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Category: Commercials

Headline News

Moneyshots QBs New NFL Reebok Spots

Moneyshots recently completed visual effects on a series of spots for Reebok featuring the NFL Summit Heavyweight Jacket and Philadelphia Eagles Quarterback Donavan McNabb. Directed by The Odiorne Brothers for Arnell Group, the 30- and 10-second spots were shot in Philadelphia over three days, and utilize a series of scenes connected by the winter breaths of Eagles players and fans.

Cartoon Headline News

Post-grad Students Do Ids for Cartoon Network U.K.

Cartoon Network U.K. has teamed up with animation students from the London Animation Studio at Central Saint Martin's College of Art and Design, who have produced four high-quality IDs now airing across Europe on the channel.

Animation Headline News

Hornet Animates New Angels Campaign for BMW X5

Elevating its position as a leading 3D animation company, Hornet Inc. recently completed ANGELS, an advertising campaign for the new BMW X5 and Fallon Worldwide. The package includes TV, print, interactive, merchandising and point-of-sale elements for BMW.

People Headline News

Radium's McGowan Talks Trash in Hip Anti-Litter PSA

Ogilvy PR recently commissioned leading digital effects and design studio Radium to direct and design a hip anti-litter PSA. The PSA is part of the LA County Department of Public Works' efforts to inform people about the negative impact littering has on the environment.

Spot Headline News

Velocity Design Helps HBO Sunday Spots Come Home

Velocity Design Group in New York City has teamed up again with the creatives at HBO to craft the networks new Sunday night lineup branding campaign, making the networks stars sing the same tune Mel Tormes rendition of Comin Home. The song was selected after an extensive search for one that conveyed the desired mood and message. Scores of tapes were screened at Velocity and HBO to find the longest moments of serendipitous synchronicity.

Headline News

OutKast Likes the Way MoneyShots Makes Them Move in New Videos

Moneyshots recently completed work on two music videos for OutKasts HEY YA! and I LIKE THE WAY YOU MOVE. Both videos were conceived, produced and edited to play together or separately and have been released simultaneously.

Spot Headline News

SWAY Has a Purpose for Honda Element Spot

SWAY Studio, in association with A52, recently wrapped work on an all-CGI spot for the new Honda Element via ad agency Rubin Postaer and Associates. Live-action footage was directed by Roman Coppola (CQ), which was then rotoscoped into photo-real CGI by the artists at SWAY.

Headline News

Ring of Fire Helps Suzuki’s New Verona and XL-7 SUV Enjoy the Ride

In two noteworthy spots by ad agency Colby & Partners, the artists at Ring of Fire completed graphics, CGI and design work for two new Suzuki spots titled, BIG ON STYLE and FAMILY ADVENTURE. Featuring the new Verona mid-size sedan and the XL-7 SUV, Colby & Partners called on the expertise of Coppos director Jeffrey Karoff and Ring of Fire artists to execute the spots, which contain billboards and signs that highlight the features and attributes of these new vehicles.

Headline News

Company 3 Applies the Brodie Touch to Baby Boy

Vfx artist Alex Brodie of Company 3 Santa Monica applied his subtle touch to BABY BOY, the new video from Beyoncé, helping to create a seductive setting for the sultry singer's duet with reggae rapper Sean Paul. Brodie enhanced virtually every scene in the video, affecting lighting and making numerous image manipulations, including adding to the "harem" that surrounds Paul in one of the video's most memorable scenes. BABY BOY, currently topping MTV's TRL Top10, is from Beyoncé's new album Dangerously In Love on Columbia.

Headline News

Moneyshots Wastes No 'Time' On Kosheen Video

Visual effects studio Moneyshots ( of Santa Monica, California recently completed design and compositing work on WASTING MY TIME, a music video from London artists Kosheen, the second release off their Kokopelli album on the Moksha/BMG label.

Design Headline News

Ghostmilk Brings Energy to Student Price Card Spot

Ghostmilk recently wrapped production on a new spot, entitled GET MORE, SAVE MORE, for Student Price Card and ad agency The Reverb Group. In charge of all aspects of the commercial, Ghostmilk provided initial concept, style, design, script, animation, voice over and post.

Film Headline News

New Sprite High Def Spot Splashes on Bigscreen

With captivating, contemporary imagery, eye-popping colors and an irresistible dance mix, Coca Cola's SPRITE REMIX high-definition spot recently spashed onto movie screens nationwide. Finished in 1080/24p by PostWorks New York, SPRITE REMIX is the creative vision of Ogilvy Mindshare, New York, to promote the new Sprite Remix tropical fruit flavored soft drink.

