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Category: Commercials

careers in animation Headline News

Podcast EP 205: How Anik Rosenblum Started Dancing Line Productions

Vancouver-based 2D animation director shares his journey from Lithuania to Israel and finally Vancouver in pursuit of an artistic career.

Commercials Headline News

LOBO Animates an Adorable Sing-Along Ode to Pets

Brazilian pet food brand 374 Pets tapped the mixed media and animation studio, who working with local animation students to create ‘Universo 374,’ a 2D animated spot bringing furry, feathery, and scaly critters to life.

Technology Headline News

Maxon One Announces 2023 Product Updates

New features and workflow enhancements are revealed across entire product line, including Cinema 4D, Redshift, Red Giant, ZBrush and Forger, promising improved performance, workflows and advanced tools for animation, rendering and sculpting.

Technology Headline News

Dynamic Wrinkles Arise - Character Creator 4.2 and iClone 8.2 Available Now

Reallusion’s latest release provides the tools to create powerful, groundbreaking facial realism in 3D game and cinematic characters of any gender, age, and ethnicity.

Commercials Headline News

Platige Image Shares ‘G.O.A.T. Mall – AXE’ Spot

Featuring popular rapper Lil Baby, the men’s cosmetic company’s latest global campaign goes from real to fantasy with VFX, 2D and 3D animation added in post.

Creepy and Cute Headline News

Creepy Meets Cute in New Ghibli-esque ‘Resident Evil 4’ Promo

The animation style on ‘Leon and the Mysterious Village,’ a new promotional short for Capcom’s upcoming remastered horror game, feels quite familiar… and is positively adorable.

careers in animation Headline News

Podcast EP 201: Annie Wong's Freelance Stop-Motion Career

Known online as ‘Head Explodie,’ the freelance stop-motion artist, sculptor, and educator shares how she developed her unique style that got her gigs with Vans, Giphy, and Adult Swim.

Commercials Headline News

OPSIS Scores with VFX for Frito-Lay’s FIFA World Cup ‘Soccer or Football’ Commercial

Director Michael Bay brought in the visual effects house on the spot, featuring soccer icon David Beckham and football legend Peyton Manning, to create some very “cheesy” Cheetos-munching debris, a CG ball smacking a chip bag, and generic stadium shots where all manner of branded signage, banners, flags, and video screen imagery had to be removed.

People Headline News

Preymaker Adds Senior Production Team Talent

The cloud-based creative studio brings on Clairellen Wallin to support client/artist relationships and Mike Pullan to handle day to day project management and planning.

VFX for commercials Headline News

Framestore Shares ‘Enjoy the Ride’ Formula 1 Spot Breakdown Reel

Studio collaborates with Sky Creative from pre-production through shoot and VFX to create an adrenaline-fueled spot to celebrate the start of the 2023 racing season.

High-End Cinematics Headline News

Platige Image Shares ‘Company of Heroes 3’ Trailer Behind-the-Scenes

Polish-based production company drops live-action look at the making of Relic Entertainment’s hugely popular strategy game set during World War II.

Majorly Talented Headline News

New Full-Service Creative Agency ‘Major Major’ Packed with Big Industry Names

Founded by Craig A Platt, Des Esposito, Chris Nesheim, creative director Josh Beaumont, and music EVP Toddrick Spalding, the company will specialize in theatrical trailers, live-action production, behind-the-scenes features, and more.

Submit Your Films! Headline News

Call for Entries: OIAF 2023 Open for Submissions

The annual five-day event returns September 20-24; there are no entry fees, and artists worldwide are invited to submit through May 31.

Children Displaced by Violence Headline News

Watch: Aardman and Save the Children’s Short Film ‘Home’

The Oscar-winning studio and international children’s charity mark the 1-year anniversary of the war in Ukraine with an animated film that sheds light on the plight of refugee children around the world.

And the Awards Goes To! Headline News

‘Guillermo del Toro’s Pinocchio,’ ‘The Boy, The Mole, The Fox and The Horse’ Win Big at 50th Annie Awards

By Dan Sarto | Monday, February 27, 2023 at 7:55am

Netflix’s hit stop-motion tale takes home five awards, while the Apple TV+ and BBC short takes home four; 'Love, Death + Robots’ also snags four awards, while ‘Marcel the Shell with Shoes On’ wins 3 at the 50th annual celebration, held Saturday night at Royce Hall on the UCLA campus.

Business Headline News

Harry Butt to Lead Nexus Studios’ New Motion Design Studio

The division will offer 'disruptive design-first campaigns for brands' based on typographic-led motion design, CG product films and bespoke motion brand identities.

animated short films Headline News

Final Frontier and Le Cube Create New ‘Naraka: Bladepoint’ Trailer

Launching the newest chapter of Netease’s martial-arts-driven game, ‘Showdown - Gelid Yushan,’ the 2D animated short features anime-like action while staying true to the franchise’s distinct Wuxia-style sword craft.

Business Headline News

DNEG Acquires Key Production and Post-Production Facilities in India

The leading VFX and animation studio’s deal with parent company Prime Focus Limited for India-based integrated film and TV studio assets includes PF Studios, Digital Intermediate, Equipment Rental Services (EQR), and PFL’s Advertising post-production business.

Coco Crush Indeed! Headline News

Chanel Unveils New Animated Ambassadors to Mixed Reception

The beloved luxury brand has transformed BLACKPINK member Jennie and actors Margaret Qualley and Amandla Stenberg into 2D models for the 2023 ‘Coco Crush’ campaign, though some are complaining the campaign is off-brand and doesn’t properly credit the animation team.

People Headline News

Framestore Pictures Adds Directors Rich Lee and Jennifer Stafford

Company to represent both filmmakers in North America and the UK; Lee’s recent credits include multi-award-winning project ‘The Hiring Chain,’ while Stafford’s include Emmy Award-winning short ‘One Shot.’

Awards Headline News

‘Avatar: The Way of Water’ and ‘Guillermo del Toro’s Pinocchio’ Top 21st Annual VES Awards

By Dan Sarto | Wednesday, February 15, 2023 at 10:34pm

Awards-season magic continues for both films, with James Cameron’s blockbuster ‘Avatar’ sequel taking home 9 awards, while the ‘Nightmare Alley’ director’s stop-motion tale takes home 3; ‘The Lord of The Rings: The Rings of Power’ led all episodics with 3 wins as well.

Super Bowl LVII Headline News

Watch: CrowdStrike’s ‘Troy’ Super Bowl TV Spot

The cybersecurity company’s in-house creative team and VFX studio Framestore use a not-so-metaphorical ‘Trojan horse’ to deliver a message to millions about the real and pervasive threat of cyberattacks.

Stop-Motion Commercials Headline News

Blinkink Builds Claymation ‘Layla’s Story’

The Royal Foundation for Early Childhood launches ‘Shape Us’ campaign with a 90-second stop-motion film directed by Sam Gainsborough about how kids develop and are shaped by the people and environments surrounding them.

A Sweet Super Bowl LVII Spot Headline News

Watch: ‘Transformers Rise of the Beasts’ Super Bowl LVII Spot

Mirage crushes it in his debut as a legendary 1993 Porsche 911 Carrera RS 3.8 in the action-packed sci-fi adventure, directed by Steven Caple Jr. and starring Anthony Ramos and Dominique Fishback\, coming to theaters in June.

music for animation Headline News

ALIBI Music Drops New Music for Anime, Games and Game Trailers

‘Anime Action,’ ‘Dark Heroic Drama 3’ and ‘Cinematic Hybrid 2’ albums provide a range of options for content creators and marketing teams with structured tracks, versatile stems and alt versions.

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