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Category: Commercials

Business Headline News

The Mill New York Alumni Launch Preymaker Creative Collective

Angus Kneale, Melanie Wickham, and Verity Grantham form new studio; advanced, custom AWS cloud-based platform will remotely integrate a global group of collaborating artists, producers, and technologists.

Commercials Headline News

Guy Fieri Saves Flavortown in Animated ‘NERF House X’ Celebrity Series

By Dan Sarto | Monday, November 2, 2020 at 12:44pm

The noted chef is joined by athletes Julian Edelman, Klay Thompson, Sky Brown, and musician Diplo in new 2D short promo series from Hasbro, Superdigital, and Alkemy X.

Let the Games Begin! Headline News

T-Pain and DragonForce guitarist Herman Li Compete in Animated ‘Art of the Duo’ Campaign

By Dan Sarto | Tuesday, October 27, 2020 at 4:38pm

Kingdom of Something and artist Rafael Varona team up with the musicians, competing head to head, using ASUS ROG Zephyrus Duo 15 laptops to produce music and animation for four 30-second videos being judged by fans on Republic of Gamers.

Hey Buddy…Meow This! Headline News

A Tough-Talking CG Bronx Cat Shows His Tender Side in Cat’s Pride Spot

While sharing about ‘taking care of business,’ our NYC kitty gets a bit sentimental in a cat litter commercial that also tout’s the company’s mission to help animal shelters across the country.

Short Films ANIMATIONWorld

‘Stories to Obsess Over’: WebToon’s Live-Action Comic Promos

The one-minute, black and white spotsfeature well-known U.S. actors taking on comic character personas, monologuing lines from stories in a promotional tease.

PSAs Headline News

Aardman Highlights the Stigma of Autism in ‘Different Minds. One Scotland’ Spot

Award-winning animation studio teams up with the Scottish Government and The Leith Agency on a thoughtful animated commercial to provide a clearer understanding of autism to the non-autistic population.

Commercials Headline News

Zoic Crafts First-Person Shooter Experience for ‘No Extra Life’ Gun Safety PSA

By Dan Sarto | Thursday, September 24, 2020 at 11:42am

Studio’s new fully CG spot drops viewer into frantic video game race to find loved one after realizing unsecured gun is missing from a drawer.

Animation Festivals Headline News

Call for Entries: ITFS 2021 Now Open for Submissions

Entries are being accepted for competition in five categories; submission deadline is December 1, 2020.

Vote Safe Headline News

Watch NOW: 'Dream of Poll Workers' Animated Call to Action!

The #WorkThePolls nonpartisan campaign goes live with its first animated PSA, encouraging young people to become poll workers for the upcoming election.

Commercials Headline News

Blinkink Creates Colorful Trip Through Nature in 2D Nestle Spot

Director Alex Grigg takes viewers through a fluid, vibrant and unpredictable world capturing expressions of nature and life while communicating the essence of the client’s sustainable and environmentally friendly new product line.

Business Headline News

Santiago-Based Believe Signs with BLAH! blah? (Blah…)

Move by Latin American animation studio, along with recent Saarinen & Pico and Sharon & Perry representation signings, boosts its presence in US commercial market.

Covid-19 Headline News

Cartoon Network Launches ‘In This Together’ Family Initiative

Global initiative begins rolling out September 7, featuring on-air spots with kids and their favorite CN characters, providing information and reassurance as people worldwide band together to fight the COVID-19 pandemic. 

Covid-19 Headline News

UK Screen Alliance Updates Post and VFX COVID-19 Guidance

Version 2.0 sets parameters to safely manage client attendance in editing sessions while minimizing the risk of the Coronavirus transmission. 

Technology ANIMATIONWorld

4 Heart Pumping Nike Spots Created in Just 1 Month with Unity Real-Time Tools

By Dan Sarto | Tuesday, August 25, 2020 at 4:57pm

Zachary Dixon and IV Studio produced four video game-style versions of top athletes using game engine technology, delivering the first in just two weeks.

Awards Headline News

‘The Addams Family,’ ‘His Dark Materials’ Top AEAF 2020 Awards

Projects from Cinesite, MPC, and Framestore are among animation and VFX studios to receive multiple honors at the annual Australian celebration of visual effects, animation, games, and immersive technology.

Awards Headline News

ASIFA-Hollywood Announces Key Dates for Virtual or Live 48th Annie Awards

Rules, categories, and important dates and deadlines also announced for upcoming ceremony, set for April 16, 2021, as annual membership drive begins.

Technology Headline News

Register for Free Adobe MAX: The Creativity Conference Coming October 20–22

Virtual digital event features speakers, keynotes and a glimpse of Adobes Creative Cloud’s latest innovations as well as professional networking and on-demand learning sessions.

Business Headline News

New York’s VFX Studios Gear Up to Get Back to Work

Supported by Post New York Alliance and NY State VFX/Animation tax credits, visual effects providers eye a post-COVID-19 comeback.

People Headline News

Woodblock Names Conrad Ostwald Head of Production

With extensive experience in design and project management, Ostwald will oversee production at the independent animation and VFX studio.

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