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Category: Commercials

Film Headline News

th1ng Creates London Film For Run-up To 2012 Olympic Games

th1ng has created a short film to help raise the profile of London's film industry and talent in the build-up to the London 2012 Olympic Games. The film was commissioned by London Development Agency and overseen by Film London.

To watch the film visit: http://www.th1ng.com/newsletter/london.mov.

The clip, first shown at the Beijing 2008 Olympic Games, promotes London's creative industries to international business audiences. It will be screened nationwide and worldwide as part of London Development Agency's wider campaigning initiative.

Spot Headline News

Ntropic Creates VFX Journey Through Time For Chevrolet

With the fanfare of the Olympics over, a buzz still remains over the new Chevy DISAPPEAR spot, which was created by ad agency Campbell-Ewald and directed by Eric Saarinen of TWC. VFX company Ntropic was commissioned to create the complex and intensive vfx in the :60 spot.

Using time-lapse techniques, the spot showcases the evolution of a gas station over the years, culminating in the reveal of Chevy's electric Volt car in 2010.

To view DISAPPEAR, go to http://www.interdubs.com/r/ntropic/index.php?al=YU4RqY

Design Headline News

L.inc Design Creates Whimsical Back-To-School Campaign for Mervyn's

Motion, print and interactive design company L.inc Design was recently tapped by Mervyn's to execute an ambitious back-to-school campaign, which includes colorful graphics-driven branding and promo spots.

Spot Headline News

S4 Studios Gears Up 2008 AST Dew Tour

S4 Studios has designed and animated GEAR UP for Universal HD, a maniacally-energized 45-second HD animation and live action spot promoting the 2008 AST Dew Tour, the largest tour in action sports, now in its fourth kinetic coast-to-coast summer tour. The spot was produced and directed by S4 partner Geoffrey Kater and designed/envisioned by S4 Creative Director Thomas Helmintoller.

Brickyard Headline News

Brickyard VFX Plays Mother Nature For Mass Mutual

Artist owned-and-operated bi-coastal effects boutique Brickyard VFX completed work on FISHING and ENTREPRENEUR, the newest spots from Mass Mutual Financial Group. directed by Anonymous Content's Robert Logevall for agency Mullen in Boston.

Headline News

Digit Brings The World Together In PSA

Director Sylvain White recently sought out Digit's Creative Director Elad Offer to help illustrate the idea of human connectedness for the respected humanitarian organization One World. White and Offer have collaborated on numerous projects -- from music videos to feature films -- and this time they turned their creative collaboration to the greater good.

Open Headline News

The Syndicate Gets Rowdy For ESPN Monday Night Football

Creative design and digital production studio The Syndicate reteamed with ESPN to create a rollicking, high energy open to kick off the new season of Monday Night Football (MNF).

Legendary singer Hank Williams Jr. performs ALL MY ROWDY FRIENDS ARE COMING OVER MONDAY NIGHT and welcomes a colorful montage of amped-up partygoers to his weekly HOUSE PARTY, where they crank up the volume to dangerously high levels, launching the iconic NFL double helmets into space and into America's football stadiums.

Headline News

Asylum and Tool Go To Battle For Mini Cooper

VFX Supervisor/Lead Compositor Sean Devereaux of Asylum has created the CGI for a thrilling, yet humorous :60 spot titled DEMON CARTS, directed by Geordie Stephens of Tool of North America.

It's Stephen King's CHRISTINE revisited with a twist, as the spot opens on several "evil" shopping carts with minds of their own. The rogue carts meander a parking lot amongst their slain victims; over-turned smoking cars powerless to their unfaltering assailants. The slick maneuvering of the Mini Cooper, however, is unrivaled by the carts as they are unable to strike their nemesis.

Company Headline News

Riot Completes Mesmerizing Visual Effects For MGM Grand

Supply and Demand recently tapped the visual effects team at Riot to collaborate on a new spot for the MGM Grand with ad agency SKG. Directed by Bruce Dowad, the Busby Berkeley-inspired, 30-second commercial features extensive visual effects by Riot.

To view the new spot entitled ILLUSION, go to: Riot's Web site.

Spot Headline News

Topix Oozes VFX In Dexter's Funhouse Of Horrors

Topix's vfx crew teamed up with Stone Core Productions to kick off DEXTER's third season on Showtime with a season premiere promo spot called FUNHOUSE. DEXTER, a dark and witty delve into the life of a "righteous" serial killer (Michael C. Hall), demanded a stylized, vfx-heavy approach to accurately depict the compelling and complex series premise in 60 seconds

Set in a funhouse, the concept plays on Dexter's split persona by having Hall walk through a series of rooms where real scenes are interlaced with visuals from his psyche.

Design Headline News

Troika Design Group Launches 'SO FOX' Brand Campaign For FOX

Strategic branding and design agency Troika Design Group created a branding campaign for FOX for the 2008 fall programming season. FOX's new look debuted August 18, 2008, with elements rolled out until the fall season's official launch on September 1, 2008.

FOX selected Troika to implement the "SO FOX" concept and create a contemporary visual expression that would embrace the network's maverick spirit and capture the attitude of this new brand position.

