Category: Commercials

Los Angeles-based DUCK, formerly Duck Soup Studios directing collective Shy The Sun assembled a fairy-tale, otherworldly SEA ORCHESTRA for United Airlines via agency Barrie D'Rozario Murphy.

th1ng directed and produced five commercials commissioned by the U.K.'s Central Office of Information (COI) to promote learning languages to teens and young adults. The advertising agency was Farm Advertising.

The TV spots, mixing animation and live action, lie at the heart of a new 6 million-pound government advertising campaign launched by the Department for Children, Schools and Families (DCSF). The campaign aims to encourage young people to study foreign languages to open up future opportunities in their people's professional and personal lives.

This week marks the official launch of Engine Design, a new hybrid broadcast design experience that pairs design directors with the power of visual effects and animation company Engine Room.

Looking to articulate the state-of-the-art technology that goes into their cross-training and running shoes, sports apparel manufacturer Reebok turned to Viewpoint Creative, the award-winning creative agency specializing in lifestyle and entertainment brands.

Viewpoint created an in-store/online infotainment campaign that featured five different technologies developed by Reebok. Each vignette distilled these complex technologies in a clear and visually captivating point of purchase video that worked for both in-store and online.

A detailed 3D animated skateboard, cel animated graffiti like teeth, intense camera moves and sequential photos that feel like stop-motion animation of a skateboarder pulling off some amazing moves -- and falling hard -- are just some of the cool creative ingredients found in design/animation studio Royale powerful new show open/packaging for SKATE @ 8 -- a new programming block seen Fridays at 8 p.m. on the action sports network Fuel TV.

Massive, Paramount Pictures and Ubisoft Ent. have teamed up to create a first-of-its-kind dynamic in-game advertising promotion. To promote the upcoming film TROPIC THUNDER, the companies have placed an interactive scavenger hunt in TOM CLANCY'S RAINBOW SIX: VEGAS 2, published by Ubisoft, which encourages gamers to actively interact with the dynamic in-game campaign, take action from the clues, and get rewarded at the final stage of the hunt.

Nexus directors Tom & Mark have created a new TV spot for the re-brand of Royal Bank Of Canada for BBDO Canada. The fully animated :60 spot takes viewers through a business expansion after receiving a small bit of business advice.

The Hershey Company has launched f a new advertising campaign, "Pure Hershey's," a pair of broadcast spots that bring Hershey's milk chocolate to life in real-life scenes of happiness and togetherness.

Hershey's partnered with advertising agency Arnold New York and award-winning Aardman Animations, the creators of the Oscar-winning WALLACE & GROMIT series, and to create and develop the spots. The spots harness Aardman's 3D animation talents showcasing real-life vignettes that come alive from molten Hershey's chocolate.

How do you get the word out that Burger King is staying open later? In the new spot for BK directed by Spike Lee via Crispin Porter + Bogusky you appoint chart-stomping rapper turned business mogul Diddy (aka Sean Combs) and "Tell 'em Diddy said BK is open late." This announcement, which goes out over the evening news, unleashes a wave of late night pandemonium at BK restaurants everywhere and proves, once again, that Diddy knows best.

From SMNY:

Rather than preaching the benefits of milk, British Columbia Dairy Foundation's (BCDF) eclectic, new advertising campaign demonstrates the consequences of not drinking enough milk, making it much more interesting and meaningful to targeted teens and young adults.

Artist owned-and-operated bi-coastal effects boutique Brickyard VFX completed work on GHOSTRIDE, the new spot from TAG Body Spray promoting the newly-launched record label TAG Records. Directed by Paul Hunter for ad agency Arnold, Boston, and starring rap artists Q and Jermaine Dupri, the spot broke nationally on July 17, 2008.