MOO Studios (www.moostudios.com) recently completed a pair of projects involving onscreen transformation of the product: Asian Sensations Origami via Cannonball/ MO, and Ohio Lottery This is the Ticket via Stern Advertising.
Fluid provided the visual effects for a :30 Reebok spot, launching the Answer IX shoe and featuring NBA superstar point guard for the Philadelphia 76ers Allen Iverson. Developed through mcgarrybowen (New York, NY), the spot, titled 10 YEARS OF HEART, promotes Reeboks Answer IX shoe with the pump technology that offers the perfect fit by surrounding the foot with an automatic, form fitting air chamber that you can turn on or off as needed. The spot debuted on ESPN nationally on Oct 18.
Hallmark Channel and its parent company Hallmark Cards have teamed with ka-chew! to create an on-air vignette campaign designed to promote the retailer's "Hauntington U.S.A. Keepsake Collection," a special decorative collection that celebrates the fun spirit of Halloween. The vignette campaign was conceived and developed by Hallmark Channel's Sponsorship Solutions Unit and produced by ka-chew!, which has created two, 30-second spots to air exclusively on Hallmark Channel throughout October. This campaign marks the only on-air promotion that the ornament collection will receive this year.
A52 served as the director for a recent HD spot titled Keyhole, as part of advertising agency RPAs massive year-long multiplatform marketing campaign for the all-new 2006 Honda Civic.
A52s collective features the talents of CG/vfx supervisor Andrew Hall and co-vfx supervisor Pat Murphy, and also relies upon the creative involvement of Rock Paper Scissors editor Angus Wall.
Brand New School of Santa Monica has produced more than two-dozen short films to highlight the new features of the 2006 Volkswagen Passat. The :15 films are part of a unique marketing campaign for the car conceived by ad agency Arnold Worldwide. Volkswagen plans to post the films on its website.
Pencil Neck. Pigtail. Corkscrew! These are just a few of the pleasantries flying around in the new Jack in the Box spot, FRY FIGHT. Director Michael Wright and Rhythm + Hues Commercial Studios created the CGI French fries for the spot, which was directed by Dick Sittig of Secret Weapon Marketing and @radical.media.
Nickelodeon unveils the second of its PSA on-air series, which focuses on the importance of breakfast. The spot, entitled "It's Breakfast Time," animated by Klasky Csupo's commercial division ka-chew!, is based on research findings that Nickelodeon released this summer, and features animated utensils rhyming and singing about breakfast foods as needed sources of energy for the start of the day. To view the spot, visit www.cbiapprove.com/ (password: breakfast).
JUICY, a new spot for ABCs DESPERATE HOUSEWIVES, directed by acclaimed fashion photographer and director Matthew Rolston, is set in a surrealist environment that combines the theme of forbidden fruit specifically apples and the drama inherent in each of the main characters lives. Santa Monica -based digital studio, STEELE, handled a number of post duties, including editorial, photoreal CG environments and animation, compositing, beauty, visual effects and online.
Technology and nature blend together seamlessly to create a breezy and soothingly upbeat vibe in 1st Ave Machine's latest creation, SIXES LAST, a music video for the artist Alias, who is currently signed with record label Anticon. Taken off the musicians album MUTED, the video debuted at RESFEST in September 2005 in the Cinema Electronica Showcase.
Tickle U, Cartoon Networks new programming block for pre-school children, has launched in the U.S. Animal Logic has worked with Cartoon Network to create packaging and bumps to help launch Tickle U and carry it through subsequent months of programming.
Antics Technologies recently helped TENFOUR Media deliver three :20 commercials for the forthcoming Virgin Radio TV campaign, The Music We All Love. The three pieces were shot in HD and edited on VelocityHD at ahc Post. Given the need to see more than a 2D version of the storyboard, and the tight schedule, TENFOUR Media approached Antics to use its Pre-Viz tool to work out some of the more complex aspects of the shoot.
Newly formed motion graphics and animation company National Television has announced its current TV network clients.
G4 Television has retained National Television to brand The G-Spot and Barbed Wire Biscuit late-night blocks of programming, as well as promotion for the individual TV program ATTACK OF THE SHOW. CMT hired National Television for its Happiest Girl image campaign, and 100 GREATEST DUETS program package.
KromA provided Julia Roberts the role of her dreams in creating vfx services for the new Dave Matthews music video, DREAM WORLD. The studio worked with director Dave Meyers in concocting the videos surreal world in which a faceless stranger pursues Roberts. The video marks the first screen appearance for Roberts, a long-time Dave Matthews fan, since giving birth to twins last year.