Effects Headline News

Sapphire Plug-Ins Keep Flames Burning at Brickyard

Turbo-charged with GenArts' Sapphire Plug-ins, Brickyard has been able to flaunt its effects and compositing systems on a number of new commercial projects, including "Pods Unite" (a shared marketing effort between VW and Apple) and the "Driver" Super Bowl spot. The work ranges from blowing up trucks into gas stations, to the slightly less glamorous removal of unwanted rigs.

Headline News

R!OT Makes Pink Feel Good

R!OT Santa Monica helped to make an "Angel" out of Pink by providing vfx and final post services for the singer's new video FEEL GOOD TIME. The song is the theme from CHARLIE'S ANGELS: FULL THROTTLE and the video, directed by Dave Meyers of @radical media, casts Pink as a fourth member of the secret agent squad.

Headline News

rhinofx Creates FX for RSA and GMC

rhinofx created the effects on LOGICAL ENGINEERING, the :30 GMC spot that aired nationally in August. Working with Jim Sonzero of RSA USA, Los Angeles, California, and Lowe, New York, the rhinofx team was headed by senior inferno artist/partner Vico Sharabani.

Headline News

HRA Delivers 5 Pepperidge Farm Spots

The first five commercials in a new animated campaign for Pepperidge Farm have just been completed by Hibbert Ralph Animation in the U.K. The campaign was designed by American illustrator Kevin Kobasic, and directed by HRAs Jerry Hibbert for Young & Rubicam New York. The spots feature Jon, the Pepperidge Farm deliveryman, delivering a variety of Pepperidge Farm products Double Chocolate Chunk Cookies, Mini Cookies, Swirl Bread, Farmhouse Bread and Texas Toast.

Animation Headline News

Acme Filmworks Wins Big Wisconsin Lottery Spot

By Rick DeMott | Tuesday, September 23, 2003 at 12:00am

Acme Filmworks recently wrapped production on a new 2D Flash-animated Vegas-themed ad for the Wisconsin Lottery. Designed by Emmy Award-winning animator Dave Wasson, the spot features retro graphics and a jazzy score recalling the 1950s Vegas style. Beginning with a quick impression of the Strip, the ad moves through roulette, 7-11, blackjack and slots, positioning Wisconsin's new "scratcher" card in the middle of the screen.

Headline News

KromA Clones Ricky Martin

Los Angeles-based KromA ( created 100 dancing clones of Ricky Martin in providing computer animation and vfx services for JERAMENTO, the pop superstar's new music video. Directed by Joseph Kahn, the video is the latest from Martin's new album ALMAS DEL SILENCIO.

Headline News

Click 3x iN DEMAND

New York-based Click 3x has designed and produced a multifaceted branding package to support the launch of INHD and INHD-2, iN DEMAND's new 24-hour, high definition cable channels. The sweeping effort, itself produced in stunning high definition video, and comprising more than 50 deliverables, heralds, not only the arrival of two new channels, but an entirely new way to experience TV. INHD launches on digital cable Sept. 15, 2003.

Creative Headline News

Twothousandstrong Speeds in Spots for Electronic Arts

By Rick DeMott | Thursday, September 11, 2003 at 12:00am

Twothousandstrong, led by creative director Craig Tozzi, has recently wrapped two corporate shots for Electronic Arts. The promos, created for popular game maker Electronic Arts, in conjunction with Arnson Communications, were specifically designed to promote EA's new games at the annual E3 (Electronics Entertainment Expo) conference in Los Angeles.

Headline News

Uli Meyer Bakes Up New Cookie Crisp Spot

Uli Meyer Animation has just finished its second Cookie Crisp commercial, SPRING IN THE CITY, for Saatchi & Saatchi London featuring Chip the wolf.

It plays on the same theme as the previous commercial SLING SHOT, also directed by Uli Meyer; Chip inventing new and wacky ways to obtain his beloved Cookie Crisp.

Headline News

KromA Lights Busta Rhymes' On Fire

KromA used its vfx wizardry to help create a wicked, live-action cartoon in LIGHT YOUR ASS ON FIRE, the latest video from Busta Rhymes. The track comes from THE NEPTUNES PRESENT CLONES, a new album from rap producers Pharrell Williams and Chad Hugo that has Rhymes cackling his way through a delirious rap atop a percussive beat.

Headline News

Mars Attacks! Meets Godzilla in Il Postino Spot

Method recently collaborated with Fredrik Bond/MJZ, renowned character designer company Stan Winston Prods. and Goodby Silverstein San Francisco to create the visual effects in a new spot for HP and the United States Postal Service, IL POSTINO.