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Category: Commercials

Mill Headline News

The Mill Dances with Jellyfish

What happens when two Asian techno cowboys ride through a futuristic desert? They find a giant jellyfish, nestling between tree trunks naturally. The first spot from Hutchinson 3s new campaign about sharing goes from the bizarre to the surreal as two outlaws drag their jellyfish back to town, feed it an illegal-looking substance and gaze wondrously as it comes to life. Soon the cowboys and jellyfish are dancing in tandem, cutting some slick moves.

Headline News

Radium Adds Comedic Flair to New Kyocera Campaign

Radium recently contributed their creativity and expertise to a clever campaign for Kyocera Wireless. Via ad agency Vitro Robertson, the three energetic spots showcase Kyoceras multi-faceted yet easy-to-use cell phones.

Kyocera boasts all the advanced features of leading cell phone models such as text messaging, speakerphone, camera and video. The vibrant effects and composite work, as well as the edit completed by Radium added to the comedic storyline of the spots.

Design Headline News

Flying Machine & PURE to Launch SKY Cinema Classics

New York-based visual communications and effects studio PURE and design studio Flying Machine joined forces to launch a new 24-hour channel for European satellite broadcaster SKY Italia, SKY Cinema Classics. The focus will be on Italian and American classic films from the 30s through the 80s. SKY Cinema Classics launched on Sept. 3.

Festival Headline News

Cuppa Coffee Keeps The ‘Planet In Focus’ With Festival Trailer

For the past two years Cuppa Coffee has donated its services to produce the trailer for the Planet in Focus 2004 International Environmental Film and Video Festival. Planet in Focus is an incorporated not-for-profit organization founded in 1999 by festival director Mark Haslam. The festivals honorary patron is the renowned scientist, environmentalist and broadcaster, Dr. David Suzuki.

Headline News

Rushes Runs Maze for New Sheba Spot

Rushes was called upon by AMVBBDO to illustrate the search for "Sheba," the ultimate luxury food for cats. Produced by Lindsay Hughes and directed by Graham Fink, MAZE is a fantasy quest through a beautiful world, with a cat leading its owner to its favorite food.

Framestore Headline News

Framestore Rounds Up Ants Again for Post Office Ad

TWINS is the latest ant-based spot that Framestore CFC has animated for the Publicis Post Office campaign. The 40-second spot was directed by Simon and Jon for Blink Prods. and debuted on U.K. TV on Sept. 1, 2004. This is the fifth spot in this ongoing series of humorous animations.

Textures Headline News

King Camera Puts Dudok de Wit’s United Airlines Spot Into HD

By Rick DeMott | Thursday, September 9, 2004 at 12:00am

King Camera was responsible for the animation effects and HD output of Michael Dudok de Wits 60-second United Airlines spot, A LIFE, which was produced by Acme Filmworks for the agency Fallon/Worldwide of Minneapolis.

The men from King Camera were experienced, professional, perfectionists and they understood the animators mind. I wanted to rely on their skills totally and I could. Wonderful. And on top of that we got on really well, said Dudok de Wit.

Effects Headline News

Zoic Studios Helps Transform New Brand for LACMA

The Los Angeles County Museum of Art (LACMA), has recently transformed its brand identity to reflect the spirited environment offered at this unique art institution. A new commercial advertising campaign, created with the pro-bono contribution of leading vfx house Zoic Studios (BUFFY, FIREFLY, CSI: MIAMI) with music by Groove Addicts, is at the forefront of this presentation. The campaign is the first for LACMA and will air on Los Angeles cable stations, on the Sunset Blvd. jumbotron and in local theaters.

Spot Headline News

Digital Domain Helps 2005 Corvette Fly in New Spot

The 2005 model Corvette marks only the sixth redesign of the classic American sports car in 51 years. Confident its latest model wont disappoint, Chevrolet and advertising agency partner Campbell-Ewald, Detroit, planned a major launch by teaming up director Guy Ritchie (SNATCH) of Anonymous Content with Venice, California-based visual effects studio Digital Domain ( The result is an epic :60 spot designed to reflect the significance of such a major automobile launch.

Studio Headline News

Blur Studio Creates Graphics for Teen Choice Awards

Blur Studio took on a pool party-theme for the graphics package for THE 2004 TEEN CHOICE AWARDS -- the sixth straight year that it has supplied creative for the popular Fox television special. Blur's design team combined watercolor textures with sleek architectural style drawings resulting in an modern aesthetic that evokes a relaxed California lifestyle.

Brickyard Headline News

Brickyard Creates VFX for Olympic-Bound VW Spots

Brickyard VFX has created a series of commercials for Volkswagen that are airing during the 2004 Athens Olympic Games. The spots, completed via agency client Arnold Worldwide, production company Anonymous Content and director Malcolm Venville, promote VW's Touareg and Phaeton automobiles, respectively, with ads titled PICTURE and WARP SPEED.

Animation Headline News

J. J. Sedelmaier Teams with Spike Lee on State Farm Spot

J. J. Sedelmaier Prods. has finished the animation for Spike Lees advertising agency Spike DDB on the new State Farm Insurance spot, BORROW. The commercial opens on a guy in his apartment watching TV. His buddies come in and ask if they can use his car. Hes about to say yes when his mind turns begins to imagine the cartoon hijinks of Terry & Phil.

We were looking for a cross between a STARSKY & HUTCH and DUKES OF HAZZARD cartoon show -- a certain stiffness and dumbness, explains J. J. Sedelmaier.

