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Category: Commercials

Really Cool Game Trailers! Headline News

EA Drops New Reveal Trailer for ‘Battlefield 2042’

By Dan Sarto | Thursday, June 10, 2021 at 2:19pm

Developed in-engine by the company’s diverse, multi-disciplinary Marcom Cinematics team, the 5-minute-long spot provides fans an intense, in-your-face look at the newest ‘Battlefield’ first-person shooter franchise entry, hitting retailers October 22.  

Endless Storytelling Possibilities Headline News

Adobe Debuts its First Premiere Pro Commercial

By Dan Sarto | Thursday, May 27, 2021 at 2:42pm

Produced with 72andSunny Los Angeles, ‘Fantastic Voyage | Premiere Pro’ follows a creator’s escapist adventures spotlighting endless possibilities in storytelling.

Submit Your Films! Headline News

Last Call for Ottawa International Animation Festival Submissions

Don’t forget to enter your film by May 31st; North America’s leading animation festival runs online September 22 – October 3.

Commercials Headline News

Framestore Uses Deep Fake Tech for Kiyan Prince Anti-Knife Campaign

Leading VFX studio provides cutting-edge AI and art support that brings back to life a young football prodigy tragically killed in a 2006 stabbing, showing him 15 years later at age 30.

50/50 by 2025 Headline News

WIA Launches Talent Database to Increase Animation Studio Hiring Diversity

With a goal of ‘50/50 by 2025,’ Women in Animation reveals new human resource tool to support equity in animation industry hiring; searchable database features verified candidates for jobs in the international production community.

Show Us Your Work! Headline News

Call for Submissions: SIGGRAPH Asia 2021 Computer Animation Festival

By Dan Sarto | Thursday, May 13, 2021 at 4:28pm

Entries now being accepted in multiple categories, including shorts, visualizations, VFX sequences, game cinematics, and real-time pieces; deadline to enter is August 1, 2021.

#StopAsianHate Headline News

‘Awakening’ #StopAsianHate PSA Honors Asian Americans in Animation

By Dan Sarto | Wednesday, May 12, 2021 at 7:40am

Oscar-nominated producer Peilin Chou directs powerful short film with the help of artists and creators including Ronnie del Carmen, Jennifer Yuh Nelson, Jinko Gotoh, Sanjay Patel, Gennie Rim, John Aoshima, and Henry Yu, in honor of Asian American and Pacific Islander Heritage Month.

We All Need a Break! Headline News

Platige Image Creates Work-Weary Mandrill for the Tajawal Travel Agency

By Dan Sarto | Monday, May 10, 2021 at 3:06pm

The music-video inspired commercial features an emotionally nuanced CG primate portraying an everyday, burned out businessperson needing a break from life’s mundane routines.

Overturn the Ban! Headline News

Powerful Caster Semenya Short Explores Biology, Beauty, and Bans

By Dan Sarto | Wednesday, May 5, 2021 at 3:51pm

Dynamic animated film for Lux’s ‘Born This Way’ campaign supports banned South African athlete’s bid to compete at the world’s leading track events.

call for entries Headline News

Anima2021 Submissions Deadline Coming May 30

Submissions now being accepted for the 2021 Córdoba International Animation Festival, running October 6-8; held every two years since 2001, the festival promotes and celebrates the artistic and technological aspects of the art form, and is the main animation event in Argentina.

End Malaria in a Generation Headline News

LOBO Animates ‘Draw the Line Against Malaria’ PSA

Using ‘Muundo,’ a new universal visual language created by artist Láolú Senbanjo, animation studio creates promotional spot with eye-catching lines, symbols, and patterns to inspire African youth to call on their leaders to end malaria within a generation.

Business Headline News

Juice Merges with PixelBox, Opens VFX Studio in Shanghai

The visual effects and sound studio’s new branch makes previously remote services more hands-on for its China-based clients; PixelBox deal increases the studio’s resources and capabilities.

