Category: Commercials

Capitalizing on the success of new programming such as TRIPPING THE RIFT, SCARE TACTICS and MAD, MAD HOUSE designed to attract younger demographics, Sci Fi Channel commissioned BBC Broadcast, the BBC's commercial creative agency, to develop concept and scripts for the network's new on-air branding campaign, set to launch June 7 nationwide.

Every Newcastle Brown Ale bottle cap has a catchy quotation printed on the inside usually with a hint of irony or wordplay. Three :15 commercials were conceived by agency partner VitroRobertson, San Diego and entrusted to New York vfx house rhinofx for execution.

For Goodyear's latest spot, ASSURANCE, Entity FX teamed up with Moving Pixels to create a visually stunning display of tidal waves, avalanches, rock storms and other CG environments. The spot features a driver who successfully navigates his car through a mysterious network of channeled roads with rock wall sides while dodging a rushing flash flood, a snow avalanche and a rockslide. The camera pulls back at the end to reveal that the channels and rock walls are actually the high tech treads of the new tire.

In creating visual effects for a new Coors Light spot, KromA conjured up the unique visions of a man bent on doubling his pleasure.

Conceived by Chicago agency Foote, Cone & Belding and directed by HSI's Joseph Kahn, the spot centers on a man who gets a new pair of glasses not to see better just to see more. The glasses cause the man to experience double vision so that when he goes to the beach he sees twice the number of beautiful women. The spot is set to the Jan & Dean tune "Surf City," which includes the refrain "two girls for every boy."

A stunning trilogy of :30 commercials directed by Chris Hartwill for UPS by McCann Erickson follows different global businesses as they succeed and grow with the help of UPS.

Clio-winning Los Angeles visual effects and design company A52 detailed the vfx and design work for Anonymous Content and director Andrew Douglas for Venables, Bell and Partners' :60 Barclays Global Investors/iShares spot, CLEAN SLATE, which debuted on national cable in March.

The longstanding Burger King slogan "Have It Your Way" saw a new twist at the hands of New York visual effects studio rhinofx and advertising agency UniWorld Group, New York. Designed to appeal to the urban market, the new spot titled CHICKEN WITH STYLE, builds and customizes a 3D chicken model by giving it car-like attributes and personifying it with sunglasses, a twisted baseball cap and a little bling, bling thrown in. Offbeat and humorous, the message of "your sandwich done your way" comes shining through.

DRIVIES is a delightful new spot for the Renault Scenic in which a car is the family pet, featuring vfx and other post touches supervised by William Bartlett, Framestore CFC's head of Inferno and assisted by Darran Nicholson. The spot was directed by Daniel Kleinman for Large, with art direction by Alex Taylor, and was written by Adam Kean at Publicis.

Forget the image of M&Ms fading to gray-scale, as they did in a previous spot this year. Using THE WIZARD OF OZ for more colorful inspiration, M&Ms are back in a CG RIVER OF CHOCOLATE spot, the first of a five-part campaign produced by New York effects and design company Charlex. More abstract than the more familiar character advertising, the focus of this campaign is intended to broaden the brand and to utilize different interpretations of the Petula Clark song Color My World.

Velocity Design Group and HBO have created another innovative promo for the network's award-winning Sunday Night original programming. Popular and memorable HBO characters from CURB YOUR ENTHUSIASM, SEX AND THE CITY, SIX FEET UNDER, THE SOPRANOS, THE WIRE and CARNIVALE encounter each other face-to-face while the '70s rock and soul beat asks, "Why Can't We Be Friends?"