Headline News

Thornberg & Forester Employs Outside the Box Thinking for Target

Thornberg and Forester recently collaborated with Minneapolis agency Peterson Milla Hooks (PMH) to create a new spot for Target that turns a classic cube-shaped puzzle into a mesmerizing showcase for the store's fall styles.

Company Headline News

FUEL VFX Makes Toyota Camry's Every Bit Brilliant

Publicis Mojo's new campaign for the Toyota Camry in Australia is an unpretentious and inventive tale about finding inspiration and the connectivity of ideas.

The :60 spot features earnest young engineers in lab coats carrying out experiments and exchanging ideas. Above their heads, represented by abstract 3D "widgets," are their ideas and contribution to the whole. We follow the journey of a team member struggling to find his own widget.

Spot Headline News

Stardust Gets Fruitful For Jamba Juice In Colorful Spot

Bicoastal creative production company Stardust Studios recently produced a spot for the New York-based creatives from advertising agency Publicis and their clients at Nestle's Jamba Juice.

The :30 spot directed by Stardust's Santa Monica-based creative director Brad Tucker debuted in targeted broadcast and cable TV outlets earlier this summer, and continues to air widely.

Brand Headline News

Brand New School Transforms Laptops For HP

Brand New School recently completed work on an emotional and cinematic spot for technology company HP. Directed by Brand New School Creative Director/Founder Jonathan Notaro for ad agency Goodby Silverstein & Partners, E-DONOR wordlessly transforms the sad image of cast-off laptop into a magical child's tricycle -- a symbolic testament to the power of recycling old technology.

Headline News

Morningwood's Sugarbaby Video Sweetened By Guava

The latest Adam Neustadter-directed music video for rock band Morningwood gives a tasty launch to SUGARBABY, the lead single off the band's new four-track digital EP released this month.

Neustadter tapped New York-based visual FX studio Guava (www.guavanyc.com) and their vfx artist Mark Wilhelm to handle effects and compositing on the song's comedic video, which depicts a puppet protagonist living the fast life.

Work Headline News

Finish Sways To The Kooks' Latest Music Video

Byron Wooffindin of Finish just completed the post on the new single SWAY by The Kooks.

Directed by Marco Puig of Amarillo Films, it is an intense song about loss, which is showed physically through the metaphor of a room ripping itself apart. Taken from their acclaimed second album KONK, SWAY has been shot in black and white, on grainy stock to match the emotions and drama of the song.

Spot Headline News

Stardust Navigates New York's Westchester Medical Center

Bicoastal creative production company Stardust Studios recently produced a spot for Princeton, New Jersey-based ad agency Princeton Partners and their clients at the Westchester Medical Center, located in Valhalla, New York. The :30 spot directed by Stardust's New York-based creative director Alan Bibby debuted regionally earlier this month, and is set to continue airing over the weeks ahead.

Film Headline News

Acme Filmworks Provides Animated Films To Responsibility Project

Liberty Mutual has collaborated with Acme Filmworks on the Boston-based insurance company's branded-entertainment initiative, The Responsibility Project. Through this arrangement, Acme Filmworks is delivering animated film shorts that bring to life the theme of personal responsibility and the decisions that confront people trying to "do the right thing."

Headline News

Rushes Post Respect Viral For Contentment Worldwide

Digital content house Contentment Worldwide approached Rushes to complete post on a humorous viral spot for The Football Association. This is Contentment Worldwide's first viral work for The Football Association since being appointed to provide filmed content across a range of campaigns.

This :90 launch film for The FA's Respect program features celebrities, including actor Shaun Williamson, GMTV's Ben Shephard, former footballer Les Ferdinand, TV presenter Gethin Jones, top referee Howard Webb and England Football Manager Fabio Capello.

Framestore Headline News

Busy Summer For Framestore

Framestore has completed three ad spots for three different companies:

NO RESTRICTIONS for Neotel

NO RESTRICTIONS is a beautiful, exuberant new spot created for South African telecommunications company, Neotel. Designed to emphasize the freedom from the old restrictions that the company can offer its clients, the spot takes human (and animal) icons from South African prohibition signs and liberates them via some CG animation.

Headline News

rhinofx Completes VFX For Mercedes' Summer of Love Campaign

rhinofx recently collaborated with Merkley + Partners and Oscar-nominated director Mehdi Norowzian of Joy Films to create the vfx for a series of :30 spots for the Mercedes-Benz SUMMER OF LOVE campaign.

rhinofx designed a complete 2D palette of color to help visually romanticize various Mercedes vehicles as the center of carnival attractions. In the spots, visitors enjoy effects-enhanced Mercedes-Benz themed attractions and effects, which help position vehicles at the center of the Tunnel of Love water ride and showcase brand-new Mercedes-Benzes in the go-kart track.

Animated Headline News

S4 Studios Puts Pedal To The Medal For Olympic Games Promos

Thanks to S4 Studios, the nations of the netherworld were well represented at the Beijing Summer Olympics. The studio designed and animated a package of opening and closing IDs for the "Chiller Summer Games," promoting NBC Universal HD cable station Chiller Channel's programming slate during the Olympic Games.

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