Its a scramble for maximum hang time as visual effects and animation company Quiet Man recently completed CUBED, a :15 spot for Adidas and distributor Foot Locker. The commercial began airing Aug. 17.
We really achieved the look we wanted in this project, something sleek and sophisticated but still conveying that the shoes are available and accessible to everyone, said Amy Taylor, exec director of Quiet Man.
Animal Logic has worked with M+C Saatchi Sydney, Filmgraphics, and director Phil Meatchem to create a new television commercial for Optus. The :60 Brand TVC combines seamless 3D animation with a lively music track to animate the Optus animals into a new musical life.
Baraka Post Production recently completed vfx and other post duties on a new rock and roll pop promo titled 50 TO A £ (POUND) for indie band, The Paddingtons, directed by Caswell Coggins and produced by Patrick Holtkamp from Draw Pictures. Tom Bird at Mercury Records commissioned the video.
The music video portrays the band smashing up a pub-kind-of-gig and initiating a rather considerable punch-up.
Rhythm + Hues Commercial Studios, collaborating with Peterson Milla Hooks/Minneapolis, has created a new campaign for Target featuring a fully CGI dog who has learned a whole lot of new tricks.
The Target ads are fresh and hip so we were thrilled to be a part of this campaign, says Amy Hassler, exec producer/director of marketing. It was a creative convergence for our studio on a variety of levels: it showcased our art direction and seamless Flame compositing capabilities and gave us the opportunity to create a CGI version of the iconic Target dog.
Huge crowd scenes were needed for Carlton Draughts latest advertising epic, the BIG AD, a hilarious parody of pompous beer ads, with an ode to BRAVEHEART comprised of unlikely armies of choral-robed gladiators singing about the glories of beer, accompanied by the bombastic CARMINA BURANA.
Animal Logic created 3D computer-generated human extras for all the large, aerial crowd shots, clothed them in flowing robes and then brought them into Massive, the award-winning AI-driven crowd simulation software from Massive Software.
Charlex recently completed an animated :30 spot for those ever-popular M&Ms, helping coordinate them into kaleidoscopic patterns set to Iron and Wine's "Such Great Heights."
Global Mechanic recently completed the final commercial in a four-spot campaign for Kelloggs Eggos. Agency Leo Burnett hired Global Mechanic to design the characters, concept the ideas, shoot the product and then animate the spots. The agency creative team really wanted to focus on building a collection of characters each with a different funny personality, said Global Mechanic exec producer Matthew Charde.
The idea had been swimming in the back of David Finchers mind for a number of years. On many occasions the cutting edge director discussed it with his longtime collaborators at Digital Domain.
David and I talked about a scene that takes place entirely in the confines of an executives workspace, explained Ed Ulbrich, Digital Domains svp/gm. He envisioned the objects in the office coming to life under the right circumstances. The difficulty was finding the right project.
DARE is the latest single from Gorillaz's celebrity strewn DEMON DAYS CD, and this time round the video sees the cartoon heroes being joined by the head of Shaun Ryder. Compositing involving 3D backgrounds, 2D animation and live-action footage of Shaun Ryder's head had was by Passion Pictures and The Mill ran two Flame machines for three days to finished their portion of the work. As usual all the characters have been designed by the ferociously talented Jamie Hewlett.
If you had to find a new way to represent the raw energy, the elemental skills and the essence of the combat that takes place on a football field, how would you go about it? How about removing the ground altogether, leaving only the lines that define the playing area? Then recreate these lines as metallic rails suspended in a dark but spot lit space. Then have a set of top players demonstrating their extreme talents while running and jumping along these rails.
EVERYDAY HEROES, a recent :60 Budweiser spot from Waylon Ad in St. Louis, marked the first time that A52 has used Massive, the AI-driven animation system from Massive Software that is currently in V. 2.0.
Back in April, Anheuser-Busch announced its Heres to the Heroes cross-country tour, sending an eight-horse Clydesdale team from New York and a second from San Francisco, each accompanied by its own mobile television studio, to major cities along the routes to St. Louis, where both teams will meet on July 3.
Sedelmaier Productions has summoned his creative crew to produce a series of vitally important cartoons depicting the heroic actions of the Maxim Ranger as he strives to show man how to protect his precious sense of manhood in these perilously confusing times. The heroic figure is an animated icon for MAXIM MAGAZINE, the highly successfully mens entertainment publication.
