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Category: Commercials

Animation Headline News

Happy Hour Supplies Two Animated Commercials for Monsters

Teaming with Backyard Prods. and ad agency TBWAChiatDay, Happy Hour Entertainment has completed two 30-second animated TV spots for Sony Computer Entertainment America's WAR OF THE MONSTERS PlayStation 2 video game. The spots, which are titled BARRACKS and DRIVE IN, depict CG monster characters interacting with live-action characters.

In BARRACKS, an oversized Cyclops cowers and stands at attention while being harassed by a drill sergeant. DRIVE IN, meanwhile, features a loud-mouthed, wisecracking monster interrupting a drive-in movie for two young lovers.

Spot Headline News

Bent Image Lab Centers on First Reese's Spot in 2 Decades

Bent Image Lab has just finished production on the first Reese's Pieces ad in more than two decades for Hershey's and agency partner DDB New York. For the CENTER OF ATTENTION CAMPAIGN, it was Bent Image's job to bring to life an action-packed world where the center of the frame always contains a Reese's Pieces candy as the focal point. The style has been done in live action before where camera harnesses lock the person attached to camera in the center of the frame like in REQUIEM FOR A DREAM, but this is the first time it's been done in mixed-media or 3D stop-motion animation.

Awards Headline News

Mainframe Adds Superhero Feel to 2003 MTV Movie Awards

Vancouver-based Mainframe Entertainment has produced the logo, branding, and original animation segments for this year's superhero-themed MTV Movie Awards. The work includes category introductions, as well as opening and closing segments for the awards show, which will air June 5, 2003. Typically, using a live-action/design combination for the awards gala, this year MTV decided to go with a custom CGI animated approach in response to the growing number of superhero-inspired films. Promotional spots for the awards also feature animation.

Headline News

Click 3x Draws Blueprint for Food Net Sweepstakes

New York-based Click 3x recently finished up production on a spot promoting Food Network's "Dine In Dine Out Sweepstakes." The idea for the 30-second spot germinated with the cable net's in-house creative staff, after which Click 3x's Creative Director Iain Greenway and his compatriots were enlisted to design the visuals and produce the ad. The commercial interjects Food Network personalities into a stylized 3D kitchen and/or restaurant setting. The visual concept is reminiscent of architectural blueprints, featuring objects rendered in stroked outlines.

Visual Headline News

Perception Hits Digital Homerun For ESPN Classic's Damn Yankees

Perception has created an intense new promo for ESPN Classic's celebration of The New York Yankees 100th anniversary that involved a huge amount of digital compositing, 2D graphics and organic texture creations. Perception was challenged by ESPN Classic to create a promo that would encapsulate the Yankee legacy in just 30 seconds and grab viewers' attention with arresting visual effects and graphic design.

Kids Headline News

Riverstreet & Blur Put On The Spots For Kids' WB!

Riverstreet Productions, a leader in creative television production, and Blur Studio, the Santa Monica, California-based computer animation and visual effects studio, have teamed up again to develop an image campaign for the Kids' WB! 2002-2003 season. For the fifth consecutive year, Kids' WB! tapped Riverstreet Productions to develop the network's branding and ID campaign. The ongoing creative collaboration between Kids' WB! and Riverstreet Productions has earned the companies 14 Promax Awards, including four Gold Muses and one Promax World Class Award. Blur Studio is on board again for the fourth year incorporating its irreverent creativity through computer animation, visual effects and post-production to help win several of the awards.

Spot Headline News

Rolling~C Pours Mixed Techniques Into Spot For Kraft

Rolling~C~Productions of Toronto has completed SUMMER MORNING, the fifth spot in a series for Kraft Canada and its agency FCB Toronto. "The complexity of both composition and animation has evolved and got more elaborate in each spot since the initial concept three years ago," commented exec producer Michael Crabtree, "Creative/animation director Terry Godfrey continued this trend and really upd the amount of animation and brought in some very nice changes to the format and flow."

Headline News

Uli Meyer Fashions Frankenred Promo

Uli Meyer Studios in the U.K. recently completed FRANKENRED, its eighth promo for the BSkyB Sky Active campaign featuring Lil Red. This latest spot features a new CGI character Uli who is Frankenreds little helper.

