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Category: Commercials

It’s Unreal Headline News

Impossible Objects Illustrates the Power of Sustainable Virtual Production

Tapping NantStudio’s advanced LED stage powered by Unreal Engine for its ‘auto demo’ project, the studio demonstrates the sustainability impact of harnessing the cutting-edge technology, both in financial and environmental costs.

Meeting a True Master ANIMATIONWorld

Animated Characters: The Art of Babbitt – Part 1

Animator, director, character designer, teacher, and writer Nancy Beiman shares Part 1 of her extensive, 2-part, 1979 interview with famed animator Art Babbitt, whom she met as a 21-year-old Cal Arts student after visiting Richard Williams’ L.A. studio on a dare.

People Headline News

The-Artery Adds Nick Haynes to NYC Studio

Recent Carbon NY and former MPC executive producer brings 20+ years of industry experience, having held various production and managerial positions at companies including Absolute Post and the Mill.

The Annies are Coming! Headline News

50th Annual Annie Award Nominations Announced

By Dan Sarto | Tuesday, January 17, 2023 at 9:45am

Best Animated Feature nominees ‘Turning Red,’ ‘Guillermo del Toro’s Pinocchio,’ ‘Puss in Boots: The Last Wish,’ ‘The Sea Beast,’ and ‘Wendell & Wild’ top the expansive list of category nominations; animation’s biggest awards ceremony is scheduled to return live on Saturday, February 25 at UCLA’s Royce Hall.

Awards Headline News

‘Avatar: The Way of Water’ and ‘Guillermo del Toro’s Pinocchio’ Lead VES Award Nominations

By Dan Sarto | Tuesday, January 17, 2023 at 8:00am

‘The Lord of the Rings: The Rings of Power’ tops all TV contenders as nominees are announced in 25 categories across film, television, real-time, and special venue projects; ceremony set for February 15 at The Beverly Hilton Hotel in LA.

Events Headline News

Virtual Production Event to Showcase Technology for New York Filmmakers

Hosted by Post New York Alliance (PNYA), the Hollywood Professional Association (HPA), and Fuse Technical Group, the January 26 event will explore how filmmakers can utilize Unreal Engine to enhance their projects, including presentation, speakers, and Q&A.

Commercials Headline News

LOBO and Ground Control Climb Higher on ‘You’ll Totally Get There’ Spot

Created for TotallyMoney, the advert melds 2D, and 3D animation, capturing a hand-painted feel, making every frame look like an individual painting; the short conveys the client’s customers’ determination to climb towards their goals.

On the Road to the Oscars ANIMATIONWorld

Oscar Shortlisted ‘Save Ralph’ Delivers an Emotional Punch About Animal Testing

Spencer Susser’s stop-motion short, featuring the voice talents of Taika Waititi, Ricky Gervais, and Zac Efron, features a compelling and relatable bunny who delivers a genuinely impactful performance, part of the Humane Society International’s global campaign to ban animal testing for cosmetics.

I’d Like to Report a Dead Body ANIMATIONWorld

Animated Characters: Sequence 2 – My New York Times Part 2

Animator, director, character designer, teacher, and writer Nancy Beiman concludes her 2-part story – complete with dead body - on her introduction to 'commercial' animation, when she snagged her first job, at Jack Zander’s Animation Parlour in NYC, while still managing to graduate Cal Arts, in the third of an ongoing series of articles - and eventual blog - she’s penning for AWN.

Commercials Headline News

Calabash Delivers Tasty ‘Dogs Eat Everything’ Campaign for the ASPCA

The award-winning animation studio releases the hounds, and their creative skills, for the fun social media campaign promoting a serious topic for dog owners.

Who Did This? ANIMATIONWorld

Animated Characters: Sequence 2 – My New York Times Part 1

Animator, director, character designer, teacher, and writer Nancy Beiman shares her introduction to 'commercial' animation, when she snagged her first job, at Jack Zander’s Animation Parlour in NYC, while still managing to graduate Cal Arts, in the second of an ongoing series of articles - and eventual blog - she’s penning for AWN.

careers in animation Headline News

Podcast EP 189: Eliott Deshusses' Stop-Motion Journey in Germany

The stop-motion animator discusses industry job opportunities in Germany, how he got a rep and shares a behind-the-scenes look at his grad film.

Christmas Comes Early! Headline News

Lupus Films Creates ‘The World of The Snowman’ Channel 4 Ident

The animated commercial celebrates the 40th-anniversary debut of the original iconic film ‘The Snowman,’ which first aired on the channel in 1982; spot, along with the franchise’s other movies, will air throughout the holiday season.

Do it in the Cloud! Headline News

Amazon Studios Opens Stage 15

The AWS-powered Virtual Production stage debuts alongside the new Amazon Studios Virtual Production department; ‘Candy Cane Lane’ directed by Reginald Hudlin and starring Eddy Murphy, kicks off as the stage’s inaugural feature film production. 

In Passing Headline News

Factory Fifteen Co-Founder Jonathan Gales Tragically Killed at 36

The BAFTA award-winning animation and visual effects director, who was expecting a second child with wife Claire Pepper, was struck by a drunk driver while visiting Los Angeles on business.

A Mountain of Entertainment Headline News

‘Key & Peele’ Inspired ‘Mr. Garvey's Mountain Survival Skills’ Released by Paramount+

The one-minute sketch features a delightful mix of the streamer’s live-action and animated characters, along with Keegan-Michael Key, part of its ‘A Mountain of Entertainment’ campaign.

Commercials Headline News

Nexus Mixes Stopmo and Puppetry on Black Market’s ‘Tech Reborn’ Campaign

Award-winning director Johnny Kelly delivers animated short about the endearing relationship between a young girl and a monster that highlights the company’s alternative, regenerative approach to society’s insatiable desire for the ‘new.’

2023 VES Awards Headline News

Call for Submissions: 21st Annual VES Awards

The submission deadline is November 30; you have less than one month left to submit work for consideration.

Business Headline News

Hero4Hire Creative Unveils Rebrand

The motion design and animation studio gets a new look with logo and website redo; rooted in children’s television, the company has expanded into tech, pharmaceutical, education, sports, food & drink, gaming, and entertainment industries.

Cloud-based Production Systems Headline News

Carbon Taps AWS For Streamlined Creative Workflow

Production studio employs an easily scalable cloud-based workflow, using tools like Maya, Cinema 4D, Arnold, Nuke, and Unreal Engine, built around a shared Amazon Web Services storage system on Amazon S3 connecting VFX and finishing artists at various locations.

Emerging Technology Headline News

New ‘VES Emerging Technology Award’ Announced

New honor recognizes individual creators of technology behind the visuals, such as product developers, R&D technical directors, and software engineers; inaugural award will be bestowed at the next VES Awards ceremony in February 2023.

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