAY YOU MOVE. Both videos were conceived, produced and edited to play together or separately and have been released simultaneously.

Spot Headline News

SWAY Has a Purpose for Honda Element Spot

SWAY Studio, in association with A52, recently wrapped work on an all-CGI spot for the new Honda Element via ad agency Rubin Postaer and Associates. Live-action footage was directed by Roman Coppola (CQ), which was then rotoscoped into photo-real CGI by the artists at SWAY.

Headline News

Ring of Fire Helps Suzuki’s New Verona and XL-7 SUV Enjoy the Ride

In two noteworthy spots by ad agency Colby & Partners, the artists at Ring of Fire completed graphics, CGI and design work for two new Suzuki spots titled, BIG ON STYLE and FAMILY ADVENTURE. Featuring the new Verona mid-size sedan and the XL-7 SUV, Colby & Partners called on the expertise of Coppos director Jeffrey Karoff and Ring of Fire artists to execute the spots, which contain billboards and signs that highlight the features and attributes of these new vehicles.

Headline News

Company 3 Applies the Brodie Touch to Baby Boy

Vfx artist Alex Brodie of Company 3 Santa Monica applied his subtle touch to BABY BOY, the new video from Beyoncé, helping to create a seductive setting for the sultry singer's duet with reggae rapper Sean Paul. Brodie enhanced virtually every scene in the video, affecting lighting and making numerous image manipulations, including adding to the "harem" that surrounds Paul in one of the video's most memorable scenes. BABY BOY, currently topping MTV's TRL Top10, is from Beyoncé's new album Dangerously In Love on Columbia.

Headline News

Moneyshots Wastes No 'Time' On Kosheen Video

Visual effects studio Moneyshots ( of Santa Monica, California recently completed design and compositing work on WASTING MY TIME, a music video from London artists Kosheen, the second release off their Kokopelli album on the Moksha/BMG label.

Design Headline News

Ghostmilk Brings Energy to Student Price Card Spot

Ghostmilk recently wrapped production on a new spot, entitled GET MORE, SAVE MORE, for Student Price Card and ad agency The Reverb Group. In charge of all aspects of the commercial, Ghostmilk provided initial concept, style, design, script, animation, voice over and post.

Film Headline News

New Sprite High Def Spot Splashes on Bigscreen

With captivating, contemporary imagery, eye-popping colors and an irresistible dance mix, Coca Cola's SPRITE REMIX high-definition spot recently spashed onto movie screens nationwide. Finished in 1080/24p by PostWorks New York, SPRITE REMIX is the creative vision of Ogilvy Mindshare, New York, to promote the new Sprite Remix tropical fruit flavored soft drink.

Effects Headline News

Sapphire Plug-Ins Keep Flames Burning at Brickyard

Turbo-charged with GenArts' Sapphire Plug-ins, Brickyard has been able to flaunt its effects and compositing systems on a number of new commercial projects, including "Pods Unite" (a shared marketing effort between VW and Apple) and the "Driver" Super Bowl spot. The work ranges from blowing up trucks into gas stations, to the slightly less glamorous removal of unwanted rigs.

Headline News

R!OT Makes Pink Feel Good

R!OT Santa Monica helped to make an "Angel" out of Pink by providing vfx and final post services for the singer's new video FEEL GOOD TIME. The song is the theme from CHARLIE'S ANGELS: FULL THROTTLE and the video, directed by Dave Meyers of @radical media, casts Pink as a fourth member of the secret agent squad.