Set in the laboratory of Frankenreds castle, his mobile phone suddenly comes alive as Uli helps download polyphonic ring tones, top-ups and games. Uli receives some electric shocks during the downloads while Frankenred cackles, "My mobile, its alive!"

Effects Headline News

Jay Leno Gets Stoned By Jacobsrahi and Zoic Visual Effects

THE TONIGHT SHOW WITH JAY LENO recently revealed a striking new show open and logo created by brand strategic entertainment salon jacobsrahi in collaboration with visual effects team Zoic Studios. Together they took real scenes of American life and transformed Leno and the people into murals on brickwalls with the texture and seams visible through the real life image of the TONIGHT SHOW host and everyday Americans.

Series Headline News

Colorado FX Posts Six Feet Under

Visual effects company Colorado FX completed three spots for ad agency Venables, Bell & Partners and client HBOs hit cable series SIX FEET UNDER. "Get to know the Fishers," features images and scenes in reference to individual characters of the show to promote the first season DVD and VHS releases for the series. The spots were directed by Bruce Dowad of Bruce Dowad Associates and edited by Avi and Israel Oron of Bikini Editorial.

Nick Headline News

Vee Pee Cartoons Helps Nick Showcase New Characters In Spots

Vee Pee Cartoons, the broadcast design and animation division of Virtual Persuasion located in Fairfield, Connecticut recently completed a series of "Quickie Nickies" interstitials for Nickelodeon. THE GREGORY AND PECK shorts feature a dim-witted bear, Gregory, and a wise-cracking rooster, Peck, airing in April as part of Nickelodeons Nick Toons line-up. These spots allow Nick to experiment with new and original characters, according to animation director John Siciliano.

Animation Headline News

STVDIO Media Freeze-frames Slurpee Spot

Hong Kong-based animation studio STVDIO Media has produced an animated spot for Coca-Colas Slurpee "Brainfreeze" product in Singapore and its agency M&C Saatchi. DR. BRAINFREEZE'S LABORATORY features the creator of the ice-cold Slurpee drink, Dr. Brainfreeze, who loves his drink even though he has to go to great lengths to thaw out his head after each sip. He employs various gadgets such as hairdryer and a blowtorch-wielding robot to thaw out. The animators used a DEXTER'S LABORATORY inspired style for the mad doctor.

Headline News

New Space Division Takes Double Spots In Southern California

To cover a wider base and lessen potential clients' commutes, Space Division, a new creative editorial and design company has opened offices in Santa Ana and Santa Monica, California. Space Division provides creative editorial, design and finishing for commercials, music videos, feature film and television. Founded by former ARTiFACT principals Christopher Willoughby and Leah Welsh, the Space Division principals report there is a growing demand in Orange County for creative collaboration from local agencies, clients and post facilities.

Headline News

Duck Soup Gets Sweet Taste of 3D

Duck Soup has broken out of its traditional 2D shell into the world of 3D animation creating two live-action/CGI spots featuring the candy-coated M&Ms for BBDO and client Mars, Inc. Director Lane Nakamura and producer Sandra Oda, with their team, completed "Vending Machine" and "Movie Theater" in six weeks. "Vending Machine" features the red M&M nervously bracing himself inside a vending machine to keep from falling into the hands of a determined and very hungry young man.

Animation Headline News

PS Creative Making Spots and Stings

PS Creative, based in Birmingham, England, has finished off a commercial spot and a sting (British broadcasting jargon for an interstitial or bumper in the U.S.) for its U.K. clients S4C and Drayton Manor. Welsh broadcaster S4C commissioned the company to produce a :10 animated sting. PS Creative director Nicola Scurlock used a handheld Super 8 to shoot nature footage he digitally combined using Adobe AfterAffects and Photoshop with a hand drawn animation overlay to create "Spectrum," which explores the delicate touches of nature, light and colors of spring.

