I'm new to the forums and as I posted on my "hello" post I hope to become a frequent poster. I'm currently a film student but looking at attending a graduate school with a program in film and animation in Fall 2009. Maybe you have suggestions?
The primary reason for this post is that I was seeking help from people who have worked for or own animation studios. I have a project for a "Business of Film" class in which I have to create a business. I decided, since my interest is in animation, to "start up" an animation studio.
Here is the assignment (abridged):
"You will be presenting to the class your company, your company name, its structure (which legal entity you chose), your mission statement which is to be at least one half a page typed, your brand, and some information on the competition in your market. Having a logo for your new company is also a good idea. This is what you will be presenting to your banker. Your mission statement is basically a written statement about your company, why you are starting it, who you are, what is your background, and how you will start up and compete."
I have the company name, structure, logo and brand decided but I'm not too sure what my competition would be - let's say for assignment's sake that I'm starting this on the East Coast - but what are some things that I might want to present to a bank in order to get a loan? I might say that I want to start an animation company that, right now, only does 2 and 3D animation projects as needed for commercials, whatever, but plan on doing "big" projects within five years. Is that a good selling point to an investor? What kind of staff do I start with at the outset? What sort of equipment do I need if I plan on doing, maybe, 5-30 second spots in 2 or 3D?
I just wanted to get some ideas and suggestions from people who have actually gone through this before.