Category: Commercials

Santa Monica-based design and vfx boutique Moving Pixels was brought in early to anchor a collaborative effort between director Nick Piper of Backyard and Draftfcb for this geared up spot from Coors Light, the official sponsor of NASCAR. See the spot at www.trustcollective.com or movingpixels.com.

Credits:

Client: Coors LightSpot Title: MOUNTAIN RACEAir Date: April 2008

Agency: DraftfcbCD(s): Julio Desir, Bill LindseyCopywriter: Steve BakerArt Director: Jeff HuserAgency Producer: Jim Phox

Director Theo Delaney's spot for West Plus Advanced compost starts off as a common garden advertisement but soon gets surreal as a 3D worm bursts into song with a belting performance that would rival any big stage presence.

Post production boutique Golden Square designed the worm character in 3D, taking care to strike the right balance between deadpan comic realism and character cuteness.

J.J. Sedelmaier Productions is bringing a classic look to iconic cartoon characters in a new spot for Arnold in New York and GlaxoSmithKline's Tums brand, starring the original space-age family, THE JETSONS.

The spot, for Tums New Quik Pak, also marks the studio's status as an approved Warner Brothers animation producer.

Troika Design Group, a strategic network branding and design agency, recently completed a total rebrand for the Golf Channel that includes a new visual identity, signature musical theme, image campaign and a deep toolkit of promotional elements. Leveraging its experience and thorough understanding of sports-related branding, Troika Design Group partnered with the Golf Channel to create a distinct and modern brand platform that is uniquely golf. The new package debuted during The Masters (April 7-13), and will continue to roll out throughout the year.

qubo, the TV and online entertainment service for children, announced that it has created nutritional guidelines that will dictate advertising decisions on the qubo Channel, as well as on the qubo broadcast programming blocks that air on NBC, ION Television and Telemundo.

The effort highlights qubo's mission of promoting pro-social values including literacy and healthy living.

Discovery Channel turned to Boston and Los Angeles-based creative agency Viewpoint Creative to develop a revitalized logo and on-air identity that would leverage the equity of its signature "globe" icon and tap into the immersive quality of the brand.

Discovery Channel unwrapped the new logo and on-air look during the season premiere of DEADLIEST CATCH, the network's highest-rated series, which returned for its fourth season on April 15.

Buster has "revived" the American advertising legendary character Mrs. Butterworth by re-animating her for two new, concurrent ad campaigns -- one for Geico Insurance and the other for the Mrs. Butterworth syrup itself.

The announcement was made today by Mark Feldstein and Brad Roth, co-presidents, Stun Creative.

To view the Geico TV spot, and two of the new Mrs. Butterworth spots, go to: http://busterdesign.tv/client/post/twobutterworths.html

Crime does indeed pay for S4 Studios. The Hollywood design and animation studio has completed a graphic live action/animation branding campaign for Sleuth, the new mystery and crime cable network imprint from Universal Studios Emerging Networks Division.

With the tagline "Get Clued in," Sleuth is simulcast in SD and HD, and features a lineup of programming like MIAMI VICE, HOMICIDE: LIFE ON THE STREET and KNIGHT RIDER.

The U.S. Department of Health and Human Services (HHS) and the Ad Council are joining qubo, NBC and the United States Olympic Committee to launch a new series of national public service advertisements (PSAs) designed to address childhood obesity.

Rushes 3D Department, under the lead of 3D supervisor Mark Williams, created a quirky 30 second commercial for Italy's leading imported beer brand Ceres.

Using the brilliant designs of illustrator Alessandro Macchiavello to create the band members -- Gennaro (Bass), Pino (Lead/Guitar), Angus (Guitar) and Blink (Drums), Rushes animated and composited 3D heads over the live action bodies of the band, who in true rock 'n' roll style, enjoy a cold Ceres or two as they perform to their fans. It's a lively, off-the wall piece with some very sophisticated animation.

Marketing agency Pimento re-launches the Holiday Inn brand this week to an audience of more than 2,500 delegates at IHG's (InterContinental Hotel Group) Pan European conference at Farnborough 5, the new purpose build exhibition and conference venue at Farnborough International Airport in Hampshire.

The week-long series of conferences every April brings together owners and investors, general managers, sales and marketing executives and senior staff from IHG, its hotels and franchises at this IHG EMEA world event.

X1FX, a leading visual effects design and production company specializing in FX for feature films, TV commercials and music videos, has completed dozens of unique visual effects for the just released music video entitled HONEY from singer Erykah Badu.

The video is viewable on YouTube.

The announcement was made Monday by X1FX co-founders Mark Larranaga, Visual Effects Supervisor, and Edy Enriquez, founder and Executive Producer