Headline News

Eden FX Races To Deliver Daytona 500 Project

Hollywood-based visual effects shop Eden FX just delivered a huge, three-minute long CG animation project for client Delphi Productions to appear on the Jumbotron screen at the Daytona Speedway during this weekend's Daytona 500 Event. The piece introduces the winner of Pontiac's Daytona 500 Pace Car Design Contest. It features five animated 2004 Pontiac Grand Prix pace cars (each bearing a paint job designed by one of the five contest finalists) racing from their high-tech factory across the U.S.

Mill Headline News

Bison Run Through City Streets - The Mill Claims Responsibility

London-based visual effects company The Mill has created a charging herd of bison for the new Levi's spot "Stampede," which premiered in the U.S. during the Superbowl on January 26, 2003. The spot is promoting Levi's new Type 1 jeans and was directed by Jorn Haagen at Academy, for agency BBH New York. The commercial opens with a stampede of bison running through the desert on their way to a city. They arrive in the city, knocking down lamp posts and breaking windows.

Motion Headline News

Motion Theory Evolves For ESPN

Venice, California-based design and production company Motion Theory showed how skateboarders came to be in "Evolution," the newest spot in ESPNs "Without Sports" campaign. Conceived by ESPN and its agency, Wieden+Kennedy/New York, the ad debuted during the Superbowl pre-game show. "Evolution" begins with an animated surfer riding a wave. As the surfer cuts up the wave, his surfboard sprouts wheels, evolving into a skateboard.

Game Headline News

Video Game Channel G4 Partners With Lara Croft Creators

Video game TV network G4 has entered into an on-air, cross-channel and online campaign in conjunction with game publisher Eidos Interactive and game developer Core Design. The promotion will put video game character Lara Croft in a marketing program to promote both the cable channel and Eidos' popular TOMB RAIDER franchise. As part of the million-dollar agreement, G4 will produce three network promotional commercials featuring the heroine of Eidos' successful TOMB RAIDER game and motion picture series.

Digital Headline News

A52 Shows Nothing's Impossible With An Olympus Digital Camera

West Hollywood-based visual effects and design company A52 recently completed CG and visual effects work for the "Digital Experience" campaign for Olympus digital cameras by way of The Martin Agency. The spots feature a young boy who decides to have some fun with his Olympus digital camera at an aquarium. He shoots a close-up picture of a shark with its mouth open, then goes to another tank filled with small fish.

Spot Headline News

Chester Cheetah Cuts Loose In New CG Cheetos Spot

In a new spot for Frito-Lay and agency BBDO, New York, advertising icon Chester Cheetah makes his CG debut, thanks to New York-based VFX company Quiet Man. Titled "Field Trip," the spot marks not only Chester's transformation from traditional cel animation, but also the first major spot in which the character is seen almost exclusively in a live-action environment. In the spot, Chester appears in a classroom as a substitute teacher to introduce Twisted Cheetos.

Live-action Headline News

Secondsun Launches Animated Commercial Division

SecondSun Entertainment, the animation company created by combining 2D studio Delaney and Friends, 3D company Brainchild Studios, and Interactive Games producer Furious Entertainment, has recently completed two animated commercial projects under the new banner. Both commercials employed a combination of live-action, 2D and 3D animation.

Headline News

Cuppa Animates Almera

Toronto-based independent animation house Cuppa Coffee recently completed a commercial for Nissan Almera. "A car commercial is always a unique challenge," said executive producer Adam Shaheen. "You really need to demonstrate difference from the other cars out there, and our goal was to show that difference through the class and style in the illustration reference, and building a relationship between the style, the characters and the product." Working with Mexicos OMNI Producciones with a brief from agency C. C.

Spot Headline News

Lil Red Meets Lara Croft

Uli Meyer Studios has just finished another animated commercial featuring Lil Red Button Man, the character the studio created to embody the interactive features of the BSKYB network. In "Rock Idol," Lil Red and video game star Lara Croft face off to entice viewers to play TOMB RAIDER as part of BSKYB's interactive games selection. In the spot, the animated Lara Croft is on a mission through a museum. She leaps over and ducks under laser beams until she finds what appears to be a statue of a mystical icon.

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