Category: Commercials

New York-based motion graphics, design and production agency, Blue Room NYC created the graphics treatment and edited a trio of promos, a :20, :15 and :10, all with various end tags, for the 2009 NFL Pro Bowl Presented by State Farm that began airing during Super-Bowl Sunday on NBC. The promos were designed to promote the NFL Pro Bowl, "When The NFL elite come together for the 2009 NFL Pro Bowl. Live from Hawaii, February 8th, only on NBC."

A formidable creative collective came together recently to craft the music video for "Her Morning Elegance," a single from songwriter Oren Lavie, who co-directed the video with the directing/animating husband-and-wife team of Yuval and Merav Nathan. The piece was shot at the Tel-Aviv studio of Eyal Landesman, a leading Israeli photographer who is renowned for his work in the worlds of theatre and dance.

Just breaking this past weekend, the new Acura RDX spot, WALL ART, produced by RPA, reveals the turbocharged crossover SUV's city prowess -- darting through alleys, ducking around corners, navigating the urban landscape.

For ESPN's 2009 College Basketball season New York-based creative services agency Blue Room NYC has created a topical graphics promotion package and toolkit. Produced in HD 720p, the package includes opening animation, transitions, various mortises/framing devises, endpage toolkit, player and team match-up toolkit, custom backplates, artwork prepared for ESPN.com and original music, all of which will be used to create :30, :15, :10 and :5 spots that began airing nationally on all ESPN networks January 7.

Every so often a music video comes along that breaks new ground with its creativity, and this trilogy of videos for T-Pain helmed by directing collective Syndrome out of Robot Films is a perfect example of just that. Utilizing vibrant color fluctuations, Syndrome was able to launch these videos into a realm all their own.

Artist owned-and-operated bi-coastal effects boutique Brickyard VFX contributed visual effects, including CG and compositing work, on RadioShack’s holiday campaign from ad agency Arnold Worldwide. The four-spot effort, entitled "The Best Gifts Ever," comprises SANTA, STORY, HOT FRIDAY and HOT WEEKEND, and began airing in December.

New York-based design and VFX studio Click 3X recently produced title sequences for two feature films from Academy Award-winning directors, Jonathan Demme's RACHEL GETTING MARRIED, and Davis Guggenheim's IT MIGHT GET LOUD. Both projects involved heavy stylistic experimentation and hands-on collaboration with the directors to develop sequences that embody and introduce the subject, complement the film openings, and add to the overall storylines.

Reality and sci-fi merge together in EXPLORERS OF THE PAST AND FUTURE, a collaboration between Diesel Creative Team and abstract:groove in Diesel's latest advertising campaign. The spot won a gold Interactive prize at this week's Epica 2008 Creative Awards.

In a surreal dream we follow the adventures of a kids' brigade searching for a hidden treasure. Trough ancient and futuristic lands the explorers have to find four keys to open the cove's gate.

Frantic Films Software, the R&D arm of visual effects studio Frantic Films VFX and a division of Prime Focus Group, had its high-volume point-based particle renderer Krakatoa used by Los Angeles-based vfx studio Ingenuity Engine on a TV commercial for Zabeel Investments. Directed by Graeme Joyce, BEDOUIN is a cinematic exploration into the rich possibilities of investing in the United Arab Emirates. The spot is airing in the Middle East market and premiered in September.

New York-based conceptual design, animation and vfx studio SUSPECT recently completed a collaboration with Nicktoons Network on a fully integrated design campaign.

Nicktoons Network, Nickelodeon's 24-hour animation channel, approached SUSPECT to execute the creative for this year's fifth annual Nicktoons Network Animation Festival -- the first and only multiplatform animation festival of its kind, and the largest animation festival in North America.

Mixed media and animation studio th1ng recently directed the Currys Christmas Shop WRAPPING for M&C Saatchi, a series of 12 TV commercials that promote the range of brands available from the retailer in-store and online.

The Currys campaign is on national TV in the U.K. through Christmas, and features different advertisements aired each week.

BAFTA Award-winning director Tom Edgar directed the :30 and :20 second commercials in his first project since joining th1ng from children's television.

Mackevision, a 3-D visualization company with offices in Germany and Pontiac, Michigan, was commissioned by Tribal DDB, of Hamburg, Germany, to produce the CGI materials for the launch of the Volkswagen Scirocco.

The real background environments were produced by John Wyland, exec VP and head of production, Mackevision, over two weeks. The production process included two days of filming and gathering the background plates, after which the Stuttgart facility constructed the CGI Scirocco vehicle, and seamlessly integrated the vehicle into the actual filmed backgrounds.