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Category: Commercials

Diggin’ This Rockin Fun PSA ANIMATIONWorld

IdeaRocket Uses 2D Moles to Spread the Word for Dig Safety Awareness

For studio founder William Gadea, what better way to promote Indiana 811’s need to dramatize the possible negative consequences of digging up your yard without first located any underground utility lines than with Holey Moley as a rockin’ and rollin’, jumpsuit-wearing mole sporting a giant hair wave and a crew of sequined squirrel back-up singers.

Business Headline News

Final Frontier Announces U.S. Expansion

Award-winning animation production company brings its eclectic roster of international directors, studio execs, creative talent, and production staff to North America, with LA-based executive creative director Claus Cibils at the helm.

careers in animation Headline News

Podcast EP 235: Stop-Motion Animator Dale Hayward on Perfectionism in Animation

The Montreal-based See Creature Animation Studio co-owner offers 5-steps to improve animation performance and shares his experience directing New Zealand Claymation kid’s show ‘Kiri and Lou.’

3D Billboards Headline News

‘Cyberpunk 2077’ to Drop 3D Immersive Times Square Billboard Takeover

Tomorrow, November 18, the Google, NVIDIA GeForce NOW, and CD PROJEKT RED activation, promoting the cloud gaming power of Chromebook Plus, will share a discoverable Easter egg code clue for ‘Cyberpunk’ fans.

Business Headline News

Alkemy X’s Creative Studio Adds Eyepie to Commercial Roster

The Hudson Valley, New York-based creative agency, led by husband-wife duo Laney Coletti-Saracino and David Saracino, offers services blending artistic vision with technical expertise.

The Story Continues Headline News

Puppetworks Shares ‘Apex Kill Code – Part 2’ Cinematic Trailer

Studio oversees conceptualization, asset creation, technical animation, and FX in collaboration with Psyop, Respawn Entertainment and Electronic Arts; the 4+ minute short scores 5M+ views since its release. 

A Very Animated Christmas! Headline News

The Mill Shares M&S Christmas 2023 ‘Fairy’ Spot

Getting snow right up their... Ryan Reynolds and Rob McElhenney join Dawn French, to voice the 3rd annual animated Xmas advert for the British retailer Marks & Spencer featuring Fairy joined by two lovable and mischievous mittens.

That Famous Aardman Charm Headline News

Aardman’s ‘Morph’ Spreads the Word in Stop-Motion ‘Big Switch-off’ Spot

Created over 40 years ago by studio founders Peter Lord and David Sproxton, the iconic clay character joined the campaign drawing attention to the U.K.’s upcoming telecommunications transformation. 

LoL Championship Headline News

Watch: Mill+ and Mercedes-Benz Showcase Innovation for Opening of Worlds 2023

‘League of Legends: A Triumphant Fusion of the Automotive, Esports, and Cinematic Spheres’ ground-breaking cinematic design features a futuristic Seoul built in CG, with Riot Games’ fantastical world and characters introducing Mercedes-Benz EQS SUV to e-sport and game enthusiast audiences.

Submit Your Latest Work Headline News

Submissions Now Open: Annecy 2024

Animation’s premier festival now accepting submissions in multiple categories, including short films, TV films, commissioned films, graduation films, feature films and VR works; registration dates for Mifa Pitch Sessions are coming next month.

real-time 3D Headline News

Final Pixel Drops Oracle Red Bull Racing Spot and Virtual Production BTS Video

Studio blends archival footage, video plates, and drone footage with environments built in Unreal Engine, CG, and VFX to create the Oracle Red Bull Racing brand’s new campaign. 

Commercials Headline News

State Designs New Key Art and Animates FX’s ‘Welcome to Wrexham’ S2 Campaign

By Dan Sarto | Friday, October 6, 2023 at 9:54am

Watch as the Emmy-nominated docuseries returns for new season sporting new promo look, adorned with the team’s colors and fiery dragon, debuting across print, digital, and TV… and a new trailer.

The Greatest Finals in LOL history Headline News

Psyop and Riot Drop ‘League of Legends 2023’ Anthem Promo

Directed by Marie Hyon and HANZOHANZO, the 2.5D-animated music video for the World Championship, set to a new track by Riot Games, features K-Pop girl group NewJeans and places viewers at the center of the battlefield field as DRX and Deft triumph in the greatest finals in LOL history.

Spooky Squanch Headline News

Squanch Games Launches ‘High on Life’ DLC

Claymation trailer helps you lean into horror with the aptly titled ‘High on Knife’ expansion, featuring a new adventure for Knifey to shine and stab on a fully realized new planetary environment with new characters, hazards, and spooky surprises; releases October 3.

Let Me Help You Explain ANIMATIONWorld

Quality Schnallity: Using ‘Crazy’ Animation to Break Down Big Ideas

The veteran animator has built a long, successful career using various 2D techniques to produce ‘explainer videos’ that help companies unpack their product’s messages in fun ways that aren’t boring.

Technology Headline News

Vu Reveals Vu One ‘All-in-One’ Virtual Production System

By Dan Sarto | Wednesday, September 6, 2023 at 2:47pm

Innovative new platform combines state-of-the-art hardware and creative tools including the ‘Virtual Studio by Vu’ to make the latest storytelling possibilities accessible to everyone regardless of budget and technical experience.

Business Headline News

Mass FX Media Gets New Denver Digs

The Colorado studio’s new state-of-the-art facility expands its post capabilities while boasting a Dolby Atmos theater for sound mixing, color grading and QC screenings.

Commercials Headline News

Channel 4 Drops Animated ‘The Great British Bake Off’ Season 14 Teaser

The spot features cheerful CG-enhanced ‘ingredients’ happily embarking on an epic journey to face their destiny in the ‘Bake Off’ tent; new season debuts in September.

Commercials Headline News

The-Artery Turns Day to Night in ‘New Light’

The creative studio once again partnered with Mercedes-Benz, providing live-action production, editorial, post, VFX, color grading and finishing, transforming a daytime shoot on the California coast into night scenes.

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