Felt-Ality Headline News

Adult Swim Releases Hilarious ‘Felt Band’ ‘Mortal Kombat’ Trailer

Enjoy a puppet Sonya Blade, Sub-Zero, and Scorpion pop some threads in a safe-for-work trailer for the upcoming theatrical blood bath that releases in theaters and on HBO Max today.

People Headline News

Hornet Adds Andrea Love to Director Roster

Creator of animated series ‘Cooking with Wool’ uses wool and patience to develop characters for stop-motion animated films; projects include ‘Elder,’ a commercial piece that explores live-in care, and her award-winning short ‘Tulip.’  

Don’t Drive Distracted!; PSAs Headline News

New Animated PSAs Bring Home the Dangers of Distracted Driving

Design studio Brigade produced three spots for the New Mexico Dept of Transportation; crayon-like drawings were used, along with narration by children, to graphically illustrate what can result from dangerous driving - all seen from a child’s point of view.

You Gotta Have Heart! Headline News

Noggin Launches ‘Big Heart World’ Social Initiative

Featuring Nickelodeon fan-favorite characters, the campaign is designed to help kids meet social and educational challenges; ‘Big Heart Beats’ album provides empowering and catchy songs to bolster the campaign’s messages, and will also be available Nick Jr. and the Nick Jr. YouTube channel.

Fighting Against Racism Headline News

Cartoon Network Launches ‘Be An Ally’ PSA

Final anti-racism campaign spot developed by ‘Steven Universe’ creator Rebecca Sugar and Ian Jones-Quartey discusses the importance of changing the racist system by standing up and speaking up when seeing what’s unfair. 

virtual production Headline News

Epic Games Releases Volume 2 of its Virtual Production Field Guide

By Dan Sarto | Tuesday, April 6, 2021 at 7:00am

Free resource provides in-depth look into virtual production workflows, new methodologies, remote collaboration, in-camera VFX, animation, and what’s coming next in Unreal Engine 5.

Virtual Events Headline News

FMX Conference Program Now Online

Running May 4-6, the conference’s first online edition will provide a platform for the global FMX community to reflect collectively on the disruption and reinvention of the industry; program will include panels, keynotes, and presentations.

The Annies are Coming! Headline News

Josh Gad, Matthew Rhys, and Philippa Soo to Present at 48th Virtual Annie Awards

Streaming live on April 16, the event honors overall excellence and achievement in 36 animation categories; presenters announced also include Eva Whittaker; composer Michael Giacchino; director Sergio Pablos; DreamWorks director Jill Culton; producer Nora Twomey; and the cast of the web series, ‘Critical Role.’

People Headline News

Glassworks Promotes Amsterdam-Based Leadership

Belén Palos is named head of production and Chris Kiser is named COO; Kiser will remain active in creative efforts while mapping out the strategic growth opportunities for the studio.

VFX with Teeth to It! Headline News

Freefolk Creates Devouring VFX for New Toolstation Spot

By Dan Sarto | Monday, March 29, 2021 at 12:41pm

Creative studio produces wall-to-wall bathroom aquarium complete with rocky seafloor, dense schools of tropical fish, and massive, unexpected and rather toothy great white shark.

Advertising Headline News

Calabash Reels It in With New Starkist Ad

‘Stair Climb 500’ freshens up the 60-year-old iconic Charlie the Tuna fresh in the animated/live-action hybrid spot; new ad is first of two collaborations planned for 2021 with PA-based agency Quench.

game cinematics Headline News

Bad Guys Have Their Fun in ‘Evil Genius 2: Wold Domination’ Trailer

By Dan Sarto | Friday, March 26, 2021 at 9:33am

Haz Dulull and He Sun deliver an exciting game cinematic spot for Rebellion’s latest release, produced with a USD-based Houdini pipeline, Unreal Engine, and Redshift. 

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