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Category: CG

Headline News Hinge Digital Unleashes CG for Nike LunarGlide+ 2 Spot

Utilizing advanced animation and camera projection techniques, Hinge Digital brings realism and energy to footwear, lighting effects and cityscapes in the newest Nike LunarGlide+ 2 campaign entitled "Dynamic Support Run Unleashed."

Headline News Needham, Imaginary Forces & Sway Team For Attik's New Scion Campaigns

For global creative agency ATTIK's new cross-media campaign for the 2011 Scion tC for Toyota Motor Sales U.S.A., and for the agency's new Scion launch campaign for Toyota Canada, Imaginary Forces (IF) partnered with the VFX innovators at SWAY Studio to create powerful, cross-media, branded content under the direction of ATTIK's Co-Founder and Executive Creative Director Simon Needham.

Blogs LEGEND OF THE GUARDIANS: THE OWLS OF GA'HOOLE (2010) (***)

By Rick DeMott | Thursday, September 23, 2010 at 3:38pm

Zack Snyder puts his unique stamp on this animated adventure. Based on Kathryn Lasky's young adult book series, the film is like LORD OF THE RINGS performed by owls via photoreal animation. The straightforward narrative is made more compelling simply through the visual originality.

Headline News Cameron, Jobs, Katzenberg Make PGA's 2010 Digital 25 List

By Rick DeMott | Thursday, September 23, 2010 at 9:32am

Producers Guild of America has unveiled its 2010 Digital 25: Visionaries, Innovators and Producers list, reports Variety.

Headline News New Live-Action Scooby-Doo Film Coming In Time for Halloween

By Rick DeMott | Thursday, September 23, 2010 at 9:30am

Cartoon Network is calling once again upon the world’s greatest teenage super-sleuths and their Great Dane co-hort to help solve yet another spooky mystery in SCOOBY-DOO! CURSE OF THE LAKE MONSTER, premiering Saturday, Oct. 16, at 7 p.m. (ET/PT) during Flicks, a weekend destination for family-targeted movies.

Blogs Movie Review: 'Legend of the Guardians': '300' with Feathers

By Joe Strike | Thursday, September 23, 2010 at 8:51am

You’ve probably heard about the Uncanny Valley: not a geographical location, but the precipitous drop in peoples’ comfort level when they come across something that’s almost human… but not quite (like the replicants in Zemeckis’ mocap movies). Well, in Zack Snyder’s Legend of the Guardians you’ve got owls – dozens and hundreds of owls who look almost like real life owls… but not quite. It’s that quest for the absolutely perfect replication of wind rippling the tiniest hairs in their feathers or the way light glints and reflects off their wide eyes: Guardians achieves it – at the expense of the audience they’ve just tossed into the Valley.

Headline News Pixar, Illumination To Receive eDIT 13 Honors

By Rick DeMott | Tuesday, September 21, 2010 at 11:21am

Pixar Animation Studios—the legendary studio behind such features as Finding Nemo, WALL•E, and the Toy Story films, will receive Festival Honors at the opening gala of the 13th annual eDIT Filmmaker’s Festival, 26 September in Frankfurt.

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