Headline News

Trollbäck Animates For Sony Products

Ad agency Young & Rubicam, New York, and Sony have teamed up with Trollbäck & Company to brand some of Sonys newest products, including the Wega HD Television, DVD Handycam camcorder, thin-bodied T1 Cyber-Shot Digital Camera and Network Walkman. The series of end tags, featuring animated illustrations of the various Sony products and the tagline Like No Other, recently began airing not only in conjunction with TV spots, but independently from them.

Headline News

Rhinofx Creates New JC Penney Animated Bobblehead

Aggressively pursuing the teen market, retail powerhouse JC Penney and its agency partner DDB Chicago conceived of an entirely new character to capture this young audiences attention. Culling from the massive popularity of bobblehead figurines, DDB creatives imagined bringing one to life for two new :30 commercials titled TEENS and KIDS. To infuse the bobblehead with personality, attitude and all of its quirky physical attributes, DDB execs chose New York visual effects studio rhinofx and venerable production house HSI, Santa Monica for the job.

Music Headline News

Animator Rocks With Music Video for His Band

Designer/animator/drummer Steve Spatucci has animated a music video for his bands song, "Wars We Need to See," which features the Restraining Order band members performing as animated caricatures of themselves.

Spatucci created the two-minute long video, single-handedly, completely with Flash. Since its launch two weeks ago, it has generated a large amount of traffic to the Website,, resulting in some online album sales.

Animation Headline News

VirtueGraphics Create 3D Boat Show

VirtueGraphics has created a 3D demonstration of yacht mechanical equipment for boat shows. The 3 1⁄2 minute animation featured Quantum's "zero speed" stabilizers, which are hydraulic-powered devices located under water in the middle of the yacht. The animation compared the stability of a yacht equipped with the Quantum Controls stabilizer against a yacht without one.

Work Headline News

HP Printing Division Showcases VFX Strengths of Poiraud

French brothers Didier and Thierry Poiraud have returned to the U.S. commercial market after releasing their feature debut, ATOMIK CIRCUS, in Paris last week. With leading commercial production company Tool of North America, the brothers co-directed a spot for HPs Printing division, PRINTER, which has been airing in key markets in Western Europe since June. Together with François Vogel, the Poiraud brothers direct U.S.-based projects through Tool satellite company Paranoid Projects @ Tool.

Spot Headline News

KromA Freezes Matrix-Like Moment for Reebok Spot

KromA added an interesting twist to a new spot for Reebok, using CG to create visuals similar to the "frozen moment" effects made famous in THE MATRIX. Conceived by New York agency The Arnell Group, the spot promotes Reebok's GXT athletic shoe and a tie-in with Footlocker. A group of boys peer through a broken window in an old warehouse building at a muscular man as he pounds a punching bag, jumps rope and performs crunches. A mere look from the hard-bodied guy sends the kids fleeing for their lives.

Headline News

Soho Goes Color Blind Over Fruitopia Campaign

Toronto-based Soho has teamed up for its third year with Leo Burnett Ltd./Toronto to complete two computer-animated commercial spots for the latest Coca Cola Ltd. Fruitopia campaign. The spots include COLOR BLIND, a :30 spot, and WANDER, a :60 theatrical spot that Soho is presently working on for a July 30 release. Writer Cam Boyd, Leo Burnett Ltd./Toronto, says, "Working with Soho is something to look forward to.

Cartoon Headline News

NASCAR and Cartoon Network Team Up

NASCAR and Cartoon Network have teamed to develop the 'NASCARtoon Racing' brand, a customized on-air and online campaign sponsored by Kellogg's. Its designed to engage young fans with the excitement of NASCAR racing through the familiarity of their favorite Cartoon Network characters.

The campaign was introduced July 19, 2004, with a national promotion that will extend on-air and online with a national sweepstakes and 'NASCARtoon Racing' Garage game where kids get to design their own Cartoon Network racing car.

Headline News

Global Mechanic Creates Identity Package For Nicktoons

Global Mechanic has completed a series of five IDs for Nicktoons, Nickelodeons digital channel for animated hits. Global Mechanic was hired to design the character, concept the ideas, animate and score the music for the spots. The five spots: MARTIX, BUSBY, MARATHON, OUTA SPACE and GIANTS all feature a hip 3D cat in its "title" situation. Animated entirely in 3D Maya, the IDs are based around simple music driven scenes and take their cues from musicals and the music video world.

Headline News

J. J. Sedelmaier Animates Reph for ESPN SportsCenter Classics

As part of its 25th Anniversary celebration, ESPN has brought back some of its classic SportsCenter promo spots, featuring a new animated character named Reph, which was produced by J.J. Sedelmaier Prods. The commercials, which won numerous creative awards, were created by ESPN's longtime agency, Wieden + Kennedy. The Reph characters helps viewers know they're watching a classic spot by fruitlessly attempting to get into the ESPN vault. The character was designed by J. J. Sedelmaier, who produced and directed the animated segments.

Headline News

Framestore Sounds Football in the Snow for BT

Framestore CFC recently completed digital effects work on a new three-spot campaign for BT, highlighting the company's Customer Care program. St. Luke's was the agency on SNOW, FOOTBALL and SOUNDS with Outsider films as the production company. SNOW and FOOTBALL were directed by Dom and Nic with Nick Gordon helming SOUNDS.